Mason & Co.

What Mason & Co. does

Mason & Co. (legally operating as CONSCIOUS LIVING) is an artisan bean-to-bar chocolate manufacturer founded in 2014 in Auroville, Tamil Nadu, India, by Jane Mason and Fabien. The company controls the entire production process in-house: manual sorting, roasting, cracking, winnowing, granite stone grinding with cane sugar for 3-5 days, hand tempering, and screen-printed packaging on compostable craft paper. All production is performed by an all-female workforce of trained local village women, with Saraswathi heading the factory. Sourcing relies on direct trade relationships with organic cacao farmers in South India (Kerala, Karnataka, Tamil Nadu), and the company is recognized as a pioneer in improving Indian cacao processing methods. The product portfolio centers on single-origin dark chocolate bars in varied cacao percentages and flavors (65%, 75%, Sea Salt, Coconut Mylk, Espresso, Peanut Butter, Peppermint, plus limited editions), pantry ingredients (cacao butter, powder, nibs, herbal tea), confectionery, and co-branded chocolate bars created with Subko Specialty Coffee Roasters and Blue Tokai Coffee Roasters.

The business operates a hybrid go-to-market model. Direct-to-consumer revenue is generated through a Wix-hosted e-commerce store, factory tours every Saturday at ₹950 per person, and hands-on bean-to-bar workshops conducted in cities such as Mumbai. Wholesale and B2B channels supply bulk chocolate to chefs, home-bakers, restaurants, and hotels — including Soho House, Masque, Umami Kitchen, Sokeri, Bibi Store, and Bread & Chocolate (an in-house cafe in Auroville operated jointly with Wild Yeast Bakery). Specialty retail distribution spans over 30 stores across India, notably 6 Nature's Basket outlets. A custom corporate orders vertical offers bespoke packaging and chocolate boxes for events, weddings, and festivals with a 150-piece minimum and 4-6 week turnaround. The company remains privately held and bootstrapped with no disclosed institutional funding, and is concentrated geographically within India with no claimed international footprint.

Name

Mason & Co.

Legal name

CONSCIOUS LIVING

Website

https://masonchocolate.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Mason & Co. (legally CONSCIOUS LIVING) is an Auroville, India-based artisan bean-to-bar chocolate maker founded in 2014 by Jane Mason and Fabien, producing organic single-origin dark chocolate via in-house stone grinding with an all-female workforce, and selling through DTC e-commerce, 30+ Indian retail stores, B2B hospitality wholesale, custom gifting, and factory tours.

Ownership category

akta.pro rank

Product category

Artisan Chocolate Manufacturing

NAICS

Bakeries and Tortilla Manufacturing (3118), Chocolate and Confectionery Manufacturing (31135), Confectionery Manufacturing from Purchased Chocolate (311352), Chocolate and Confectionery Manufacturing from Cacao Beans (311351), Sugar and Confectionery Product Manufacturing (3113)

SIC

Retail-Eating & Drinking Places (5810), Sugar & Confectionery Products (2060)

akta.pro primary industry

Chocolate & Chocolate Confectionery (CRADABAA)

akta.pro secondary industries

Chocolate & Candy Snacks Manufacturing (AFAKAIAM), Bakery & Desserts Distribution (CRAOABAE), Chocolate & Confectionery Shops (THAFAGAD), Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL)

Keywords

• Bean-to-bar chocolate
• Artisan chocolate production
• Organic dark chocolate
• Single-origin chocolate
• Chocolate manufacturing

Headquarters

HQ city

Villupuram

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Direct Product Sales: Selling chocolate bars, confectionery, pantry items, and cacao products directly to consumers through e-commerce and retail stores
2. Wholesale/B2B Bulk: Bulk chocolate sales to chefs, home-bakers, restaurants, and hotels through wholesale partnerships
3. Custom Orders: Bespoke packaging and custom chocolate boxes for corporate milestones, weddings, birthdays, festivals, and cultural events. Minimum 150 pieces with 4-6 weeks turnaround
4. Factory Tours: Guided bean-to-bar factory tours held every Saturday at ₹950 per person

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Mason & Co. produces and sells artisanal bean-to-bar chocolates, executing every step from cacao bean to finished bar in-house: sorting, roasting, cracking, winnowing, stone grinding with cane sugar for 3-5 days, hand tempering, and screen-printed packaging. The portfolio spans dark chocolate bars in multiple cacao percentages and flavors, cacao pantry ingredients (butter, powder, nibs, herbal tea), confectionery (truffles, bonbons), co-branded bars with coffee roasters, gift sets, and custom packaging for events. Distribution is split between direct-to-consumer e-commerce, factory tours, workshops, and a wholesale/B2B channel supplying restaurants, hotels, and specialty retailers across India.

Product overview

Mason & Co. is an artisanal bean-to-bar chocolate company based in Auroville, India, producing organic, vegan dark chocolate from directly traded cacao beans sourced from South Indian farms. The product portfolio centers on chocolate bars (available in various cacao percentages and flavors), pantry ingredients (cacao butter, powder, nibs, and herbal tea), and co-branded collaborations with coffee partners. The company offers custom chocolate packaging services, factory tours, and chocolate-making workshops as experiential add-ons, alongside wholesale bulk products for B2B customers including restaurants, hotels, and retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Chocolate Bars Artisanal bean-to-bar dark chocolate bars in various cacao percentages and flavors including 65% Semi-Sweet, 75% Bittersweet, 70% Sea Salt, 55% Coconut Mylk, Espresso, Peanut Butter, Peppermint, and limited editions featuring Peru Maranon, Ginger, Vanilla, Roasted Sesame, and Coconut Masala Chai. Sold to consumers through the Mason & Co. website and specialty retail.
• Pantry Products Cacao ingredients including Cacao Butter (organic, unrefined, non-deodorised), Cacao Powder, Cacao Nibs, Sweet Cacao Nibs, and Organic Cacao Herbal Tea. Sold to consumers and culinary users through the e-commerce store.
• Co-branded Chocolate Bars Custom chocolate bars created in collaboration with partners such as Subko (coffee-infused bars with natural and washed process coffee from Chikmagalur) and Blue Tokai Coffee Roasters (Cafe Noir and Espresso bars using MS Estate Certified Organic coffee). Sold to consumers through the Mason & Co. website.
• Gift Sets Pre-curated chocolate gift sets featuring artisanal bean-to-bar chocolates for consumer gifting occasions, sold through the Mason & Co. website.
• Custom Chocolate Boxes & Giftsets Bespoke custom chocolate packaging and design services for special occasions including corporate milestones, weddings, anniversaries, birth announcements, festive giftsets, brand milestones, and cultural events. Minimum order of 150 pieces with 4-6 weeks turnaround time. Includes separate freelance graphic design fees.
• Factory Tours Immersive bean-to-bar factory experience held every Saturday at the Auroville facility, including a guided tour of the chocolate-making process from cacao bean to finished bar. Priced at Rs. 950 per person with booking required by Friday 12pm.
• Bean-to-Bar Chocolate Workshops Hands-on educational workshops teaching the complete bean-to-bar chocolate making process including cacao pod analysis, roasting, cracking, winnowing, grinding, tempering, and moulding. Conducted in various cities including Mumbai at Magazine Street Kitchen.
• Wholesale/Bulk Chocolate Bulk chocolate products for B2B partners including chefs, home-bakers, restaurants, and hotels. Wholesale catalogue available for download with pricing obtained by contacting the sales team.
• Confectionery Chocolate confectionery products including truffles and bonbons made at the Auroville cafe Bread & Chocolate, available to consumers.

Quantifiable outcome

• Featured in India's first chocolate tasting and education sessions for over 250 customers at Nature's Basket launch
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Wild Yeast Bakery (Daniel Trulson)coreStrategic or Co-development PartnerMason & Co partnered with Wild Yeast Bakery to open Bread & Chocolate cafe and store in Auroville. Daniel Trulson, known for best bread and pastries, produces baked goods for the cafe. Space serves as playground for new chocolate flavors, truffles, and bonbons.
• Subko Specialty Coffee RoasterscoreStrategic or Co-development PartnerCo-branded coffee and chocolate bars using Subko's meticulously sourced beans from Chikmagalur and Mason & Co's Idduki cacao. First experiment combining specialty coffee processing methods with single-origin cacao.
• Blue Tokai Coffee RoasterscoreStrategic or Co-development PartnerCoffee-infused chocolate bars (Cafe Noir and Espresso) using Blue Tokai's M.S. Estate Certified Organic coffee from Karnataka. Both companies work directly with farmers on single-estate sourcing.
• Magazine Street KitchenminorGTM or Marketing PartnerHosted Bean-To-Bar Chocolate Workshops in Mumbai at Magazine Street Kitchen's state-of-the-art production kitchen facility.
• Nature's BasketcoreChannel Partner/ Reseller/ DistributorLaunched in 6 Nature's Basket Stores with India's first chocolate tasting and education sessions led by Nitin Chordia for over 250 customers.
• Chocoa ConferenceminorGTM or Marketing PartnerSpoke at Chocoa 2016 Conference on emerging markets topic representing India's artisan bean-to-bar chocolate industry.
• Malabar House Fort KochiminorGTM or Marketing PartnerHosted bean-to-bar chocolate tasting and dialogue at Malabar House during Kochi Biennale.
• Pond DelhiminorGTM or Marketing PartnerHosted first chocolate sensing experience in Delhi/NCR at Pond, exploring how process, fermentation, terroir and origin impact chocolate flavor.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Vosges Haut-Chocolat: US-based premium chocolate brand producing exotic and single-origin bars, truffles and experiential retail. Comparable on flavor innovation, premium DTC/wholesale mix and brand-led storytelling.
• Askinosie Chocolate: US small-batch bean-to-bar maker known for direct-trade farmer partnerships, single-origin bars and chocolate-tasting experiences. Comparable to Mason & Co.'s farmer-direct sourcing narrative and education-led marketing.
• Soma Chocolatemaker: Canadian craft bean-to-bar chocolate maker producing single-origin bars, truffles and drinking chocolate with retail stores and factory experiences. Comparable product mix, retail experience and craftsmanship positioning.
• Dandelion Chocolate: San Francisco bean-to-bar craft chocolate maker with direct-trade sourcing, single-origin bars, café experience and education events. Closely comparable business model to Mason & Co. in a mature US market — useful proxy for scale-up pathways and B2B/wholesale build-out.
• Pascati: India's largest bean-to-bar chocolate brand with nationwide retail, café and bakery concepts. Comparable to Mason & Co. on product format (single-origin bars) and category (artisan bean-to-bar), but operates at meaningfully greater scale and through owned cafés.
• Manam Chocolate: Indian bean-to-bar craft chocolate maker producing single-origin bars from Indian cacao, with a similar premium DTC + retail + B2B model. Most directly comparable as an India-based bean-to-bar peer competing for the same premium consumer and chef customers.

Broad incumbents

• Tony's Chocolonely: Mission-driven chocolate brand using direct-trade sourcing and strong storytelling to compete in the premium-ethical chocolate category. Comparable on ethical-sourcing narrative and consumer-brand pull, despite operating at much larger scale.
• Hotel Chocolat: UK-listed premium chocolate brand combining bean-to-bar manufacturing with nationwide retail, cafés and a subscription club. Comparable premium-positioning playbook and B2B/wholesale channels, but at materially larger scale and breadth.
• Lindt & Sprüngli: Global premium chocolate incumbent with single-origin 'Excellence' ranges and broad retail distribution in India. Represents the scaled-up incumbent threat to Mason & Co.'s premium positioning and shelf space.

Emerging players

• Earthen Symphony: Indian artisan chocolate maker producing small-batch bars and confections. Overlaps with Mason & Co. on craft positioning and Indian single-origin sourcing, but at an earlier commercial stage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/masonchocolate
• Instagraminstagram.com/masonandco_chocolate
• LinkedInlinkedin.com/company/masonandco

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mason & Co.