AmmoForSale.com

What AmmoForSale.com does

AmmoForSale.com is a privately held, direct-to-consumer e-commerce retailer of ammunition headquartered in Richmond, Virginia, operating continuously since 2010 with a workforce in the 11–50 employee range. The company's core product is an online storefront that aggregates ammunition across handgun, rifle, rimfire, and shotgun categories, covering essentially every mainstream U.S. caliber from .17 HMR and .22 LR up through .50 BMG, alongside a bulk-ammo product line sold in cases of 500 to 5,000+ rounds and a 'Best Ammo By Gun' recommendation tool that maps SKUs to specific firearm platforms. The catalog is stocked primarily with third-party manufacturer brands (Federal, Winchester, Remington, Hornady, CCI, Speer, Sellier & Bellot, PMC, Fiocchi, Magtech, Wolf, Armscor) sourced via a network of suppliers and one importer (DKG Trading for NobelSport), and the firm explicitly carries no proprietary manufacturing IP.

Operationally, AmmoForSale.com runs a single-country, U.S.-domestic-only e-commerce motion: customers self-serve orders through the website or place them by phone (800-581-0293), with transactions priced per unit or per case and promotional activity concentrated in daily 'today's special' merchandising. Top-of-funnel acquisition is driven by an SEO-targeted site architecture, The Ammo Club educational blog, a 'Free Ammo Deals Delivered Weekly' email newsletter, and a Facebook presence under the 'Feed Your Guns' identity; selected customer testimonials indicate fast shipping (e.g., two-day delivery) as a primary satisfaction driver. The company is bootstrapped, with no disclosed funding rounds, investors, parent entity, acquisitions, leadership changes, or revenue figures in the source material, and there is no evidence of AI/ML, mobile app, API, or international shipping capabilities.

The customer base comprises individual gun owners, hunters, and competitive shooters purchasing ammunition for self-defense, range training, and sport; no enterprise, law-enforcement, or B2B/wholesale accounts are named in the data. Market posture is that of a niche specialist within the broader firearms-accessory e-commerce category, with limited disclosed scale metrics and no awards, certifications, patents, or regulatory disclosures on record.

Name

AmmoForSale.com

Legal name

AmmoForSale.com

Website

https://ammoforsale.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

AmmoForSale.com is a privately held, US-based direct-to-consumer e-commerce retailer founded in 2010 and headquartered in Richmond, Virginia, selling handgun, rifle, rimfire, shotgun, and bulk ammunition from major brands to individual gun owners, hunters, and competitive shooters via website and phone orders with nationwide shipping.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Ammunition Retail: Direct online sales of ammunition products to consumers. Transaction-based revenue model where customers purchase ammunition at listed prices with shipping. Products include handgun, rifle, rimfire, and shotgun ammunition in various calibers and quantities from 20 rounds to bulk orders of 5000+ rounds.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

AmmoForSale.com is a direct-to-consumer online retailer that sells ammunition for handguns, rifles, rimfire firearms, and shotguns across a wide range of calibers sourced from established manufacturers such as Federal, Winchester, Remington, Hornady, CCI, Speer, Sellier & Bellot, Magtech, and Wolf. The platform offers individual boxes as well as bulk cases of up to 5,000+ rounds, with nationwide U.S. shipping, SEO-optimized product pages, and educational content via The Ammo Club blog.

Product overview

AmmoForSale.com is an online ammunition e-commerce platform offering a wide variety of ammunition products across multiple categories. The core offering includes handgun ammo, rifle ammo, shotgun ammo, and rimfire ammo, with the site organized by caliber type and firearm compatibility. The platform also features bulk ammo packages for high-volume shooters and The Ammo Club educational resource. Trusted brands such as Federal, Winchester, Hornady, and Remington are sold alongside budget options, with product recommendations organized by specific firearm models.

Differentiator

Problem solved

Functional benefit

Products and services

• Handgun Ammunition Ammunition for handguns covering popular calibers including 9mm, .45 ACP, .40 S&W, .380 ACP, .38 SPL, .357 Mag, .32 ACP, .357 SIG, .44 Mag, 45 Long Colt, 10mm, and 30 Super Carry, sold by trusted brands for self-defense, concealed carry, range training, and competition shooting.
• Rifle Ammunition Ammunition for rifles in calibers such as .223, 5.56x45, .308 Win, 30-06, 7.62x39mm, 6.5 Creedmoor, 224 Valkyrie, .243 Win, .270 Win, 30-30 Win, 300 BLK, .338 Lapua Magnum, 400 Legend, 50 BMG, 5.7x28mm, and 7.62x54r for hunting, sport shooting, and tactical use.
• Rimfire Ammunition Rimfire ammunition in .22 LR, .22 WMR, and .17 HMR calibers from brands such as CCI and Winchester for plinking, target practice, and small game hunting.
• Shotgun Ammunition Shotgun shells in 12 Ga, 20 Ga, and .410 gauges for hunting, sport shooting, and home defense applications.
• Bulk Ammunition High-volume ammunition packages sold in cases of 500 to 5,000+ rounds across handgun, rifle, rimfire, and shotgun calibers, offering volume pricing for high-volume shooters and extended practice sessions.

Quantifiable outcome

• Ships 1000+ round bulk orders with competitive pricing
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• FederalcoreOthersFederal is a major ammunition manufacturer whose products are sold through AmmoForSale.com. Products include Federal Premium, Federal Power-Shok, and Federal Personal Defense ammunition in various calibers.
• WinchestercoreOthersWinchester ammunition is featured prominently on AmmoForSale.com with products ranging from .22 LR to rifle calibers including Super-X and Military Grade lines.
• RemingtoncoreOthersRemington ammunition is offered through AmmoForSale.com, including Remington ammo for various handgun, rifle, and rimfire calibers.
• HornadycoreOthersHornady ammunition including Critical Defense, TAP, and match-grade products are sold through the platform.
• CCIcoreOthersCCI ammunition, known for .22 LR products like the Velocitor and Stinger lines, is sold through AmmoForSale.com.
• Sellier & BellotcoreOthersCzech ammunition manufacturer Sellier & Bellot products are available on the platform in various calibers.
• SpeercoreOthersSpeer ammunition including Gold Dot and Law Enforcement products are sold through the platform.
• MagtechminorOthersMagtech ammunition from Brazil is offered on the platform, featuring various handgun and rifle calibers.
• WolfminorOthersRussian ammunition manufacturer Wolf is a supplier to the platform, offering budget-friendly ammunition options.
• DKG TradingminorOthersDKG Trading imports NobelSport ammunition which is sold through AmmoForSale.com.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lucky Gunner: Online direct-to-consumer ammunition retailer offering handgun, rifle, rimfire, and shotgun ammunition across major brands with same-day shipping. Operates an identical e-commerce retail model to AmmoForSale.com with similar caliber-level catalog depth.
• Midway USA: Large-scale online retailer of ammunition, firearms, reloading supplies, and shooting accessories serving shooters and hunters. Closely comparable business model, customer base, and product categories.
• Cheaper Than Dirt: Long-established online retailer specializing in ammunition and firearms with bulk pricing and direct shipping. Competes head-to-head with AmmoForSale.com in the consumer ammo e-commerce segment.
• Palmetto State Armory: Vertically integrated online firearms and ammunition retailer with direct-to-consumer sales and in-house ammo manufacturing. Overlaps significantly on the consumer ammo retail motion.
• Target Sports USA: Online ammunition retailer offering bulk and case-pack ammo across handgun, rifle, shotgun, and rimfire categories. Near-identical catalog structure and customer segment to AmmoForSale.com.
• Bulk Ammo: Specialist online bulk ammunition retailer focused on case-pack and 1000+ round orders. Directly competes with AmmoForSale.com's bulk ammo value proposition.
• Ammunition Depot: Online ammunition retailer carrying major brands across handgun, rifle, rimfire, and shotgun categories. Operates a similar DTC e-commerce model targeting gun owners and hunters.
• Brownells: Long-running online retailer of ammunition, reloading components, gunsmithing tools, and firearms accessories. Comparable across SKU breadth and the gun-owner / hobbyist shooter customer base.

Broad incumbents

• Sportsman's Warehouse: Multi-category sporting goods retailer with significant ammunition assortment across brick-and-mortar stores and e-commerce. Comparable product category but broader portfolio with firearms, apparel, and outdoor gear.
• Academy Sports + Outdoors: Big-box sporting goods retailer carrying ammunition alongside firearms, hunting, and outdoor recreation categories. Adjacent in customer base and ammunition category, but operates a much broader assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/feedyourguns
• Xx.com/AmmoForSale

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AmmoForSale.com