What Premier Care in Bathing does

Premier Care in Bathing (trading as Mobility Bathing Group Ltd) is a UK-based specialist that designs, manufactures, supplies, and installs accessible mobility bathrooms for elderly and disabled consumers. Operating from Redditch, Worcestershire, the company has been installing custom-designed bathrooms for 30 years and serves customers throughout England, Scotland, Wales, and Northern Ireland via a mobile field-sales force that conducts free home surveys and design consultations.

The core product platform comprises seven walk-in bath models (Haven, Cove, Assure Premier, Assure, Paradise, Momentum, Empower), seven walk-in shower models (Inspire, Invigorate, Renew, Enrapture, Refresh, Revive, Digital Showers), and the Stimulate Wet Room, unified around shared safety features including grab bars, slip-resistant surfaces, low-level access, and thermostatic temperature control. Optional luxury add-ons include Hydrovescent Spa Massage, StayWarm heated seats, Chromotherapy lighting, and Resonance Sound Therapy. The underlying technology is mechatronic rather than software-driven: powered lift seats with battery backup, dual-waste fast-drain systems, and digitally controlled showers with smartphone-app remote operation up to 10 metres.

The business operates a consultative, sales-led go-to-market: quote-based one-time sales and installations with no public price list, dedicated project managers per customer, and a four-step process from design through installation and guarantee. Revenue comes principally from one-time project sales, supplemented by transaction-fee income as an FCA-authorized credit broker (FRN: 673828) arranging consumer financing through Novuna Personal Finance (a trading style of Mitsubishi HC Capital UK PLC). Customers are individual end-consumers and their families, with no institutional or enterprise anchor accounts visible in the data.

Name

Premier Care in Bathing

Legal name

Mobility Bathing Group Ltd

Website

https://premiercareinbathing.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Premier Care in Bathing is a UK specialist that designs, manufactures, and installs walk-in baths, walk-in showers, and wet rooms for elderly and mobility-impaired consumers across England, Scotland, Wales, and Northern Ireland.

Ownership category

akta.pro rank

Product category

Mobility Bathroom Products

akta.pro primary industry

Bathroom Accessibility Modifications (Walk-In Tubs, Roll-In Showers, Grab Bars) (HSAPANAD)

akta.pro secondary industries

Bathroom Renovation for Accessibility (Walk-In Tubs, Roll-In Showers) (HSABAJAN), Home Accessibility & Bathroom Safety DME (Grab Bars, Shower Chairs, Raised Toilets, Ramps) (HLAHAMAF)

Keywords

• Mobility bathing solutions
• Accessible bathroom design
• Walk-in bath products
• Walk-in shower systems
• Wet room installation

Headquarters

HQ city

Redditch

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Walk-in Bath Sales and Installation: One-time sale and professional installation of custom-designed walk-in baths. Pricing varies based on bathroom size, bath model selected, and luxury features added. The company offers credit financing through Novuna Personal Finance to make purchases more accessible.
2. Walk-in Shower Sales and Installation: Sale and installation of walk-in shower enclosures. Prices depend on model chosen, dimensions, luxury features, wall/floor coverings, and bathroom furniture selections.
3. Wet Room Design and Installation: Complete wet room waterproofing and installation services. Cost varies based on bathroom size, wet room features, and accessory selections.
4. Credit Brokering: The company acts as a credit broker (FRN: 673828) providing financing options through Novuna Personal Finance. Commission or fees may be earned on credit arrangements facilitated.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Premier Care in Bathing designs, manufactures, and installs accessible mobility bathrooms for elderly and disabled customers across the UK. The company sells a range of walk-in baths, walk-in showers, and wet rooms with safety features such as thermostatic temperature control, slip-resistant surfaces, grab bars, low-threshold access, and optional Simple Lift powered seats, complemented by luxury add-ons like hydrotherapy spa massage and chromotherapy. Services include free home surveys, dedicated project management, professional installation, and FCA-regulated credit brokering for financing.

Product overview

Premier Care in Bathing is a UK-based provider of accessible mobility bathrooms offering a comprehensive range of walk-in baths, walk-in showers, and wet rooms designed for elderly and disabled users. The core product portfolio includes seven walk-in bath models (Paradise, Momentum, Empower, Haven, Cove, Assure Premier, and Assure) and seven walk-in shower models (Inspire, Invigorate, Renew, Enrapture, Refresh, Revive, and Digital Showers), plus the Stimulate Wet Room. These products connect through a unified accessibility platform featuring common safety elements (grab bars, slip-resistant surfaces, low-level access) and can be enhanced with luxury add-ons including Hydrovescent Spa Massage, StayWarm Heated Seat, Chromotherapy, and Resonance Sound Therapy. The company provides complete bathroom solutions including free design consultation, dedicated project management, and professional installation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Haven Walk-in Bath

Quantifiable outcome

• Over 80% of household falls happen in the bathroom, making accessible bathroom design critical for safety
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered minor.

• National Rheumatoid Arthritis Society (NRAS)minorStrategic or Co-development PartnerPremier Care in Bathing supports NRAS, an organization supporting individuals with rheumatoid arthritis. This partnership aligns the company's walk-in bathing solutions with arthritis patients who benefit from warm water therapy and accessible bathing features. The company supports NRAS through visibility on their website.
• Federation of Master BuildersminorStrategic or Co-development PartnerMembership in the Federation of Master Builders provides industry recognition and credibility for the company's building and installation services. Premier Care in Bathing trades as Mobility Bathing Group Ltd and is recognized as a member of this professional trade organization.
• British Institute for Fitted Interiors specialists (BIFIS)minorStrategic or Co-development PartnerAffiliation with BIFIS demonstrates industry expertise and professionalism in fitted interiors, specifically bathroom adaptations and accessibility solutions. The company is recognized as specialists in accessible bathroom design and installation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Triton Showers: UK electric and mixer shower manufacturer with extensive retail and trade distribution. Larger incumbent whose product range intersects with Premier Care's digital showers and walk-in shower installations.
• Ideal Standard: Global bathroom manufacturer with strong UK presence across baths, showers, and accessibility solutions. Established incumbent whose products overlap with Premier Care's walk-in bath and shower installations at a broader, less specialised level.
• Mira Showers: UK shower brand (part of Kohler) covering electric, mixer, and digital showers with accessibility options. Major incumbent with overlapping digital-shower technology to Premier Care's digital shower product line.
• Bristan: UK bathroom brassware and shower manufacturer and supplier. Larger incumbent whose mixer showers and bathroom fittings are commonly specified by accessibility installers including Premier Care.
• Roman Showers: UK shower manufacturer offering accessible and walk-in shower ranges alongside broader mainstream shower enclosures. Broader portfolio than Premier Care but overlapping in walk-in shower and accessibility category.

Direct peers

• AKW: UK specialist manufacturer of accessible bathrooms, walk-in showers, and wet rooms serving mobility and elderly customers. Closest direct competitor to Premier Care in product range, target market, and full-service installation model.
• Impey Showers: UK specialist in level-access wet rooms and walk-in showers for accessible bathroom installations. Overlaps directly with Premier Care's walk-in shower and wet room product lines and shared mobility-bathroom installer channel.
• Gainsborough Specialist Bathing: UK designer and manufacturer of specialist accessible baths and assisted bathing solutions for elderly and disabled users. Directly comparable in walk-in and assisted bathing product category, customer segment, and installation-led GTM.
• Closomat (Clos-o-Mat): UK manufacturer and installer of accessible bathroom and assistive hygiene solutions for elderly and disabled users. Directly comparable in serving mobility-impaired customers with installed accessible products, though stronger in assisted-toilet technology.
• Astor Bannerman: UK specialist in accessible bathrooms, wet rooms, and assisted bathing products with installation services. Direct competitor targeting elderly and mobility-impaired customers with similar consultative design-and-install proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/premiercareuk
• Facebookfacebook.com/premiercareinbathinguk
• LinkedInlinkedin.com/company/premier-care-in-bathing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Care in Bathing