Mintz & Hoke
- Company typePrivate
- Founded1971
- HeadquartersAvon, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
Mintz & Hoke firmographics
Firmographics- Name
- Mintz & Hoke
- Legal name
- Mintz & Hoke
- Website
- https://mintz-hoke.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Mintz & Hoke industry classification
Industry- Product category
- Advertising and Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)
Keywords
Where Mintz & Hoke is headquartered
LocationHeadquarters
- HQ city
- Avon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mintz & Hoke business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising Agency Services: Traditional advertising agency revenue model based on client retainers, project fees, and media commissions. Services include creative development, strategic planning, media planning and buying, public relations, and digital services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency retainers and project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Mintz & Hoke product offering
Product offeringCore offering
Mintz & Hoke is a full-service, integrated advertising agency that builds brands for enterprise and mid-market clients primarily in Connecticut and New England. The agency delivers brand strategy, creative development, media planning and buying, digital technology, public relations, and government communications as coordinated campaign work rather than discrete products. Its "Immersively Different" approach involves deep immersion in clients' businesses to surface consumer insights that inform integrated marketing campaigns across healthcare, financial services, manufacturing, government, and education sectors.
Product overview
Mintz + Hoke is a full-service advertising agency offering an integrated suite of brand-building and marketing services under its 'Immersively Different' philosophy. The agency's core offerings include brand strategy and development, creative services (art direction, copywriting, design, video, motion), media planning and buying, digital technology implementation, public relations, and specialized government services. These services work together as an integrated marketing offering rather than discrete software products or modules—the agency delivers comprehensive campaigns that leverage multiple disciplines to build brands and drive measurable business results for clients across healthcare, financial services, government, and other sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Media Only: Media services division providing media planning and buying services.
Products and services
- Brand Strategy and Development
- Creative Services
- Media Planning and Buying
- Digital Technology Services
- Public Relations
- Government Services
Quantifiable outcome
- 11 consecutive years recognized as Best Places to Work in Connecticut
- +1 more outcomes
Companies that use Mintz & Hoke
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles5 records
Mintz & Hoke technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Mintz & Hoke partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Worldwide PartnerscoreMintz + Hoke is a member of Worldwide Partners, an international advertising and marketing network. This affiliation provides the agency with global capabilities and resources while maintaining independence as a regional agency. The partnership allows access to international client referrals and collaborative opportunities across the worldwide network.
Scale indicators3 records
Recent moves2 records
Expansion highlights4 records
Mintz & Hoke competitors and assessment
Company assessmentDirect peers
- AMP Agency: AMP Agency is a Boston-headquartered full-service advertising and marketing agency with creative, media, experiential, and digital capabilities serving enterprise clients. Comparable in service mix and Northeast enterprise focus, though slightly larger in scale.
- The Via Agency: The Via Agency is a Portland, Maine-based independent creative and brand-building agency serving consumer and enterprise brands with creative, media, and digital work. Comparable independent, full-service agency model focused on building brands for regional and national clients.
- Allen & Gerritsen: Allen & Gerritsen is a Boston-based independent, integrated marketing and advertising agency serving enterprise clients with creative, media, data, and content capabilities. Comparable in independent-ownership positioning and full-service scope to Mintz + Hoke's New England positioning.
- Small Army: Small Army is a Boston-based independent advertising and creative agency offering brand strategy, creative, content, and digital services. Similar size, independent ownership, and full-service scope targeting mid-market and enterprise clients in the Northeast.
- Cronin: Cronin is a Connecticut-based independent full-service advertising agency of similar size and vintage, serving enterprise clients across healthcare, financial services, and consumer verticals with brand strategy, creative, media, and digital services. Direct head-to-head competitor for the same regional enterprise accounts.
- MMB: MMB is a Boston-based independent agency offering brand strategy, creative, media, and digital services to a mix of enterprise and challenger brands. Similar independent ownership profile, comparable service mix, and regional Northeast delivery footprint.
Emerging players
- Hub Strategy and Communication: Hub Strategy and Communication is an independent, mid-sized brand and advertising agency offering creative, media, and strategic services to enterprise clients. Comparable independent ownership model and full-service positioning, though based in San Francisco rather than the Northeast.
Broad incumbents
- Hill Holliday: Hill Holliday is one of the largest independent U.S. advertising agencies, headquartered in Boston, with full-service creative, media, and digital capabilities serving major enterprise clients. Comparable service breadth and Northeast base, but at materially greater scale than Mintz + Hoke.
- MullenLowe U.S. MullenLowe is a large global advertising network with significant U.S. operations based in Boston, offering the same brand, creative, media, and PR capabilities as Mintz + Hoke but with greater scale, holding-company backing, and integrated data/tech offerings. Represents the larger incumbent competition for enterprise accounts.
- Digitas: Digitas is a Publicis-owned global connected marketing agency with significant Boston presence, offering brand, creative, media, data, and technology services. Represents the holding-company-backed integrated alternative competing for the same enterprise client roster.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Mintz & Hoke social profiles
Digital presenceMintz & Hoke financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mintz & Hoke leadership team
Management profileNumber of profiles
Profiles12 records
Mintz & Hoke subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mintz & Hoke funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mintz & Hoke M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mintz & Hoke
What does Mintz & Hoke do?
Mintz & Hoke is a full-service, integrated advertising agency that builds brands for enterprise and mid-market clients primarily in Connecticut and New England. The agency delivers brand strategy, creative development, media planning and buying, digital technology, public relations, and government communications as coordinated campaign work rather than discrete products. Its "Immersively Different" approach involves deep immersion in clients' businesses to surface consumer insights that inform integrated marketing campaigns across healthcare, financial services, manufacturing, government, and education sectors.
Is Mintz & Hoke a public or private company?
Mintz & Hoke is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mintz & Hoke founded?
Mintz & Hoke was founded in 1971. It employs 51 to 100 people.
Where is Mintz & Hoke based?
Mintz & Hoke is headquartered in Avon, United States, in the North America region.
How does Mintz & Hoke make money?
One revenue line is on record: advertising Agency Services.
Who are Mintz & Hoke's main competitors?
Direct peers on record are AMP Agency, The Via Agency, Allen & Gerritsen, Small Army, Cronin and MMB. Hub Strategy and Communication is listed as an emerging player. Broad incumbents are Hill Holliday, MullenLowe U.S. and Digitas.
Does Mintz & Hoke have an API?
No public API is recorded for Mintz & Hoke.
What industry is Mintz & Hoke in?
Mintz & Hoke's product category is Advertising and Marketing Services. Its primary akta.pro industry code is BPAFAAAI, Out-of-Home (OOH), DOOH & Ambient Advertising. Its NAICS code is 541810 and its SIC code is 7311.