Dig Deep
Dig Deep is a UK-registered international development charity, founded in 2007, that delivers integrated water, sanitation and hygiene programmes serving approximately 1 million residents in Bomet County, Kenya, through infrastructure projects, county-level planning, and the Bomet WASH Hub government coordination platform.
- Company typePrivate
- Founded2007
- HeadquartersSouth Otterington, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Dig Deep does
Dig Deep (Africa) is a UK-registered international development charity, founded in 2007 by Kenyan women's rights activist Agnes Pareyo alongside British co-founders Jo Zeevi-Green and Pete Fitzsimmons, that delivers integrated water, sanitation and hygiene (WASH) programmes in Bomet County, Kenya. The organisation operates through three core programme lines: WASH Projects (rainwater harvesting systems, spring protection, school toilet construction, and hygiene/menstrual health education), WASH Planning Services (county-level masterplans, including the co-developed Bomet County WASH Masterplan 2022–2050), and the Bomet WASH Hub, a government department co-established in 2021 that acts as a coordination platform for national and county government, NGOs and private-sector partners. The technology stack supporting delivery consists of the mWater data-collection platform for beneficiary surveys and the proprietary Bomet County WASH Data Portal, which provides real-time monitoring of household, school and health-facility WASH access and integrates with national and international monitoring systems.
The organisation is funded through individual recurring donations (a suggested £15/month), foundation grants (notably Croda Foundation), corporate partnerships (financial support, pro-bono, staff fundraising), and bespoke challenge events operated through a wholly owned trading subsidiary, Dig Deep Challenges (Company No. 8591740). It is registered as a charity (No. 1148745) and company limited by guarantee (No. 8034496) in England and Wales, with headquarters in Sheffield (UK) and a field office in Bomet County, Kenya, and operates with 30 staff and trustees supported by 300+ volunteers. Leadership comprises CEO Ben Skelton, Country Director Justus Tanui, and Chair of Trustees Emily Carey, supported by a board with deep WASH, finance and policy expertise. Dig Deep has directly reached over 200,000 people with WASH services, operates in 390 villages, and targets universal WASH access for Bomet's 1 million residents by 2035.
Dig Deep firmographics
Firmographics- Name
- Dig Deep
- Legal name
- Dig Deep (Africa)
- Website
- https://digdeep.org.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dig Deep is a UK-registered international development charity, founded in 2007, that delivers integrated water, sanitation and hygiene programmes serving approximately 1 million residents in Bomet County, Kenya, through infrastructure projects, county-level planning, and the Bomet WASH Hub government coordination platform.
- Ownership category
- akta.pro rank
Dig Deep industry classification
Industry- Product category
- Water, Sanitation and Hygiene (WASH) Services
- SIC
- Water Supply (4941)
- akta.pro primary industry
- Water, Sanitation & Hygiene (WASH) (BPAGABAC)
- akta.pro secondary industry
- Water, Sanitation & Hygiene (WASH) Solutions (BPAGALAI)
Keywords
Where Dig Deep is headquartered
LocationHeadquarters
- HQ city
- South Otterington
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Dig Deep business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Individual Donations: Regular monthly donations from individual supporters, with £15/month cited as a suggested amount to help one child gain access to clean drinking water.
- Foundation & Philanthropy Partnerships: Partnerships with foundations such as Croda Foundation to fund projects, save lives, keep children in school, and empower women and girls.
- Corporate Partnerships: Companies partner through financial support, staff fundraising, pro-bono expertise or gifts in kind. Corporate partners also engage through bespoke in-house fundraising challenge events.
- Challenge Event Fundraising: Overseas challenge events (treks, climbs) that serve as fundraising opportunities. Dig Deep Challenges is a registered company limited by guarantee (No. 8591740) and is a wholly owned trading subsidiary.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly donation of £15 to help provide clean water access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Dig Deep product offering
Product offeringCore offering
Dig Deep is an international development charity that delivers water, sanitation, and hygiene (WASH) programs in Bomet County, Kenya. It plans, funds, and implements rainwater harvesting systems, spring protection, household and school toilet construction, and hygiene and menstrual health education, while supporting the Bomet County Government with county-wide WASH masterplans, utility capacity building, and the Bomet WASH Hub coordination function.
Product overview
Dig Deep is an international development charity offering a integrated suite of WASH (Water, Sanitation and Hygiene) programs and services focused on Bomet County, Kenya. The organization operates three core program areas: WASH Projects (delivering water, sanitation and hygiene infrastructure to schools, communities and households), WASH Planning Services (creating strategic masterplans and investment plans for county-wide WASH access), and the Bomet WASH Hub (a coordination platform enabling government and NGO partners to share data and coordinate programs). Supporting these programs is the Bomet County WASH Data Portal for real-time monitoring, donor fundraising platforms for generating charitable support, and bespoke challenge events for individual and corporate fundraising engagement. The organization does not offer a technology product or SaaS platform; rather, these represent the charitable programs and supporting services through which it delivers its mission of universal WASH access by 2035.
Differentiator
Problem solved
Functional benefit
Products and services
- Water, Sanitation and Hygiene (WASH) Projects Direct delivery of water, sanitation, and hygiene infrastructure projects to schools, communities, and households in Bomet County, Kenya. Includes rainwater harvesting systems, spring protection, toilet construction, and hygiene education programmes for beneficiaries who lack access to clean water and safe sanitation.
- WASH Planning Services Support for the creation of county-wide plans needed to achieve universal WASH access, including the Bomet County WASH Masterplan 2022-2050, County Water and Sanitation Strategy and Investment Plan, and utility performance improvement plans delivered to the Bomet County Government and partner utilities.
- Bomet WASH Hub Coordination Services Coordination services delivered through the Bomet WASH Hub, a government department hosted by the Bomet County Government that allows national government, county government, private sector, and NGO partners to share data, align programmes, and access training on water, sanitation, and hygiene.
- Fundraising Challenge Events Bespoke in-house fundraising challenge events run through Dig Deep Challenges (a wholly owned trading subsidiary, Company No. 8591740), including overseas treks and climbs such as Kilimanjaro that enable individuals and corporates to raise funds for the charity's WASH programmes while participating in challenge activities.
Quantifiable outcome
- Over 200,000 people reached with clean water, safe toilets & good hygiene through directly delivered projects
- +6 more outcomes
Companies that use Dig Deep
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Dig Deep technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Dig Deep partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Bomet County GovernmentcoreLong-term partnership since 2012 to create WASH masterplan and deliver projects. Dig Deep worked with County Government to co-create the Bomet County Water, Sanitation and Hygiene (WASH) Masterplan 2022–2050 and helped create the Bomet WASH Hub as a government department providing one-stop shop for WASH coordination.
- Bomet Water and Sanitation Company (BOMWASCO)coreUtility company receiving support through Performance Improvement Action Plan (PAIP) 2025-2030 to strengthen capacity to deliver WASH services.
- Kenya Red Cross SocietycoreNGO partner collaborating through the Bomet WASH Hub, bringing resources and programming to complement Dig Deep's work.
- World VisioncoreNGO partner collaborating through the Bomet WASH Hub, coordinating programs to ensure alignment and amplify impact.
- Corporate PartnersminorCompanies partner through financial support, staff fundraising, pro-bono expertise or gifts in kind. Partnerships designed to deliver measurable impact and real value for organizations.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Dig Deep competitors and assessment
Company assessmentDirect peers
- Pump Aid: UK-registered charity focused on sustainable clean water access in sub-Saharan Africa, with strong overlap in geography (Southern/East Africa) and donor-support model.
- WaterAid: UK-headquartered international WASH charity with operations across Africa and Asia. Most directly comparable peer given shared UK origin, WASH-only mission and similar donor-base dependency.
- Lifewater International: Faith-inspired WASH non-profit delivering water access, sanitation and hygiene programs in East Africa. Comparable geographic focus and community-led delivery approach.
- charity: water: US-based non-profit solely focused on funding clean water projects in developing countries. Comparable mission and donor-funded WASH delivery model, though typically project-financing rather than co-implementing.
- Water Mission: US-based non-profit engineering and implementing safe water, sanitation and hygiene solutions. Direct comparable in programmatic WASH delivery model.
- Water.org: Global WASH non-profit founded by Matt Damon and Gary White, focused on water access and sanitation financing via small loans. Comparable WASH mission and developing-country delivery.
Broad incumbents
- International Rescue Committee (IRC): Large humanitarian NGO running WASH programs as part of broader emergency response and refugee support. Overlaps on WASH delivery and East Africa presence, but operates at much larger scale across many sectors.
- UNICEF WASH Programme: UN agency funding and implementing WASH programs globally, including in Kenya. Operates at vastly larger scale and is explicitly referenced in Dig Deep's partner ecosystem and prior staff experience.
Regional players
- Tearfund: UK-based international Christian relief and development agency with substantial WASH programming. Comparable UK charity origin and developing-country WASH focus, though broader in mission.
- Concern Worldwide: Ireland-headquartered international humanitarian organization with significant WASH programming in Africa. Comparable UK/Ireland-charity model and African field operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dig Deep social profiles
Digital presenceDig Deep financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dig Deep leadership team
Management profileNumber of profiles
Profiles24 records
Dig Deep subsidiaries and ownership
Company hierarchySubsidiaries1 record
Dig Deep funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dig Deep M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dig Deep
What does Dig Deep do?
Dig Deep is an international development charity that delivers water, sanitation, and hygiene (WASH) programs in Bomet County, Kenya. It plans, funds, and implements rainwater harvesting systems, spring protection, household and school toilet construction, and hygiene and menstrual health education, while supporting the Bomet County Government with county-wide WASH masterplans, utility capacity building, and the Bomet WASH Hub coordination function.
Is Dig Deep a public or private company?
Dig Deep is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Dig Deep founded?
Dig Deep was founded in 2007. It employs 11 to 50 people.
Where is Dig Deep based?
Dig Deep is headquartered in South Otterington, United Kingdom, in the Europe region.
How does Dig Deep make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are foundation & Philanthropy Partnerships, corporate Partnerships and challenge Event Fundraising.
Who are Dig Deep's main competitors?
Direct peers on record are Pump Aid, WaterAid, Lifewater International, charity: water, Water Mission and Water.org. Broad incumbents are International Rescue Committee (IRC) and UNICEF WASH Programme. Regional players are Tearfund and Concern Worldwide.
Does Dig Deep have an API?
No public API is recorded for Dig Deep.
What industry is Dig Deep in?
Dig Deep's product category is Water, Sanitation and Hygiene (WASH) Services. Its primary akta.pro industry code is BPAGABAC, Water, Sanitation & Hygiene (WASH), with a secondary code of BPAGALAI, Water, Sanitation & Hygiene (WASH) Solutions. Its SIC code is 4941.