Ambience
Ambience is an Australian trade-only commercial lighting design, supply, and manufacturing specialist serving architects and interior designers across retail, hospitality, hotel, and workplace projects with proprietary luminaire ranges and Casambi wireless control distribution.
- Company typePrivate
- Founded1987
- HeadquartersBundoora, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ambience does
Ambience Lighting Australia Pty Ltd, founded in 1987 and headquartered in Bundoora, Victoria, is a trade-only commercial lighting specialist that integrates lighting design, supply, in-house luminaire manufacturing, and wireless lighting control under one roof. The company operates from a 3,500sqm Melbourne facility combining office, design studio, factory, and warehouse, and serves architects, interior designers, builders, electricians, and project managers across Australia with selected international projects. Its proprietary product portfolio includes the Andro range (recycled-material luminaires, 2021 Good Design Award winner), the Symphony linear/profile lighting series, and the CREATE online 3D luminaire customizer, alongside distribution and commissioning of Casambi Bluetooth-mesh lighting control systems across Australia. Ambience monetizes through project-based quotes across five revenue streams: hardware supply, professional lighting design services, custom luminaire manufacturing, Casambi control system distribution/commissioning, and CPD/workshop education, with no publicly disclosed pricing and up to a five-year product warranty. The customer base is concentrated in Australian premium retail, hospitality, hotel, and workplace segments, including recurring enterprise relationships with brands such as Hilton, Aesop, MUJI, Attica, Country Road, Mecca Brands (110+ stores), Nike, Rolex, Coach, and Facebook, supported by a decade-spanning portfolio of international design awards (Frame, d]arc, IDEA, LIT, Dezeen, Good Design). Ambience is privately held under founder/management ownership with no external funding rounds disclosed.
Ambience firmographics
Firmographics- Name
- Ambience
- Legal name
- Ambience Lighting Australia Pty Ltd
- Website
- https://ambiencelighting.com.au
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ambience is an Australian trade-only commercial lighting design, supply, and manufacturing specialist serving architects and interior designers across retail, hospitality, hotel, and workplace projects with proprietary luminaire ranges and Casambi wireless control distribution.
- Ownership category
- akta.pro rank
Ambience industry classification
Industry- Product category
- Commercial Architectural Lighting
- NAICS
- Electric Lighting Equipment Manufacturing (3351), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Interior Design Services (54141)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)
- akta.pro secondary industry
- Commercial Lighting Fixture Installation (HSAOAFAM)
Keywords
Where Ambience is headquartered
LocationHeadquarters
- HQ city
- Bundoora
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Ambience business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Lighting Supply: Supply of luminaires and lighting products from extensive stock and manufacturer capabilities. Products include indoor, outdoor, linear, pendant, downlight, spotlight, wall light and accessory categories.
- Lighting Design Services: Professional lighting design and planning services ranging from guidance and hand sketch to full CAD construction packages including renders, lux level diagrams and J6 documentation. Flexible packages tailored per client and project.
- Custom Luminaire Design & Manufacturing: Customisable luminaires produced in-house using Create online builder. Linear profile and other customisable pieces crafted by specialty luminaire designers.
- Casambi Lighting Control Systems: Distribution, programming and commissioning of Casambi wireless lighting control across Australia. Includes control functionality, scene setting, animations and integration services.
- Education & CPD Services: Educational lighting CPD and workshop presentations focusing on lighting and its application. Talks provided for designers, educational institutions and industry groups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based custom quotes |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Ambience product offering
Product offeringCore offering
Ambience is a trade-only commercial lighting company providing lighting design and planning, luminaire manufacturing and supply, and wireless lighting control systems for architectural projects. Operations span indoor and outdoor luminaires across pendant, downlight, tracklight, linear, wall, and spotlight categories, supported by the proprietary CREATE 3D configurator and Australian-made Andro and Symphony ranges. The company serves projects Australia-wide and internationally for hospitality, retail, hotel, workplace, residential, and public-infrastructure clients.
Product overview
Ambience is a lighting design and supply specialist offering a comprehensive portfolio of proprietary luminaire ranges and services. The core product portfolio includes two main branded ranges: andro (a versatile family of track, recessed, surface-mounted, and pendant luminaires with a focus on recycled materials) and Symphony (a profile and linear lighting series manufactured in-house at their Melbourne HQ). Supporting these ranges is CREATE, a 3D online luminaire customizer that allows customers to design and configure bespoke fittings. Ambience also distributes and commissions Casambi wireless lighting control systems across Australia. Products span indoor and outdoor categories including downlights, tracklights, spotlights, linear fixtures, pendants, wall lights, and specialty luminaires, all backed by Australian Made certification for select ranges.
Differentiator
Problem solved
Functional benefit
Brands
- Andro: A luminaire family designed and developed by ambience, featuring tracklights, downlights, spotlights, and pendants. Andro is made from recycled lighting waste, new waste, and new raw material. Winner of the 2021 Good Design Award for Product Design.
- Symphony by Ambience
- Create
Products and services
- Andro Luminaire Range A versatile family of Australian-made luminaires offering track, recessed, surface-mounted, semi-recessed, and pendant configurations for indoor and outdoor applications, with sustainable housings made from recycled lighting waste. Sold to trade professionals specifying luminaires for hospitality, retail, hotel, and workplace projects.
- Symphony Profile and Linear Lighting Series An Australian-made profile and linear lighting series produced in-house at Ambience's Melbourne HQ, offering an ensemble of precise cuts, sizes, shapes, curves, bends, and mounting types for fine-tuning architectural spaces. Sold to trade professionals specifying linear lighting for commercial interior projects.
- CREATE 3D Luminaire Designer An online 3D light builder that lets architects, designers, and other customers design, customise, and configure Australian-made light fittings (pendants, wall lights, downlights, spotlights, wall washers) and submit their creation for quotation. Sold as a paid customisation and supply service to trade professionals.
- Casambi Wireless Lighting Control Systems Casambi Bluetooth-mesh wireless lighting control hardware distribution, programming, and commissioning across Australia, including dimming, scene setting, animations, sensor integration, time-based and circadian control, and sunset/sunrise automation via a smartphone app. Sold to trade professionals and end clients seeking wireless control for hospitality, retail, hotel, and workplace projects.
- Indoor Architectural Lighting Products Indoor architectural lighting product range including downlights, tracklights, spotlights, linear fixtures, pendants, wall lights, general lighting, and accessories. Sold to trade professionals for commercial interior projects.
- Outdoor Architectural Lighting Products Outdoor architectural lighting product range including wall lights, spotlights, linear fixtures, pendants, inground fixtures, and floodlights. Sold to trade professionals for commercial exterior projects.
- Custom Luminaire Design & Manufacturing In-house custom luminaire design and manufacturing service that crafts bespoke pieces (linear profiles, moulded fibreglass pendants, and other specialty luminaires) to project specifications. Sold to architects, designers, and brands seeking one-off or small-batch luminaires.
- Lighting Design & Planning Services Professional lighting design and planning services ranging from guidance and hand sketches to full CAD construction packages including renders, lux level diagrams, and J6 documentation. Packaged flexibly per client and sold to trade professionals and end brands on a project basis.
- Lighting CPD and Workshop Presentations Educational lighting CPD (Continuing Professional Development) and workshop presentations covering lighting and its application, delivered to designers, educational institutions, and industry groups in Australia and overseas.
Quantifiable outcome
- First retail 5-Star Green Star rating achieved for Country Road
- +2 more outcomes
Companies that use Ambience
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles2 records
Ambience technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Ambience partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, key and minor.
- Control For HumanscoreFounding partner in Control For Humans collective - a world-first Casambi educational resource hub. Ambience joins Aglo as luminaire founding partners in this initiative to promote and encourage Casambi lighting control adoption through educational resources, products, and connection to commissioning services.
- Studio YkeyOngoing collaboration on hospitality projects including Sullivan Cove, Royal Stacks, and Grill'd Swanston Street. Studio Y is a recurring design partner on multiple restaurant and bar lighting projects.
- Flack StudiokeyDesign collaboration on Scanlan Theodore Chatswood boutique project. Flack Studio designed the interior with Ambience providing lighting design and supply.
- State of PlaykeyInterior design firm collaboration on Arc'teryx flagship projects including QVB Sydney and Chadstone locations. State of Play designed the retail spaces with Ambience handling lighting.
- EMACkeyBuilding and construction partner on multiple projects including Aesop stores and custom luminaire fabrication. EMAC handles custom moulded fibreglass pendants and other bespoke pieces.
- L'Observatoire InternationalkeyInternational lighting design consultancy collaboration on Mecca Bourke Street flagship project. Provided lighting design expertise alongside Studio McQualter.
- Studio McQualterkeyInterior design partnership on Mecca Bourke Street flagship - the largest beauty destination in the world at 4000 square metres.
- Nightingale HousingminorOfficial design partner of Nightingale Housing - a not-for-profit organisation providing socially, financially and environmentally sustainable apartments.
- Free to FeedminorMajor sponsor for Free to Feed social enterprise creating employment opportunities for people seeking asylum and refugees through shared food experiences. Ambience sponsored their new space in Fitzroy North.
- CasambicoreOfficial Casambi distributor across Australia. Provides Casambi sales, distribution, and commissioning services. Multiple award-winning projects using Casambi wireless lighting control technology.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Ambience competitors and assessment
Company assessmentDirect peers
- Aglo Systems: Australian architectural lighting design, supply and manufacturing company with a comparable trade-only model. Aglo is explicitly co-located with Ambience as a founding partner in Control For Humans, making it the closest direct peer in product, customer base, and Casambi integration.
- Brightgreen: Australian designer and manufacturer of premium architectural LED lighting. Shares the design-led, Australian-made positioning and serves overlapping commercial and high-end residential segments, although Brightgreen also sells direct to consumers.
- Coolon LED Lighting: Australian manufacturer of architectural and industrial LED luminaires with in-house engineering and production. Comparable in vertical integration (design plus manufacturing) and in serving commercial fit-out projects across Australia.
Broad incumbents
- Pierlite: Long-established Australian commercial and industrial lighting brand offering a broad luminaire portfolio. Overlaps with Ambience in commercial lighting supply but does not focus on bespoke design services for premium retail/hospitality clients.
- Beacon Lighting Commercial: Largest Australian lighting retailer and commercial supplier, offering scale, breadth and trade pricing across many of the same commercial categories. Competes with Ambience in commercial lighting supply but lacks the bespoke design and Australian-made manufacturing focus.
- Zumtobel Group: Global Austrian lighting group with architectural and commercial luminaire brands (Zumtobel, Thorn). Competes with Ambience for premium commercial and hospitality projects in Australia and internationally, particularly on large multi-site rollouts.
- iGuzzini: Italian architectural lighting manufacturer with strong presence in retail, hospitality and museum lighting. A relevant global benchmark for Ambience's design-led commercial portfolio, often specified on the same types of projects.
- ERCO: German manufacturer of architectural lighting systems widely specified in retail, museum and hospitality environments. Comparable as a premium commercial lighting brand with strong design credentials and global project portfolio.
Emerging players
- Flos: Premium Italian designer and manufacturer of architectural and decorative lighting with a strong retail and hospitality footprint. Overlaps with Ambience in design-led boutique commercial lighting, especially in flagship retail and hospitality fit-outs.
- Studio Italia Design: Designer and manufacturer of decorative architectural luminaires serving retail, hospitality and residential projects in Australia via local distributors. Comparable as a design-led luminaire brand that occasionally features on the same specifier shortlists as Ambience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ambience social profiles
Digital presenceAmbience financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ambience leadership team
Management profileNumber of profiles
Profiles2 records
Ambience funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ambience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ambience
What does Ambience do?
Ambience is a trade-only commercial lighting company providing lighting design and planning, luminaire manufacturing and supply, and wireless lighting control systems for architectural projects. Operations span indoor and outdoor luminaires across pendant, downlight, tracklight, linear, wall, and spotlight categories, supported by the proprietary CREATE 3D configurator and Australian-made Andro and Symphony ranges. The company serves projects Australia-wide and internationally for hospitality, retail, hotel, workplace, residential, and public-infrastructure clients.
Is Ambience a public or private company?
Ambience is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ambience founded?
Ambience was founded in 1987. It employs 11 to 50 people.
Where is Ambience based?
Ambience is headquartered in Bundoora, Australia, in the Oceania region.
How does Ambience make money?
Five revenue lines are on record. Lighting Supply is the primary driver. The others are lighting Design Services, custom Luminaire Design & Manufacturing, casambi Lighting Control Systems and education & CPD Services.
Who are Ambience's main competitors?
Direct peers on record are Aglo Systems, Brightgreen and Coolon LED Lighting. Broad incumbents are Pierlite, Beacon Lighting Commercial, Zumtobel Group, iGuzzini and ERCO. Emerging players are Flos and Studio Italia Design.
Does Ambience have an API?
No public API is recorded for Ambience.
What industry is Ambience in?
Ambience's product category is Commercial Architectural Lighting. Its primary akta.pro industry code is IMAGAIAA, Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights), with a secondary code of HSAOAFAM, Commercial Lighting Fixture Installation. Its NAICS code is 3351 and its SIC code is 3640.