Name

GreenFields USA

Legal name

GreenFields USA

Website

https://greenfieldsusa.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

GreenFields USA is a synthetic turf systems provider and US subsidiary of Dutch parent TenCate Grass, supplying design-build installation, woven and tufted turf products, and maintenance services to schools, municipalities, and professional sports organizations across the US and Canada.

Ownership category

akta.pro rank

Product category

Synthetic Turf Systems

NAICS

Artificial and Synthetic Fibers and Filaments Manufacturing (32522)

akta.pro primary industry

Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)

akta.pro secondary industry

Turf Management (Sports Fields, Golf Courses) (BPABADAC)

Keywords

• Synthetic turf systems
• Artificial turf manufacturing
• Sports field construction
• Turf installation services
• Woven turf technology

Headquarters

HQ city

Dayton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Synthetic Turf Systems: Sale and installation of artificial turf systems including woven and tufted products for various sports applications. Provides integrated sport systems using TenCate high-grade fibers and backing.
2. Turnkey Solutions: Design-build services for sports field construction including planning, precision installation, project management, and quality control throughout the building process.
3. Maintenance Services: Ongoing maintenance programs, technical support, testing, repair and maintenance services for synthetic turf systems. Includes 24/7 web-based maintenance support tool.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

GreenFields USA manufactures, sells, and installs synthetic turf systems for athletic fields using patented MatriX woven technology and traditional tufting processes with TenCate high-grade fibers. The company delivers turnkey solutions including design-build, installation, and ongoing maintenance for football, soccer, baseball, softball, lacrosse, field hockey, rugby, and multi-purpose fields. Operations span the United States and Canada through a direct sales network and the GeoSurfaces channel.

Product overview

GreenFields USA is a synthetic turf systems provider offering two production methods: weaving (patented MatriX technology) and traditional tufting. The woven product line centers on GreenFields MX Trimension and IRONTURF Ultra, featuring the proprietary W-Weave technology that eliminates glues and enables 100% recyclability. The tufted portfolio includes ALLSPORT (Ultra, Diamond, XP, XPnf), PowerSport (Diamond, XP, Ultra), Evolution (XQ, XP), Slide Max (XQ, XP), XP Blade+, and GreenFields TX for field hockey. Supporting components include Ecocept Performance Sports Base, Accorder Woven Base Construction, and Infill Systems (including STAR infill). The company provides turnkey services encompassing Design-Build, Installation, and Maintenance. All products use TenCate high-grade fibers and backing, with 3,000 field installations worldwide. The portfolio serves Football, Soccer, Baseball, Softball, Lacrosse, Field Hockey, and Rugby through FIFA, FIH, and IRB certified systems.

Differentiator

Problem solved

Functional benefit

Brands

• IRONTURF: Premium woven turf product line manufactured in the United States, featuring patented weaving technology for playability, durability and safety.
• ALLSPORT
• TX Turf
• GreenFields MX
• Ecocept

Products and services

• GreenFields MX Trimension Flagship woven synthetic turf product using patented MatriX technology, weaving fibers directly into matting to create grass clumps nearly identical to natural grass texture; 100% recyclable without glues or chemical adhesives. Targeted at football, soccer, baseball, softball, lacrosse, field hockey, rugby, and multi-purpose sports facilities.
• GreenFields MX 3-STAR Multilayer synthetic turf system combining GreenFields MX turf, STAR infill, and TenCate ECOCEPT base; delivers consistent surface with no grain and reduced glare for an authentic natural appearance. Targeted at premium sports facilities seeking an authentic natural look.
• GreenFields MX DS Most durable woven turf variant; withstands 100,000 Lisport cycles with diamond-shaped yarns firmly entrenched using an innovative 3D weaving technique. Combines durability with recyclability for high-use installations.
• IRONTURF Ultra Premium woven turf product for soccer and other sports, engineered to provide a natural playing experience using patented weaving technology. Targeted at schools, universities, municipalities, and professional sports facilities.
• XP Blade+ Most advanced fibrillated fiber using patented slit-film extrusion process with narrower fibrillation pattern; features extraordinary durability with 'long slit' or 'parallel' fibrillated fiber structure. Certified by FIFA and FIH.
• Slide Max XQ Diamond-shaped fibers with ribbed surface; ultra-durable grass fiber with high resilience and increased comfort and safety. Based on TenCate XQ technology with exceptional split resistance; over 200,000 Lisport cycles durability.
• Evolution XQ Arched monofilament fibers similar to natural grass with durable backbone providing resilience and strength. Based on TenCate XQ technology; over 2,000 installs worldwide. Certified by FIFA and IRB.
• Evolution XP Combination of Evolution fiber and XP fiber providing extra resilience and strength at 65mm fiber heights. Used for Football, Baseball & Softball, Lacrosse, Multi-Use fields.
• Slide Max XP Diamond-shaped fibers with ribbed surface for ultra-durability and high resilience. Based on TenCate XQ technology with exceptional split resistance.
• GreenFields TX (Field Hockey Turf) Designed for high-performance field hockey using TenCate texturized Monofilament LSR system; provides non-directional surface, uniform traction, consistent footing, and excellent sliding opportunities. FIH certified and chosen for the 2014 World Cup Field Hockey.
• ALLSPORT Ultra and ALLSPORT Diamond Sports turf products designed for multi-sport applications with superior durability and playing comfort. Targeted at facilities hosting multiple sports requiring versatile surfaces.
• ALLSPORT XP and XPnf XP fiber-based turf systems known for durability with slit film design and fibrillation pattern; XPnf variant for specific applications.
• Design-Build Services Cooperative approach to development and construction following DBIA Best Practices. Provides turnkey solutions from design through installation with no subcontracting—GreenFields executes every stage directly. Targeted at educational institutions, municipalities, and professional sports organizations undertaking new field projects.
• Artificial Turf Installation Professional installation services including pre-inspection, CAD/CAM design, civil engineering, sub-base construction, drainage systems, and quality control by GreenFields installation inspectors. Targeted at facility owners and general contractors.
• Artificial Turf Maintenance Comprehensive maintenance programs including daily, weekly, and monthly schedules, incidental repairs, and routine professional maintenance. Includes a 24/7 web-based maintenance support tool. Targeted at facility owners of installed GreenFields fields requiring long-term care.
• Field Replacement Service Consultation and replacement services for grass athletic fields transitioning to synthetic turf. Includes free advice and tailor-made solutions for schools, municipalities, and clubs replacing existing natural grass.

Quantifiable outcome

• 75% reduction in maintenance costs compared to natural grass
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered major, core and minor.

• GeoSurfacesmajorChannel Partner/ Reseller/ Distributor · 1 January 2018TenCate Grass acquired controlling interest in GeoSurfaces in 2018. GeoSurfaces has installed over 400 fields and nearly 30 million square feet of artificial turf over 15 years. Companies collaborate on installations of GreenFields premium woven turf products.
• TenCate GrasscoreStrategic or Co-development PartnerParent company relationship with TenCate Grass Holding bv and its subsidiaries. GreenFields uses TenCate high-grade fibers and backing materials exclusively. Partnership facilitates design and building of artificial turf systems based on sporting knowledge and experiences of players and trainers.
• GeoSurfaces NortheastmajorChannel Partner/ Reseller/ DistributorNew subsidiary of GeoSurfaces launched in January (same year as news article) to service northeastern US market. Carries both GreenFields and GeoSurfaces turf, pad and base system products. Completed first installation at Noyes Playground for Boston Parks & Recreation.
• FIELDS (Fields Inc.)minorImplementation/ SI/ Consulting PartnerConstruction partner that installed ALLSPORT XP turf at Vicksburg's Sports Force Parks youth sports complex. Renowned builder specializing in high-quality athletic fields.
• Sports Force ParksminorChannel Partner/ Reseller/ DistributorYouth sports park operator that installed GreenFields ALLSPORT XP turf at their Vicksburg location. First youth sports park in the South with 100-percent synthetic turf (nearly 80,000 square feet).
• FIFAcoreStrategic or Co-development PartnerInternational governing body relationship through Preferred Producer status. GreenFields has relationships with FIFA and UEFA for developing superior project management strategies and turnkey solutions.
• UEFAcoreStrategic or Co-development PartnerEuropean governing body relationship through which GreenFields developed superior strategies for project management and turnkey solutions for organizations of various sizes.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hellas Construction: Hellas Construction manufactures and installs synthetic turf systems (including its own proprietary products) for K-12, collegiate, and professional sports facilities across the southern US. It directly competes with GreenFields for design-build athletic facility contracts.
• Act Global: Act Global is a synthetic turf manufacturer with FIFA Preferred Producer status, producing tufted and woven systems for soccer, football, rugby, and landscape use. It competes with GreenFields globally and in North American educational and municipal bids.
• Shaw Sports Turf: Shaw Sports Turf, part of Shaw Industries (Berkshire Hathaway), designs and installs synthetic turf for schools, colleges, and professional facilities across North America. It competes head-to-head with GreenFields on the same educational and municipal RFPs.
• Sprinturf: Sprinturf manufactures and installs synthetic turf for sports fields, parks, and landscape applications, with a strong presence in US schools and municipalities. Its Heat-Reducing and non-infill product families place it in direct competition with GreenFields across the same customer segments.
• FieldTurf (Tarkett): FieldTurf is the largest North American artificial turf manufacturer and installer, serving the same football, soccer, baseball, and multi-sport markets with both monofilament and infill-based systems. It is GreenFields' closest direct competitor for school, university, and professional-sports projects.
• CCGrass: CCGrass is one of the world's largest artificial turf manufacturers, producing tufted systems for sports and landscape at scale with FIFA and World Rugby certifications. It competes with GreenFields on cost-competitive installations, particularly for large municipal and school programs in North America.
• AstroTurf (Playground Athletic Surface Co.): AstroTurf is a long-standing synthetic turf manufacturer serving colleges, high schools, and professional venues. Its broad tufted product portfolio and installation network make it a direct competitor in the educational and municipal turf market that GreenFields targets.
• TigerTurf (CoCreation Grass): TigerTurf manufactures and installs artificial turf for sports, landscape, and play applications across North America and globally. It competes with GreenFields for education, municipal, and commercial landscape turf projects.

Broad incumbents

• Sport Group (Polytan / GrassMaster): Sport Group is a large multi-brand European sports-surfaces holding whose Polytan and GrassMaster subsidiaries manufacture synthetic and hybrid turf for professional venues. It competes with GreenFields' parent on global tenders but in North America is a broader-portfolio incumbent rather than a head-to-head specialist.

Others

• TenCate Grass Holding bv: TenCate Grass is GreenFields USA's Dutch parent company and the upstream supplier of the high-grade fibers and backing that anchor GreenFields' woven technology. It is the supplier of record for GreenFields' differentiation rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• XTwitter.com/GreenfieldsUSA
• FacebookFacebook.com/GreenFieldsUSA
• LinkedInlinkedin.com/company/tencateamericas

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenFields USA