What Allen & Gerritsen does

Allen & Gerritsen (A&G) is an independent, full-service marketing agency founded in 1985 and headquartered in Boston, with additional offices in Philadelphia and a previously operated Hershey, Pennsylvania location. The firm operates shoulder-to-shoulder with enterprise marketing leaders across healthcare, consumer/retail, tourism, higher education, B2B technology, and nonprofit verticals, providing integrated capabilities spanning advertising, media planning and buying, public relations, design, and customer experience. Named enterprise clients include Blue Cross Blue Shield of Massachusetts, Panera, Dunkin', CAVA, Toast, Citrix, Massport, Meet Boston, and Visit Philadelphia, among others. The agency has expanded its scope through acquisitions (Neiman in 2013, Carter Edwards & Co. in 2021) and productized service extensions including A&G Third Space Studios (in-house production, launched October 2024), the Creator Relations influencer practice, A&G Research, A&G Media & Analytics, and the Investment Strategy advisory offering.

A&G's go-to-market is enterprise-focused, with direct client engagement, customized scope, and multi-year contracts; no public pricing exists. Revenue mechanics flow from professional-services fees on integrated engagements, AOR retainers, and project-based campaigns. The firm commercializes proprietary IP including the Life Share Index (a four-pillar brand-loyalty measurement framework replacing standard tracking studies) and the Investment Strategy 5A's Process (an eight-week advisory methodology). An in-house production arm (Third Space Studios) and a consultancy sub-brand (Primal, launched March 2017) supplement core agency work; in December 2024 A&G spun off CeCo Digital as a separate customer-technology agency. A&G is privately held with no disclosed parent, PE sponsor, or external institutional ownership, led by CEO Andrew Graff.

The underlying technology stack is research- and analytics-led rather than platform-software-led. Core capability is behavioral-science-driven audience research, brand-measurement frameworks, and predictive analytics applied to media planning. The agency operates no public-facing developer API, SDK, or AI/ML products. Distribution is concentrated in the Northeast US, with national campaign execution capability (e.g., Visit Philadelphia's nine-city, $9M 2026 campaign) but limited owned geographic footprint outside Boston and Philadelphia.

Name

Allen & Gerritsen

Legal name

Allen & Gerritsen

Website

https://a-g.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

251–500 employees

Short description

Allen & Gerritsen is an independent, full-service marketing agency founded in 1985, headquartered in Boston with offices in Philadelphia, serving enterprise clients across healthcare, retail, tourism, higher education, and B2B with integrated advertising, media, PR, design, and CX services.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182), Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

akta.pro secondary industries

Customer Experience (CX) & Digital Experience (BPAHAEAC), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)

Keywords

• Integrated marketing services
• Advertising agency services
• Media planning buying
• Brand strategy consulting
• Creative production services

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Integrated Marketing Services: Full-service agency providing comprehensive marketing solutions including advertising development, media planning and buying, public relations, design, and customer experience services to enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Allen & Gerritsen (A&G) is an independent, full-service advertising and marketing agency that delivers integrated campaigns combining Advertising, Media, Public Relations, Design, and Customer Experience (CX) for enterprise brands. The agency sells audience-first strategy, creative development, media planning and buying, content production, creator/influencer relations, and research services under multi-year enterprise engagements. Its named service lines include A&G Third Space Studios (production), Creator Relations, Media & Analytics, Research, Investment Strategy advisory, and the proprietary Life Share Index loyalty framework.

Product overview

Allen & Gerritsen (A&G) is an independent full-service advertising and marketing agency operating as a single integrated offering that brings together Advertising, Media, Public Relations, Design, and CX under one roof. The agency organizes its capabilities around several named service lines: the core A&G agency platform for integrated campaigns, Third Space Studios for content production (including video, animation, and photography), Creator Relations for influencer marketing, A&G Media & Analytics for media strategy and planning, A&G Research for audience insights, Investment Strategy for marketing investment advisory, and the Life Share Index research framework for brand loyalty measurement. The agency works with clients across healthcare, eCommerce, tourism, food & beverage, higher education, and B2B sectors.

Differentiator

Problem solved

Functional benefit

Brands

• A&G Third Space Studios: Full service production offering including video, animation, photography, digital development, experiential, and content creation.
• CeCo Digital
• Primal

Products and services

• A&G Integrated Marketing Agency Full-service integrated marketing agency engagement combining Advertising, Media, Public Relations, Design, and Customer Experience (CX) for enterprise brands. Audience-first strategy drives behavioral, transactional, and attitudinal outcomes under multi-year enterprise engagements.
• A&G Third Space Studios Full-service production studio providing pre-production, production, and post-production services for branded content including corporate videos, animation, motion graphics, photography, and digital media. Sells content production services to enterprise clients of the agency and external customers.
• A&G Creator Relations Full-service influencer and creator campaign management including identification, vetting, contracting, content development, strategy, paid amplification, payment facilitation, and performance analytics. For consumer, healthcare, B2B, F&B, and nonprofit organizations.
• A&G Media & Analytics Media strategy and planning service combining behavioral science and predictive analytics with creative media placements, performance marketing, and real-time optimization across paid, owned, and earned channels.
• A&G Research Audience insights research practice blending behavioral science with creative design, offering audience interviews, segmentation, brand tracking, concept testing, digital diaries, ethnographies, observational research, and journey mapping.
• Investment Strategy Advisory Marketing investment advisory engagement delivered over an 8-week process to provide evidence-based growth scenarios and strategic roadmaps for budget allocation across paid, owned, and earned marketing channels.
• Life Share Index Proprietary brand loyalty measurement framework sold as a research methodology to client brands, measuring customer-brand bond intensity across Relationship Closeness, Wallet Commitment, Loss Aversion, and Brand Credibility pillars rather than relying on standard tracking studies.

Quantifiable outcome

• +220% increase in online sales for Safety 1st
• +3 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Zeta GlobalminorStrategic or Co-development Partner · 12 October 2022Partnership on Journalism 'Inclusion List' for ad buys - initiative to include diverse publishers in advertising purchases

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• RPA: Independently-owned full-service advertising agency in Los Angeles with integrated advertising, media, and content production capabilities. Comparable as a similarly-sized independent agency competing for enterprise AOR relationships with full-service offerings.
• Hill Holliday: Independent full-service marketing agency headquartered in Boston with similar integrated advertising, media, PR, and CX offerings. Direct comparable as another major Northeast independent of similar scale and capability mix, competing for the same enterprise clients.
• The Martin Agency: Independently-owned full-service creative and media agency with similar integrated offerings across advertising, media planning, and digital. Comparable as a top-tier independent agency competing for enterprise AOR relationships in similar verticals.
• MullenLowe US: Boston-based integrated marketing agency (now part of IPG) offering creative, media, PR, and CX services. Comparable as a direct competitor for enterprise AOR relationships with similar service portfolio, though now backed by a global holding company.
• GSD&M: Independent full-service advertising agency with integrated creative, media, and digital capabilities serving enterprise clients including major consumer brands. Direct comparable as an established independent agency of similar size and capability scope.
• Digitas: Boston-headquartered integrated marketing and media agency (Publicis-owned) with strengths in digital transformation, data, and CX. Comparable as a direct competitor for enterprise digital and integrated marketing engagements, particularly in tech and healthcare verticals.

Regional players

• Connelly Partners: Boston-based independent advertising agency offering integrated creative, media, and digital services. Comparable as a regional independent competitor competing for similar Northeast enterprise clients, though typically at a smaller scale than A&G.
• AMP Agency: Boston-based integrated marketing agency with similar offerings in advertising, media, and digital. Comparable as a regional competitor serving similar Northeast enterprise client base with overlapping service capabilities.

Broad incumbents

• Publicis Groupe: Global advertising holding company with integrated agency networks (Publicis, Leo Burnett, Saatchi & Saatchi, Digitas) offering the full spectrum of advertising, media, PR, design, and CX. Comparable as a broad incumbent competitor for global enterprise AOR relationships, with vastly greater scale and geographic reach than A&G.
• Accenture Song: Global consulting-led marketing services arm of Accenture offering integrated creative, technology, and CX at scale. Comparable as an incumbent competitor encroaching on traditional agency-of-record relationships through bundling with technology and consulting engagements.

Market position

Strengths5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/allengerritsen
• LinkedInlinkedin.com/company/allen-and-gerritsen
• Instagraminstagram.com/allen_gerritsen
• Xx.com/allengerritsen

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allen & Gerritsen