Smith Feutrill

What Smith Feutrill does

Smith Feutrill is a privately held Australian chartered accounting and financial services firm headquartered at 801 Glenferrie Road, Hawthorn, Melbourne (Smith Feutrill Pty Ltd), operating since at least the early 2000s through predecessor entities. The firm employs 50+ professionals including Chartered Accountants, CPAs, Certified Financial Planners, and corporate secretarial specialists, led by five directors (Andrew Watson, Fab Cattapan, Greg Feutrill, Kris Necovski, Ed Beasley) plus a Director of Wealth Management (Hamish Clark) and a General Manager of Operations (Sarah Carroll).

The firm delivers an integrated nine-line service portfolio: Accounting Services, Taxation Services, Virtual CFO Advisory, Back Office Support, Corporate Secretarial, Superannuation Strategy, Wealth Management, Lending Solutions, and a Specialised Services category covering Real Estate, Property Development, Accommodation Franchisees, and Matrimonial Disputes. Underlying technology is standard accounting and financial platforms; client-facing digital capability is provided through a myprosperity-powered Wealth Portal (delivered via AFSL partner Choice Capital) and Fee Synergy Payments for online receivables. The firm is Tax Practitioners Board registered and complies with the Tax Agent Services Act 2009 and Australian Privacy Principles.

Commercially, Smith Feutrill operates a quote-based, tailored professional services model with multi-year engagements, distributed across SMEs, individuals and families, HNW clients, and specialist vertical niches — primarily in Melbourne and Victoria. Go-to-market is sales-led via direct consultation, the Hawthorn office, website enquiry forms, phone/email, and a broad community sponsorship footprint (local football and cricket clubs, Beyond Blue's Beyond Bitumen rally, Melbourne Basket Brigade, and motorsport). No public listing, external investors, or parent company is identified; ownership sits with the partner/director group.

Name

Smith Feutrill

Legal name

Smith Feutrill Pty Ltd

Website

https://smithfeutrill.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Smith Feutrill is a privately held Melbourne-based chartered accounting and financial services firm with 50+ professionals serving SMEs, individuals, and HNW clients across accounting, tax, virtual CFO, wealth management, lending, SMSF, and specialised real estate, property development, accommodation, and matrimonial dispute services in Australia.

Ownership category

akta.pro rank

Product category

Accounting & Financial Advisory Services

NAICS

Finance and Insurance (52)

akta.pro industry

PRIMARYBPAHABAE

Outsourced Finance & CFO Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Accounting, Audit & Tax Services

Keywords

• Accounting services
• Taxation services
• Virtual CFO advisory
• Wealth management
• Business advisory

Headquarters

HQ city

Hawthorn

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services Fees: Smith Feutrill generates revenue through fees for comprehensive accounting and financial services including accounting, taxation, virtual CFO advisory, corporate secretarial, superannuation strategy, wealth management, lending solutions, and specialised services. Services are tailored to both individuals and businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Smith Feutrill is an Australian chartered accounting and financial services firm that delivers taxation, accounting, virtual CFO advisory, corporate secretarial, superannuation strategy, wealth management, and lending solutions to individuals, families, and small-to-medium enterprises. The firm combines compliance, strategic advisory, and wealth services under a single adviser relationship, supported by digital client portal technology for ongoing engagement.

Product overview

Smith Feutrill is a chartered accounting and financial services firm offering a comprehensive suite of integrated services for individuals and small-to-medium businesses. The portfolio consists of nine core service lines: Accounting Services, Taxation Services, Virtual CFO Advisory, Back Office Support, Corporate Secretarial, Superannuation Strategy, Wealth Management, and Lending Solutions, complemented by Specialised Services for niche industries (real estate, property development, accommodation franchises, and matrimonial disputes). The services are delivered by a team of over 50 professionals and are designed to work together holistically, from day-to-day compliance through to strategic growth planning and wealth building. The firm also provides clients with digital access through a myprosperity-powered Wealth Portal for investment and portfolio monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting Services
• Taxation Services
• Virtual CFO Advisory
• Back Office Support
• Corporate Secretarial Services
• Superannuation Strategy
• Wealth Management
• Lending Solutions
• SME Specialist Advisory

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Beyond BitumenminorOthersSmith Feutrill supports Beyond Bitumen, a mental health initiative raising funds and awareness through Beyond Blue. The firm provides financial sponsorship and team participation in car rallies. They have 4 cars participating in the 2025 Victorian rally and have set a $3,000 fundraising target. The rally travels through regional Victoria covering approximately 1,500 kilometers over 4 days.
• Balwyn Football ClubminorOthersSmith Feutrill supports Balwyn Football Club, a community institution in the eastern suburbs bringing people together through their passion for football.
• Bulleen Cricket ClubminorOthersSmith Feutrill sponsors Bulleen Cricket Club, a cornerstone of the local community fostering camaraderie and teamwork through sport.
• East Doncaster Cricket ClubminorOthersSmith Feutrill supports East Doncaster Cricket Club as a local sporting club that brings people together through the love of the game.
• Old Carey Football ClubminorOthersSmith Feutrill sponsors Old Carey Football Club which is at the heart of its community, bringing people together through a shared passion for football.
• Old Trinity Grammarians' Football ClubminorOthersSmith Feutrill supports Old Trinity Grammarians' Football Club which strengthens community ties by uniting past students and locals through sport.
• Templestowe Football ClubminorOthersSmith Feutrill sponsors Templestowe Football Club which is at the heart of the local community, bringing people together through their passion for football.
• Whitefriars College Old Collegians Football ClubminorOthersSmith Feutrill supports Whitefriars College Old Collegians Football Club which brings together alumni and the community through their shared passion for football.
• Whitefriars Cricket ClubminorOthersSmith Feutrill sponsors Whitefriars Cricket Club which is dedicated to building community spirit through sport.
• Melbourne Basket BrigademinorOthersSmith Feutrill participates in the Melbourne Basket Brigade Christmas Toy Drive, helping bring joy to families in need during the holiday season.
• Melbourne Cheer AcademyminorOthersSmith Feutrill supports the Melbourne Cheer Academy Phoenix team on their Road to Worlds, aligning with their commitment to fostering growth and community spirit.
• Elliott Cleary (Racing Driver)minorOthersSmith Feutrill sponsors Elliott Cleary who is currently racing in the Australian Supercar Series (Super2) with aspirations toward Formula 1.
• Choice CapitalcoreStrategic or Co-development PartnerChoice Capital is the Australian Financial Services Licence holder that manages the Wealth Portal for Smith Feutrill clients. The portal provides secure access to investment information, portfolios, and market updates. This reflects Smith Feutrill's commitment to transparency, accessibility, and client-focused service.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BDO Australia: Large national accounting and advisory network offering comprehensive tax, audit, consulting, and wealth services; broader portfolio but directly overlaps with Smith Feutrill in the SME and family group segment.
• KPMG Australia: Big 4 firm offering the full spectrum of audit, tax, advisory, and consulting services across Australia; a much larger incumbent whose SME and private client practices compete directly with Smith Feutrill.

Direct peers

• Lumsden & Partners: Melbourne-based chartered accounting firm offering accounting, tax, superannuation, and advisory services to individuals, SMEs, and family groups — directly comparable local peer with similar service lines.
• Pilot Partners: Melbourne-based chartered accounting firm offering tax, advisory, business services, and SMSF support to SMEs and private clients; comparable scale and service breadth to Smith Feutrill in the same geography.
• William Buck: Mid-tier Australian accounting and advisory firm with offices across multiple states serving SMEs and family enterprises with tax, advisory, and wealth services; comparable mid-market positioning and multi-disciplinary model.
• RSM Australia: National mid-tier accounting firm providing audit, tax, consulting, and wealth advisory to growing Australian businesses and HNW clients; comparable SME-focused service portfolio and partner-led GTM.
• Crowe Australasia: Mid-tier accounting and advisory firm providing tax, audit, consulting, and wealth services to Australian SMEs, family groups, and HNW clients — closely matches Smith Feutrill's service mix.
• Pitcher Partners: Australian mid-tier accounting and advisory network with strong Melbourne presence, serving SMEs, HNW individuals, and family groups with accounting, tax, wealth, and advisory services — directly comparable service mix and client base to Smith Feutrill.
• ShineWing Australia: Mid-tier accounting and advisory firm with Melbourne presence serving SMEs and private clients with accounting, tax, and business advisory services; comparable size and service breadth.
• HLB Mann Judd: Australian mid-tier accounting network serving SMEs and private clients with accounting, tax, audit, and wealth advisory services; directly comparable partner-led model and SME focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/smithfeutrill
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/smith-feutrill
• Instagraminstagram.com/smithfeutrill

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smith Feutrill