Landscape Festival

What Landscape Festival does

Landscape Festival is an annual cultural event dedicated to promoting landscape culture, organized since 2011 by the non-profit Associazione Culturale Arketipos and headquartered in Bergamo, Italy. Over 15 editions it has grown into a multi-format program combining free public-facing initiatives (Universite D'Etè), ticketed educational events (International Meeting at €140, International Seminar at €440), and curated masterclasses delivered by internationally recognized landscape architects. The 2023 edition expanded programming to Brescia during its Italian Capital of Culture year, and the 16th edition is scheduled for 2026.

The organization's core offering is content curation and convening rather than a technology platform: programming is built around speaker lineups, educational curricula, and physical venues, with an ecosystem of recurring format IPs (International Meeting, International Seminar, Garden Masterclass, Universite D'Etè, WaterSeminar, Green Design, Selezione di idee). The 2025 program introduces sub-verticals such as WaterSeminar and the "Infrastrutture lineari e Paesaggio" thematic track, signaling deliberate programmatic diversification.

The business model is a non-profit sponsorship-and-ticket hybrid. Revenue is derived from (i) paid attendance at premium educational events, (ii) tiered corporate partnerships — 70+ partners across financial services (BPER Banca), infrastructure (Tecne/Autostrade per l'Italia), water utilities (Uniacque), manufacturing/design (Mapei, Pedrali, Bellavista), energy (Terna), and mobility (ATB), and (iii) institutional support from public entities such as Regione Lombardia, Comune di Bergamo, and Comune di Brescia. Free public programming drives 300,000+ annual visitors, but this figure functions as reach/impact rather than direct revenue. Customer concentration is moderate by virtue of the breadth of the partner base, though tier-1 sponsors likely account for a disproportionate share of income.

Name

Landscape Festival

Legal name

Associazione Culturale Arketipos

Website

https://landscapefestival.it

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Landscape Festival is an annual Italian cultural event (since 2011, Bergamo-based, organized by non-profit Arketipos) that promotes landscape culture through free public programming, ticketed educational events, and masterclasses, funded by 70+ corporate and institutional partners and drawing 300,000+ visitors annually.

Ownership category

akta.pro rank

Product category

Cultural Events and Landscape Design Education

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAGAEAG

Arts & Culture Community Festivals (Multidisciplinary Arts Weeks)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Cultural Festivals & Community Events

SECONDARYBPAGAHAG

Cultural Festivals & Events Organizations

Business & Public Services/Nonprofit, NGO & Social Services/Arts, Culture & Heritage Nonprofits

Keywords

• Landscape architecture festival
• Garden design events
• Urban regeneration conferences
• Landscape culture education
• Garden masterclass training

Headquarters

HQ city

Bergamo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others, Infrastructure

Revenue model

1. Ticket Sales: Revenue generated from sale of tickets to educational events including International Meeting (Standard €140, Premium €180 + VAT), International Seminar (€160 + VAT), Garden Masterclass (€305 + VAT), and cumulative promotional packages (up to €440 + VAT). Universite D'Etè events are offered free of charge (€0).
2. Corporate Partnership and Sponsorship: 70+ partner companies support the festival annually across tiers including Leader Partner, Main Partner, Gold Partner, Silver Partner, and Builder Supporter. Partners include Pedrali, Mapei, BPER, Terna, Italtrans, Bellavista, and ATB, among others. Partners gain visibility at the event and association with the festival brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Landscape Festival is an annual international event dedicated to promoting landscape design culture, held in Bergamo, Italy since 2011. It features a signature temporary 'Green Square' garden installation designed by world-renowned Masters of Landscape in Bergamo Alta's historic squares, alongside a paid advanced education program (International Meeting, International Seminar, Garden Masterclass) and free public programming (Université D'Été). The festival also operates the Selezione di idee/Green Design open competition for emerging landscape designers and offers promotional bundled ticket packages combining multiple events.

Product overview

Landscape Festival is a single unified annual event product comprising the main festival with its signature Green Square temporary garden installations, supplemented by educational modules including the International Meeting of Landscape and Garden (prestigious conference), International Seminar (technical conference), Garden Masterclass (practical workshop), and Universitè D'Ètè (summer university). The product also includes the Selezione di idee/Green Design competition and promotional ticket packages. The festival has operated annually since 2011, with each edition featuring a unique theme curated by internationally renowned landscape architects.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Festival (Annual Event) Annual international event dedicated to landscape design culture, held in Bergamo since 2011. Features temporary garden installations and thematic programming curated by internationally renowned Masters of Landscape. Targets individual professionals, design enthusiasts, and the general public.
• Green Square (Temporary Garden Installation) The main temporary garden installation concept of the festival, transforming historic squares in Bergamo Alta (Piazza Vecchia, Piazza Cittadella) with themed landscape designs created each year by internationally renowned Masters of Landscape. Features 6 concept designs for public spaces per edition, 10 allestimenti/installations and green design elements, and 2 temporary exhibitions.
• International Meeting of Landscape and Garden Two-day international conference featuring architects, landscape architects, and plant designers from around the world presenting their projects and philosophies. Priced at Standard €140 + VAT (coffee break only) and Premium €180 + VAT (full access, simultaneous translation, Green Dinner at Palazzo della Ragione). Targets landscape architecture professionals seeking advanced continuing education.
• International Seminar Technical conference for landscaping professionals focusing on dialogue between gardeners and landscape architects, comparing different European contexts and their impact on project quality. Full-day seminar priced at €160 + VAT. Targets practicing landscape architects, garden designers, and horticulture professionals.
• Garden Masterclass Practical masterclass for landscape designers led by international experts, providing hands-on training in innovative approaches to urban green space design. Full-day practical masterclass priced at €305 + VAT. Targets advanced landscape designers and horticulturists seeking practical expertise.
• Université D'Été Summer university educational event exploring landscape law and cultural heritage topics with academic and professional speakers. Free admission (€0) with mandatory registration required. Part of the festival's free public programming alongside paid educational modules.
• Promotional Packages (Bundled Tickets) Cumulative ticket packages offering discounts for attending multiple events. Includes Premium Package (Garden Masterclass + International Seminar + International Meeting) at €440 + VAT (was €645), GM+IS Package at €350 + VAT (was €465), and IS+IM Package at €250 + VAT (was €340). Targets individual professional attendees seeking combined access to multiple educational events at a discount.

Quantifiable outcome

• 300,000+ annual visitors
• +3 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core, major and minor.

• Comune di BergamocoreStrategic or Co-development PartnerThe Comune di Bergamo is the primary institutional co-organizer of the Landscape Festival since its inception in 2011. The municipality provides venue access, logistical support, and institutional endorsement, enabling the festival to use historic public spaces in Bergamo Alta (Piazza Vecchia, Piazza Cittadella, and others) for temporary installations and events.
• PedralicoreStrategic or Co-development PartnerPedrali is a historical partner of the Landscape Festival, providing outdoor furniture and furnishings for festival installations. The company has been featured in multiple editions, including the 2020 special edition where Pedrali produced the modular table designed by Michele De Lucchi, which was later donated in parts for charitable purposes. The company also sponsors the Antico Lavatoio installation area.
• MapeicoreStrategic or Co-development PartnerMapei has been a Main Partner of the Landscape Festival, contributing products and expertise for installation and event setup. The partnership aligns Mapei's professional products with the festival's emphasis on high-quality landscape and urban design.
• BPERcoreStrategic or Co-development PartnerBPER Banca serves as a main partner for the Landscape Festival 2026 edition. As a banking institution, BPER's partnership provides financial sponsorship and enhances the festival's credibility with corporate and institutional audiences.
• TernamajorStrategic or Co-development PartnerTerna, Italy's main electricity transmission grid operator, has been a Main Partner of the Landscape Festival. The partnership reflects Terna's interest in sustainable infrastructure and environmental responsibility, aligning with the festival's themes of landscape and environmental regeneration.
• ItaltransmajorStrategic or Co-development PartnerItaltrans has been a Gold Partner of the Landscape Festival, contributing to the event's sustainability and logistics capabilities.
• Regione LombardiacoreStrategic or Co-development PartnerRegione Lombardia (Lombardy Region) has provided patronage and support for the Landscape Festival, particularly significant for the 2023 edition which extended to Brescia as part of Italian Capital of Culture programming.
• Ferrovie dello Stato ItalianemajorStrategic or Co-development PartnerFerrovie dello Stato (Italian State Railways) has been a Gold Partner of the Landscape Festival, aligning sustainable rail transportation with the festival's environmental sustainability themes.
• Valfredda NurserycoreTechnology or IntegrationValfredda Nursery is the production partner for the plants used in the Green Square installations. The nursery supplies the plant material showcased in each edition's main installation, featuring over 15 different plant varieties per edition.
• AIAPPcoreStrategic or Co-development PartnerAIAPP (Associazione Italiana di Architettura del Paesaggio) is a co-organizational partner, with the 2025 edition hosting AIAPP's 75th anniversary celebrations. The partnership reinforces the festival's professional credibility and connects it directly with the Italian landscape architecture community.
• Tecne (Gruppo Autostrade per l'Italia)majorStrategic or Co-development PartnerTecne, the engineering and design company of Autostrade per l'Italia, partnered with Arketipos for the 'Infrastrutture lineari e Paesaggio' (Linear Infrastructures and Landscape) conference held in Milan. The collaboration explores how highways and transport infrastructure can be designed as landscape regeneration tools.
• UniacquemajorStrategic or Co-development PartnerUniacque, the integrated water service provider for Bergamo, partnered with Arketipos for the WaterSeminar 2025 event held during WaterWeek 2025 at Daste Spazio Eventi in Bergamo. The seminar addressed urban water management and climate resilience.
• Università degli Studi di Bergamo (UNIBG)coreStrategic or Co-development PartnerThe University of Bergamo is an institutional partner of the Landscape Festival, hosting the International Meeting 2026 at its Sant'Agostino campus (Aula Magna). Five universities participate in each edition of the festival.
• Comune di BresciacoreStrategic or Co-development PartnerBrescia was a partner city for the 2023 Landscape Festival edition 'Grow Together,' which was held in both Bergamo and Brescia as part of the Italian Capital of Culture (Bergamo and Brescia Capital of Culture 2023) programming.
• CETAmajorStrategic or Co-development PartnerCETA (Centro di Ecologia Teorica e Applicata) has been a Main Partner of the Landscape Festival, contributing expertise in applied ecology and environmental science to festival programming.
• BellavistamajorStrategic or Co-development PartnerBellavista is a partner of the Landscape Festival 2026 edition, contributing to the event's sponsorship portfolio.
• ConfindustriamajorStrategic or Co-development PartnerConfindustria, the Italian employers' confederation, has supported the Landscape Festival, connecting the event with the broader Italian business community.
• VilleGiardiniminorGTM or Marketing PartnerVilleGiardini is a media partner of the Landscape Festival, providing editorial coverage and extending the festival's reach to its readership of landscape and garden enthusiasts.
• Gardens MagazineminorGTM or Marketing PartnerGardens magazine is a media partner of the Landscape Festival, supporting dissemination of festival content to the professional garden design community.
• ACERminorGTM or Marketing PartnerACER is a media partner of the Landscape Festival, contributing editorial coverage to the festival's audience.
• L&AminorGTM or Marketing PartnerL&A is a media partner of the Landscape Festival, providing landscape architecture media coverage.
• Confartigianato Imprese BergamominorGTM or Marketing PartnerConfartigianato, the Italian craft and small business association, has supported the Landscape Festival, connecting the event with local business communities in Bergamo.
• ATB (Azienda Trasporti Bergamo)majorStrategic or Co-development PartnerATB (Bergamo Transport Company) has been a partner of the Landscape Festival, providing local transportation support for festival logistics and visitor mobility.
• TEB (Treno Europa Bergamo)minorStrategic or Co-development PartnerTEB has partnered with the Landscape Festival to support sustainable transportation access to festival events.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Festival International des Jardins de Chaumont-sur-Loire: Annual international garden design festival in France's Loire Valley featuring themed garden installations by landscape architects and designers. The most direct peer to Landscape Festival: both are annual, themed landscape/garden design festivals featuring world-renowned designers.
• RHS Chelsea Flower Show: The world's most prestigious annual horticultural and garden design show, organized by the Royal Horticultural Society in London. Comparable to Landscape Festival in scale, professional audience, and global profile for landscape and garden design.
• Singapore Garden Festival: Biennial international garden and landscape design festival featuring show gardens, floral displays, and landscape design competitions. Direct peer in combining themed garden installations with international landscape design professionals.
• RHS Hampton Court Palace Garden Festival: Largest annual flower show in the world, organized by the Royal Horticultural Society. Direct peer to Landscape Festival in combining themed show gardens, professional education, and commercial sponsorship within a single festival format.
• Barcelona International Landscape Architecture Biennial: Biennial event organized by the Catalan Association of Landscape Architects featuring exhibitions, lectures, and competitions. Direct peer to Landscape Festival in combining professional landscape architecture education with an exhibition/competition format.

Broad incumbents

• Venice Architecture Biennale: Internationally prestigious biennial architecture exhibition and cultural event. Adjacent to Landscape Festival in being an internationally recognized curated design event in Italy, but broader in scope (architecture) rather than landscape-specific.
• Milan Design Week (Salone del Mobile): The world's largest annual design event, encompassing furniture, industrial, and interior design. Comparable to Landscape Festival as a major Italian cultural event with global audience, but broader in category and far larger in scale.

Regional players

• Floriade: Decennial international horticultural expo held in the Netherlands, featuring themed gardens and pavilions. Comparable to Landscape Festival in landscape design focus, but operates on a 10-year cycle and different geographic market.
• Philadelphia Flower Show: The largest and longest-running horticultural event in the United States. Comparable to Landscape Festival in combining large-scale floral displays with landscape design installations, but operates primarily in the North American market.
• Melbourne International Flower and Garden Show: Australia's premier garden and floral design event featuring landscape design exhibitions and masterclasses. Comparable to Landscape Festival in combining themed gardens with professional landscape design programming, but operates in the Asia-Pacific market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQJgEd2-va8YlSyrkg0_8Ng
• Facebookfacebook.com/imaestridelpaesaggio
• LinkedInlinkedin.com/company/imaestridelpaesaggio
• Instagraminstagram.com/landscape_festival

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landscape Festival