Madison School District #321

What Madison School District #321 does

Madison School District #321 is a public K-12 school district headquartered at 2190 Bobcat Drive in Rexburg, Idaho, serving students from kindergarten through 12th grade within a defined district catchment. The district operates 12 schools: six elementary schools (Adams, Burton, Hibbard, Kennedy, Lincoln, South Fork), two middle-level schools (Madison Middle School grades 5-6 and Madison Junior High grades 7-8), Madison High School (grades 9-12, built 2009-2010), Central Alternative High School for at-risk youth, and Madison Online, an online/hybrid learning program consolidated into the high school in 2023-24. The district also runs central support functions including Food Services, Transportation, Special Services, Madison Cares (student support), and the Bobcat Fieldhouse athletic facility, with fundraising coordinated through the Madison Education Foundation (MEF).

The district is funded as a standard U.S. public school system through local property taxes, Idaho State Department of Education allocations, and federal education grants and programs; no tuition is charged to in-district residents. Its go-to-market is direct-to-family: parents enroll students through the district's registration portal and via individual school admissions processes, and the district maintains community engagement programs such as 'Celebrate Youth' to support enrollment and retention. The underlying technology stack is conventional K-12 SaaS — PowerSchool for student information, ClassLink for SSO, Schoology as the LMS, MySchoolBucks for meal payments, and Apptegy powering the district's web properties — with marketing and parent communication handled through the district website, Facebook, and Instagram.

As a government state entity governed by a Board of Trustees, Madison School District #321 has no private shareholders, no equity funding, and no commercial revenue model. The business is a regulated public utility for education, with revenue determined by formula-based state funding tied to enrollment, supplemental local levies, and federal program allocations rather than market pricing. Strategic positioning emphasizes the 'Caring Community Schools' brand identity, the Bobcats mascot, and a portfolio of schooling formats (traditional, alternative, online) to retain students who might otherwise exit the public system.

Name

Madison School District #321

Legal name

Madison School District #321

Website

https://msd321.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Madison School District #321 is a public K-12 school district in Rexburg, Idaho, operating 12 schools — six elementary, two middle-level, one high school, one alternative high, and one online program — funded by state, local, and federal education sources and serving district-resident students and families at no tuition.

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public School Districts (K–12) (EDADABAA)

akta.pro secondary industries

Public K–12 Combined Schools (EDAJAAAE), Specialized Programs & Classrooms (Autism, Emotional/Behavioral, Intellectual/Developmental, Multi-Disability) (EDAJAKAH), Public Elementary Schools (EDAJAAAB)

Keywords

• K-12 public education
• Primary education services
• Secondary education services
• Alternative education programs
• Online K-12 learning

Headquarters

HQ city

Rexburg

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Public Education Funding: As a public school district in Idaho, Madison School District #321 is primarily funded through local property taxes, state education funding from the Idaho State Department of Education, and federal education grants and programs. This is standard public school district funding in the United States.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Madison School District #321 provides free K-12 public education to students in Rexburg, Idaho, through a network of 12 schools: 6 elementary schools, 1 middle school, 1 junior high, 1 traditional high school, 1 alternative high school for at-risk youth, and 1 online learning program. The district also delivers centralized support services including food services, student transportation, special education, and the Madison Cares student support program.

Product overview

Madison School District #321 operates as a unified platform of K-12 educational programs and services for the Rexburg, Idaho area. The district comprises 12 distinct schools: 6 elementary schools (Adams, Burton, Hibbard, Kennedy, Lincoln, South Fork), 2 middle schools (Madison Middle School for grades 5-6, Madison Junior High for grades 7-8), Madison High School (grades 9-12), Central Alternative High (alternative education), and Madison Online (online/hybrid learning). The district also provides central support services including Food Services, Transportation, Special Services, Madison Cares, and manages the Bobcat Fieldhouse athletic facility. The schools share common infrastructure including PowerSchool for student information, ClassLink for single sign-on access, and Schoology for learning management, unified under the district's 'Caring Community Schools' mission.

Differentiator

Problem solved

Functional benefit

Products and services

• Madison Online An online/hybrid learning program housed at Madison High School, serving students who need flexible or remote learning options. Chromebooks can be rented for registered online students.

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• PowerSchoolcoreTechnology or IntegrationPowerSchool provides the student information system (SIS) for Madison School District #321. Parents and students access grades, attendance, and other academic information through PowerSchool portals. Links provided on district and school websites for PowerSchool logins.
• ClassLinkcoreTechnology or IntegrationClassLink provides single sign-on (SSO) access for students and staff to district digital resources. Available through launchpad.classlink.com/msd321.
• SchoologycoreTechnology or IntegrationSchoology serves as the learning management system (LMS) for Madison School District schools. Parents can access Schoology through district links for monitoring student coursework.
• Parent GuidanceminorOthersParent Guidance is a resource partner providing parenting guidance and support resources linked on school websites to support families in the district.
• See Tell NowminorOthersSee Tell Now is a communication and safety reporting platform linked on school websites for district and school communication.
• ApptegycoreTechnology or IntegrationApptegy provides the website platform (CMSv2) powering all Madison School District #321 websites. Copyright notice indicates 'Powered By Apptegy' on all district and school pages.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MadisonSchoolDistrict321
• Instagraminstagram.com/wearemadison321
• Xx.com/Madison_Schools
• LinkedInlinkedin.com/company/madison-school-district-321

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison School District #321