Business AI

What Business AI does

Business AI Pty Ltd, founded in October 2023 by Anne Botting in Queensland, Australia, is a small (1–10 employees) AI software company that builds an integrated AI-powered business platform for non-technical small and medium enterprise (SME) owners. Its core product, BizAI CRM, is a subscription SaaS platform that consolidates sales pipeline management, marketing automation, email/SMS campaigns, social media management, missed-call text-back, reviews management, and payment facilitation, with embedded AI voice agents (handling up to ~100 simultaneous inbound calls), a customer-facing website chatbot (BizBuddy), generative AI content tools, and workflow automation. The platform is priced at $497–$997 per month (AUD), targets the same persona that previously needed a CRM, a phone system, a chatbot, and a social-media tool, and is sold primarily through self-serve Stripe checkout, a content-and-webinar marketing engine (AI Over Coffee newsletter, bizai.ai blog), and demo-booking CTAs.

The company also monetizes pre-trained internal AI assistants (1–10 seat SKUs at $197–$1,497/mo USD) and custom chatbot development ($297/mo plus $250/hr), and operates six sub-brands: BizAI CRM, Your AI Staff, BizAI Tools, MyCareer Hub, Business Retire, and the AI Over Coffee newsletter. In November 2025, Business AI launched a vendor-agnostic B2B AI marketplace in South Africa in partnership with Dublin-based Beyond Now and South African technology distributor Mustek, which committed R7 million (ZAR) for a 51% stake in the South African entity in April 2026; Woolworths, Italtile, and Bidvest are disclosed as early enterprise adopters. The Australian parent company remains bootstrapped and privately held by the founder, with no disclosed revenue, no patents or trademarks on file, and a North American office in Whistler, BC, Canada added to the Sunshine Coast headquarters.

Name

Business AI

Legal name

Business AI Pty Ltd

Website

https://bizai.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Business AI Pty Ltd is an Australian AI software company (founded 2023) that sells an all-in-one AI-powered CRM, voice agents, and chatbot platform to non-technical SME owners via subscription, and runs a B2B AI marketplace in South Africa with Mustek and Beyond Now.

Ownership category

akta.pro rank

Product category

AI-Powered CRM Software

NAICS

Software Publishers (5132), Software Publishers (51321), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• AI CRM software
• Conversational AI platform
• AI voice agents
• AI workflow automation
• AI marketing automation

Headquarters

HQ city

Palmwoods

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. BizAI CRM Subscriptions: Monthly and annual SaaS subscriptions for the BizAI CRM platform at two tiers (BizAI CRM at $497/mo and BizAI CRM Max at $997/mo). Includes core CRM features, AI voice agents, chatbots, marketing automation, and varying levels of advanced features. Annual plans offer savings. Usage-based AI feature fees apply on top of base subscription.
2. AI Internal Assistant Subscriptions (Your AI Staff): Monthly and annual subscriptions for AI Internal Assistants (chatbots for internal business use) with plans for 1, 3, 5, or 10 assistants ($197–$1,497/month). Assistants are pre-trained in specific functions and customizable with company materials. Additional custom plan fees apply.
3. AI Feature Usage Fees: Usage-based fees layered on top of base subscriptions for AI features including voice/chat AI conversations ($0.06/message or $0.39/min call), content creation ($0.27/1,000 words or $0.18/image), workflow AI ($0.09/GPT-4 or $0.045/GPT-3.5 per action), phone system, SMS, email, and review responses. Reduced rates for BizAI CRM Max subscribers.
4. Custom AI Solutions: Custom chatbot and tool development services with ongoing monthly fees ($297/month per custom chatbot) and hourly development fees ($250/hour). Targets enterprise/specific use cases such as internal knowledge bases, staff inductions, and new client onboarding.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Business AI develops and sells an AI-powered CRM SaaS platform (BizAI CRM) that combines sales pipeline management, marketing automation, AI Voice Agents, AI Website Chatbots (BizBuddy), internal AI Assistants, and workflow automation into a unified system for SMEs. It also offers pre-trained internal AI assistants (Your AI Staff) for business functions such as Marketing, Sales, HR, Customer Service, and Project Management, and operates a vendor-agnostic B2B AI marketplace in South Africa (in partnership with Beyond Now) connecting enterprises with vetted AI solution providers.

Product overview

Business AI is a portfolio of AI-powered business solutions organised into distinct business units: (1) BizAI CRM — the core all-in-one AI-powered CRM platform combining sales, marketing automation, customer service, voice agents, and chatbots; (2) AI Assistants (Your AI Staff) — internal AI chatbot assistants for employee use across marketing, sales, HR, customer service, and project management; (3) BizBuddy AI Website Chatbot — customer-facing chatbot for websites; (4) AI Voice Agents — 24/7 AI receptionist integrated into BizAI CRM; (5) AI Over Coffee — weekly newsletter for AI education; and (6) Business AI B2B Marketplace — enterprise AI marketplace in partnership with Beyond Now. The core product is BizAI CRM, with AI features (voice agents, chatbots, content AI, workflow AI, reviews AI) available as built-in or add-on capabilities. Pricing ranges from $197/month for AI Assistants (1 assistant, USD) to $497/month for BizAI CRM (AUD). The company also offers over 100 AI tools and career development resources.

Differentiator

Problem solved

Functional benefit

Brands

• AI Over Coffee: Weekly AI newsletter for business owners and career-minded employees providing tips, tools and techniques on how to use AI in the workplace
• Your AI Staff
• BizAI CRM
• BizBuddy
• BizAI Tools
• MyCareer Hub
• Business Retire

Products and services

• BizAI CRM An all-in-one AI-powered customer relationship management SaaS platform designed for SMEs. Combines sales pipeline management, marketing automation, email/SMS campaigns, social media management, customer service tools, AI Voice Agents, AI Website Chatbots, and AI-powered workflow automation into a unified system. Pricing: $497/month (AUD) or $4,970/year.
• AI Voice Agents AI-powered 24/7 receptionist service integrated within BizAI CRM. Answers inbound calls with natural human-sounding voice, captures and qualifies leads, books appointments directly into the CRM calendar, answers FAQs, transfers urgent calls to staff, and sends automated SMS/email confirmations. Supports up to 100 simultaneous inbound calls with multi-language and local accent options.
• BizBuddy AI Website Chatbot AI-powered customer-facing website chatbot that handles leads, bookings, and customer inquiries 24/7. Customizable tone, style, and conversation flows. Trainable using company websites/URLs, FAQs, and past chat Q&A logs. Features include automated customer support, appointment booking, lead qualification, and flexible handover to human support teams. Embeddable via JavaScript widget. Fully onboarded within 5 days of purchase.
• AI Internal Assistants (Your AI Staff) Pre-trained internal AI chatbot assistants for employee use across specialized business functions: Marketing, Sales, Customer Service, Human Resources, and Project Management. Each assistant comes with industry-specific tools, can browse the internet, analyze documents, and be further trained on company materials (TXT, PDF, CSV uploads). Pricing: $197/month (1 assistant) to $1,497/month (10 assistants), in USD.
• Your AI Staff AI staffing agency brand under Business AI offering AI chatbots, assistants, and tools for internal business use. Provides both pre-trained industry-specific assistants and custom AI assistants tailored to specific business needs. Distributed via Stripe e-commerce links (buy.stripe.com).
• Business AI B2B AI Marketplace Vendor-agnostic B2B AI marketplace launched in partnership with Beyond Now to connect South African enterprises with vetted AI solutions and service providers. Emphasises vendor agnosticism, security, and a responsible deployment framework to facilitate AI deployment without vendor lock-in. Powered by Beyond Now's Digital Marketplace technology. Early adopters include Woolworths, Italtile, and Bidvest.
• AI Over Coffee Newsletter Weekly AI newsletter sub-brand under Business AI Pty Ltd that provides tips, news, and insights on how AI can benefit business owners and career-minded employees. Part of the company's content and education ecosystem.
• Custom AI Solutions Custom chatbot and tool development services with ongoing monthly fees ($297/month per custom chatbot, $47/month per custom tool) and hourly development fees ($250/hour). Targets enterprise and specific use cases such as internal knowledge bases, staff inductions, and new client onboarding. 30-day money-back guarantee applies.

Quantifiable outcome

• Email open rates increased from 40% to 63% using AI content creation
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability8 records

Feature8 records

Partnerships

One partnership is on record.

• Beyond NowcoreTechnology or Integration · 5 November 2025Business AI partnered with Dublin-based Beyond Now to power its vendor-agnostic B2B AI marketplace using Beyond Now's Digital Marketplace technology. The platform enables South African enterprises to source and implement AI solutions without vendor lock-in, improving AI implementation success rates through a responsible deployment framework. This partnership was announced in November 2025.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/bizai_ai
• Facebookfacebook.com/61555836518826
• LinkedInlinkedin.com/company/bizai-ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business AI