Farmscape
Farmscape designs, installs, and maintains organic food-focused landscapes for California residential, multi-family, and commercial clients. Founded in 2008, it operates as a licensed C-27 contractor with offices in Los Angeles and Oakland.
- Company typePrivate
- Founded2008
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Farmscape does
Farmscape is a California-based food-focused sustainable landscaping company founded in 2008 by Dan Allen and Lara Hermanson in Claremont. It designs, installs, and maintains organic food-producing landscapes for residential homeowners, multi-family developments (agrihoods and community farms), and commercial clients including Fortune 500 campuses, Michelin-starred restaurants, and sports venues. The company integrates organic farming practices with drought-tolerant, California-native landscape design, using drip irrigation and water-wise plant selection that it claims reduces water usage by 70% relative to traditional lawns. It operates as a licensed C-27 landscape contractor through Farmscape, LLC.
The company operates across three service lines — Design, Installation, and Maintenance — bundled into an integrated Design-Build-Maintain offering that distinguishes it from traditional landscapers. Residential projects generally start at $10,000 with quote-based pricing, while commercial and multi-family projects range from small culinary gardens to multi-acre agrihood installations. Weekly recurring maintenance visits, including pest control, seasonal planting, and harvest management, generate a recurring revenue stream layered on top of one-time design and installation fees. Marquee clients include n/naka, Jonathan Club, Levi's Stadium, Oracle Park, PayPal, Samsung, Oracle, Adobe, Edwards Lifesciences, Getty, and Rancho Mission Viejo. The company produces over 150,000 lbs of fresh produce annually across hundreds of sites.
Farmscape generates revenue through professional services fees (design, installation) and subscription-style recurring maintenance contracts, with go-to-market executed via direct field sales for enterprise and multi-family clients, and a website-driven consultation model for residential customers. It is privately held, founder and management-owned (with co-owners Dan Allen, Lara Hermanson, and Matthew Geldin), operates from offices in Los Angeles and Oakland, and serves Los Angeles, Orange, Ventura, and San Bernardino counties plus the broader Bay Area. There is no disclosed venture capital backing, and revenue figures are not publicly disclosed.
Farmscape firmographics
Firmographics- Name
- Farmscape
- Legal name
- Farmscape, LLC
- Website
- https://farmscapegardens.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Farmscape designs, installs, and maintains organic food-focused landscapes for California residential, multi-family, and commercial clients. Founded in 2008, it operates as a licensed C-27 contractor with offices in Los Angeles and Oakland.
- Ownership category
- akta.pro rank
Farmscape industry classification
Industry- Product category
- Sustainable Landscaping Services
- NAICS
- Landscaping Services (561730), Landscape Architectural Services (54132), Soil Preparation, Planting, and Cultivating (115112)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Vegetable & Herb Garden Installation and Maintenance (HSAIAFAM)
- akta.pro secondary industries
- Commercial Landscape Design & Installation (HSAIABAJ), Residential Landscape Design (HSAIABAA), Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL), Organic & Eco-Friendly Lawn Treatments (HSAIAGAH)
Keywords
Where Farmscape is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Farmscape business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Landscape Design Services: Professional landscape architecture and design services creating food-focused, sustainable outdoor spaces for residential, multi-family, and commercial clients
- Landscape Installation: In-house installation services including grading, irrigation, carpentry, stonework, hardscaping, planting and lighting using natural materials and expert craftsmanship
- Ongoing Maintenance Services: Weekly maintenance visits providing landscape and garden care including pest control following eco-friendly practices, seasonal planting, harvesting, and garden health monitoring
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Residential installations starting price point |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Farmscape product offering
Product offeringCore offering
Farmscape designs, installs, and maintains food-focused sustainable landscapes for residential homeowners, multi-family developments, and commercial clients across California. The company integrates organic food crops with drought-tolerant, water-wise landscaping, providing an end-to-end service covering landscape design, in-house installation (irrigation, carpentry, hardscaping, planting), and recurring weekly maintenance by professional urban farmers.
Product overview
Farmscape is a food-focused sustainable landscaping company offering a unified "Design – Installation – Maintenance" service model. The company provides end-to-end landscape services across three project types: Residential Gardens (private homeowner edible landscapes), Multi-Family Projects including Agrihoods and Community Farms (large-scale food-focused communities with working farms), and Commercial Projects (corporate campuses, restaurants, stadiums, and hospitality venues). All projects integrate organic farming practices with drought-tolerant landscaping, water-wise design, drip irrigation, and California native plantings. The company operates design, installation, and maintenance teams that work collaboratively from concept through ongoing stewardship.
Differentiator
Problem solved
Functional benefit
Products and services
- Design Services Landscape design for food-focused gardens integrating organic food crops with California natives, pollinator plants, and drought-tolerant landscaping. Creates elegant outdoor spaces designed for ambiance, usability, and longevity, for residential, multi-family, and commercial clients.
- Installation Services
- Maintenance Services
- Residential Gardens
- Multi-Family Projects (Agrihoods & Community Farms)
- Commercial Projects
Quantifiable outcome
- 70% less water usage compared to traditional lawn landscapes
- +3 more outcomes
Companies that use Farmscape
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles3 records
Farmscape technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Farmscape partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Local Color MuralsminorSan Jose organization contributed artwork to the SoFA Pocket Park project, adding colorful, community-forward visual elements.
- TOPA ArchitectureminorSite architect for the SoFA Pocket Park project in San Jose, collaborating on the overall design and implementation.
- Terremoto LandscapeminorCollaborated on the Getty Salad Garden installation in 2015, designing the labyrinth of tiered raised beds that Farmscape brought to life.
- Salad for PresidentminorJulia Sherman's initiative partnered on the Getty Salad Garden exhibit, providing the artistic vision for the food-focused museum installation.
- Joni L. Janecki & AssociatescoreLandscape architecture partner for the Core Agrihood project in Santa Clara, collaborating on the design and integration of the urban farm into the larger affordable housing site design.
- Steinberg HartcoreArchitecture and planning firm partner for the Core Agrihood project, working to situate the farm seamlessly into the broader mixed-use residential development.
- Oakland Unified School DistrictminorCommunity partner receiving garden service donations to support educational programs and connect urban students with food production.
- Eat. Learn. Play FoundationminorSteph and Ayesha Curry's foundation receiving garden service donations to support community food access and educational initiatives.
- LEMO FoundationminorCommunity organization partnering with Farmscape for garden services supporting local food systems and education.
- The People's GroceryminorOakland-based nonprofit receiving garden service donations to support urban food access and community health.
- VeggielutionminorCommunity partner in San Jose for whom Farmscape designed and built the SoFA Pocket Park in 2021, collaborating on community food projects.
- Dig Deep FarmsminorBay Area organization receiving garden service donations to support sustainable food production and community development.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Farmscape competitors and assessment
Company assessmentDirect peers
- Rooftop Republic: Hong Kong-based urban farming venture operating farms on residential and commercial rooftops, including corporate wellness and food-focused amenity projects. Comparable food-focused urban farming service model with similar mix of residential and enterprise customers.
- Love & Carrots: Toronto-based food-focused urban farming company offering design, installation, and maintenance of edible gardens for residential and commercial clients. Closest comparable model to Farmscape's Design-Install-Maintain approach with similar customer segments and end-to-end service philosophy.
Broad incumbents
- BrightView Landscapes: Largest commercial landscaping services provider in the United States, offering landscape design, installation, and maintenance across a national footprint. Competes for the same commercial campus and developer contracts as Farmscape but lacks Farmscape's food-focused specialty.
- Davey Tree Expert Company: Established North American provider of tree care, landscape maintenance, and environmental services for residential, commercial, and utility clients. Relevant incumbent benchmark for scale of landscape services operations and enterprise customer relationships.
- TruGreen: National lawn care service company specializing in fertilization, weed control, and lawn treatments across the U.S. residential market. Adjacent incumbent in the broader residential landscaping category where Farmscape also serves homeowners.
- Ruppert Landscape: Large regional commercial landscape services company operating across the Mid-Atlantic and Southeast with design-build, maintenance, and enhancement services. Comparable commercial landscape services scale and customer profile to Farmscape's enterprise segment.
- Yellowstone Landscape: National commercial landscape services company serving HOAs, multi-family, and commercial properties with maintenance, design-build, and irrigation services. Direct overlap on Farmscape's multi-family development and commercial maintenance segments.
- Bartlett Tree Experts: Scientific tree and shrub care company with national footprint serving residential, commercial, and institutional clients. Adjacent incumbent offering overlapping horticultural expertise and design/maintenance service model.
Emerging players
- Agritecture: Urban agriculture advisory and design firm supporting developers, entrepreneurs, and municipalities with planning, feasibility, and consulting for urban farming projects. Comparable food-focused urban agriculture expertise though delivered through consulting rather than design-build-maintain.
- Square Roots: Technology-driven indoor vertical farming company producing herbs and greens for retail and foodservice customers. Tangentially related through shared urban-farming brand and enterprise customer base, though focused on controlled-environment indoor production rather than outdoor landscape services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Farmscape social profiles
Digital presenceFarmscape financial estimates
Financial estimateRevenue estimate
Valuation estimate
Farmscape leadership team
Management profileNumber of profiles
Profiles5 records
Farmscape funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Farmscape M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Farmscape
What does Farmscape do?
Farmscape designs, installs, and maintains food-focused sustainable landscapes for residential homeowners, multi-family developments, and commercial clients across California. The company integrates organic food crops with drought-tolerant, water-wise landscaping, providing an end-to-end service covering landscape design, in-house installation (irrigation, carpentry, hardscaping, planting), and recurring weekly maintenance by professional urban farmers.
Is Farmscape a public or private company?
Farmscape is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Farmscape founded?
Farmscape was founded in 2008. It employs 11 to 50 people.
Where is Farmscape based?
Farmscape is headquartered in Los Angeles, United States, in the North America region.
How does Farmscape make money?
Three revenue lines are on record. Landscape Design Services are the primary driver. The others are landscape Installation and ongoing Maintenance Services.
Who are Farmscape's main competitors?
Direct peers on record are Rooftop Republic and Love & Carrots. Broad incumbents are BrightView Landscapes, Davey Tree Expert Company, TruGreen, Ruppert Landscape, Yellowstone Landscape and Bartlett Tree Experts. Emerging players are Agritecture and Square Roots.
Does Farmscape have an API?
No public API is recorded for Farmscape.
What industry is Farmscape in?
Farmscape's product category is Sustainable Landscaping Services. Its primary akta.pro industry code is HSAIAFAM, Vegetable & Herb Garden Installation and Maintenance, with a secondary code of HSAIABAJ, Commercial Landscape Design & Installation. Its NAICS code is 561730 and its SIC code is 700.