Aquability
Aquability is a privately held UK manufacturer of walk-in baths and accessible showers, selling directly to elderly and mobility-impaired consumers through nationwide home consultations and own-engineer installations, with over 50,000 installations completed since 1994.
- Company typePrivate
- Founded1994
- HeadquartersFarnborough, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Aquability does
Aquability (UK) Limited is a privately held, family-run British manufacturer and direct-to-consumer supplier of walk-in baths and accessible walk-in showers, founded in 1994 and headquartered in Farnborough, Hampshire. The company designs and hand-builds its products in a dedicated UK factory, serving primarily elderly individuals, people with disabilities, post-operative/recovery patients, and arthritis sufferers who need safe, low-threshold bathing solutions. Its core product portfolio comprises four walk-in shower models (All-in-One, Easy Access, Aqua Comfort, Aqua Shower) and four walk-in bath models (Ultimate Shower Bath, Simplicity, Aquabath, Mini Marvel), all featuring watertight sealed doors, anti-slip surfaces, thermostatic controls, optional powered seats, and optional hydrotherapy jets. Aquability operates a sales-led, direct-to-consumer go-to-market without retail showrooms: free in-home consultations are conducted nationwide by employed consultants, products are quote-priced based on individual bathroom surveys, and installation is performed by the company's own trained engineers, typically within a single day, with the old unit removed. Revenue is generated primarily from one-time product sales plus installation, supplemented by an optional recurring Total Care Service Plan for extended warranty and after-care, with VAT exemption available for qualifying disabled customers. The company holds Guild of Master Craftsmen accreditation and ITQCR Accessibility Certification, and reports over 50,000 UK installations, a 4.9/5 review rating across 1,852 reviews, and 99% customer recommendation.
Aquability firmographics
Firmographics- Name
- Aquability
- Legal name
- Aquability (UK) Limited
- Website
- https://aquability.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Aquability is a privately held UK manufacturer of walk-in baths and accessible showers, selling directly to elderly and mobility-impaired consumers through nationwide home consultations and own-engineer installations, with over 50,000 installations completed since 1994.
- Ownership category
- akta.pro rank
Aquability industry classification
Industry- Product category
- Accessible Bathroom Equipment
- akta.pro primary industry
- Bathroom Accessibility Modifications (Walk-In Tubs, Roll-In Showers, Grab Bars) (HSAPANAD)
- akta.pro secondary industries
- Bathroom Renovation for Accessibility (Walk-In Tubs, Roll-In Showers) (HSABAJAN), Home Accessibility & Bathroom Safety DME (Grab Bars, Shower Chairs, Raised Toilets, Ramps) (HLAHAMAF)
Keywords
Where Aquability is headquartered
LocationHeadquarters
- HQ city
- Farnborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Aquability business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Walk-in bath sales and installation: Aquability manufactures and sells walk-in baths directly to consumers, including professional installation as part of the service. Revenue is generated from the product sale plus installation services.
- Walk-in shower sales and installation: Sale and installation of low-level access shower modules. Products can be configured with various options including doors, seats, and safety features.
- Total Care Service Plan: Extended warranty and service plans offered as optional add-ons to provide additional peace of mind and after-care coverage beyond the standard 12-month warranty.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard walk-in shower range |
| Other | Pay-as-you-go | Standard walk-in bath range |
| Other | Pay-as-you-go | VAT exempt products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Aquability product offering
Product offeringCore offering
Aquability designs, manufactures, and installs walk-in baths and walk-in showers engineered for elderly and mobility-impaired users in the UK. The company sells directly to consumers via free in-home consultations, custom-fits products to the customer's existing bathroom, and completes professional installation using its own trained engineers, typically within one day. An optional Total Care Service Plan is offered for extended warranty and after-care coverage.
Product overview
Aquability is a UK-based manufacturer and supplier of walk-in baths and walk-in showers designed for elderly and mobility-impaired users. The product portfolio consists of two main categories: walk-in showers (The All-in-One Shower, The Easy Access Shower, The Aqua Comfort, The Aqua Shower) and walk-in baths (The Ultimate Shower Bath, The Simplicity, The Aquabath, The Mini Marvel). Walk-in showers feature low thresholds, safety glass or PETG doors, optional seating and grab rails, and easy-clean tile effect panels. Walk-in baths feature watertight doors, low thresholds, optional powered seats, and optional hydrotherapy spa systems. All products are hand-crafted in Great Britain with a 12-month parts and labour guarantee, and qualify for VAT exemption for qualifying disabled customers. Installation is typically completed within one day by the company's own trained engineers.
Differentiator
Problem solved
Functional benefit
Products and services
- The All-in-One Shower A self-contained walk-in shower module offering walk-in, stand-up, or sit-down options, with a PETG safety door, extra low threshold, and optional fold-down seat with half or full height doors. Designed for individuals with mobility challenges who need an accessible showering solution.
- The Easy Access Shower A walk-in shower enclosure with full-height safety glass door, optional seat and grab rail, and easy-clean tile effect panels treated with Aqua Clear, designed for straightforward accessibility for elderly or mobility-impaired users.
- The Aqua Comfort A luxurious walk-in shower with full-width glass doors for easy access, a stylish chrome grab handle, and a low threshold for accessibility. Aimed at customers seeking a more premium accessible showering experience.
- The Aqua Shower A thermostatic-controlled walk-in shower with chrome handle and towel holder; available with optional fold-down seat and grab handles for safety. Targeted at users needing temperature-regulated, accessible showering.
- The Ultimate (Shower Bath) A hybrid walk-in shower bath combining a walk-in bath with a shower, featuring a 100% watertight door, low threshold, optional powered seat, and spacious shower area for bathing flexibility. Targeted at users wanting both bath and shower functionality.
- The Simplicity A full-length walk-in bath designed for ease of use with a clean, uncluttered design, easy-access door, and optional powered seat for assisted entry and exit. Aimed at users who want a full-size soaking bath with safe access.
- The Aquabath A walk-in bath model offering enhanced safety and ergonomic seating with an easy-to-use door system for accessible bathing. Targeted at users needing enhanced ergonomic support and a reliable watertight seal.
- The Mini Marvel A compact walk-in bath designed for smaller bathroom spaces, featuring all key accessibility features of larger models in a space-efficient format. Targeted at customers with limited bathroom space who still need accessible bathing.
- Total Care Service Plan Optional extended warranty and service plan providing after-care coverage beyond the standard 12-month parts and labour guarantee. Offered as an add-on to walk-in bath and shower purchases for ongoing peace of mind.
- Professional Installation Service Same-day installation service provided by Aquability's own trained nationwide engineers as part of the product purchase. Includes removal and disposal of the old bath or shower and is typically completed within one day.
Quantifiable outcome
- Over 50,000 UK installations completed
- +3 more outcomes
Companies that use Aquability
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Aquability technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Aquability partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Guild of Master CraftsmencoreAquability is a member of the Guild of Master Craftsmen, an organization that provides consumers with a database of skilled and reputable professionals. Membership indicates adherence to quality standards in the trade.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Aquability competitors and assessment
Company assessmentDirect peers
- Premier Care in Bathing: UK specialist in walk-in baths and accessible bathing solutions targeting elderly and mobility-impaired customers via a home-visit sales model. Direct competitor to Aquability with overlapping product range, customer demographic, and sales motion.
- Gainsborough Specialist Bathing: UK manufacturer of specialist baths and walk-in solutions for care homes, assisted living, and home users with mobility needs. Comparable to Aquability in product focus, accessibility engineering, and care-sector customer base.
- Bath Mobility: UK-based supplier of walk-in baths, walk-in showers, and mobility bathing products sold direct to elderly and disabled consumers. Closely overlaps Aquability on product category, customer segment, and direct-to-home installation approach.
- Bath King: UK retailer of walk-in baths, easy-access showers, and mobility bathroom products with installation services. Comparable to Aquability in serving the same elderly/disability demographic with similar accessible-bathing SKUs and home installation.
Broad incumbents
- Easylife: UK direct-response retailer offering a broad range of mobility and daily-living products to older consumers via catalogues, TV, and online. Overlaps with Aquability on target customer (UK seniors) but with a wider, less-specialised product portfolio.
- Mobility Smart: UK online retailer of mobility aids and accessibility products including bathroom safety equipment. Comparable to Aquability in serving mobility-impaired customers, though via an e-commerce-led model across a broader product set.
- Ideal Standard: Global bathroom fixture manufacturer offering baths, showers, and accessibility solutions through retail and trade channels. Comparable to Aquability as a broader incumbent in UK bathroom products, with Easy-Access and assisted-living ranges that overlap with walk-in shower categories.
- Roman Showers: UK shower enclosure and bath screen manufacturer serving retail, trade, and specification channels. Adjacent competitor to Aquability's walk-in shower range, with overlapping low-threshold and accessibility-style products at scale.
- Bette: German manufacturer of premium steel/enamel shower trays, baths, and washbasins with a sustainability and design focus. Comparable to Aquability in producing high-quality bathing units, including accessible formats, though sold through trade and retail rather than direct-to-consumer.
Regional players
- Sanctuary Bathrooms: UK bathroom retailer and installer offering accessible and mobility-focused bathroom solutions alongside general bathroom refurbishments. Comparable to Aquability in delivering accessibility-led bathroom installations in the UK market, though via a showroom/retail model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Aquability social profiles
Digital presenceAquability compliance and trust
Trust signalCompliance1 record
Aquability financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aquability leadership team
Management profileNumber of profiles
Aquability funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aquability M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aquability
What does Aquability do?
Aquability designs, manufactures, and installs walk-in baths and walk-in showers engineered for elderly and mobility-impaired users in the UK. The company sells directly to consumers via free in-home consultations, custom-fits products to the customer's existing bathroom, and completes professional installation using its own trained engineers, typically within one day. An optional Total Care Service Plan is offered for extended warranty and after-care coverage.
Is Aquability a public or private company?
Aquability is a private company. It is classified as family owned and is currently operating.
When was Aquability founded?
Aquability was founded in 1994. It employs 51 to 100 people.
Where is Aquability based?
Aquability is headquartered in Farnborough, United Kingdom, in the Europe region.
How does Aquability make money?
Three revenue lines are on record. Walk-in bath sales and installation is the primary driver. The others are walk-in shower sales and installation and total Care Service Plan.
Who are Aquability's main competitors?
Direct peers on record are Premier Care in Bathing, Gainsborough Specialist Bathing, Bath Mobility and Bath King. Broad incumbents are Easylife, Mobility Smart, Ideal Standard, Roman Showers and Bette. Sanctuary Bathrooms is listed as a regional player.
Does Aquability have an API?
No public API is recorded for Aquability.
What industry is Aquability in?
Aquability's product category is Accessible Bathroom Equipment. Its primary akta.pro industry code is HSAPANAD, Bathroom Accessibility Modifications (Walk-In Tubs, Roll-In Showers, Grab Bars), with a secondary code of HSABAJAN, Bathroom Renovation for Accessibility (Walk-In Tubs, Roll-In Showers).