Visita

What Visita does

Visita is a Swedish non-profit industry and employer organization representing the hospitality sector. Founded in 1909 and headquartered in Stockholm, the organization operates as a membership-based body serving hospitality employers — likely spanning hotels, restaurants, cafes, and related venues — with functions typical of a sectoral employer association: collective bargaining representation, labor market policy advocacy, and industry standards engagement. With 51-100 employees, Visita runs a mid-sized professional operation focused on employer-side interests in Sweden's hospitality labor market.

The business model is characteristic of a non-profit trade and employer organization: revenue derives principally from member dues and service-based fees paid by hospitality employers, rather than from product sales or venture funding. Leadership is headed by CEO Jonas Siljhammar, with Annica Wallén serving in a CFO/CXO capacity. The organization is privately structured (non-listed), with no disclosed parent entity, subsidiaries, or external investors.

The available input data does not document specific products, digital platforms, technology stack, partnerships, certifications, acquisitions, funding history, or recent strategic moves. As such, any assessment of technology capabilities, revenue scale, or forward momentum is constrained by significant information gaps, and this description reflects only the firmographic and leadership facts explicitly present in the source data.

Name

Visita

Website

https://visita.se

Company type

Private

Founded year

1909

Headcount range

51–100 employees

Short description

Visita is a Stockholm-based non-profit employer and industry organization founded in 1909 that represents Sweden's hospitality sector employers in labor relations, collective bargaining, and industry policy advocacy.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Visita is a non-profit industry and employer organization for the Swedish hospitality industry, representing and advocating on behalf of hotels, restaurants, and related hospitality businesses. It functions as a collective bargaining and sectoral representation body, providing policy advocacy, labor relations support, and industry representation for its member companies.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• UKHospitality: UK trade association representing the hospitality industry (hotels, restaurants, pubs, bars, and contract caterers). Directly comparable to Visita as a national employer and industry body for hospitality with policy advocacy, collective representation, and member services at its core.
• American Hotel & Lodging Association (AHLA): US national trade association for the lodging and hotel industry. Mirrors Visita's role as the convening industry and employer body for hospitality, providing advocacy, training, and standards - the most mature analogue for a national hospitality association.

Broad incumbents

• HOTREC: European umbrella body for national hotel, restaurant, pub, and café associations across the EU. Comparable to Visita at a pan-European level, representing the same hospitality sector through member national associations including Visita's Swedish counterparts.
• U.S. Travel Association: National non-profit representing all components of the US travel industry. Functionally analogous to Visita as a broad industry advocacy and research organization for hospitality and travel, though covering a wider industry scope.

Others

• Almega: Swedish employers' federation for the service sector, of which Visita is a member/branded industry association. Provides the broader employer-collective infrastructure within which Visita operates labor and policy functions in Sweden.
• Confederation of Swedish Enterprise (Svenskt Näringsliv): Sweden's main peak employer and industry federation. Visita sits within this broader confederation structure, making it directly comparable as the hospitality arm of the Swedish employer organization ecosystem.

Regional players

• IHF (Irish Hotels Federation): National trade body for Irish hotels. Closely comparable in scale and mission to Visita: a small country's national hotel and hospitality employers' association with advocacy, training, and member support functions.
• UMIH (Union des Métiers et des Industries de l'Hôtellerie): France's leading hospitality industry employers' organization representing hotels, restaurants, cafés, and nightclubs. Directly comparable to Visita in scope and employer-association function, though operating in a much larger market.
• Hotelverband Deutschland (IHA): German hotel industry association. Comparable national hospitality employer body to Visita, providing policy advocacy, industry data, and member services for the German hotel sector.
• Confindustria Alberghi: Italian hotel industry association within Confindustria. Comparable national hospitality trade body providing representation, advocacy, and services to Italian hotel employers - structurally similar to Visita's role in Sweden.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/VISITA_se
• LinkedInlinkedin.com/company/visita---svensk-bes-ksn-ring

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visita