Cherokee Brick

What Cherokee Brick does

Cherokee Brick Company is a privately held, family-owned U.S. clay brick manufacturer founded in 1877 and headquartered in Macon, Georgia. The company operates two manufacturing plants — the original Georgia plant in Macon and a Mississippi plant in Jackson acquired in 2014 from Tri-State Brick — producing more than 100 brick varieties across the Georgia Classic, Georgia Handcrafted, Mississippi Classic, Mississippi Handcrafted, Heritage, Architectural, Thin Brick, Special Shapes, and Stratton Stone product lines. Manufacturing relies on locally sourced Georgia and Mississippi clay and shale, with kilns fired on natural gas and methane piped from local landfills, yielding zero-waste clay consumption; the company also operates a proprietary tumbling process that produces reclaimed-aesthetic brick meeting current ASTM standards.

The company sells to residential homebuilders, commercial and architectural projects (universities, office buildings, retail centers, banks, schools), and contractors/remodeling professionals across the United States. Distribution is executed through 11 company-operated showrooms in Georgia, Mississippi, and Florida, a nationwide regional distributor network, and direct sales representatives handling enterprise/architectural submittals; digital channels include BIM objects via BIMobject, a Concora-powered Digital Experience Platform for specifiers (launched July 2020), a Chameleon Power Brick Visualizer, and an on-site Brick Selector tool. Pricing is not publicly disclosed and is provided only via showroom or distributor engagement, with the company explicitly refusing phone or email quotes. The firm's marketing mix combines a long-running blog, active social presence (Facebook, Instagram, TikTok, Pinterest, LinkedIn, Houzz), earned-media features on HGTV's Rock The Block and This Old House, and downloadable brochures for each collection. Cherokee Brick has not raised external capital and remains under family ownership.

Name

Cherokee Brick

Legal name

Cherokee Brick Company

Website

https://cherokeebrick.com

Company type

Private

Founded year

1877

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cherokee Brick is a family-owned U.S. clay brick manufacturer, founded 1877, that produces 100+ brick varieties across two plants in Georgia and Mississippi, selling to residential homebuilders, commercial and architectural projects, and contractors via showrooms, distributors, and direct sales nationwide.

Ownership category

akta.pro rank

Product category

Clay Brick Manufacturing

NAICS

Clay Building Material and Refractories Manufacturing (327120), Clay Product and Refractory Manufacturing (3271)

SIC

Structural Clay Products (3250)

akta.pro primary industry

Clay Bricks (Facing & Common) (IMADABAA)

Keywords

• Clay brick manufacturing
• Architectural masonry products
• Residential brick supply
• Thin brick veneer
• Handcrafted tumbled brick

Headquarters

HQ city

Macon

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Brick Manufacturing and Sales: Manufactures and sells clay brick products through company showrooms and regional distributor network. Products include residential, commercial, architectural brick collections as well as thin brick for interior applications.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Cherokee Brick manufactures and sells clay brick products across multiple collections including Georgia Classic, Georgia Handcrafted, Mississippi Classic, Mississippi Handcrafted, Heritage, Architectural, and Thin Brick lines, producing more than 100 brick varieties from its Georgia and Mississippi plants. The company sells directly through 11 company showrooms and indirectly through regional distributors to homebuilders, contractors, remodelers, architects, and homeowners across the United States, supported by digital submittal tools for commercial specification workflows.

Product overview

Cherokee Brick is a manufacturer and supplier of clay brick products founded in 1877, operating manufacturing plants in Macon, Georgia and Jackson, Mississippi. The company offers over 100 different brick varieties across multiple product collections: Georgia Classic (standard textured brick), Georgia Handcrafted (tumbled reclaimed-style brick), Mississippi Classic, Mississippi Handcrafted, Heritage Collection (innovative manufacturing mimicking handmade brick), Architectural Collection (commercial-grade with consistent colors), Thin Brick (for interior applications), Special Shapes (custom), and Stratton Stone Products. Products are available in various sizes including queen, modular, engineer, and thin brick formats, with full custom color and shape capabilities. The company operates showrooms across Georgia, Mississippi, and Florida, and provides digital tools including a Brick Visualizer, Brick Selector tool, and BIM Objects integration for architects and builders.

Differentiator

Problem solved

Functional benefit

Brands

• Stratton Stone Products: Stone products brand sold at all Cherokee Brick and Block Locations
• Georgia Classic Collection
• Georgia Handcrafted Collection
• Mississippi Classic Collection
• Mississippi Handcrafted Collection
• Heritage Collection
• Architectural Collection
• Thin Brick
• Green Brick

Products and services

• Georgia Classic Collection Standard extruded and textured brick products manufactured at Cherokee Brick's Georgia plant, featuring diverse color options for residential and commercial applications across queen, modular, and engineer sizes.
• Georgia Handcrafted Collection Tumbled handcrafted brick products manufactured at the Georgia plant using a proprietary tumbling process that dents and rolls the brick to replicate the look of reclaimed, hand-molded brick while meeting modern ASTM standards.
• Mississippi Classic Collection Standard brick products manufactured at the Jackson, Mississippi plant, featuring distinctive texturing details and natural color variations suitable for residential and commercial applications.
• Mississippi Handcrafted Collection Handcrafted-style tumbled brick products from the Mississippi plant offering a traditional reclaimed brick look using a proprietary tumbling process that meets modern building standards.
• Heritage Collection Innovative brick collection that pairs the authentic look of handmade brick with modern manufacturing processes to create a distinctive appearance that can be mistaken for reclaimed brick, while meeting current ASTM standards.
• Architectural Collection Brick products designed for commercial projects, offering exceptional durability and consistent color range, available in smooth and textured finishes including velour textures for specification-grade commercial builds.
• Thin Brick Thin-format brick (brick tile / brick veneer) designed for interior applications such as brick backsplashes for kitchens and bathrooms, brick floors, exposed brick walls, and brick fireplaces, available in any brick color from Cherokee Brick's collections.
• Special Shapes Custom and specialty brick shapes manufactured to meet specific architectural requirements for unique building designs, including arches, corners, and custom profiles.
• Stratton Stone Products Stone product offerings sold at Cherokee Brick and Block locations, complementing the brick product line for complete masonry solutions.

Quantifiable outcome

• Brick gains value at average of 9.5% and sells for at least 6% more than vinyl homes
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• ConcoracoreTechnology or Integration · 21 July 2020Strategic partnership for Cherokee Brick's digitally curated technical product content management platform. Concora developed a Digital Experience Platform (DxP) that provides Architects, Engineers, and Contractors (AECs) and specifiers with product selection and project submittal tools. The platform streamlined BIM content creation, generating 25 brick materials with three mortar colors for Cherokee Brick's Architectural Collection. Includes real-time analytics for sales teams.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• General Shale: General Shale is one of North America's largest brick and masonry solutions producers with a similar product portfolio of face brick, thin brick, and stone. It is directly comparable in serving residential, commercial, and architectural customers through plant-based regional manufacturing.
• Acme Brick Company: Acme is one of the largest US brick manufacturers, producing face brick and structural clay products across a multi-state footprint. It is the most direct comparable to Cherokee Brick in product mix, customer base (builders/architects), and distribution model.
• Glen-Gery Corporation: Glen-Gery is a major US brick manufacturer offering a broad catalog of face brick, thin brick, and masonry products with regional plants. It competes head-to-head with Cherokee Brick on architectural and residential collections, particularly in the Mid-Atlantic and Midwest.

Regional players

• Mutual Materials: Mutual Materials is a Pacific Northwest-focused brick and masonry manufacturer serving residential and commercial customers in the Western US. It is a regional peer with comparable brick offerings that overlap with Cherokee Brick's architectural and handcrafted collections.
• Pacific Clay Products: Pacific Clay is a West Coast-based brick manufacturer producing face brick, thin brick, and pavers. It serves similar residential and commercial masonry markets but is concentrated in California and the West, making it a geographic complement rather than direct head-to-head competitor to Cherokee Brick.
• Summit Brick & Tile Co. Summit Brick & Tile is a regional brick manufacturer serving the Mountain West and Midwest US with face brick and specialty masonry products. It is comparable to Cherokee Brick in product scope and customer segments, but its geographic focus limits direct overlap.

Broad incumbents

• CRH / Oldcastle BuildingEnvelope and APG (Oldcastle APG): CRH's Americas Products Group (Oldcastle APG) is the largest masonry and hardscapes producer in North America, offering manufactured stone, brick, concrete masonry, and hardscape products. It is a broad incumbent competing across Cherokee Brick's residential, commercial, and architectural masonry categories.
• Brickworks Limited (now Brickworks Building Products): Brickworks is an Australia-based, publicly listed brick and building products group with North American operations including Glen-Gery and Sioux City Brick. It is a broader incumbent competitor with comparable premium and architectural brick lines plus adjacent masonry categories.
• Westlake Royal Building Products (formerly Boral North America): Westlake Royal is a large, diversified building products platform with brick, stone veneer, siding, trim, and windows. Its brick portfolio (including Boral brick brands) makes it a broad incumbent competing with Cherokee Brick on commercial and architectural projects, while also offering substitute categories.

Emerging players

• Echelon Masonry: Echelon Masonry focuses on architectural masonry products including architectural block and brick veneers for commercial and residential applications. It is an emerging/adjacent peer with overlapping AEC specification channels but a more limited brick-only product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cherokeebrick
• Facebookfacebook.com/cherokeebrick
• LinkedInlinkedin.com/company/cherokeebrick
• Instagraminstagram.com/cherokeebrick
• TikToktiktok.com/@cherokeebrick
• Pinterestpinterest.com/cherokeebrick

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cherokee Brick