Pedors Shoes
Pedors Shoes is a privately held Atlanta-based orthopedic footwear company, founded in 1997, that designs and sells stretch comfort shoes in widths from Medium to 5X-Wide (10E) for patients with swollen, diabetic, or hard-to-fit feet, sold via DTC e-commerce, Medicare/VA programs, and clinician referrals.
- Company typePrivate
- Founded1997
- HeadquartersMarietta, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pedors Shoes does
Pedors Shoes is a privately held orthopedic footwear company founded in 1997 and headquartered in Atlanta, Georgia, with co-founder John O'Hare (also referenced in external sources as Stephen O'Hare) actively engaged in product and customer operations. The company specializes in stretch comfort shoes for swollen, sensitive, and hard-to-fit feet, serving primarily patients with edema, lymphedema, diabetes, bunions, hammertoes, and related chronic foot conditions, as well as clinicians and Veterans Affairs/Medicare patients. Its product line spans widths from Medium through 5X-Wide (10E), with form factors including the Pedors Classic (the 1997 flagship), Classic MAX and Super MAX depth shoes, Slides, Wrap Sandals, Leather MAX, Stretch Walker, High Top Boots, Mary Jane, and Euro Clogs; complementary Genext orthotics and Pedors 3P diabetic insoles extend into plantar fasciitis, metatarsalgia, and diabetic insole use cases.
The company's core technology is Pedoprene™, a proprietary EVA and Neoprene blend that four-way stretches to accommodate forefoot deformities and can be heat-molded for permanent custom fit. Designs feature extra-depth construction, seamless interiors, adjustable touch closures, and removable insoles for orthotic accommodation, addressing mechanical fit issues that ordinary and even standard orthopedic footwear do not solve, particularly for severe swelling and bandaged feet.
Pedors operates a direct-to-consumer e-commerce model through pedors.com (BigCommerce) backed by toll-free phone (800 750 6729) and mail/FAX ordering, with prices ranging from $66 to $182 across footwear and orthotics. Specialty fulfillment channels include a Medicare Diabetic Shoe Program with clinician/DME referrals, a Veterans Affairs program, an affiliate referral program offering 10% commission and 10% customer discount, and worldwide shipping via UPS/DHL with duties prepaid. The business is bootstrapped with no disclosed funding rounds, employs 1-10 staff, and has generated over 3,000 customer reviews with a 4.5/5 rating across its 29-year history.
Pedors Shoes firmographics
Firmographics- Name
- Pedors Shoes
- Legal name
- Pedors Shoes Store
- Website
- https://pedors.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pedors Shoes is a privately held Atlanta-based orthopedic footwear company, founded in 1997, that designs and sells stretch comfort shoes in widths from Medium to 5X-Wide (10E) for patients with swollen, diabetic, or hard-to-fit feet, sold via DTC e-commerce, Medicare/VA programs, and clinician referrals.
- Ownership category
- akta.pro rank
Pedors Shoes industry classification
Industry- Product category
- Orthopedic Footwear
- NAICS
- Shoe Retailers (45821), Shoe Retailers (4582), Footwear Manufacturing (31621)
- SIC
- Retail-Shoe Stores (5661), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Comfort, Orthopedic & Medical Footwear (CRAAACAG)
- akta.pro secondary industries
- Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG), Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI), Foot Care & Orthotics OTC (Corn/Callus Care, Insoles, Athlete’s Foot Treatments) (CRADAMAL)
Keywords
Where Pedors Shoes is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pedors Shoes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Others
Revenue model
- Footwear Sales: One-time purchase of orthopedic shoes and footwear products. The company sells directly to consumers through e-commerce and phone orders, with prices ranging from approximately $70 to $182 for shoes. Multiple width options (Medium through 5X-Wide 10E) and various styles serve different medical conditions.
- Orthotics and Insoles: Sale of orthotic products including the Pedors 3P Diabetic Insoles and Genext orthotics for plantar fasciitis, metatarsalgia, and fallen arches. Prices range from $66 to $70.
- Medicare/VA Program Sales: Specialized sales channel through the Medicare Diabetic Shoe Program and VA program, allowing eligible patients to obtain coverage for therapeutic footwear.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Shoes - Classic and Stretch Lines |
| Unit Pricing | Pay-as-you-go | Specialty Shoes - High-End Lines |
| Unit Pricing | Pay-as-you-go | Euro Clog - Entry Level |
| Unit Pricing | Pay-as-you-go | Orthotics and Insoles |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Pedors Shoes product offering
Product offeringCore offering
Pedors Shoes designs, manufactures, and sells orthopedic stretch comfort footwear for individuals with swollen, sensitive, and hard-to-fit feet caused by conditions such as edema, lymphedema, diabetes, bunions, and hammertoes. The shoes use proprietary Pedoprene™ four-way stretch uppers and are offered in widths from Medium through 5X-Wide (10E). The company sells primarily direct-to-consumer through its BigCommerce-powered e-commerce site, phone, mail/fax, and through dedicated Medicare Diabetic Shoe and VA programs, plus clinician and DME provider referrals.
Product overview
Pedors Shoes is a specialty orthopedic footwear company offering a comprehensive range of stretch comfort shoes designed for swollen, sensitive, and hard-to-fit feet. The product portfolio centers on Pedors-branded stretch shoes featuring proprietary Pedoprene four-way stretch uppers, available in widths from Medium through 5X-Wide (10E). Core products include the Pedors Classic line (the original 1997 launch), Pedors Classic MAX and Super MAX for severe swelling/lymphedema, specialty shoes for conditions like bunions and hammertoes, and leather MAX options. The company also offers a complementary Genext Performance Footwear sub-brand of orthotics (Active 'Beats' and Low Profile Gendo) and Pedors 3P Diabetic Insoles. All products share common features: soft stretch uppers, adjustable touch closures, removable insoles for orthotic accommodation, and extra depth. Distribution channels include direct-to-consumer e-commerce, VA/military programs, Medicare diabetic shoe coverage, and clinician/DME provider programs.
Differentiator
Problem solved
Functional benefit
Brands
- Pedors Stretch Orthopedic Shoes: The core brand featuring stretch comfort shoes with Pedoprene™ uppers, designed for swollen, sensitive, and hard-to-fit feet.
- Genext Performance Footwear
- Pedoprene™
Products and services
- Pedors Classic Stretch Shoes (600/601/605) The foundational orthopedic stretch shoe for swollen, sore, and hard-to-fit feet, featuring Pedoprene™ uppers, removable insoles, and widths from Medium through Extra Wide. Originally launched in 1997 as the brand's first product.
- Pedors Classic MAX Stretch Shoes (MX600)
Quantifiable outcome
- 4.5/5 star rating from 3,000+ reviews
Companies that use Pedors Shoes
Customer profileSegments6 records
Ideal customer profiles5 records
Pedors Shoes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Pedors Shoes partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Pedors Shoes competitors and assessment
Company assessmentDirect peers
- Drew Shoe: Drew Shoe specializes in therapeutic comfort footwear for diabetic, arthritic, and hard-to-fit feet, including styles eligible for Medicare reimbursement—paralleling Pedors' therapeutic and diabetic shoe categories.
- Propét: Propét offers comfort and orthopedic footwear with multiple widths (up to 5E and beyond) for diabetic, arthritic, and swollen feet—directly comparable to Pedors' width-inclusive stretch footwear proposition and Medicare-eligible styles.
- Apex Foot Health: Apex designs and manufactures orthopedic and therapeutic footwear, insoles, and diabetic shoes sold through podiatrists and pedorthists—overlapping Pedors' clinician/DME referral channel and Medicare-covered diabetic shoe focus.
- Dr. Comfort: Dr. Comfort is the most direct competitor in diabetic and orthopedic comfort footwear, offering therapeutic shoes, insoles, and compression hosiery through clinicians and DMEs—directly overlapping Pedors' Medicare Diabetic Shoe Program channel and target patient population.
- Orthofeet: Orthofeet sells orthopedic comfort shoes for diabetes, neuropathy, bunions, and plantar fasciitis through DTC e-commerce—matching Pedors' online-first model and product benefits (orthopedic insoles, wide/extra-wide widths, stretch uppers) for the same medical condition segments.
Emerging players
- Kizik: Kizik builds hands-free, easy-entry comfort shoes aimed at users with mobility or dexterity limitations—an emerging adjacent solution that competes for the same ease-of-use / arthritis / post-surgical patient segment as Pedors' touch-closure products.
Broad incumbents
- Hoka: Hoka's maximalist, extra-depth, rocker-sole running and walking shoes increasingly overlap with orthopedic comfort use cases—particularly for patients needing cushioning, extra room, or accommodative fit—competing for the same lower-extremity-comfort consumer.
- Aetrex: Aetrex is a broader comfort and orthotics brand with a wider portfolio (orthopedic shoes, orthotic insoles, foot scanning technology) sold via DTC and retail—comparable to Pedors in the comfort/orthotic category but operating at significantly larger scale and breadth.
- Birkenstock: Birkenstock is a major comfort-footwear incumbent whose contoured footbeds appeal to patients with plantar fasciitis and orthopedic needs—competing for the same 'comfort-first' purchase occasion though in a much broader mainstream channel.
- New Balance: New Balance offers wide and extra-wide athletic and walking shoes (including diabetic-friendly models) widely available through retail and DME channels—competing for the diabetic/therapeutic walking customer and the clinician prescription channel.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pedors Shoes social profiles
Digital presencePedors Shoes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pedors Shoes leadership team
Management profileNumber of profiles
Profiles2 records
Pedors Shoes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pedors Shoes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pedors Shoes
What does Pedors Shoes do?
Pedors Shoes designs, manufactures, and sells orthopedic stretch comfort footwear for individuals with swollen, sensitive, and hard-to-fit feet caused by conditions such as edema, lymphedema, diabetes, bunions, and hammertoes. The shoes use proprietary Pedoprene™ four-way stretch uppers and are offered in widths from Medium through 5X-Wide (10E). The company sells primarily direct-to-consumer through its BigCommerce-powered e-commerce site, phone, mail/fax, and through dedicated Medicare Diabetic Shoe and VA programs, plus clinician and DME provider referrals.
Is Pedors Shoes a public or private company?
Pedors Shoes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pedors Shoes founded?
Pedors Shoes was founded in 1997. It employs 1 to 10 people.
Where is Pedors Shoes based?
Pedors Shoes is headquartered in Marietta, United States, in the North America region.
How does Pedors Shoes make money?
Three revenue lines are on record. Footwear Sales are the primary driver. The others are orthotics and Insoles and medicare/VA Program Sales.
Who are Pedors Shoes's main competitors?
Direct peers on record are Drew Shoe, Propét, Apex Foot Health, Dr. Comfort and Orthofeet. Kizik is listed as an emerging player. Broad incumbents are Hoka, Aetrex, Birkenstock and New Balance.
Does Pedors Shoes have an API?
No public API is recorded for Pedors Shoes.
What industry is Pedors Shoes in?
Pedors Shoes's product category is Orthopedic Footwear. Its primary akta.pro industry code is CRAAACAG, Comfort, Orthopedic & Medical Footwear, with a secondary code of CRAAADAG, Comfort, Orthopedic & Medical Footwear Retail. Its NAICS code is 45821 and its SIC code is 5661.