Meguiar's
- Company typePrivate
- Founded1901
- HeadquartersIrvine, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Meguiar's firmographics
Firmographics- Name
- Meguiar's
- Legal name
- Meguiar's Inc.
- Website
- https://meguiarsonline.com
- Company type
- Private
- Founded year
- 1901
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Meguiar's is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Markets served
Meguiar's business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Consumer Product Sales: Meguiar's generates revenue through the sale of automotive, professional, and marine appearance products including waxes, polishes, coatings, and detailing supplies. Products are sold through e-commerce (MeguiarsDirect.com), retail channels, and direct customer contact.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Meguiar's product offering
Product offeringCore offering
Meguiar's manufactures and sells automotive surface care products including waxes, polishes, coatings, cleaners, and detailing accessories across three core lines: Automotive (consumer/DIY), Professional (commercial-grade products, tools, and Secondary Labels for detailers and body shops), and Marine (boat and vessel care). The company supports sales through e-commerce, retail channels, direct customer contact, and a Product Advisor tool.
Product overview
Meguiar's is a car care products company offering a multi-category portfolio across Automotive (consumer/DIY), Professional (professional-grade products and tools), and Marine (boat care) segments. The product lineup includes waxes, polishes, coatings, detailing accessories, Pro Pads for professional polishing applications, and Secondary Labels. The company also provides complementary services including a Product Advisor tool, training resources, and an Ingredients Search for product ingredient information.
Differentiator
Problem solved
Functional benefit
Products and services
- Automotive Products Consumer and DIY automotive car care product line including waxes, polishes, coatings, and detailing accessories designed for vehicle owners maintaining their own vehicles.
- Professional Products Professional-grade car care products, tools, and accessories designed for auto detailing professionals, commercial detailers, and body shops performing high-volume reconditioning services.
- Pro Pads Professional-grade polishing and buffing pads intended for use with Meguiar's Professional product line by commercial detailers and body shops.
- Secondary Labels Secondary labeling products provided to professional detailers for compliance, branding, or repackaging needs within commercial detailing operations.
- Marine Products
Companies that use Meguiar's
Customer profileSegments3 records
Ideal customer profiles1 record
Meguiar's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Meguiar's partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 3McoreMeguiar's operates as a subsidiary of 3M. The company's privacy policy, terms of use, and accessibility statement are hosted on 3M's corporate website (3m.com). The 3M Event platform (3mevent.com) is used for Meguiar's training schedule, indicating a shared infrastructure relationship.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Meguiar's competitors and assessment
Company assessmentDirect peers
- Sonax: Sonax is a German premium car care brand with strong presence in Europe and growing North American distribution. It competes directly with Meguiar's in both consumer and professional detailing segments.
- Turtle Wax: Turtle Wax is the most direct competitor in consumer automotive appearance products, offering waxes, polishes, and cleaners across DIY and professional channels. It competes head-to-head with Meguiar's in mass retail and enthusiast segments.
- Chemical Guys: Chemical Guys is a premium DTC car care brand competing in the same wax, polish, and detailing category. It has built strong social media and community-driven GTM directly comparable to Meguiar's enthusiast focus.
- Adam's Polishes: Adam's Polishes is a premium boutique detailing brand offering consumer and professional-grade products. It overlaps directly with Meguiar's Automotive and Professional lines and competes on enthusiast loyalty.
- Griot's Garage: Griot's Garage is a premium car care brand serving automotive enthusiasts and professionals with polishes, waxes, and accessories. Its direct-to-consumer model and enthusiast focus make it a close competitor.
- Mothers Polish: Mothers Polish is a long-standing US premium car care brand producing waxes, polishes, and cleaners for automotive and marine use. It competes in the same heritage/premium tier as Meguiar's.
- Autoglym: Autoglym is a UK-based premium car care brand offering waxes, polishes, and cleaning products for automotive enthusiasts and professionals. Comparable product portfolio and premium positioning versus Meguiar's.
- Optimum Polymer Technologies: Optimum Polymer Technologies develops advanced polymer-based car care products marketed to enthusiasts and professionals. It competes in the polish/coating category with Meguiar's, often positioning on technology and innovation.
- CarPro: CarPro is a premium ceramic coating and detailing brand serving professionals and enthusiasts. It overlaps with Meguiar's in coatings and surface protection products.
Broad incumbents
- 3M Automotive Aftermarket: 3M is Meguiar's parent company and also sells automotive aftermarket products (abrasives, adhesives, films) at an industrial scale. Comparable as the broader automotive appearance/aftermarket incumbent under the same corporate umbrella.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Meguiar's social profiles
Digital presenceMeguiar's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Meguiar's leadership team
Management profileNumber of profiles
Meguiar's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Meguiar's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Meguiar's
What does Meguiar's do?
Meguiar's manufactures and sells automotive surface care products including waxes, polishes, coatings, cleaners, and detailing accessories across three core lines: Automotive (consumer/DIY), Professional (commercial-grade products, tools, and Secondary Labels for detailers and body shops), and Marine (boat and vessel care). The company supports sales through e-commerce, retail channels, direct customer contact, and a Product Advisor tool.
Is Meguiar's a public or private company?
Meguiar's is a private company. It is classified as corporate owned and is currently operating.
When was Meguiar's founded?
Meguiar's was founded in 1901. It employs 101 to 250 people.
Where is Meguiar's based?
Meguiar's is headquartered in Irvine, United States, in the North America region.
How does Meguiar's make money?
One revenue line is on record: consumer Product Sales.
Who are Meguiar's's main competitors?
Direct peers on record are Sonax, Turtle Wax, Chemical Guys, Adam's Polishes, Griot's Garage, Mothers Polish, Autoglym, Optimum Polymer Technologies and CarPro. 3M Automotive Aftermarket is listed as a broad incumbent.
Does Meguiar's have an API?
No public API is recorded for Meguiar's.