The Goodman Center
- Company typePrivate
- Founded1998
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
The Goodman Center firmographics
Firmographics- Name
- The Goodman Center
- Legal name
- The Goodman Center
- Website
- https://thegoodmancenter.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Goodman Center industry classification
Industry- Product category
- Nonprofit Communications Training
- NAICS
- Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Community Center Education Programs (EDAAAFAB)
Keywords
Where The Goodman Center is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Goodman Center business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Workshop Training: Fee-based workshops on storytelling, presentations, strategic communications, meetings, and pitch delivery offered both in-person and online. Participants register and pay for specific workshop sessions.
- Personalized Coaching: One-on-one coaching services to help individuals and organizations improve their communication and storytelling capabilities.
- Resources and Publications: Sale of publications including 'Storytelling as Best Practice' PDF booklet and free resources such as the 'Unmuted' report, 'Why Bad Presentations Happen to Good Causes' book, and 'Why Bad Ads Happen to Good Causes' book.
- Keynote Speaking: Fee-based keynote speeches at conferences and events for organizations seeking expert communication guidance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per session | Workshop sessions - Online |
| Subscription | Per session | Workshop sessions - In Person |
| Other | Multi-year contract | Personalized Coaching |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
The Goodman Center product offering
Product offeringCore offering
The Goodman Center provides communications training and consulting services for nonprofits, foundations, and public interest organizations. Core offerings include scheduled workshops (online and in-person) on storytelling, presentations, strategic communications, meetings, and pitch delivery, plus one-on-one personalized coaching and keynote speaking. The center also publishes free and paid PDF resources and a monthly newsletter to support public interest communicators.
Product overview
The Goodman Center offers a portfolio of in-person and online workshops focused on storytelling, presentations, meetings, and strategic communications for nonprofit and public interest professionals. The core offerings include workshops like Storytelling: Tapping the Power of Narrative, The Platinum Rules of Presenting, Ethical Storytelling, Strategic Communications, and The Fast Pitch. Services also include Personalized Coaching. The company publishes several free PDF resources including the Unmuted Report on online collaboration, Storytelling as Best Practice, Why Bad Presentations Happen to Good Causes, and Why Bad Ads Happen to Good Causes, as well as the free monthly free-range thinking newsletter. Founded in 1998, The Goodman Center helps good causes improve their communication effectiveness through training, speaking engagements, and published guidance.
Differentiator
Problem solved
Functional benefit
Products and services
- Storytelling: Tapping the Power of Narrative (Online Workshop) An online workshop teaching participants how to use stories as a communication tool for advocacy, development, recruiting, and internal/external communications. Scheduled live sessions such as August 4, 11, 18, & 25, 9am-10am PT.
- Change the Story, Change the World (In-Person Workshop) An in-person workshop focused on using storytelling strategically to create impact and change, delivered by The Goodman Center team at various locations.
- ALOUD: A Workshop for Live Storytelling A workshop designed to help participants develop and deliver compelling live stories in front of audiences.
- Ethical Storytelling: The Case for Asset Framing (In-Person) A workshop teaching ethical approaches to storytelling, particularly focusing on asset framing rather than deficit framing, delivered in person for public interest communicators.
- Ethical Storytelling: The Case for Asset Framing (Online Keynote Speech Workshop) An online workshop version of the Ethical Storytelling keynote speech training focused on asset framing for public interest communicators.
- The Platinum Rules of Presenting (In-Person Workshop) A workshop on delivering effective presentations, including how to make PowerPoint a tool rather than an obstacle and how to adjust slides and delivery for virtual presentations.
- The Platinum Rules of Presenting (Online Workshop) An online workshop version of The Platinum Rules of Presenting covering virtual presentation skills and audience-centered delivery, with scheduled sessions such as July 15 & 17, 9am-10am PT.
- Strategic Communications: Cutting Through the Clutter (Online Workshop) An online workshop focused on strategic communication techniques to effectively reach and engage target audiences, with scheduled sessions such as September 1 & 3, 11am-12pm PT.
- The Four Connecting Points (In-Person Workshop) An in-person workshop teaching a framework for connecting with audiences at four different critical points during communications, ensuring engagement at each stage.
- Dramatically Better Meetings (In-Person Workshop) An in-person workshop teaching techniques to make organizational meetings more effective and productive for nonprofit and public interest teams.
- Meetings: Less Pain, More Gain (Online Workshop) An online workshop teaching techniques to make organizational meetings less painful and more productive.
- The Fast Pitch: Tell Your Story in 3 Minutes (In-Person Workshop) An in-person workshop teaching participants to deliver concise, compelling three-minute pitches for nonprofit and public interest contexts.
- The Fast Pitch: Tell Your Story in 3 Minutes (Online Workshop) An online workshop teaching participants to deliver concise, compelling three-minute pitches for nonprofit contexts.
- Improv for Do-Gooders: Tools to Connect, Create, and Collaborate (In-Person Workshop) An in-person workshop using improvisational techniques to improve team engagement, creativity, and collaboration for public interest professionals.
- Personalized Coaching One-on-one coaching services to help individuals and organizations improve their storytelling, presentation, and strategic communication capabilities; custom engagements booked by direct inquiry.
- Storytelling as Best Practice (PDF Booklet) An eighth-edition PDF booklet containing the most popular articles from twenty years of the free-range thinking newsletter, designed to help communicators understand why and how to tell effective stories. Sold via the company website.
- Why Bad Presentations Happen to Good Causes A free PDF book drawing from research on nonprofit presentations to explain why many fail and how to improve them, authored by Andy Goodman.
- Why Bad Ads Happen to Good Causes A free PDF book teaching print advertising best practices for public interest organizations based on a 10-year study of public interest advertising, authored by Andy Goodman.
- Unmuted Report A free PDF report on best practices for working together online, based on survey responses from over 4,400 people at nonprofits, foundations, colleges, universities, and government agencies.
- free-range thinking Newsletter A free monthly email newsletter on public interest communications featuring best practices, resources, and articles for communicators in the nonprofit sector; archives available since 1999.
Quantifiable outcome
- 90 resource guide downloads within 15 minutes of presentation (reported by Arkansas Community Foundation)
- +3 more outcomes
Companies that use The Goodman Center
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
The Goodman Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Goodman Center partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
The Goodman Center competitors and assessment
Company assessmentDirect peers
- Nonprofit Marketing Guide: Specializes in nonprofit marketing, communications, and storytelling training via workshops, webinars, and books. Directly comparable in serving the same nonprofit communications training niche with a workshop-and-content model.
- Big Duck: A communications firm focused exclusively on nonprofits, offering branding, messaging, and campaign strategy. Comparable because it serves the same nonprofit audience with communications services, though it leans more consulting than training.
- Cause Communications: A communications consultancy focused on nonprofit and public interest clients, offering training and strategy support. Comparable in vertical focus and service mix (training, messaging, storytelling for nonprofits).
Regional players
- YPTC (Your Part-Time Controller): A fractional and outsourced services firm serving nonprofits. Comparable as a nonprofit-focused professional services firm, but in finance rather than communications — illustrating the broader nonprofit-services peer set.
Broad incumbents
- The Management Center: A nonprofit management consultancy and training provider serving executive directors and social change leaders. Comparable in serving the same nonprofit audience with training and coaching, though broader in scope.
- Network for Good: A larger platform providing fundraising, CRM, and donor communications tools for nonprofits. Comparable because it serves the same nonprofit customer base with communications-adjacent offerings, though it is more software-driven.
- Salsa Labs: Software platform for nonprofit digital communications, fundraising, and advocacy. Comparable in serving the nonprofit communications function, but as a SaaS tool rather than a training firm.
- CompassPoint Nonprofit Services: Provides leadership development, training, and consulting for nonprofits. Comparable in nonprofit training focus, but operates at a larger scale with a broader curriculum beyond communications.
Emerging players
- Nonprofit Hub: Provides resources, training, and education for nonprofit professionals. Comparable in serving the nonprofit training and education niche, with a content-and-events model rather than custom workshops.
- Kivi Leroux Miller (Nonprofit Communications Consultant): An independent consultant and trainer offering nonprofit communications workshops and coaching. Comparable in workshop-driven, nonprofit-focused training model, though operating as a solo practitioner rather than a firm.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Goodman Center social profiles
Digital presenceThe Goodman Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Goodman Center leadership team
Management profileNumber of profiles
Profiles3 records
The Goodman Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Goodman Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Goodman Center
What does The Goodman Center do?
The Goodman Center provides communications training and consulting services for nonprofits, foundations, and public interest organizations. Core offerings include scheduled workshops (online and in-person) on storytelling, presentations, strategic communications, meetings, and pitch delivery, plus one-on-one personalized coaching and keynote speaking. The center also publishes free and paid PDF resources and a monthly newsletter to support public interest communicators.
Is The Goodman Center a public or private company?
The Goodman Center is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Goodman Center founded?
The Goodman Center was founded in 1998. It employs 1 to 10 people.
Where is The Goodman Center based?
The Goodman Center is headquartered in Los Angeles, United States, in the North America region.
How does The Goodman Center make money?
Four revenue lines are on record. Workshop Training is the primary driver. The others are personalized Coaching, resources and Publications and keynote Speaking.
Who are The Goodman Center's main competitors?
Direct peers on record are Nonprofit Marketing Guide, Big Duck and Cause Communications. YPTC (Your Part-Time Controller) is listed as a regional player. Broad incumbents are The Management Center, Network for Good, Salsa Labs and CompassPoint Nonprofit Services. Emerging players are Nonprofit Hub and Kivi Leroux Miller (Nonprofit Communications Consultant).
Does The Goodman Center have an API?
No public API is recorded for The Goodman Center.
What industry is The Goodman Center in?
The Goodman Center's product category is Nonprofit Communications Training. Its primary akta.pro industry code is EDAAAFAB, Community Center Education Programs. Its NAICS code is 61171 and its SIC code is 8200.