What AVENUE Real Estate does

AVENUE Real Estate is a privately held residential real estate brokerage headquartered in Plymouth, Wisconsin, serving home buyers and sellers across five Eastern Wisconsin counties — Sheboygan, Calumet, Manitowoc, Ozaukee, and Fond Du Lac. The firm operates under the legal entity Avenue Real Estate LLC and is led by Broker Katy Cain with Jenny Metellus as Director of Operations and Bill Cain as Broker Associate; the team is small (1–10 employees per firmographics) and includes additional agents such as April Pirwitz, Donna Bocchini Krueger, Stephanie Shelp, and Jim Haucke.

The company's product is a Sierra Interactive–powered property search platform at avenueret.com that integrates Metro MLS for daily listing updates, offering buyers advanced search, interactive map search, and a Property Tracker account that sends automated email alerts when new listings match saved criteria. Seller-facing modules include a comparative market analysis ("Pricing Your Home"), a marketing service package (MLS + internet + print collateral), and a complimentary home valuation tool. Buyer-side modules include a mortgage calculator, a mortgage pre-approval form, and a personalized home search service. The platform also exposes detailed Community Guide pages for 19+ Eastern Wisconsin communities and a blog with educational content.

AVENUE generates revenue through traditional real estate brokerage commissions on buyer representation and seller listing transactions, supplemented by affiliated auction services via partner Cain Auctions. Commission rates are not publicly disclosed; pricing follows industry-standard transaction-based billing. Go-to-market is sales-led, with the majority of transactions sourced through referrals and repeat business, supported by SEO-driven website traffic and a multi-channel social/video presence (Facebook, LinkedIn, Pinterest, YouTube). The firm has no API, no mobile app, no disclosed AI capabilities, no funding history, no M&A activity, and operates entirely on third-party platform tooling.

Name

AVENUE Real Estate

Legal name

Avenue Real Estate LLC

Website

https://avenueret.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AVENUE Real Estate is a privately held residential brokerage serving home buyers and sellers across five Eastern Wisconsin counties, operating a Sierra Interactive MLS-integrated property search platform with commission-based revenue and affiliated auction services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential real estate brokerage
• Property listing services
• Buyer representation
• Seller listing services
• Real estate auctions

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage commissions on residential and commercial property transactions, including buyer representation and seller listing services.
2. Auction Services: Real estate auction services through affiliated Cain Auctions, providing alternative sales methods for properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AVENUE Real Estate is a regional real estate brokerage serving Eastern Wisconsin, providing buyer representation, seller listing, and real estate auction services for residential and commercial properties. The firm operates an MLS-integrated property search platform with daily listing updates, an interactive map search, and a Property Tracker email-alert system, supported by full-service agent-led transaction support, comparative market analysis, professional marketing, and community/neighborhood guidance.

Product overview

AVENUE Real Estate operates as a regional residential real estate brokerage serving Eastern Wisconsin, offering a unified platform built on Sierra Interactive technology. The core product is the Property Search Platform, which integrates MLS-based property listings with map search, featured listings, and a property tracker for user account management. Supporting the core platform are buyer-facing services including Mortgage Calculator, Mortgage Pre-Approval Form, Personalized Home Search, and educational resources (First Time Buyers, Making an Offer, Closing Costs, Escrow guidance, Financial Terms Glossary). For sellers, the company provides Pricing Your Home (CMA), Marketing Your Home (MLS + internet + flyers), Free Market Analysis, and Showing Your Home guidance. Additional offerings include Cain Auctions for auction properties and a Real Estate Blog for market insights. The company is headquartered in Plymouth, WI and serves communities across Sheboygan, Calumet, Manitowoc, Ozaukee, and Fond Du Lac counties.

Differentiator

Problem solved

Functional benefit

Brands

• Cain Auctions: Auction services referenced on the company website navigation menu

Products and services

• Buyer Representation Services Agent-led buyer representation for individuals and families purchasing residential and commercial properties in Eastern Wisconsin, including property search assistance, offer strategy, negotiations, and closing support.
• Seller Listing Services Full-service listing representation for residential and commercial property owners in Eastern Wisconsin, including comparative market analysis (CMA), MLS exposure, professional photography and flyers, showings, and negotiation to maximize sale price.
• Real Estate Auction Services (Cain Auctions) Real estate auction services provided through the affiliated Cain Auctions brand (led by Katy Cain), offering an alternative sales method for properties suited to auction rather than traditional MLS listing.

Quantifiable outcome

• Large majority of transactions come through referrals and repeat business

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Cain AuctionsminorStrategic or Co-development PartnerAffiliated auction company led by Katy Cain providing real estate auction services as an alternative sales method for properties. Listed in navigation alongside main real estate services.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Shorewest Realtors: Wisconsin-headquartered regional residential brokerage with strong presence across Eastern and Southeastern Wisconsin. Direct competitor to AVENUE in overlapping Sheboygan-area communities.

Direct peers

• eXp Realty: Cloud-based residential brokerage with active Wisconsin agents that co-list with AVENUE. Competes head-to-head on commission-based representation while offering a technology-forward, agent-centric model.

Broad incumbents

• RE/MAX: Global residential real estate franchise with active Wisconsin brokerages. Operates the same commission-based buyer/seller representation model as AVENUE, with substantially larger agent networks and marketing reach.
• Compass: Technology-forward national residential brokerage expanding into Midwest secondary markets. Competes with AVENUE on premium listings and tech-enabled buyer/seller experiences.
• Keller Williams Realty: Largest US residential real estate franchise by agent count with established Wisconsin market centers. Competes with AVENUE on traditional commission-based representation while operating an agent-centric model.
• Coldwell Banker Real Estate: Large national residential brokerage franchise with significant presence in Wisconsin. Competes directly with AVENUE on traditional buyer/seller representation in the same Eastern Wisconsin communities, but with substantially greater scale and brand recognition.
• Redfin: Technology-enabled residential brokerage offering traditional and reduced-commission representation with its own agent force. A growing competitive threat to small Wisconsin brokerages like AVENUE.
• HomeSmart International: National discount-oriented brokerage offering reduced commission models. Competes with AVENUE on price-sensitive buyers and sellers in Wisconsin markets.
• Berkshire Hathaway HomeServices: National residential brokerage franchise leveraging the Berkshire Hathaway brand. Competes with AVENUE in Wisconsin for premium and traditional residential listings, including luxury properties.
• Century 21 Real Estate: Global residential real estate franchise already co-listing properties in AVENUE's Eastern Wisconsin territory. Provides the same full-service buyer and seller representation as AVENUE at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCWzX6AvL92G2bEqjmg6k-7w?view_as=subscriber
• Facebookfacebook.com/AvenueRealEstateTeam
• LinkedInlinkedin.com/company/avenuerealestate
• Pinterestpinterest.com/AvenueRET/boards

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVENUE Real Estate