What Flack Studio does

Flack Studio is a multi-disciplinary architecture and interior design practice founded in 2015 by David Flack and headquartered in a former electro-plating workshop at 90 Moor Street, Fitzroy, Melbourne. The studio delivers end-to-end design services spanning architecture, interiors, landscape, and product design for a client mix that includes high-net-worth residential owners, fashion retailers (Scanlan Theodore), boutique hotel operators (Ace Hotel Sydney, Hannah St Hotel), and restaurants and property developers across Australia with select international projects in Los Angeles and Seoul. The practice has completed 16 residential and 10 commercial projects and lists 13 upcoming projects on its site.

The studio monetizes primarily through professional design fees quoted project-by-project, with secondary revenue from a proprietary lighting and furniture line manufactured in partnership with Volker Haug Studio (launched as the Me and You collection at Milan Design Week 2024) and from publication of its debut monograph 'Flack Studio: Interiors' via Rizzoli in September 2025. Pricing is not publicly disclosed; project enquiries route via [email protected] and product enquiries via [email protected]. There is no disclosed SaaS, software, or AI technology component — the studio is a services-led practice with adjacent physical product sales.

Flack Studio is a privately held, founder-led firm with no disclosed institutional investors, parent company, or funding rounds. Leadership comprises David Flack (Founder & Principal), Richard Blight (Principal, Registered Architect), Samantha Barrow (General Manager), Linda Valentic (Associate), and Simone Skacej (Business Manager). Distribution relies on direct client engagement, earned media in Architectural Digest, Vogue Living and Belle, organic social (Instagram, TikTok), and community programs (Open Library, Plinths, Rhonda Alexander Mentorship). The studio is a three-time AD100 laureate, 2022 Designer of the Year (IDEA), and VL50 Creative of the Year (2024), giving it premium positioning in the Australian and Asia-Pacific design market.

Name

Flack Studio

Legal name

Flack Studio

Website

https://flack.studio

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Flack Studio is a Melbourne-based, founder-led architecture and interior design practice founded in 2015, delivering high-end residential, hospitality, and retail projects across Australia with select work in Los Angeles and Seoul, alongside a proprietary lighting line and a 2025 Rizzoli monograph.

Ownership category

akta.pro rank

Product category

Architecture & Interior Design Services

NAICS

Interior Design Services (54141)

akta.pro primary industry

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)

Keywords

• Interior design services
• Architecture design services
• Hospitality interior design
• Residential interior design
• Lighting product design

Headquarters

HQ city

Fitzroy

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain, Infrastructure

Revenue model

1. Architecture and Interior Design Services: Full-service architecture and interior design for residential and commercial projects including homes, hotels, hospitality venues, retail spaces, and multi-residential developments. Revenue generated through professional fees for design services from concept to project delivery.
2. Lighting and Furniture Products: Design and sale of proprietary lighting fixtures and furniture pieces manufactured in collaboration with Volker Haug Studio. Products include various lighting series (Fleur, Tux, Bruce, Lucky, etc.) sold directly through the studio.
3. Publications and Books: Sale of the studio's debut book 'Flack Studio: Interiors' published September 2025 through Rizzoli, Amazon, and Australian booksellers including Avenue Bookstore and Potts Point Bookstore.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Flack Studio is a multi-disciplinary architecture and interior design practice offering end-to-end design services from concept to delivery for high-end residential homes, retail boutiques, hospitality venues, hotels, restaurants, and multi-residential developments. The studio also designs and sells a proprietary lighting collection (manufactured in collaboration with Volker Haug Studio) and published a debut monograph, Flack Studio: Interiors, via Rizzoli in September 2025. Projects are executed across Australia and selectively internationally (Los Angeles, Seoul).

Product overview

Flack Studio is a multi-disciplinary architecture and interior design practice that offers a portfolio of designed products alongside its core design services. The studio's product offering includes a published book titled 'Flack Studio: Interiors' and a collection of 19 lighting products developed primarily in partnership with Volker Haug Studio. The lighting collection includes various fixtures such as pendants (Fleur, Tux Pendant), floor lamps (Tux), wall lights (Tux Wall, Side Pony, Troye), ceiling-mounted fixtures (Lucky, Lucky Stud, Superstrada, Bruce family variants), and specialty pieces (Me and You collection, Ruffle, Dado, Pony on Pole). These products are sold directly through the studio and are available internationally via Rizzoli and Amazon, and in Australia through select bookstores.

Differentiator

Problem solved

Functional benefit

Brands

• Me and You: Lighting collection designed in partnership with Volker Haug Studio, launched at Milan Design Week 2024. The collection explores the interplay of light and space.

Products and services

• Architecture & Interior Design Services End-to-end architecture and interior design services covering concept, development, and delivery for high-end residential homes, retail boutiques, hotels, hospitality venues, restaurants, workplaces, and multi-residential developments across Australia and selectively internationally.
• Me and You Lighting Collection Proprietary lighting collection designed by Flack Studio and manufactured in collaboration with Volker Haug Studio, comprising multiple lighting families including pendant, floor, wall, ceiling, and specialty fixtures (Fleur, Tux, Bruce, Lucky, Dado, Pony on Pole, Superstrada, Troye, Ruffle, Me Myself and I and related variants), sold directly through the studio.
• Flack Studio: Interiors Book Monograph book presenting the studio's residential and commercial interior design work celebrating its 10-year milestone, with foreword by Amy Astley.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, secondary and minor.

• Volker Haug StudiocoreStrategic or Co-development Partner · 1 January 2024Me and You is a lighting collection designed in partnership with Volker Haug Studio, launched at Milan Design Week 2024. The collaboration combines Flack Studio's design aesthetic with Volker Haug's manufacturing expertise to create bespoke lighting products.
• Fraser and PartnerscoreStrategic or Co-development PartnerArchitectural partnership for Hannah St Hotel (Melbourne, 2025) and Queensbridge Building (Melbourne, 2025). Flack Studio provides interior design services while Fraser and Partners delivers architectural services.
• Bates SmartcoreStrategic or Co-development PartnerArchitectural partnership for Ace Hotel Sydney (2022). Flack Studio provided interior design while Bates Smart delivered architectural services.
• SJB - Adam HaddowsecondaryStrategic or Co-development PartnerArchitectural partnership for Redfern residential project (Sydney, 2024). Flack Studio provided interior design services.
• Woods BagotsecondaryStrategic or Co-development PartnerArchitectural partnership for Elsternwick Gardens multi-residential project (Melbourne, 2027). Flack Studio provides interior design services.
• Fieldwork ProjectsminorStrategic or Co-development PartnerArchitectural partnership for Lagotto restaurant (Melbourne, 2019). Flack Studio provided interior design services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kelly Wearstler: Los Angeles-based interior designer and lifestyle brand with hotels, residences, retail and a proprietary product line. Comparable to Flack in maximalist signature aesthetic, integrated product business, hotel-residential portfolio mix, and strong personal-brand editorial presence.
• Roman and Williams: New York luxury architecture and interior design practice known for hotels (Ace Hotel, Wythe), residential, and retail projects with distinctive materiality. Closely comparable to Flack in approach to residential-plus-hospitality portfolio, bespoke aesthetic, and product/object collaborations.
• Yabu Pushelberg: Toronto- and New York-based luxury interior design and architecture firm serving hospitality, residential and retail clients. Directly comparable to Flack Studio in premium positioning, multi-disciplinary scope (interiors, product, retail), and global hospitality client list including Four Seasons, EDITION and luxury fashion houses.
• Studio Indigo: London luxury interior design and architecture practice with residential, hotel and developer clients. Comparable to Flack in serving high-net-worth residential and hospitality commissions on a project-basis with multi-disciplinary delivery.
• Studio Perri: Australian interior design practice focused on residential and boutique commercial projects with a craft-led, materiality-rich approach. Comparable to Flack Studio as a domestic peer in the same Australian luxury-residential segment with similar boutique scale.
• Arent & Pyke: Sydney-based interior design studio specialising in residential and hospitality projects with strong editorial profile and Australian-craft sensibility. Directly comparable as a fellow Australian premium residential/hospitality design practice serving HNW clients.

Broad incumbents

• Bates Smart: Large, established Australian architecture and interior design firm. Comparable to Flack as a fellow Australian design practice; broader and more commercial (corporate, healthcare, large multi-residential) but partners directly with Flack on projects such as Ace Hotel Sydney.
• Woods Bagot: Global architecture and design firm with significant Australian practice (Adelaide and Sydney origins). Comparable as a broader incumbent providing multi-residential and hospitality design, including partnership with Flack Studio on Elsternwick Gardens project.
• Hassell: One of Australia's largest architecture and interior design practices with global offices. Comparable as a broad incumbent Australian design firm with mixed-use, hospitality, health and education portfolios — adjacent to Flack's residential/hospitality focus but operating at much larger scale.

Others

• Volker Haug Studio: Melbourne-based boutique designer and manufacturer of decorative lighting fixtures. Comparable to Flack Studio as a strategic collaborator on the Me and You lighting collection (Milan Design Week 2024) and as an adjacent design firm in the same Melbourne premium-design ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/flackstudio_
• TikToktiktok.com/@flackstudio
• LinkedInlinkedin.com/company/flackstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flack Studio