Asiago Food
Asiago Food S.p.A. is an Italian frozen food manufacturer producing mushrooms, berries, vegetables, and ready meals using IQF and proprietary SANAFRUTTA™ sanitization, serving retail, foodservice, and industrial customers across Italy and internationally.
- Company typePrivate
- Founded-
- HeadquartersVeggiano, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Asiago Food does
Asiago Food S.p.A. is an Italian frozen food manufacturer headquartered in Veggiano, province of Padua (Veneto), operating with 11-50 employees. The company produces and distributes a portfolio of frozen and dried natural products organized into four categories: wild and cultivated mushrooms (porcini, champignon, finferli), frozen berries and fruits processed with the proprietary SANAFRUTTA™ sanitization technology, frozen vegetables (asparagus, artichokes, peppers, zucchini, eggplant), and frozen ready meals (veloutés, soups, veggie burgers, crêpe lasagnas, battered vegetables). Its core technology is Individually Quick Frozen (IQF) processing combined with the in-house SANAFRUTTA™ process, developed with Stazione Sperimentale di Parma and IZSVe Istituto Zooprofilattico Sperimentale delle Venezie, which reduces viral and contaminant load in frozen forest fruits while preserving organoleptic characteristics.
The company operates a dual go-to-market: a retail channel distributing through 50+ Italian supermarket banners including Alì, Carrefour, Conad, Esselunga, Metro, Despar, Iperal, and Basko; and a dedicated foodservice/HoReCa channel (Per la ristorazione) serving restaurants, hotels, and catering operators. An industrial food-sector segment also sources bulk ingredients from Asiago Food under full traceability. The revenue model is one-time product sales (B2B and B2C) with no usage-based or subscription pricing disclosed. Credentials include BRCGS Issue 9, IFS Food Version 8, and EU Organic Regulation 848/2018 certifications, positioning the company for institutional procurement. The brand draws heritage positioning from the Asiago Plateau, and a sub-brand (Bosco Reale) targets premium porcini mushrooms. Marketing is content-led through a bilingual Italian/English website, a Magazine, a Recipes section, and Instagram — indicating ambition to attract international demand alongside its dominant Italian retail base.
Asiago Food firmographics
Firmographics- Name
- Asiago Food
- Legal name
- ASIAGO FOOD S.p.A.
- Website
- https://asiagofood.it
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Asiago Food S.p.A. is an Italian frozen food manufacturer producing mushrooms, berries, vegetables, and ready meals using IQF and proprietary SANAFRUTTA™ sanitization, serving retail, foodservice, and industrial customers across Italy and internationally.
- Ownership category
- akta.pro rank
Asiago Food industry classification
Industry- Product category
- Frozen Food Manufacturing
- NAICS
- Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Food Manufacturing (311), Perishable Prepared Food Manufacturing (311991)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)
- akta.pro primary industry
- Ethnic & international prepared meals manufacturing (AFAKAHAG)
- akta.pro secondary industries
- International & Ethnic Packaged Foods (CRADAAAG), Frozen Ethnic & International Meals (CRADADAE)
Keywords
Where Asiago Food is headquartered
LocationHeadquarters
- HQ city
- Veggiano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Asiago Food business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Frozen and dried food product sales: Asiago Food manufactures and sells frozen and dried natural food products — including mushrooms, berries, frozen vegetables, and ready meals — through retail and foodservice distribution channels. Revenue is generated through product sales to supermarket chains, regional retailers, and professional hospitality operators. The company operates B2B and B2C sales motions simultaneously.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Asiago Food product offering
Product offeringCore offering
Asiago Food is an Italian producer that harvests, processes, and distributes frozen and dried natural food products — including wild mushrooms, forest berries, vegetables, ready-made veloutés and soups, veggie burgers, battered/breaded mushrooms and vegetables, and crêpe lasagnas — for retail consumers through the "Per la tua casa" line and for professional foodservice operators through the "Per la ristorazione" line. The company operates from Veggiano, Italy, and serves more than 50 Italian retail chains alongside HoReCa distributors.
Product overview
Asiago Food is an Italian frozen food company specializing in natural frozen products born on the Asiago Plateau and exported worldwide. Their product portfolio consists of four main categories: (1) dried and frozen mushrooms including porcini, champignon, finferli, and mixed blends; (2) frozen berries and fruit including forest fruits, blueberries, raspberries, organic options, and tropical fruits like mango and avocado, processed with their proprietary SANAFRUTTA sanitization technology; (3) frozen vegetables including asparagus, artichokes, grilled vegetables (zucchini, eggplant, peppers), cauliflower, and broccoli; and (4) frozen ready meals including veloutés, soups, veggie burgers, battered vegetables, crêpe lasagnas, and legume-based dishes. Products are available for both consumer/home use (Per la tua casa) and professional foodservice (Per la ristorazione) segments. The company emphasizes natural products, quality ingredients, and Italian culinary tradition.
Differentiator
Problem solved
Functional benefit
Brands
- Bosco Reale: Product line for porcini mushrooms sourced from Bosco Reale area, featuring whole frozen porcini, cubetti, and mixed mushroom products.
Products and services
- Frozen and dried mushrooms (Porcini and other varieties)
Companies that use Asiago Food
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
Asiago Food technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Asiago Food partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Stazione Sperimentale di ParmacorePrimary research institution collaborating with Asiago Food's R&D team in the development and scientific measurement of the SANAFRUTTA™ sanitization technology for frozen berries. Contributed to the certification and validation of the process's effectiveness in reducing contaminants.
- IZSVe - Istituto Zooprofilattico Sperimentale delle VeneziecoreVeterinary public health research institute that partnered with Asiago Food for scientific measurement and validation of the SANAFRUTTA™ sanitization process for frozen berries, providing independent certification of food safety outcomes.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Asiago Food competitors and assessment
Company assessmentDirect peers
- Ardo: Belgian frozen vegetables, herbs and fruit producer serving European retail, foodservice and industrial customers. Directly comparable product mix (IQF vegetables, frozen fruit) and customer base.
- Findus Group: European frozen food manufacturer with a broad portfolio of frozen vegetables, fish and ready meals sold through Italian retail and foodservice. Directly competes with Asiago Food on frozen vegetable and ready-meal shelves in Italian supermarkets.
- Bonduelle: Global leader in frozen and canned vegetables, including prepared vegetable ranges and ready meals. Direct peer in frozen vegetables (asparagus, artichokes, zucchini, peppers) with strong foodservice and retail distribution across Europe.
- Frosta AG: German frozen food manufacturer specializing in 'no additives' frozen vegetables, ready meals and convenience dishes. Comparable on positioning around natural, clean-label frozen food and on a dual retail/foodservice presence.
- Picard Surgelés: French premium frozen food specialist retail and brand, with a broad portfolio of frozen vegetables, fruits, ready meals, and vegetarian dishes. Highly comparable on positioning (premium, natural, ready-to-cook) and on the use of branded retail channels; Picard is even referenced as a customer/account (Gelmarket/Picard) in Asiago Food's distribution footprint.
- Orogel: Italian frozen food cooperative producing frozen vegetables, ready meals and pulses for retail and foodservice. Direct competitor in the Italian frozen natural-foods category with overlapping SKU types (vegetables, soups, ready meals) and a similar B2C/B2B dual-channel model.
- Greenyard Frozen: Belgian-headquartered frozen vegetables and fruits producer with deep European retail and foodservice penetration. Comparable on frozen fruit (including berries) and vegetable categories, and on B2B supply to retailers and food manufacturers.
Broad incumbents
- McCain Foods: Global frozen food leader with a wide portfolio spanning potatoes, vegetables and prepared meals. Adjacent on ready meals and frozen vegetables, with far greater scale; serves as a broader-market incumbent competing for the same shelf and foodservice contracts.
- Iglo Group: European frozen food brand (Birds Eye, Iglo) covering vegetables, fish and ready meals across major retailers. A broad incumbent with overlapping categories in Italian and pan-European retail; competes indirectly with Asiago Food on freezer-shelf real estate.
Regional players
- Alisur Martis Alimenti Surgelati: Small Italian frozen foods producer listed among Asiago Food's recognized retail partners on its own website. Comparable regional Italian frozen-food producer serving the same Italian supermarket channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Asiago Food social profiles
Digital presenceAsiago Food compliance and trust
Trust signalCompliance3 records
Asiago Food financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asiago Food leadership team
Management profileNumber of profiles
Asiago Food funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asiago Food M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asiago Food
What does Asiago Food do?
Asiago Food is an Italian producer that harvests, processes, and distributes frozen and dried natural food products — including wild mushrooms, forest berries, vegetables, ready-made veloutés and soups, veggie burgers, battered/breaded mushrooms and vegetables, and crêpe lasagnas — for retail consumers through the "Per la tua casa" line and for professional foodservice operators through the "Per la ristorazione" line. The company operates from Veggiano, Italy, and serves more than 50 Italian retail chains alongside HoReCa distributors.
Is Asiago Food a public or private company?
Asiago Food is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Asiago Food founded?
Asiago Food was founded in -1. It employs 11 to 50 people.
Where is Asiago Food based?
Asiago Food is headquartered in Veggiano, Italy, in the Europe region.
How does Asiago Food make money?
One revenue line is on record: frozen and dried food product sales.
Who are Asiago Food's main competitors?
Direct peers on record are Ardo, Findus Group, Bonduelle, Frosta AG, Picard Surgelés, Orogel and Greenyard Frozen. Broad incumbents are McCain Foods and Iglo Group. Alisur Martis Alimenti Surgelati is listed as a regional player.
Does Asiago Food have an API?
No public API is recorded for Asiago Food.
What industry is Asiago Food in?
Asiago Food's product category is Frozen Food Manufacturing. Its primary akta.pro industry code is AFAKAHAG, Ethnic & international prepared meals manufacturing, with a secondary code of CRADAAAG, International & Ethnic Packaged Foods. Its NAICS code is 3114 and its SIC code is 2030.