MIHO

What MIHO does

MIHO is a San Diego-based creative event studio offering integrated event design, planning, and catering services for upscale weddings, corporate events, and social gatherings primarily across Southern California. Founded in 2010 by Kevin Ho and Juan Mirón as a food truck concept (MIHO Gastrotruck), the company evolved into a full-service catering operation and expanded into creative design and event planning in 2021. The company operates from a 2018-built headquarters in Kearny Mesa that includes offices, a commercial kitchen, warehouse, and a tasting room called La Mesita Sin Nombre. Core technology is craft methodology rather than software: there is no proprietary platform, app, or API.

The company's core offering is a bundled trifecta of design, planning, and catering as a unified service, addressing the fragmentation problem in the event industry where clients typically coordinate multiple vendors independently. Its culinary program is centered on a 'New California' style emphasizing sustainable, hyper-seasonal ingredients sourced from named California farms (Garcia Organic Farm, Chino Valley Ranchers, Creekstone Farms). MIHO manages its own mobile catering fleet, including an Airstream for Palm Springs and Joshua Tree weddings, and executes on-site at client venues. Notable corporate clients include Amazon, Zillow, Lulu & Georgia, Bespoke Partners, Tony Hawk Inc., and Longfellow Real Estate Partners.

MIHO generates revenue on a project/engagement basis with custom pricing per event; no pricing is publicly disclosed. All inquiries route through dedicated forms for weddings, corporate, and social events, followed by a consultative sales process and personalized proposal. The company deliberately limits the number of events it accepts per period to ensure maximum attention and quality per engagement. The business is bootstrapped with no external institutional investment, and Kevin Ho became sole owner in 2024. Go-to-market relies on content marketing through the MIHO Journal, organic social (Instagram), SEO, and a strong referral network of wedding planners and past corporate clients.

Name

MIHO

Legal name

MIHO

Website

https://amihoexperience.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

MIHO is a San Diego-based creative event studio offering integrated design, planning, and catering services for upscale weddings, corporate events, and social gatherings across Southern California. Founded in 2010, it operates a bootstrapped, high-touch model with a deliberately limited event volume.

Ownership category

akta.pro rank

Product category

Event Design, Planning & Catering Services

NAICS

Caterers (72232), Caterers (722320), Food Service Contractors (722310)

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industry

Wedding & Reception Catering (HSACAGAD)

Keywords

• Event design planning
• Wedding catering services
• Corporate event catering
• Farm-to-table catering
• Upscale event production

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Full-Service Event Design, Planning & Catering: MIHO bundles creative design, event planning, and catering as an integrated service for weddings, corporate events, and social gatherings. Services can be contracted together or independently. Revenue is generated on a project/engagement basis with custom pricing per event. This is the primary revenue stream.
2. À la carte Catering: Catering services (cuisine and bar service) can be hired independently of design and planning. This allows MIHO to serve clients who have existing design/planning resources but require high-end culinary execution.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

MIHO is a creative event studio that delivers integrated artistic design, event planning, and farm-to-table catering for upscale weddings, corporate events, and social gatherings. Services are offered as a bundle or independently, with each engagement scoped through a custom proposal following a consultative conversation. The company operates a commercial kitchen and mobile catering units from its San Diego headquarters and serves clients throughout California (San Diego, Palm Springs, Los Angeles) with stated capacity for international work.

Product overview

MIHO is a creative event studio offering integrated event design, planning, and catering services for upscale gatherings. The company provides three core service offerings: Wedding Event Design & Planning, Corporate Event Design & Planning, and Social Event Design & Planning. All services are supported by in-house Catering Services featuring New California-style cuisine with sustainable, hyper-seasonal ingredients and Bar Services offering craft cocktails and premium spirits. Services can be hired together or independently, with design and planning available separately from catering.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Event Design & Planning Full-service wedding design and planning for upscale weddings, including creative design, venue procurement, vendor coordination, and day-of execution. Serves couples seeking a bespoke wedding experience in San Diego, Palm Springs, Los Angeles, and beyond.
• Corporate Event Design & Planning High-end corporate event design and planning services including brand strategy, guest management, and execution for business events, off-sites, retreats, product launches, brand activations, and corporate functions. Serves Fortune 500 to mid-size companies.
• Social Event Design & Planning Creative design and planning for social gatherings including intimate dinners, milestone birthday celebrations, anniversary events, and special occasions delivered with MIHO's 'laid-back luxury' approach. Serves affluent individuals and friend groups.
• Catering Services Farm-to-table catering featuring 'New California' style cuisine with sustainable ingredients, hyper-seasonality, and a handmade approach. Available plated or family-style, and can be hired independently of design and planning. Backed by a commercial kitchen at MIHO's Kearny Mesa headquarters and mobile units including an Airstream.
• Bar Services Full bar service offering signature cocktails, top-shelf spirits, artisan wines, and craft beers staffed by expert bartenders. Available as part of MIHO's integrated event offerings or independently for catering-only engagements.

Quantifiable outcome

• Thousands of events produced since founding in 2010
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Dart CollectivecoreStrategic or Co-development PartnerDart Collective is a premier Los Angeles-based DJ and event entertainment company and MIHO's preferred music and entertainment partner. The company provides DJs, live bands, solo musicians, string quartets, and other entertainment acts for MIHO events. MIHO's Samantha Straus interviewed Dart Collective for the MIHO Journal, describing them as passionate and dedicated with 'incredible taste in music.' The partnership enables MIHO to offer comprehensive event entertainment as part of its full-service offering.
• Shop GoodminorStrategic or Co-development PartnerShop Good is a clean beauty boutique in San Diego (North Park and Del Mar) founded by Leah Kirpalani. MIHO featured Shop Good in its Journal as a wellness partner, with MIHO's Brand Manager Lindsey Chronert discussing skincare routines and clean beauty with Leah. The partnership is content-driven, with Shop Good offering MIHO readers a 10% discount code (MIHOSG10).
• Crevette Design StudiominorStrategic or Co-development PartnerCrevette Design Studio is a San Diego-based ethical jewelry design studio co-founded by Charlotte Zappulla and Victoria Schulte. MIHO featured Crevette in its Journal in an editorial interview about ethical engagement rings and gemstones, positioning the brand as a trusted partner in the luxury wedding ecosystem.
• Jesse Tombs (Wedding Planner)coreStrategic or Co-development PartnerJesse Tombs is a San Francisco-based wedding planner who has worked with MIHO on multiple high-end events, including events at San Francisco venues. Jesse's testimonial describes MIHO as a creative vendor partner that 'offers elevated and creative solutions, unique and inspired concepts, and exceeds standards on all fronts,' elevating client visions 'to the next level through artful and innovative execution.'
• Details Darling (Aubrey Swift, Wedding Planner)coreStrategic or Co-development PartnerDetails Darling, led by Aubrey Swift, is a prominent wedding planner who regularly collaborates with MIHO. Aubrey describes MIHO as 'hands down our favorite catering team,' citing drool-worthy food, unique presentations, and impeccable service during both planning and event execution. The relationship is a recurring referral and co-production partnership.
• Garcia Organic FarmminorOthersGarcia Organic Farm in Fallbrook, California is a third-generation, 29-acre organic farm supplying MIHO with citrus and avocados. Farm owner Juan Garcia has been operating since 1989 and was invited to the Santa Monica Farmers Market in 1994. MIHO's Culinary Visionary Rocio Siso-Gurriarán features the farm in seasonal Source Reports and uses its produce (including Oro Blanco grapefruits) in MIHO's winter menu.
• Chino Valley Ranchers FarmminorOthersChino Valley Ranchers Farm has been a cornerstone of California agriculture since the 1950s, known for producing eggs with spectacular flavor and bright orange yolks. MIHO sources eggs exclusively from Chino Valley Ranchers, which are described as unparalleled in freshness and quality, particularly important for pasta-making and pastry applications.
• Creekstone FarmsminorOthersCreekstone Farms in Kansas supplies MIHO with tomahawk steaks, including jerk-spiced tomahawks served at farm events. The beef is noted for its quality and is cooked on-site at events, contributing to the farm-to-table narrative of MIHO's catering.
• Siren Floral Co.minorOthersSiren Floral Co. is featured across MIHO's social and wedding event portfolios as a recurring floral design collaborator. The partnership is featured in multiple event portfolios including gratitude dinners and beach events.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• 24 Carrots Catering & Events: Southern California-based full-service catering and event planning company serving weddings and corporate clients at the luxury tier. Directly competes with MIHO across the same integrated design + catering + planning offering in the same California geography.
• Command Performance Catering: California-based high-end catering and event production company serving weddings and corporate events. Directly comparable on customer segment (affluent weddings and corporate buyers) and integrated catering-plus-event-execution model.
• Contemporary Catering: Full-service catering and event company serving weddings and corporate clients with an emphasis on custom menus and design. Closely comparable on integrated catering + event production service line and premium positioning.
• Behind the Scenes Catering & Events: Los Angeles-based full-service catering and event production company focused on weddings and corporate events. Comparable business model — integrated design, planning, and culinary execution for upscale clients — and overlapping Southern California footprint.

Broad incumbents

• Constellation Culinary Group: National luxury catering and event production company serving corporate, cultural, and private clients. Overlaps with MIHO on premium event catering and end-to-end event execution, but operates at far greater scale across multiple geographies.
• Patina Catering (Patina Restaurant Group): Large, established LA-based hospitality group offering catering and event services across weddings, corporate events, and large-scale productions. Comparable on premium event catering but operates at significantly larger scale with a broader portfolio.
• STARR Events (STARR Restaurants Catering): Catering arm of the Stephen Starr restaurant group operating in Philadelphia and select East Coast markets. Comparable on premium event catering for weddings and corporate, but does not directly compete in MIHO's California geography.

Emerging players

• Eco Caters: Farm-to-table focused catering company with sustainability positioning similar to MIHO's 'New California' sourcing narrative. Overlaps on culinary philosophy and farm-to-table sourcing, but skews more toward corporate drop-off and corporate meal programs than bespoke weddings.
• Heirloom LA: Los Angeles artisanal catering company known for seasonal, locally sourced menus and creative presentations. Comparable on the culinary philosophy and aesthetic, though typically without MIHO's full integrated design + planning offering.

Regional players

• Catering by Design: Long-standing Southern California catering and event company serving weddings and corporate clients at the premium tier. Comparable service offering and regional overlap, but historically positioned more as catering-led than as a creative design studio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights8 records

Customer concentration

• Xx.com/mihocateringco
• Facebookfacebook.com/mihocateringco
• LinkedInlinkedin.com/company/mihocateringco

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIHO