Dellenbach Motors

What Dellenbach Motors does

Dellenbach Motors is a privately held, family-owned automotive dealership group headquartered at 3111 South College Avenue, Fort Collins, Colorado, founded in 1965 by RW Dellenbach. The company operates as a single-location, multi-franchise retailer selling new Chevrolet, Subaru, and Cadillac vehicles, a broad multi-brand pre-owned inventory (including certified pre-owned programs), and a full suite of adjacent automotive services. These services encompass an OEM parts and maintenance department (oil changes, tire rotations, brakes, diagnostics, transmission), a collision repair/body shop (frame straightening, paint matching, dent and hail-damage repair, insurance-claim work), and in-house auto financing and leasing arranged through the dealership.

The business generates revenue across five streams: new vehicle retail, used vehicle retail, service and parts, collision/body work, and finance/lease transaction fees. Its underlying technology is a standard franchised-dealer website (dellenbach.com) with inventory search, online service scheduling, parts ordering by VIN, a finance application, and blog/SEO content; marketing leverages Google Analytics and Google remarketing, Apple Wallet coupons, a Facebook presence, and extensive community event sponsorships. The go-to-market motion is direct-to-consumer through a physical showroom in Fort Collins supported by phone and digital channels.

Dellenbach serves individual vehicle buyers, local families, and small commercial fleet customers across Northern Colorado and Southern Wyoming (Fort Collins, Loveland, Windsor, Greeley, Timnath, Wellington, Longmont, Boulder, Cheyenne, Laramie, Estes Park, and surrounding communities). The company employs 11–50 staff, reports no subsidiaries, parent, or external investors, and operates as DBA brands including Dellenbach Motors, Dellenbach Motors Auto Group, Dellenbach Chevrolet, Dellenbach Subaru, and Body Shop at Dellenbach Motors. No patents, regulatory actions, or M&A activity are disclosed; strategic emphasis is on community positioning, EV-readiness via an Electric Vehicle Exchange Program, and OEM-aligned product launches.

Name

Dellenbach Motors

Legal name

Dellenbach Motors Auto Group

Website

https://dellenbach.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Dellenbach Motors is a family-owned, single-location auto dealership group in Fort Collins, Colorado, selling new Chevrolet, Subaru, and Cadillac vehicles, multi-brand pre-owned cars, and providing financing, service, parts, and collision repair to consumers and small commercial customers across Northern Colorado and Southern Wyoming.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (441120), Tire Dealers (441340)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Automotive dealership
• New vehicle sales
• Pre-owned vehicles
• Auto repair services
• Collision repair

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Vehicle Sales: Sales of new Chevrolet, Subaru, and Cadillac vehicles from manufacturer franchised dealership. Revenue generated from retail vehicle transactions with customers purchasing or leasing vehicles.
2. Used Vehicle Sales: Sales of pre-owned vehicles including certified pre-owned programs. Includes wide variety of brands beyond the three primary franchises.
3. Service and Parts: Auto repair, maintenance services, and sale of OEM car parts and accessories. Services include oil changes, tire rotations, brake service, battery replacement, engine diagnostics, and transmission service.
4. Collision Repair / Body Shop: Professional collision repair services including dent removal, paint matching, frame straightening, hail damage repair, and full structural repairs. Works with insurance companies on claims.
5. Auto Financing: Financing and leasing options provided through the dealership for vehicle purchases. Loan and lease experts assist customers in obtaining car loans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Dellenbach Motors is a family-owned franchised automotive dealership that sells new Chevrolet, Subaru, and Cadillac vehicles along with pre-owned and certified pre-owned vehicles from multiple manufacturers. The dealership operates an on-site service department for maintenance and repairs using OEM parts, a full-service collision repair/body shop, an auto finance office offering loans and leases, an online parts ordering system, roadside assistance, and commercial vehicle services — all from a single Fort Collins, Colorado location.

Product overview

Dellenbach Motors is a family-owned multi-brand automobile dealership operating as a unified platform offering new vehicle sales, pre-owned vehicle sales, and comprehensive automotive services. The core product portfolio centers on three new vehicle brands—Chevrolet (trucks, SUVs, cars), Subaru (all-wheel-drive vehicles for all-weather conditions), and Cadillac (luxury SUVs and sedans)—complemented by an extensive used vehicle inventory spanning multiple manufacturers. Services are integrated across the customer lifecycle: financing options support vehicle purchases, an on-site service department handles maintenance using OEM parts, and a dedicated collision repair/body shop provides paint, dent removal, and structural repair. Additional offerings include parts ordering, roadside assistance, commercial vehicle services, and an electric vehicle exchange program. The company operates from a single Fort Collins, Colorado location.

Differentiator

Problem solved

Functional benefit

Products and services

• Chevrolet New Vehicle Sales

Quantifiable outcome

• 97% of Subaru Outback vehicles sold in last 10 years are still on the road (Subaru brand statistic)

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered minor.

• Enterprise Rent-A-CarminorGTM or Marketing Partner · 10 April 2026Enterprise Rent-A-Car maintains an onsite associate at the Dellenbach Motors Body Shop Monday through Friday from 8:00 a.m. to 11:00 a.m. This partnership provides customers convenient access to rental vehicles while their vehicles are being repaired, simplifying the collision repair experience.
• United Way of Larimer CountyminorOthersSince 1988, Dellenbach Motors has donated a new vehicle annually to United Way of Larimer County in support of local charity. Long-standing community giving program.
• Colorado State UniversityminorOthersAnnual sponsor of local events. Dellenbach Motors partners with Colorado State University and gives back to the community in various ways including university partnerships.
• Downtown Business AssociationminorOthersAnnual sponsor of dozens of local events. Partnership with Downtown Business Association as part of community giving and local business support.
• Colorado EaglesminorOthersAnnual sponsor of dozens of local events. Partnership with Colorado Eagles hockey team as part of community sponsorship program.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lithia Motors: Largest US dealership group by revenue with aggressive acquisition strategy of regional dealer groups. Directly comparable franchised new vehicle and F&I business model, but at scale that puts pricing and inventory pressure on independents like Dellenbach.
• AutoNation: Largest US franchised auto retailer with 200+ dealerships across many brands. Operates in the same broad multi-brand franchised dealer space as Dellenbach but at vastly greater scale and geographic breadth, representing consolidation pressure on independent operators.
• Asbury Automotive Group: Large franchised automotive retailer with expanding F&I and Total Care Auto product suite. Comparable multi-brand franchised dealer model with similar revenue mix across new, used, service, and F&I, but at materially larger scale.
• Group 1 Automotive: Publicly-traded multi-brand franchised dealership group operating across the US and UK. Overlaps with Dellenbach in franchised new vehicle sales, F&I, and service operations, but with significantly larger scale and capital base.
• Sonic Automotive: Publicly-traded franchised auto retailer with new vehicle dealerships and EchoPark used vehicle stores. Closely comparable multi-brand franchised dealer model with similar customer base and service offerings at greater scale.
• Hendrick Automotive Group: Largest privately-held US dealership group with 100+ franchises. Closest structural analog to Dellenbach as a privately-held multi-brand group, but operating at significantly greater scale and geographic diversity.

Others

• Cox Automotive: B2B automotive services provider operating Manheim auctions, Autotrader, and Kelley Blue Book. Dellenbach uses KBB trade-in tools on its website and sources inventory through Manheim channels, making Cox an ecosystem participant rather than direct competitor.

Emerging players

• Carvana: Online-only used vehicle retailer with car vending machines and home delivery. Represents the digital-first emerging model that threatens traditional dealership used car sales economics.
• Vroom: Online used car retailer focused on home delivery and ecommerce. Emerging digital-first competitor targeting the same used vehicle customers that Dellenbach serves through its showroom.

Direct peers

• CarMax: Largest US used vehicle retailer with omnichannel sales and reconditioning centers. Directly competes with Dellenbach's used vehicle and certified pre-owned business for the same consumer base in Colorado.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DellenbachMotors/?_cl=6eakdIyXQI3dFztubIriUANN

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dellenbach Motors