Supermarket

What Supermarket does

Supermarket News is a B2B trade media brand serving the U.S. food retail and grocery industry, founded in 1952 and based in New York. It operates as a publication platform under the Informa Connect division of Informa PLC (LSE: INF), a UK-listed international events, scholarly publishing, and intelligence group. The brand delivers news, analysis, and competitive intelligence to grocery retailers, CPG manufacturers, brokers and analysts, and association executives through a diversified content portfolio that includes the supermarketnews.com website, email newsletters, two podcasts (The Grocery Guys, The Retail Daily), two video series (10 Items or Less, Price Check), webinars, and the SN Best New Product Contest, SN Super50 ranking, and Champions of Change awards programs.

The underlying technology is a multimedia content delivery platform supporting editorial web, audio, video, and live event products. Revenue is generated through a combination of subscription access, advertising, sponsored content, event sponsorship and ticketing (most notably the new GroceryNEXT conference scheduled for August 2026), and awards programs. The GTM motion is multi-channel: top-of-funnel reach via newsletters, podcasts, and video; mid-funnel engagement through webinars, the conference, and editorial coverage; and bottom-funnel monetization through subscriptions, sponsorships, and event participation.

The brand is operated by a 501-1,000 person team led by Executive Editor Chloe Riley and Senior Editors Bill Wilson and Tim Inklebarger, with editorial, design, digital, and sales/event/marketing functions. Recent strategic activity has focused on launching new product lines (GroceryNEXT, SN Super50) and formalizing partnerships with NexChapter, IDDBA, and Intouch Insight to broaden the brand's footprint beyond traditional trade journalism into live events, industry rankings, and proprietary research.

Name

Supermarket

Legal name

Informa PLC

Website

https://supermarketnews.com

Company type

Public

Founded year

1952

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Supermarket News is a B2B trade media brand serving U.S. food retail and grocery professionals with news, analysis, podcasts, video, events, and awards, operating as part of Informa PLC's Informa Connect division.

Ownership category

akta.pro rank

Product category

Trade Media & Industry Intelligence

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Financial & Trade News Publishers (MPAJADAC)

akta.pro secondary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

Keywords

• Trade publication media
• Grocery industry news
• Food retail journalism
• Industry newsletters
• Trade media events

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Pricing tiers

Distribution channels3 records

Marketing channels7 records

Core offering

Supermarket News is a trade publication brand that delivers news, analysis, and multimedia content to food-retail and grocery professionals. It distributes editorial coverage of grocery operations, consumer trends, and CPG markets through its website, podcasts, video series, email newsletters, and the GroceryNEXT industry conference, supported by subscription and advertising revenue.

Product overview

Supermarket News is a trade publication platform offering news, analysis, and multimedia content for food retail professionals. The company operates primarily as a media/news organization rather than a technology product company. Its product portfolio consists of editorial content products including podcasts (The Grocery Guys, The Retail Daily), video series (10 Items or Less, Price Check), industry events (GroceryNEXT Conference), awards programs (SN Super50, SN Best New Product Contest, Champions of Change), and newsletter subscriptions. These products work together to provide competitive intelligence, industry news, and insights to retailers, manufacturers, brokers, analysts, and association executives in the grocery industry.

Differentiator

Problem solved

Functional benefit

Brands

• The Grocery Guys: A weekly podcast that aims to bring greater insight—and a little levity—to an industry that touches everyone's life.
• The Retail Daily
• SN Super50
• GroceryNEXT

Products and services

• The Grocery Guys Podcast A weekly podcast hosted by Bill Wilson and Ron Margulis providing insight, analysis, and levity on grocery industry trends, technology, and news for food-retail professionals.
• The Retail Daily Podcast A daily podcast produced in cooperation with CSP Daily News covering top headlines from the grocery and c-store industries for retail professionals.
• 10 Items or Less A recurring video feature hosted by Senior Editor Bill Wilson exploring grocery products and pricing through a guessing game format for food-retail audiences.
• Price Check A recurring video feature by Senior Editor Bill Wilson where he prices grocery products and challenges viewers to guess whether prices are higher or lower than a given amount.
• GroceryNEXT Conference An industry event presented by Supermarket News in partnership with NexChapter, focused on evolving consumer expectations, operational transformation, omnichannel growth, retail media, and AI in grocery retail.
• Newsletter Subscriptions Email newsletter subscriptions delivering the latest food retail news and trends to grocery industry professionals.
• Webinars Webinar programs providing educational webcast content covering various topics in the grocery and food retail industry for industry professionals.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• IDDBAminorGTM or Marketing Partner · 29 May 2026Supermarket News and IDDBA announced the 2026 Champions of Change awards recognizing 32 industry leaders in retail bakery, deli, foodservice, and dairy sectors. Winners honored at the IDDBA Show in June in Orlando, Florida.
• InformacoreOthers · 29 April 2026Intouch Insight announced strategic expansion into the grocery sector through a partnership with Informa to produce a proprietary grocery industry research study to be presented at the GroceryNEXT conference. Informa is the parent company of Supermarket News through its Informa Connect Division.
• Intouch InsightminorGTM or Marketing Partner · 29 April 2026Intouch Insight partnered with Informa to produce a proprietary grocery industry research study to be presented at GroceryNEXT conference in Chicago. The company positioned itself before key grocery sector decision-makers through Supermarket News coverage.
• NexChaptercoreStrategic or Co-development Partner · 16 April 2026Supermarket News partnered with NexChapter, a retail advisory firm, to present GroceryNEXT, a forum for grocery executives focused on the future of retail. The partnership brings together grocery leaders, technology partners, and CPG brands to address key industry shifts including customer experience, omnichannel commerce, data and AI, and retail media.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Food Navigator: B2B trade media brand covering the food and beverage industry with strong overlap in CPG and grocery retail coverage.
• Store Brands: Trade publication focused on private label and store brand products in grocery retail, overlapping with SN's CPG and retailer coverage.
• Progressive Grocer: Long-standing trade publication and digital platform serving independent grocers and supermarket operators, directly competing with SN for grocery industry readers and advertisers.
• Winsight Grocery Business (Cantaloupe Inc.): Winsight's grocery business media and events division is a direct peer, providing trade news, research, and conferences for U.S. food retail and convenience store professionals, mirroring SN's editorial and event offerings.
• Grocery Dive: Digital-native trade publication covering grocery retail, directly overlapping with SN's editorial coverage of food retail operations, technology, and trends.
• CSP Daily News (Cantaloupe Inc.): C-store and grocery trade news outlet that partners with SN on The Retail Daily podcast; competes for the same retail executive audience and CPG advertiser dollars.

Broad incumbents

• Chain Store Age: Established multi-format retail trade media brand covering grocery among other retail verticals, serving a similar executive and operations audience.
• Retail Dive: Broader retail trade publication that regularly covers grocery alongside mass and specialty retail; competes for grocery executive readership and retail advertising budgets.
• Food Business News (Sosland Publishing): Long-running B2B trade publication for the food manufacturing industry, with substantial overlap with SN's CPG manufacturer audience and supplier coverage.

Others

• IDDBA (International Dairy Deli Bakery Association): Trade association that partners with SN on the Champions of Change awards and co-produces industry events; an adjacent ecosystem participant rather than a direct editorial competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/supermarketnews
• Xx.com/SN_news
• Facebookfacebook.com/supermarketnews

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supermarket