NexChapter
NexChapter is a strategic advisory firm that helps convenience and grocery retailers, CPG brands, and retail-technology vendors with loyalty strategy, retail media networks, customer data platform selection, digital commerce, and omnichannel transformation. Founded in 2025 in West Des Moines, Iowa.
- Company typePrivate
- Founded2025
- HeadquartersWest Des Moines, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What NexChapter does
NexChapter is a strategic advisory firm focused on loyalty, retail media, and digital transformation for the convenience and grocery retail sectors. Founded in 2025 and headquartered in West Des Moines, Iowa, the firm sells consulting engagements — not software — across four core capabilities: Loyalty Strategy, Retail Media, Customer Data & CDP Strategy, and Digital Commerce. These are delivered alongside proprietary IP including the Omnichannel Maturity Framework and Assessment tool, the SPARK in-person workshop format, and a multi-part Omnichannel Commerce Series of thought-leadership content. The firm also co-hosts major industry events (C-StoreTEC, GroceryNEXT, Retail Media Network Forum) and produces the What's Next Webinar Series in partnership with CSP, Supermarket News, and parent Informa, positioning it as a central convener in c-store and grocery digital transformation discourse.
The firm's competitive position is built on operator credibility: the leadership team comprises former senior executives from Casey's, Wawa, SpartanNash, Kum & Go, Meijer, Kraft Heinz, Ahold USA, EG America, Rite Aid, and US Foodservice, whose prior work includes launching the Casey's Rewards program, building Wawa's Hoagiefest platform, leading SpartanNash's enterprise e-commerce transformation, and entering EagleAI into the North American market. Customers fall into four segments — convenience retailers, grocery retailers, CPG brands seeking retail-media partnerships, and retail-technology vendors needing go-to-market advisory — with convenience and grocery retailers as the primary targets.
The business model is professional services on a quote-based, project- and retainer-style engagement model with no publicly disclosed pricing. GTM is sales-led and event-driven: direct advisory engagement with enterprise retail buyers, supplemented by thought-leadership content, conference presence (NRF 2026, C-StoreTEC, GroceryNEXT), the What's Next Webinar Series, LinkedIn activity, and earned media in industry outlets such as Supermarket News, CSP Daily News, Convenience Store News, and Yahoo Finance. The firm is privately held and founder-owned, with no disclosed venture capital, private equity, or acquisition activity, and had grown to approximately 11 team members across six practices (loyalty, retail media, omnichannel, foodservice, marketing, and people & culture) by June 2026.
NexChapter firmographics
Firmographics- Name
- NexChapter
- Legal name
- NexChapter Inc.
- Website
- https://nexchapter.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NexChapter is a strategic advisory firm that helps convenience and grocery retailers, CPG brands, and retail-technology vendors with loyalty strategy, retail media networks, customer data platform selection, digital commerce, and omnichannel transformation. Founded in 2025 in West Des Moines, Iowa.
- Ownership category
- akta.pro rank
NexChapter industry classification
Industry- Product category
- Retail Management Consulting
- NAICS
- Management Consulting Services (54161), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
Keywords
Where NexChapter is headquartered
LocationHeadquarters
- HQ city
- West Des Moines
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
NexChapter business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Strategic Advisory Services: NexChapter generates revenue through consulting and advisory engagements with convenience and grocery retailers, brands, and technology partners. Services include loyalty strategy, retail media development, digital commerce transformation, and omnichannel maturity assessments.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
NexChapter product offering
Product offeringCore offering
NexChapter is a strategic advisory firm that provides consulting services to convenience and grocery retailers, consumer brands, and retail technology partners. Its core offerings span four advisory practices—Loyalty Strategy, Retail Media, Digital Commerce, and Customer Data & CDP Strategy—complemented by SPARK Workshops and an Omnichannel Maturity Assessment designed to move teams from strategy to action.
Product overview
NexChapter is a strategic advisory firm offering consulting services rather than a unified software product. The core offerings span four main advisory services: Loyalty Strategy, Retail Media, Customer Data & CDP Strategy, and Digital Commerce. These are complemented by proprietary tools including the Omnichannel Maturity Framework/Grid and related Assessment, SPARK Workshops for in-person strategy sessions, and an Omnichannel Commerce Series of educational content. The firm also hosts industry events including C-Store TECH, Retail Media Network Forum, and GroceryNEXT, as well as the What's Next Webinar Series. Services are designed for convenience and grocery retailers seeking guidance on loyalty programs, retail media monetization, customer data platforms, digital commerce, and omnichannel transformation.
Differentiator
Problem solved
Functional benefit
Brands
- What's Next Webinar Series: A live webinar series focused on shifts shaping the future of retail, loyalty, and media. Each episode is a deep-dive conversation with question and answer sessions.
- SPARK Workshops
Products and services
- Loyalty Strategy
- Retail Media Advisory
- Customer Data & CDP Strategy
- Digital Commerce Strategy
- SPARK Workshops
- Omnichannel Maturity Assessment
Quantifiable outcome
- Over 90% of grocery shoppers now use both in-store and online channels
- +3 more outcomes
Companies that use NexChapter
Customer profileSegments4 records
Ideal customer profiles3 records
NexChapter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NexChapter partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Intouch InsightminorIntouch Insight partnered with NexChapter as part of its strategic expansion into the grocery sector. Intouch announced a proprietary grocery industry research study to be presented at GroceryNEXT 2026, leveraging NexChapter's industry relationships and expertise in the grocery sector. This partnership positions Intouch before key grocery sector decision-makers through Supermarket News coverage.
- CSP (Convenience Store/Petroleum)coreNexChapter partners with CSP on industry events including C-StoreTEC (technology innovation conference) and the Retail Media Network Forum. CSP is a leading media brand for the convenience store industry, and this partnership enables NexChapter to reach decision-makers across the c-store sector while contributing to industry education and thought leadership.
- Supermarket NewscoreNexChapter partners with Supermarket News to present GroceryNEXT, an industry event focused on major forces reshaping grocery retail including consumer expectations, operational transformation, omnichannel growth, and retail media. NexChapter co-developed the event agenda with the GroceryNEXT Advisory Board composed of senior grocery executives.
- InformacoreNexChapter works with Informa (parent company of CSP and Supermarket News) to produce retail industry events and research studies. The partnership enables access to broad industry audiences and research distribution through Informa's media channels.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
NexChapter competitors and assessment
Company assessmentBroad incumbents
- Kantar: Global insights and consulting firm with a retail practice covering shopper behavior, loyalty, and retail media measurement — competes for the data-driven strategy engagements NexChapter sells into the same convenience and grocery clients.
- Publicis Sapient: Digital transformation consultancy under Publicis Groupe with a strong retail and consumer goods focus covering commerce platforms, customer experience, and data engineering — directly competes for digital commerce and omnichannel mandates.
- AlixPartners: Global consulting firm with a deep retail and consumer products practice covering transformation, turnaround, and performance improvement — NexChapter partner Matt Riezman previously worked at AlixPartners, and the firm competes for similar retail transformation mandates at a larger scale.
- Capgemini Invent: Digital transformation consulting arm of Capgemini with a dedicated retail practice covering omnichannel, customer experience, and data — overlaps NexChapter's digital commerce, CDP, and omnichannel practices at larger enterprise scale.
- Accenture Song: Customer experience and retail transformation practice of Accenture that delivers commerce, loyalty, and personalization at enterprise scale — competes for the same large retail media and digital transformation mandates NexChapter targets.
- Deloitte Digital: Large retail customer experience and digital transformation practice within Deloitte that sells end-to-end strategy-through-implementation services to grocery and convenience retailers — overlaps NexChapter's service portfolio at enterprise scale.
- Slalom Consulting: Mid-market-focused professional services firm with a strong retail and consumer goods practice covering strategy, technology, and analytics — competes for similar-sized convenience and grocery retailer transformation engagements.
Direct peers
- Brierley Partners: Specialist CRM and loyalty consultancy serving retailers and consumer brands globally — competes head-to-head with NexChapter's loyalty and customer data/CDP practice areas.
- Loyalty & Reward Co: Global loyalty consultancy founded in Australia that designs loyalty strategy, programs, and CRM solutions for retailers and brands — directly comparable to NexChapter's Loyalty Strategy practice. Notably, NexChapter partner Ken Kaufmann led Loyalty & Reward Co's North American market entry, underscoring direct competitive and talent overlap.
- Tompkins Solutions: U.S.-based retail transformation consultancy focused on omnichannel strategy, supply chain, and operational excellence for grocers and retailers — closely comparable to NexChapter's Omnichannel practice and focus on regional grocers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
NexChapter social profiles
Digital presenceNexChapter financial estimates
Financial estimateRevenue estimate
Valuation estimate
NexChapter leadership team
Management profileNumber of profiles
Profiles11 records
NexChapter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NexChapter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NexChapter
What does NexChapter do?
NexChapter is a strategic advisory firm that provides consulting services to convenience and grocery retailers, consumer brands, and retail technology partners. Its core offerings span four advisory practices—Loyalty Strategy, Retail Media, Digital Commerce, and Customer Data & CDP Strategy—complemented by SPARK Workshops and an Omnichannel Maturity Assessment designed to move teams from strategy to action.
Is NexChapter a public or private company?
NexChapter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NexChapter founded?
NexChapter was founded in 2025. It employs 1 to 10 people.
Where is NexChapter based?
NexChapter is headquartered in West Des Moines, United States, in the North America region.
How does NexChapter make money?
One revenue line is on record: strategic Advisory Services.
Who are NexChapter's main competitors?
Broad incumbents on record are Kantar, Publicis Sapient, AlixPartners, Capgemini Invent, Accenture Song, Deloitte Digital and Slalom Consulting. Direct peers are Brierley Partners, Loyalty & Reward Co and Tompkins Solutions.
Does NexChapter have an API?
No public API is recorded for NexChapter.
What industry is NexChapter in?
NexChapter's product category is Retail Management Consulting. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience. Its NAICS code is 54161 and its SIC code is 8742.