Dogwood Village of Orange County

What Dogwood Village of Orange County does

Dogwood Village of Orange County is a non-profit senior living and healthcare provider operating a single 120 Dogwood Lane campus in Orange, Virginia. Founded in 1970 by Orange County, the organization delivers a full continuum of senior care across four integrated service lines: long-term care (with skilled nursing), rehabilitation (physical, occupational, and speech therapy), assisted living, and person-centered care planning established at admission. Staffing is sized at 101-250 employees and is highlighted by the organization for its high staff-to-resident ratios and long-tenured workforce, including employees with 25-40+ years of service.

The business model is fee-for-service under a healthcare delivery structure rather than a software or platform model. Revenue is generated from resident charges reimbursed through Medicare, Medicaid, and private pay; pricing is not publicly disclosed and inquiries are handled via phone or website. Customer acquisition is sales-led but community-rooted: direct admissions, hospital and physician referrals, discharge planners, case managers, and referrals from local community partners in Orange, Culpeper, and Louisa counties. Marketing relies on the organization's website, email newsletters (Village Voice, Dogwood Dispatch), YouTube/Facebook/LinkedIn, and chamber-of-commerce memberships rather than paid performance channels.

There is no proprietary technology platform or AI/ML capability described. The organization is governed by three volunteer boards — Health Center Commission, Senior Living Board, and Foundation Board — under the oversight of Orange County, with Sam Kessler chairing the Health Center Commission. In January 2026, John Ashley (DHA, LNHA, RCAL, QCP) was appointed Administrator. Recent recognition includes the 2025 Orange County Voice "Best Senior Living" award, and operational partnerships span Aging Together (resident education), Commonwealth Long Term Care Foundation (nursing scholarships), County of Orange Fire & EMS, and the Virginia Department of Health for emergency preparedness.

Name

Dogwood Village of Orange County

Legal name

Dogwood Village of Orange County

Website

https://dogwoodvillageocva.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Dogwood Village of Orange County is a non-profit, county-chartered senior living facility in Orange, Virginia, founded in 1970, providing long-term care, skilled nursing, rehabilitation, and assisted living services to local seniors with funding from Medicare, Medicaid, and private pay.

Ownership category

akta.pro rank

Product category

Senior Living & Skilled Nursing

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior living services
• Long-term care
• Skilled nursing care
• Rehabilitation therapy
• Assisted living

Headquarters

HQ city

Orange

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Healthcare Services Revenue: Dogwood Village generates revenue through the provision of long-term care, skilled nursing, rehabilitation (physical, occupational, and speech therapy), and assisted living services. Revenue is derived from Medicare, Medicaid, and private pay sources. The organization is structured as a non-profit, with proceeds reinvested into supporting employees and residents.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Dogwood Village of Orange County provides a continuum of senior care services from a single campus in Orange, Virginia. Core offerings include Assisted Living (personal care, medication management, meals, housekeeping, social activities), Long-Term Care with Skilled Nursing (24/7 nursing, individualized care plans), and Rehabilitation Services (physical, occupational, and speech therapy) for post-acute and post-surgical recovery. Services are delivered in person by licensed nursing and therapy staff and funded through Medicare, Medicaid, and private pay.

Product overview

Dogwood Village of Orange County offers a continuum of senior care services through three integrated core programs: Long-Term Care (including Skilled Nursing), Rehabilitation Services (physical, occupational, and speech therapy), and Assisted Living. The organization operates as a non-profit dedicated to providing compassionate, person-centered care where residents have enjoyed quality services since 1970. The services work together to support seniors from independent living through skilled nursing care, with each program designed to meet varying levels of care needs while emphasizing quality of life and community connection.

Differentiator

Problem solved

Functional benefit

Products and services

• Long-Term Care

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Health Center CommissioncoreOthers · 1 January 2013Governance board established to oversee Dogwood Village operations. Volunteer board members, including Philip Frazer who served from 2013-2024, have provided strategic guidance and oversight for the facility.
• Senior Living BoardcoreOthers · 1 January 2013Governance board overseeing senior living operations at Dogwood Village. Philip Frazer served as a volunteer board member providing oversight and support since 2013.
• Foundation BoardcoreOthers · 1 January 2013Fundraising and donor support board for Dogwood Village. Philip Frazer served as volunteer board member supporting the facility's mission and resident services through charitable giving.
• Aging TogethercoreStrategic or Co-development PartnerAging Together partners with Dogwood Village to provide educational programs for residents and community members, including presentations on mild cognitive impairment, caregiver health, and senior wellness topics. Dr. Jonathan Evans from Aging Together has conducted educational sessions at the facility.
• Orange County Chamber of CommercecoreGTM or Marketing PartnerActive chamber membership with recognition as June Business of the Month. Provides community visibility, networking opportunities, and business support for Dogwood Village's mission to serve the Orange County community.
• Culpeper County Chamber of CommerceminorGTM or Marketing PartnerActive chamber membership extending Dogwood Village's community presence beyond Orange County to neighboring Culpeper County.
• Louisa County Chamber of CommerceminorGTM or Marketing PartnerActive chamber membership extending Dogwood Village's community presence to Louisa County markets.
• Orange County 4-H OrganizationminorGTM or Marketing PartnerCommunity youth organization that has donated Christmas poinsettias to Dogwood Village residents, demonstrating local community support and engagement.
• County of Orange Fire & EMScoreStrategic or Co-development PartnerFire department personnel conducted training at Dogwood Village on commercial fire suppression systems, touring the facility and examining sprinkler rooms, standpipe connections, and fire panels. Participated in joint emergency preparedness drill with multiple agencies.
• Virginia Department of HealthcoreStrategic or Co-development PartnerParticipated in multi-agency emergency preparedness drill at Dogwood Village alongside County of Orange Fire & EMS, Orange Volunteer Fire Company, Town of Orange Police, Orange County Sheriff's Office, and Northern Virginia Emergency Response System.
• Northern Virginia Emergency Response System (NVERS)coreStrategic or Co-development PartnerRegional emergency preparedness partner participating in joint training exercises with Dogwood Village to ensure coordinated response capabilities for the community.
• American Red CrossminorGTM or Marketing PartnerConducts periodic blood drives at Dogwood Village facility, hosting mobile blood collection events open to staff, residents, families, and community members.
• Commonwealth Long Term Care FoundationminorOthersProvides nursing education scholarships to employees of member facilities. Dogwood Village CNA Shay Ragland received the 2025 Regirer Nursing Scholarship to pursue LPN licensure.
• Dominion PowerminorGTM or Marketing PartnerHosted holiday celebration event at Dogwood Village, providing snacks, goodie bags, and activities for residents demonstrating community corporate partnership engagement.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pinnacle Living: Virginia-based non-profit operator of multiple continuing care retirement communities serving seniors across the state. Directly comparable as a non-profit, mission-driven CCRC operator offering assisted living, skilled nursing, and rehabilitation on Virginia campuses.
• Rappahannock Westminster-Canterbury: Non-profit life-plan community in Irvington, Virginia offering a full continuum of care including assisted living, skilled nursing, and rehabilitation on a single campus. Closely matches Dogwood Village's continuum-of-care, non-profit, single-campus model.
• Commonwealth Senior Living: Virginia-based senior living operator headquartered near Charlottesville that runs assisted living and memory care communities across the state. Regionally focused peer with overlapping service mix and customer base in Central Virginia.
• Virginia Mennonite Retirement Community: Non-profit continuing care retirement community in Harrisonburg, Virginia providing independent living, assisted living, skilled nursing, and rehabilitation. Comparable non-profit, single-campus CCRC serving a similar rural/regional Virginia market.
• Masonic Village of Virginia: Continuing care retirement community in Manakin-Sabot, Virginia, near Richmond, operated as a Virginia-mission non-profit offering assisted living, long-term care, and rehabilitation. Compares on non-profit Virginia CCRC structure and service continuum.
• Goodwin House: Non-profit senior living and care organization operating life-plan communities in Alexandria and Falls Church, Virginia offering independent living, assisted living, memory care, and skilled nursing. Comparable non-profit CCRC operator in Virginia with full continuum of services.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with assisted living, memory care, skilled nursing, and rehabilitation across hundreds of communities nationwide. Serves as broad incumbent comparison for scale, reimbursement strategy, and operational benchmark.
• Sunrise Senior Living: National senior living operator offering assisted living, memory care, skilled nursing, and short-term stays across the U.S. Relevant broad incumbent for branding, customer experience, and reimbursement benchmarking.
• Atria Senior Living: Large national senior living provider with assisted living and memory care communities across the U.S. Broad incumbent benchmark for assisted living service model, pricing strategy, and operating margins.

Regional players

• English Meadows Senior Living: Virginia-based operator of assisted living and memory care communities in the New River Valley and surrounding areas. Comparable as a smaller, regional senior living provider in Virginia serving similar customer profiles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCSl3QcVMrAb9BiR1V5VIG8A
• Facebookfacebook.com/Dogwood-Village-of-Orange-County-255229734540507
• LinkedInlinkedin.com/company/dogwood-village-of-orange-county

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dogwood Village of Orange County