The Goodman Center

Name

The Goodman Center

Legal name

The Goodman Center

Website

https://thegoodmancenter.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Nonprofit Communications Training

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Community Center Education Programs (EDAAAFAB)

Keywords

• Nonprofit communications training
• Storytelling workshops
• Presentation skills coaching
• Public interest consulting
• Strategic communications services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Workshop Training: Fee-based workshops on storytelling, presentations, strategic communications, meetings, and pitch delivery offered both in-person and online. Participants register and pay for specific workshop sessions.
2. Personalized Coaching: One-on-one coaching services to help individuals and organizations improve their communication and storytelling capabilities.
3. Resources and Publications: Sale of publications including 'Storytelling as Best Practice' PDF booklet and free resources such as the 'Unmuted' report, 'Why Bad Presentations Happen to Good Causes' book, and 'Why Bad Ads Happen to Good Causes' book.
4. Keynote Speaking: Fee-based keynote speeches at conferences and events for organizations seeking expert communication guidance.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Goodman Center provides communications training and consulting services for nonprofits, foundations, and public interest organizations. Core offerings include scheduled workshops (online and in-person) on storytelling, presentations, strategic communications, meetings, and pitch delivery, plus one-on-one personalized coaching and keynote speaking. The center also publishes free and paid PDF resources and a monthly newsletter to support public interest communicators.

Product overview

The Goodman Center offers a portfolio of in-person and online workshops focused on storytelling, presentations, meetings, and strategic communications for nonprofit and public interest professionals. The core offerings include workshops like Storytelling: Tapping the Power of Narrative, The Platinum Rules of Presenting, Ethical Storytelling, Strategic Communications, and The Fast Pitch. Services also include Personalized Coaching. The company publishes several free PDF resources including the Unmuted Report on online collaboration, Storytelling as Best Practice, Why Bad Presentations Happen to Good Causes, and Why Bad Ads Happen to Good Causes, as well as the free monthly free-range thinking newsletter. Founded in 1998, The Goodman Center helps good causes improve their communication effectiveness through training, speaking engagements, and published guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• Storytelling: Tapping the Power of Narrative (Online Workshop) An online workshop teaching participants how to use stories as a communication tool for advocacy, development, recruiting, and internal/external communications. Scheduled live sessions such as August 4, 11, 18, & 25, 9am-10am PT.
• Change the Story, Change the World (In-Person Workshop) An in-person workshop focused on using storytelling strategically to create impact and change, delivered by The Goodman Center team at various locations.
• ALOUD: A Workshop for Live Storytelling A workshop designed to help participants develop and deliver compelling live stories in front of audiences.
• Ethical Storytelling: The Case for Asset Framing (In-Person) A workshop teaching ethical approaches to storytelling, particularly focusing on asset framing rather than deficit framing, delivered in person for public interest communicators.
• Ethical Storytelling: The Case for Asset Framing (Online Keynote Speech Workshop) An online workshop version of the Ethical Storytelling keynote speech training focused on asset framing for public interest communicators.
• The Platinum Rules of Presenting (In-Person Workshop) A workshop on delivering effective presentations, including how to make PowerPoint a tool rather than an obstacle and how to adjust slides and delivery for virtual presentations.
• The Platinum Rules of Presenting (Online Workshop) An online workshop version of The Platinum Rules of Presenting covering virtual presentation skills and audience-centered delivery, with scheduled sessions such as July 15 & 17, 9am-10am PT.
• Strategic Communications: Cutting Through the Clutter (Online Workshop) An online workshop focused on strategic communication techniques to effectively reach and engage target audiences, with scheduled sessions such as September 1 & 3, 11am-12pm PT.
• The Four Connecting Points (In-Person Workshop) An in-person workshop teaching a framework for connecting with audiences at four different critical points during communications, ensuring engagement at each stage.
• Dramatically Better Meetings (In-Person Workshop) An in-person workshop teaching techniques to make organizational meetings more effective and productive for nonprofit and public interest teams.
• Meetings: Less Pain, More Gain (Online Workshop) An online workshop teaching techniques to make organizational meetings less painful and more productive.
• The Fast Pitch: Tell Your Story in 3 Minutes (In-Person Workshop) An in-person workshop teaching participants to deliver concise, compelling three-minute pitches for nonprofit and public interest contexts.
• The Fast Pitch: Tell Your Story in 3 Minutes (Online Workshop) An online workshop teaching participants to deliver concise, compelling three-minute pitches for nonprofit contexts.
• Improv for Do-Gooders: Tools to Connect, Create, and Collaborate (In-Person Workshop) An in-person workshop using improvisational techniques to improve team engagement, creativity, and collaboration for public interest professionals.
• Personalized Coaching One-on-one coaching services to help individuals and organizations improve their storytelling, presentation, and strategic communication capabilities; custom engagements booked by direct inquiry.
• Storytelling as Best Practice (PDF Booklet) An eighth-edition PDF booklet containing the most popular articles from twenty years of the free-range thinking newsletter, designed to help communicators understand why and how to tell effective stories. Sold via the company website.
• Why Bad Presentations Happen to Good Causes A free PDF book drawing from research on nonprofit presentations to explain why many fail and how to improve them, authored by Andy Goodman.
• Why Bad Ads Happen to Good Causes A free PDF book teaching print advertising best practices for public interest organizations based on a 10-year study of public interest advertising, authored by Andy Goodman.
• Unmuted Report A free PDF report on best practices for working together online, based on survey responses from over 4,400 people at nonprofits, foundations, colleges, universities, and government agencies.
• free-range thinking Newsletter A free monthly email newsletter on public interest communications featuring best practices, resources, and articles for communicators in the nonprofit sector; archives available since 1999.

Quantifiable outcome

• 90 resource guide downloads within 15 minutes of presentation (reported by Arkansas Community Foundation)
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Nonprofit Marketing Guide: Specializes in nonprofit marketing, communications, and storytelling training via workshops, webinars, and books. Directly comparable in serving the same nonprofit communications training niche with a workshop-and-content model.
• Big Duck: A communications firm focused exclusively on nonprofits, offering branding, messaging, and campaign strategy. Comparable because it serves the same nonprofit audience with communications services, though it leans more consulting than training.
• Cause Communications: A communications consultancy focused on nonprofit and public interest clients, offering training and strategy support. Comparable in vertical focus and service mix (training, messaging, storytelling for nonprofits).

Regional players

• YPTC (Your Part-Time Controller): A fractional and outsourced services firm serving nonprofits. Comparable as a nonprofit-focused professional services firm, but in finance rather than communications — illustrating the broader nonprofit-services peer set.

Broad incumbents

• The Management Center: A nonprofit management consultancy and training provider serving executive directors and social change leaders. Comparable in serving the same nonprofit audience with training and coaching, though broader in scope.
• Network for Good: A larger platform providing fundraising, CRM, and donor communications tools for nonprofits. Comparable because it serves the same nonprofit customer base with communications-adjacent offerings, though it is more software-driven.
• Salsa Labs: Software platform for nonprofit digital communications, fundraising, and advocacy. Comparable in serving the nonprofit communications function, but as a SaaS tool rather than a training firm.
• CompassPoint Nonprofit Services: Provides leadership development, training, and consulting for nonprofits. Comparable in nonprofit training focus, but operates at a larger scale with a broader curriculum beyond communications.

Emerging players

• Nonprofit Hub: Provides resources, training, and education for nonprofit professionals. Comparable in serving the nonprofit training and education niche, with a content-and-events model rather than custom workshops.
• Kivi Leroux Miller (Nonprofit Communications Consultant): An independent consultant and trainer offering nonprofit communications workshops and coaching. Comparable in workshop-driven, nonprofit-focused training model, though operating as a solo practitioner rather than a firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/goodman-center
• Xx.com/goodmancenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Goodman Center