Pro Roller

What Pro Roller does

Pro Roller Company Inc. is a family-owned US manufacturer of paint rollers, applicators, brushes, and related painting accessories, headquartered at #1 Industrial Drive, Pacific, Missouri. Founded in the early 1960s and operating continuously for over 60 years, the company produces a comprehensive product line spanning roller covers (knitted polyester, woven Dralon, microfiber, mohair, lambskin, phenolic-cored, foam), brushes (manufactured via a partnership with Canada's T.S. Simms), roller frames, mini rollers, paint trays and accessories, painter's tape, and floor-coating tools including squeegees, spiked rollers, T-bar applicators, and the patented Shoe-In Pro Finish strapless spiked shoes, for which it serves as master distributor. Proprietary fabric formulations and a registered patent on the spiked shoe design underpin the technical differentiation, while the Dripless lint-free trademark anchors brand identity in the premium roller segment.

The company sells primarily through a growing US dealer network, augmented by toll-free phone orders and a dealer-locator website tool, and offers OEM/private label manufacturing so that resellers can distribute premium applicators under their own branding. Customer segments include professional painters and contractors (primary), floor coating professionals (epoxy, urethane, polyaspartic, decorative concrete), DIY/home improvement consumers, and dealers/retailers. Pricing is not publicly disclosed; customers request quotes and price lists, with promotional offers and a 100% satisfaction guarantee used as commercial levers.

Pro Roller operates without external institutional capital, has no disclosed funding rounds, no subsidiaries, and no public M&A activity. The business is small (11-50 employees), self-funded across its multi-decade history, and relies on domestic manufacturing, established brand equity, and channel breadth rather than technology or platform scale as its core operating posture.

Name

Pro Roller

Legal name

Pro Roller Company Inc.

Website

https://proroller.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro Roller Company Inc. is a family-owned US manufacturer of premium paint rollers, applicators, brushes, and floor-coating tools, selling primarily through a national dealer network and offering private label/OEM services to professional painters, floor coating professionals, and DIY consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Pacific

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Direct sales of proprietary paint roller covers, brushes, frames, and accessories to dealers and end customers through phone orders and dealer network.
2. Private Label/OEM Manufacturing: Private labeling services allowing dealers to sell premium paint applicator products under their own branding. Revenue generated from manufacturing products with customer branding.
3. Wholesale/Dealer Distribution: Supplying dealers across the country with paint applicators and sundries stock. Growing number of dealers served as distribution channel.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Pro Roller is a US-based manufacturer of premium paint rollers, applicators, brushes, and related painting accessories. The company produces roller covers in multiple fabric types (knitted polyester, woven Dralon, microfiber, mohair, lambskin, foam), paint brushes, roller frames, paint trays, spiked shoes, squeegees, and floor coating tools. Pro Roller distributes through a growing domestic dealer network and offers private label/white-label manufacturing services for retailers.

Product overview

Pro Roller is a manufacturer of premium quality paint rollers, applicators, brushes, and related painting accessories. The product portfolio consists of a comprehensive range organized across distinct product categories: Roller Covers (including professional-grade Pro Painter, Dripless lint-free, Microfiber, Mohair, Lambskin, Poly/Wool, Pro Performance, Industrial Pro, and Hi-Grade lines), Brushes (Artizan, Brant, Chip Brush, Easy-Trim, Elite, General Purpose, Golden Touch, Premier, Redbird, Renaissance, Thrush, Ultra Grip, XL Extra Thick Stain, and specialty brushes), Floor Coating Tools (squeegees, spiked shoes, spiked rollers, T-bar applicators, magic trowels), Mini Rollers (4" and 6-1/2" sizes in various materials), Roller Frames (cage frames, adjustable frames, mini roller frames), Paint Trays and Accessories (metal and plastic trays, liners, bucket grids, extension poles), Lambskin Staining Products (floor applicators, staining blocks, painters mitts), POP Displays and Tray Sets (Pro Set, Deluxe Set, Heavy Duty Set, Economy Set), and Painter's Tape. The company operates a dealer distribution network and offers private label/white label services for retailers and wholesalers.

Differentiator

Problem solved

Functional benefit

Brands

• Shoe-In Pro Finish: Brand of spiked shoes for floor coating applications, including replacement spikes for epoxy coatings and decorative concrete
• Pro Painter
• Dripless
• Pro Performance
• Deluxe Lambskin

Products and services

• Pro Painter Roller Cover Professional-grade knitted polyester roller covers formulated for maximum paint pickup and release, providing even finish. Available in sizes from 3" to 18" and nap sizes from 3/8" to 1-1/4". Designed for professional painters and contractors.
• Dripless Lint-Free Roller Cover High-density woven Dralon fabric roller covers designed to eliminate dripping and lint, providing flawless smooth finish. Available in sizes from 3" to 18" with various nap sizes. Marketed as the industry's finest lint-free roller covers.
• Microfiber Roller Cover Woven microfiber fabric roller covers providing fine, consistent finishes with low splatter and low lint. Suitable for use with all paints and enamels.
• Mohair Roller Cover Shed-resistant woven mohair roller covers for super smooth professional finish. Suitable for use with all paints, epoxies, urethanes, and enamels.
• Deluxe Lambskin Roller Cover 100% merino wool roller covers hand-sewn on solvent-resistant phenolic core, providing superior paint pickup and release for professional results.
• Poly/Wool Roller Cover High-capacity 50% lambswool and 50% polyester blend roller covers combining professional performance with economy and workability.
• Pro Performance Woven Roller Cover Shed-resistant woven Dralon roller covers for professional floor coating applications. Available in various sizes with smooth performance finish.
• Pro Performance Looped Roller Cover Looped vinyl roller covers designed for floor coating applications including aggregate epoxies, urethane cement, and heavy texture paints. Features phenolic core.
• Industrial Pro Roller Cover Medium-density knitted polyester roller covers designed for industrial use with solvent-resistant phenolic cores, suitable for flat paints, roof coatings, and sealers.
• Hi-Grade Roller Cover Medium-density knitted polyester roller covers providing excellent performance at value pricing for contractors and DIY users. Available with phenolic core option.
• Phenolic Core Roller Solvent-resistant phenolic roller cores available in 9" and 18" sizes for industrial and professional applications.
• Mini Rollers Small 4" and 6-1/2" roller covers designed for painting confined areas, cabinets, and tight spaces. Available in Pro Painter, Dripless, Microfiber, Velour, High Density Foam, Flocked Foam, and Pro Performance varieties.
• Slit Foam Roller Cover Yellow slit foam roller covers ideal for acoustical and popcorn ceilings, block and concrete walls. Slits provide complete paint coverage on textured surfaces.
• Solid Foam Roller Cover Lint-free solid yellow foam roller cover for general smooth surface use.
• Shoe-In Pro Finish Spiked Shoes Strapless spiked shoes with patented kick-on design for easy on/off, providing stability and safety for applying epoxy floor coatings and decorative concrete. Available in Small through Xtra Large sizes. Pro Roller serves as master distributor for this patented design.
• Paint Brushes Comprehensive line of professional and DIY paint brushes including Artizan angular sash, Brant wall, Chip, Easy-Trim, Elite, General Purpose, Golden Touch, Premier, Redbird, Renaissance, Thrush, Ultra Grip, XL Extra Thick Stain, and Poly Brush variants. Brushes are manufactured for Pro Roller by T.S. Simms (Canadian partner since 1866).
• Floor Coating Tools Professional floor coating application tools including Pro Squeegee, Speed Squeegee HD, Speed Squeegee, Easy Squeegee Frame and Blades, Magic Trowel, Spiked Roller, and Microfiber Wet Mop Pads with frames. Designed for spreading and leveling epoxy, urethane, polyaspartic, and other floor coatings.
• Lambskin Staining Products Lambskin pad and block floor applicators, replacement pads, lambskin staining blocks, lambskin painters mitts, and polyester painters mitts for staining and finishing applications on decks, fences, siding, and floors.
• Paint Trays and Accessories Complete line of paint trays (metal and plastic in multiple capacities), tray liners, bucket grids (consumer and H.D.), wood and fiberglass extension poles, telescoping handles, end caps, and display bins for retail merchandising.
• Roller Frames Professional and DIY roller cage frames including Black Cat bearing cage, H.D. Contractor cage, soft handle cage, standard cage, Pro H.D. metal industrial adjustable (12"-18"), H.D. plastic industrial adjustable (12"-18"), wood handle cage, soft grip mini, and standard mini roller frames.
• Pro Set (POP Display Tray Set) Complete paint roller set including high-quality roller cover, paint tray, roller frame, and angular sash brush for professional painters. Sold as a bundled retail kit.
• Deluxe Set (POP Display Tray Set) Premium paint roller set with higher-grade components including metal tray and professional frame for heavy-duty painting requirements.
• Heavy Duty Set (POP Display Tray Set) Professional-grade paint roller set designed for heavy-duty use with durable components.
• Economy Set (POP Display Tray Set) Entry-level paint roller set with basic components offering quality performance at economical price point.
• Phoenix Blue Painter's Tape Blue painter's tape for clean paint lines and surface protection during painting projects.

Quantifiable outcome

• Maximum paint pickup and release for efficient coverage
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• T.S. SimmscoreStrategic or Co-development PartnerT.S. Simms, a Canadian company established since 1866, manufactures paint brushes for Pro Roller. This partnership brings craftsmanship tradition and established reputation to Pro Roller's brush product line.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Trimaco: U.S. manufacturer of surface protection, drop cloths, paint rollers, brushes, and related accessories; comparable as a similarly-sized, channel-focused domestic supplier serving the same contractor and retail paint-accessories market.
• Richard Paint Applicators: Manufacturer of paint brushes, roller covers, and applicators; directly comparable to Pro Roller in product range, materials (woven, knitted, foam), and target customers including professional painters and retailers.
• Purdy: A long-established U.S. manufacturer of paint brushes, rollers, and accessories, owned by Sherwin-Williams; directly competes with Pro Roller in pro-grade applicators and shares the same hardware and paint-store dealer network.
• Wooster Brush Company: Founded in 1851 and the largest U.S.-focused manufacturer of paint applicators, brushes, and rollers — directly overlapping Pro Roller's product portfolio across professional, DIY, and industrial paint tools and serving the same dealer and contractor channels.
• Linzer Products: Manufacturer of paint applicators, brushes, roller covers, and related tools, competing across pro, DIY, and value tiers in the same hardware and home-center distribution channels that Pro Roller serves.
• Harris Paint Applicators: Manufacturer of paint brushes and roller covers for DIY and professional markets with broad retail distribution; comparable to Pro Roller across applicator categories and channel mix.

Broad incumbents

• 3M: Diversified industrial manufacturer with a paint-applicator and surface-preparation portfolio (tape, rollers, sanding) sold through the same retail and contractor channels as Pro Roller, providing scale and brand advantages.
• Sherwin-Williams: Global paint and coatings leader that owns Purdy and sells applicators alongside paint through its own stores and dealers; relevant as a broad incumbent controlling paint-applicator brands and shelf space in the same retail channels Pro Roller serves.
• PPG Industries: Global paints and coatings major that sells paint applicators and accessories through its retail and industrial channels; comparable as a broad incumbent with overlapping applicator-adjacent product offerings and distribution scale.

Emerging players

• Alpine Industries: Supplier of paint rollers, trays, brushes, and applicators with strong e-commerce and big-box distribution; comparable as a channel-forward, value-positioned peer overlapping Pro Roller's DIY and pro tier offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pro-roller-company-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Roller