Prime Image Media Group

What Prime Image Media Group does

Prime Image Media Group (PIMG) is a privately held, minority business enterprise (MBE) certified multicultural advertising and media representation firm headquartered in Alameda, California. The firm acts as an intermediary between Asian American and broader multicultural media brands and the advertisers seeking to reach those audiences, packaging media inventory access, cultural adaptation, and campaign execution into a single B2B service offering for brands and government clients.

The company's service stack comprises Digital Advertising (precision-targeted campaigns on Facebook and Google), Social Media Management, Broadcast Media (linear TV and digital via exclusive partnerships with MyTV53, MYXTV, Loval BTV, and TFC TV), Business Development, Customized Marketing Strategies, Events and Field Marketing Solutions, and Media Buying Services. Underlying capabilities include cultural adaptation and translation of broadcast creatives into Asian languages, and cross-channel coordination between linear television and digital platforms through its media-partner network.

Revenue is generated on a professional-services basis (project or retainer engagements) supplemented by transaction-fee media buying on broadcast and digital inventory. The firm serves a mix of enterprise (Instarem, XOOM, California DMV), SMB (XDS Bike Co), and nonprofit (Oakland Chinatown Chamber of Commerce) clients; go-to-market is consultative direct sales supported by a content-marketing blog on Asian American media consumption and cultural relevance. Ownership and financial scale are undisclosed; the company is led by CEO and Co-Founder Michael Moon and operates with a reported 1–10 employees.

Name

Prime Image Media Group

Legal name

Prime Image Media Group

Website

https://primeimageus.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Prime Image Media Group is a privately held, MBE-certified multicultural advertising and media representation firm based in Alameda, California. It connects brands and government clients with Asian American audiences via exclusive broadcast partnerships and integrated digital, social, and field marketing services.

Ownership category

akta.pro rank

Product category

Multicultural Advertising Services

NAICS

Media Representatives (54184), Media Buying Agencies (54183)

akta.pro primary industry

Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)

akta.pro secondary industry

Experiential Content Capture & Event Media Production (Photo/Video/Social) (BPAFAGAM)

Keywords

• Multicultural advertising services
• Media representation
• Asian american marketing
• Broadcast media buying
• Digital advertising campaigns

Headquarters

HQ city

Alameda

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Media Advertising Services: Revenue generated through providing advertising and marketing services to brands seeking to reach multicultural audiences. Includes digital advertising management, social media management, broadcast advertising, and integrated marketing campaigns. Services are likely delivered on a project or retainer basis.
2. Media Buying Services: Commission-based or fee-based media buying across broadcast and digital platforms through exclusive media partnerships, optimizing ad spend for maximum ROI for clients.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Prime Image Media Group operates as a multicultural media representation firm that connects brands and agencies with Asian American and multiethnic audiences across the United States. The company sells advertising and marketing services—including digital advertising on platforms such as Facebook and Google, social media management, broadcast media coordination, business development, customized marketing strategies, events and field marketing, and media buying—delivered through exclusive partnerships with multicultural broadcasters.

Product overview

Prime Image Media Group is a multicultural media representation firm offering a comprehensive suite of advertising and marketing services. The company's offerings include Digital Advertising (leveraging platforms like Facebook and Google), Social Media Management, Broadcast Media (linear TV and digital), Business Development, Customized Marketing Strategies, Events and Field Marketing Solutions, and Media Buying Services. These services are designed to help brands connect with multicultural and Asian American audiences through culturally relevant content and strategic media partnerships. The firm operates as a services-based company rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Advertising Digital advertising campaign service that uses precision targeting on platforms such as Facebook and Google to reach multicultural and Asian American audiences, offered to brands and advertisers seeking maximum ROI from paid digital media.
• Social Media Management Social media management service that designs customized roadmaps for content creation, online community engagement, interactive contests, and strategic execution to increase brand visibility for clients targeting multicultural audiences.
• Broadcast Media Broadcast media representation service that places advertising across linear TV, digital broadcast, and coordinated programming initiatives through exclusive partnerships with multicultural media outlets, including cultural adaptation and translation of creative assets.
• Business Development Business development service that employs a sales-driven experimental growth strategy across media, digital, and social channels to help clients unlock new business opportunities.
• Customized Marketing Strategies Custom marketing strategy service that designs tailored, culturally relevant campaigns for specific ethnic communities such as Asian American audiences, integrating content creation with strategic media execution.
• Events and Field Marketing Solutions Events and field marketing service offering on-the-ground activations and community outreach initiatives that engage multicultural audiences directly as part of integrated marketing campaigns.
• Media Buying Services Strategic media buying service that plans and purchases advertising inventory across broadcast and digital platforms via exclusive media partnerships, optimizing ad spend and ROI for brands targeting Asian American and multicultural audiences.

Quantifiable outcome

• Successfully positioned Instarem as a trusted and preferred money transfer service for Asian Americans sending money overseas
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• MyTV53coreChannel Partner/ Reseller/ DistributorMedia partnership providing access to multicultural television audience through MyTV53 broadcast channel for advertising placement and coordinated programming.
• MYXTVcoreChannel Partner/ Reseller/ DistributorMedia partnership with MYXTV for delivering targeted advertising to Asian American audiences through broadcast television programming.
• Loval BTVcoreChannel Partner/ Reseller/ DistributorRegional media partnership with Loval BTV providing access to local multicultural audiences for targeted advertising campaigns.
• TFC TVcoreChannel Partner/ Reseller/ DistributorPartnership with TFC TV (The Filipino Channel) for reaching Filipino American audiences with culturally relevant advertising content.
• Solsken Public Relations & MarketingcoreStrategic or Co-development PartnerCollaborative partnership with Solsken PR & Marketing for California DMV Real ID campaign, combining broadcast creative adaptation, social media advocacy, and media expertise for multicultural outreach.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• interTrend Communications: Long-established Asian American advertising agency offering integrated multicultural marketing. Highly comparable to PIMG in audience focus, service mix, and boutique agency profile.
• IW Group: Asian American advertising and communications agency providing full-service multicultural campaigns. Closely parallels PIMG in specialization, channel mix, and client profile.
• Acento Advertising: Independent Hispanic multicultural creative and media agency. Comparable in operating model (independent, multicultural-focused, full-service), differing primarily in target demographic (Hispanic vs. Asian American).
• Lopez Negrete Communications: Largest independent Hispanic advertising agency in the U.S. Comparable as a specialized multicultural agency serving a specific ethnic demographic with integrated advertising services.
• d expósito & Partners: Hispanic-owned creative advertising agency offering culturally relevant campaigns. Comparable independent multicultural agency with a different demographic focus.
• Casanova: Hispanic creative agency (formerly Casanova//McCann). Directly comparable as an independent multicultural agency offering culturally adapted advertising for a specific ethnic segment.
• República: Independent multicultural advertising agency with Hispanic-market focus. Comparable boutique multicultural agency model, differing in target demographic.

Broad incumbents

• Entravision Communications: Publicly traded diversified Hispanic media company with advertising sales operations. Comparable in multicultural media focus, but at significantly larger scale across TV, radio, and digital.
• Impremedia: Largest Hispanic news and media company in the U.S. Comparable in multicultural media representation model, but broader scale and Spanish-language print/digital focus.
• Hearts & Science: Data-driven media agency within Omnicom focused on audience-based buying. Comparable in media buying/buying-rep functions, but at significantly larger scale and general-market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/primeimageus
• LinkedInlinkedin.com/company/prime-image-media-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Image Media Group