Jarrett Bay Boatworks

Name

Jarrett Bay Boatworks

Legal name

Safe Harbor Jarrett Bay

Website

https://jarrettbay.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Custom Sportfishing Yacht Manufacturing

NAICS

Boat Building (336612), Ship Building and Repairing (336611), Marinas (713930)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Recreational Fishing & Sportfishing Boat Manufacturing (IMAJAEAH)

akta.pro secondary industry

Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)

Keywords

• Custom sportfishing boats
• Yacht service and repair
• Boat manufacturing
• Marina and fuel services
• Marine construction

Headquarters

HQ city

Beaufort

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Boat Construction: Design and construction of custom sportfishing yachts ranging from 50 to 90+ feet. Each boat is built to customer specifications with individualized layouts, systems, and finishes. Revenue is generated through one-time project fees for custom builds.
2. Service & Repair: Full-service boatyard handling vessels up to 300 tons including haul-outs, repairs, refits, painting, mechanical work, and routine maintenance. Services offered to both Jarrett Bay owners and other boat brands.
3. Yacht Sales & Brokerage: Sale of new and pre-owned boats through affiliated company Bluewater Yacht Sales. Jarrett Bay boats are available for purchase through this channel.
4. Merchandise & Apparel: Retail sales of Jarrett Bay branded clothing, accessories, and home furnishings through the Boathouse retail store and online shop.
5. Marina & Fuel Services: Dockage, fuel sales, and marina services for transient and seasonal vessels at the Beaufort, NC location.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Jarrett Bay Boatworks designs and constructs custom sportfishing yachts ranging from 50 to 90+ feet using cold-molded construction with the proprietary Carolina Flare hull design, alongside semi-production boats such as the 34 Express. The company also operates a full-service boatyard handling vessels up to 300 tons (repairs, refits, haul-outs, painting), a marina with fuel dock, a marine parts retail store, and branded apparel and home furnishings sold through physical and online channels.

Product overview

Jarrett Bay Boatworks is a custom sportfishing yacht builder offering a portfolio centered on custom and semi-production sportfishing boats. The core product consists of custom-built sportfishing yachts (50-90+ feet) featuring Carolina-style cold-molded construction with the signature 'Carolina Flare' hull design. Supporting this are semi-production boats (such as the 34 Express), a comprehensive full-service boatyard handling vessels up to 300 tons for repairs, refits, and maintenance, marina and fuel dock facilities, marine parts retail, and branded apparel and home furnishings. The company operates from a 175-acre Marine Industrial Park in Beaufort, North Carolina.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Sportfish Yachts
• 34 Express Semi-Production Sportfishing Boat
• Service & Repair Yard
• Marina & Fuel Dock
• Marine Parts & Supplies (East'ard Marine Supply)
• Jarrett Bay Boathouse Store (Clothing & Apparel)
• Jarrett Bay Home Furnishings
• Yacht Sales & Brokerage (via Bluewater Yacht Sales)

Quantifiable outcome

• Over 100 custom and semi-production sportfish boats delivered since 1986
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• ZF Archives PartnershipcoreTechnology or Integration · 1 May 2026Joint content partnership highlighting ZF products and technology featured in Jarrett Bay vessels. Multiple articles documenting the partnership.
• SeaKeepermajorTechnology or Integration · 1 April 2010Jarrett Bay named authorized SeaKeeper dealer for active gyro stabilizer technology. Special pricing promotions offered on SeaKeeper gyro stabilizer purchases. System virtually eliminates zero and low speed boat roll.
• SeaKeeper (Promotional)minorGTM or Marketing Partner · 1 April 2010Joint promotion offering free entry into 2010 Big Rock Tournament with SeaKeeper purchase, plus $3000 VISA gift card for orders placed before May 15, 2010.
• Bluewater Yacht SalescoreChannel Partner/ Reseller/ Distributor · 1 January 2009Randy Ramsey is a principal at Bluewater Yacht Sales, an affiliated brokerage company. Bluewater handles sales of Jarrett Bay boats and other brands. Website links to bluewateryachtsales.com for boats for sale.
• Safe Harbor MarinascoreOthersJarrett Bay Boatworks is owned and operated under Safe Harbor Marinas (parent company). Applications and employment managed through Safe Harbor. The company operates as Safe Harbor Jarrett Bay, part of a larger marina and marine services network.
• ZF (ZF Friedrichshafen AG)coreTechnology or IntegrationLongstanding partnership with ZF, a leading propulsion technology company. Described in 2026 article as a partnership defined by common values. ZF transmissions and marine systems are featured in Jarrett Bay builds.
• Big Rock Blue Marlin TournamentmajorGTM or Marketing PartnerPlatinum sponsor of the Big Rock Blue Marlin Tournament since 1987. Hosted Pig Pickin' events and provides tournament service discounts. Founder Randy Ramsey serves on tournament board.
• Hatteras YachtsminorStrategic or Co-development PartnerJarrett Bay hosts Hatteras Owners School annually, providing training and education for Hatteras yacht owners. Facility serves as training venue for manufacturer educational events.
• Cabo YachtsminorChannel Partner/ Reseller/ DistributorJarrett Bay Yacht Sales (now Bluewater) displays Cabo express boats and provides Cabo service as authorized dealer. Factory representatives visit during tournaments.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Spencer Yachts: Custom Carolina-style sportfishing yacht builder based in Wanchese, NC, producing 50–80+ ft custom hulls for the same HNW tournament-fishing customer base as Jarrett Bay, with similar cold-molded construction and direct sales model.
• Bayliss Boatworks: Premium custom sportfish builder in Wanchese, NC known for large 70–90+ ft custom Carolina-style hulls. Direct competitor to Jarrett Bay in the ultra-custom, high-ASP end of the sportfish market.
• Weaver Boat Works: Custom sportfishing boat builder in New Bern, NC producing custom and semi-custom Carolina sportfish yachts. Closely comparable product offering, geography, and customer profile to Jarrett Bay.
• Merritt Boats: Pioneer of the Carolina sportfish style, building custom sportfishing yachts in Edenton, NC. Directly comparable custom-build, semi-production, and brokerage model anchored in the Carolina boatbuilding heritage.
• Paul Mann Custom Boats: Custom sportfish yacht builder in Manns Harbor, NC, producing cold-molded custom hulls (typically 50–80 ft). Competes with Jarrett Bay in the Carolina custom sportfish segment with similar build philosophy and customer base.
• Ricky Scarborough Boat Works: Family-owned custom sportfish builder in Wilmington, NC, producing cold-molded Carolina-style hulls. Small-volume custom builder with comparable craftsmanship positioning to Jarrett Bay.

Broad incumbents

• Viking Yachts: Largest U.S. sportfishing yacht builder (New Gretna, NJ), producing semi-custom and convertible sportfish in higher volumes and at lower price points. Sets the competitive ceiling for the sportfish category Jarrett Bay operates in.
• Hatteras Yachts: Historic North Carolina sportfish and motor yacht builder (New Bern, NC) with broad convertible and express product lines. Jarrett Bay service yard already supports Hatteras owners and hosts Hatteras Owners School, making it a key overlapping player.
• Rybovich Spencer Yachts / Rybovich: Premium sportfish refit, service, and brokerage operator in Riviera Beach, FL, with deep ties to the custom sportfish world. Comparable large-vessel service capability and ultra-HNW customer overlap with Jarrett Bay's service yard.

Others

• Safe Harbor Marinas (parent): Parent company of Jarrett Bay and the largest marina owner/operator in the U.S. Relevant as both owner and as a strategic customer/referral channel driving service and storage volume to the Jarrett Bay facility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/JarrettBay
• YouTubeyoutube.com/c/jarrettbay
• Facebookfacebook.com/JarrettBayBoatworks
• LinkedInlinkedin.com/company/jarrett-bay-boatworks
• Instagraminstagram.com/jarrettbay

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jarrett Bay Boatworks