impreMedia
impreMedia / My Code is the largest U.S. multicultural media company, operating 20 owned Hispanic and Black media properties plus 1,000+ publisher partnerships to deliver culturally intelligent advertising, agency services, and ad-tech to Fortune 500 brands reaching 71M growth-audience consumers.
- Company typePrivate
- Founded2014
- HeadquartersBrooklyn, United States
- Headcount251–500
- GTM typeB2B
- OfferingDigital Commerce or Content
What impreMedia does
impreMedia, operating today as My Code Media, Inc., is a U.S. multicultural media company and marketing agency with heritage dating to 1913 (El Diario, the longest-running Spanish-language daily in the country). The company was founded in its modern form in 2014 in Southern California by multicultural marketing professionals seeking an authentic way for brands to connect with diverse consumers. It operates a platform-plus-partner architecture comprising 20 owned-and-operated in-culture media properties (El Diario, Remezcla, Hiplatina, Mujeres Destacadas, and others) combined with exclusive and semi-exclusive direct partnerships with over 1,000 diverse-targeted publishers, collectively reaching 67% (71M) of U.S. growth audiences.
The product surface layers proprietary technology modules on top of the content and publisher footprint: Spectra (custom high-impact ad units including adhesions, scrollers, mobile skins, desktop skins, native article, and social widgets), the Intelligence Center (an always-on market research and social listening platform with proprietary paneled research, including the largest ongoing multicultural voter survey of 3,500+ respondents), and a publisher ad-technology stack featuring a proprietary pre-bid wrapper solution enabling cross-platform monetization across CTV, digital, video, display, native, and audio. The Creator Network connects authentic creators with brands, and Remezcla Agency provides full-service culturally-connected storytelling. Integration certifications include Google Certified Publishing Partner, IAS, DoubleVerify, TAG Verified, and Comscore; the platform is SOC 2 Type 2 certified.
The business operates three primary revenue streams: advertising revenue across owned properties and partner networks (media sales), marketing agency services (creative development, branded content, social-first campaigns, experiential marketing), and publisher ad technology services (monetization tools and yield optimization). Go-to-market is enterprise field sales targeting Fortune 500 brands and major ad agencies (Publicis, WPP, Omnicom, Havas, Dentsu); pricing is quote-based with no public tiers disclosed. Over 30 named enterprise customers include Apple, Amazon, Walmart, Coca-Cola, Toyota, Verizon, GM, McDonald's, Target, Sephora, and T-Mobile. The company is majority-owned by Ariel Alternatives (Project Black), which acquired a controlling stake in November 2023, with Amani Duncan serving as CEO since 2024. Headquarters: New York, NY; secondary office in Los Angeles, CA.
impreMedia firmographics
Firmographics- Name
- impreMedia
- Legal name
- My Code Media, Inc.
- Website
- https://impremedia.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- impreMedia / My Code is the largest U.S. multicultural media company, operating 20 owned Hispanic and Black media properties plus 1,000+ publisher partnerships to deliver culturally intelligent advertising, agency services, and ad-tech to Fortune 500 brands reaching 71M growth-audience consumers.
- Ownership category
- akta.pro rank
impreMedia industry classification
Industry- Product category
- Multicultural Digital Media
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (54183), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)
- akta.pro secondary industries
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA), Brand Activations & Experiential Campaign Design (MPAAAGAA), Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where impreMedia is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
impreMedia business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Advertising Revenue: Media advertising across owned and operated properties and partner publisher networks. Includes CTV, digital, social, audio, and experiential channels. Delivers targeted advertising to growth audiences including Hispanic, Black, AANHPI, and LGBTQIA+ consumers.
- Marketing Agency Services: Full-service marketing agency developing culturally relevant content and branded experiences for Fortune 500 brands. Creative development, branded content, social-first campaigns, and experiential marketing.
- Publisher Ad Technology: Best-in-class publisher ad technology empowering publishers with monetization tools. Includes proprietary ad units, custom video player, pre-bid solutions, yield optimization, and robust data insights.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
impreMedia product offering
Product offeringCore offering
impreMedia is a Hispanic and multicultural media company and marketing agency that connects Fortune 500 brands with growth audiences (Hispanic, Black, AANHPI, LGBTQIA+, and Gen Z) through 20 owned in-culture media properties and partnerships with 1,000+ diverse publishers. The company sells targeted advertising across CTV, digital, social, audio, display, native, and experiential channels, and provides full-service culturally relevant content, branded experiences, and proprietary ad technology (Spectra ad units, Intelligence Center insights, and pre-bid wrapper solutions). It also operates Remezcla Agency for end-to-end marketing services and a Creator Network connecting authentic multicultural creators with brands.
Product overview
My Code is a culture-driven media company and marketing agency operating a platform-plus-partner architecture. The company owns and operates 20 in-culture media properties (including El Diario, Remezcla, Hiplatina) reaching Hispanic and Black audiences, combined with exclusive/semi-exclusive direct partnerships with over 1,000 diverse-targeted publishers. The core platform is enhanced by proprietary technology modules including Spectra (high-impact ad units), the Intelligence Center (data and audience segmentation), and publisher ad technology. The company also operates a Creator Network and Remezcla Agency for full-service marketing solutions, all unified by the company's cultural intelligence approach to connecting brands with multicultural audiences.
Differentiator
Problem solved
Functional benefit
Brands
- Remezcla: Hispanic media brand and content platform showcasing Latino culture, music, entertainment, and lifestyle content.
- El Diario
- Hiplatina
- SPECTRA
- Remezcla Agency
Products and services
- My Code Media Platform
Quantifiable outcome
- 3.9x click-through rate above industry benchmarks
- +10 more outcomes
Companies that use impreMedia
Customer profileNamed customers31 records
Segments7 records
Ideal customer profiles2 records
impreMedia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
impreMedia partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- vitaminwatercoreStrategic partnership launching Neighborhue: Still in Color branded content campaign. Season 2 of the integrated branded content platform celebrating muralists shaping community and identity. Features Don RIMX and Carlos Mateu in NYC and Orlando.
- PublicisminorAgency partner for My Code's multicultural media and advertising services. One of multiple agency holding company partnerships.
- WPPminorAgency partner for My Code's multicultural media and advertising services. One of multiple agency holding company partnerships.
- OmnicomminorAgency partner for My Code's multicultural media and advertising services. One of multiple agency holding company partnerships.
- HavasminorAgency partner for My Code's multicultural media and advertising services. One of multiple agency holding company partnerships.
- DentsuminorAgency partner for My Code's multicultural media and advertising services. One of multiple agency holding company partnerships.
- ESPNminorContent partnership for Black audience engagement through NBA and sports content. ESPN You Had to Be There campaign highlighting cultural connection between NBA and Black community.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
impreMedia competitors and assessment
Company assessmentDirect peers
- HCode Media: Multicultural digital media company focused on Hispanic and other diverse audiences, with a similar content-network-plus-ad-tech model targeting the same Fortune 500 advertiser base as My Code.
- Lopez Negrete Communications: One of the largest independent Hispanic marketing agencies in the US, offering full-service advertising, media planning/buying, and digital solutions for multicultural audiences - directly competing with My Code's agency services.
- Alma: Hispanic creative advertising agency that has expanded into media and multicultural marketing at scale, serving many of the same Fortune 500 brand advertisers with culturally-led campaigns.
- Burrell Communications: Leading multicultural advertising agency with deep specialization in Black/African American consumer marketing, offering similar integrated brand, media, and cultural intelligence capabilities to My Code.
- UniWorld Group: Multicultural and multilingual marketing agency serving African American, Hispanic, and Asian American audiences for major brand advertisers, with comparable integrated agency and media capabilities.
- Sensis Agency: Cross-cultural marketing agency specializing in Hispanic, African American, and Asian American consumer engagement with integrated advertising, digital, and media capabilities targeting similar brand advertisers.
- Admerasia: Asian American advertising and marketing agency with integrated media, creative, and digital services - directly comparable to My Code's multicultural agency model but focused on the AANHPI segment.
- Captura Group: Hispanic marketing and communications agency offering integrated services to brands targeting Latino consumers, with comparable multicultural advertising capabilities and agency holding company partnerships.
Broad incumbents
- TelevisaUnivision: Largest Spanish-language media company in the US, providing television, digital, and audio content for Hispanic audiences at vastly greater scale - a broad incumbent in the same multicultural media space My Code serves.
Emerging players
- Remezcla: Hispanic-focused digital media brand covering Latino culture, music, and entertainment. Notably, Remezcla is actually a subsidiary of My Code via Remezcla Media Group, but as a media property it illustrates comparable emerging digital-first Hispanic media peers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
impreMedia social profiles
Digital presenceimpreMedia compliance and trust
Trust signalCompliance1 record
impreMedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
impreMedia leadership team
Management profileNumber of profiles
Profiles13 records
impreMedia subsidiaries and ownership
Company hierarchySubsidiaries2 records
impreMedia funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
impreMedia M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about impreMedia
What does impreMedia do?
impreMedia is a Hispanic and multicultural media company and marketing agency that connects Fortune 500 brands with growth audiences (Hispanic, Black, AANHPI, LGBTQIA+, and Gen Z) through 20 owned in-culture media properties and partnerships with 1,000+ diverse publishers. The company sells targeted advertising across CTV, digital, social, audio, display, native, and experiential channels, and provides full-service culturally relevant content, branded experiences, and proprietary ad technology (Spectra ad units, Intelligence Center insights, and pre-bid wrapper solutions). It also operates Remezcla Agency for end-to-end marketing services and a Creator Network connecting authentic multicultural creators with brands.
Is impreMedia a public or private company?
impreMedia is a private company. It is classified as private equity controlled and is currently operating.
When was impreMedia founded?
impreMedia was founded in 2014. It employs 251 to 500 people.
Where is impreMedia based?
impreMedia is headquartered in Brooklyn, United States, in the North America region.
How does impreMedia make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are marketing Agency Services and publisher Ad Technology.
Who are impreMedia's main competitors?
Direct peers on record are HCode Media, Lopez Negrete Communications, Alma, Burrell Communications, UniWorld Group, Sensis Agency, Admerasia and Captura Group. TelevisaUnivision is listed as a broad incumbent. Remezcla is listed as an emerging player.
Does impreMedia have an API?
No public API is recorded for impreMedia.
What industry is impreMedia in?
impreMedia's product category is Multicultural Digital Media. Its primary akta.pro industry code is MPAAAAAK, Multicultural & Diversity Marketing Creative Agencies, with a secondary code of BPAFAAAA, Integrated Advertising (Brand + Performance + Media). Its NAICS code is 54181 and its SIC code is 7310.