Viking Yacht Company

What Viking Yacht Company does

Viking Yacht Company, headquartered in New Gretna, New Jersey, is a privately held, family-owned manufacturer of semi-custom fiberglass luxury sportfishing yachts founded in 1964 by brothers Bill and Bob Healey. The company builds motor yachts ranging from 38 to 90 feet across seven model series (Convertible, Enclosed Bridge, Sky Bridge, Open Express, Sport Coupe, Sport Tower, and Billfish) from two New Jersey manufacturing facilities, producing roughly 5,500+ boats cumulatively. Production relies on resin infusion, Light Resin Transfer Molding (LRTM), a $1M five-axis CNC router, carbon fiber hybrid fabrics, computational fluid dynamics (CFD) hull optimization, and the proprietary Advanced Viking Propulsion System (AVPS).

The company operates under the Viking Marine Group, a vertically integrated set of seven businesses that includes Valhalla Boatworks (center console boats), Atlantic Marine Electronics (turnkey electronics installation), Palm Beach Towers (custom tuna towers), Viking Yacht Service Centers in Riviera Beach, FL and New Gretna, NJ, the Viking Yachting Center marina, and Valhalla Yacht Sales showrooms. Viking generates revenue primarily through hardware sales of bespoke yachts priced by quote, with engine supply concentrated among MAN, MTU, Caterpillar, and Cummins. Customers are ultra-high-net-worth sportfishing enthusiasts and professional tournament anglers; distribution is run through 20 authorized dealers worldwide plus the company's own flagship sales and service facilities.

Marketing combines a proprietary VIP Boat Show, participation in the Palm Beach International Boat Show and Miami International Boat Show, tournament sponsorships (Key West Challenge, White Marlin Open, Big Rock Blue Marlin), social media, and a biannual Valhalla Magazine. The company is led by third-generation Healey family members under President and CEO Pat Healey and has grown organically without external equity capital throughout its history.

Name

Viking Yacht Company

Legal name

Viking Yacht Company

Website

https://vikingyachts.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Viking Yacht Company, founded 1964 in New Gretna, NJ, is a family-owned builder of semi-custom luxury sportfishing yachts from 38 to 90 feet, serving ultra-high-net-worth individuals and tournament anglers through 20 global dealers and the vertically integrated Viking Marine Group.

Ownership category

akta.pro rank

Product category

Luxury Sportfishing Yachts

NAICS

Boat Building (336612), Ship and Boat Building (3366), Ship Building and Repairing (336611), Marinas (71393)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Semi-Custom Luxury Yacht Manufacturing (IMAJAMAA)

akta.pro secondary industries

Luxury Yacht Systems Integration & Commissioning (Shipyard) (IMAJAMAI), Luxury Yacht Manufacturing (IMAJAEAE)

Keywords

• Luxury sportfishing yachts
• Fiberglass yacht manufacturing
• Convertible motor yachts
• Sem-custom boat building
• Yacht dealer network

Headquarters

HQ city

New Gretna

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Luxury Yacht Sales: Viking generates revenue primarily through the sale of semi-custom luxury sportfishing yachts ranging from 38 to 90 feet in length. Each yacht is built to order with custom configurations, representing high-value transactions. The company operates a turnkey delivery model where boats are delivered fully equipped with electronics and accessories through their subsidiaries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels11 records

Core offering

Viking Yacht Company designs, manufactures, and sells semi-custom luxury sportfishing yachts ranging from 38 to 90 feet across seven model configurations (Convertible, Enclosed Bridge, Sky Bridge, Open Express, Sport Coupe, Sport Tower, and Billfish). The company builds hulls, decks, interiors, cabinetry, and mechanical systems in-house using resin infusion and LRTM construction, and delivers boats turnkey through its vertically integrated Viking Marine Group subsidiaries (Atlantic Marine Electronics, Palm Beach Towers, Valhalla Boatworks). Sales are conducted through 20 authorized dealers worldwide plus the proprietary VIP Boat Show and major international boat shows.

Product overview

Viking Yacht Company is a family-owned semi-custom fiberglass yacht builder offering multiple model series of luxury sportfishing yachts. The product portfolio spans seven distinct model configurations: Convertible (C), Enclosed Bridge (EB), Sky Bridge (SB), Open Express (OE), Sport Coupe (SC), Sport Tower (ST), and Billfish (BF) models, ranging from 38 to 90 feet in length. Viking also offers complementary products through its subsidiaries including Valhalla Boatworks (center consoles), Princess Yachts America, Atlantic Marine Electronics (electronics installation), Palm Beach Towers (custom tuna towers), and Viking Yacht Service Centers. The company delivers boats turnkey ready through its vertically integrated marine group, with services including new boat sales, service, marina operations, and branded events like the VIP Boat Show and Key West Challenge tournament.

Differentiator

Problem solved

Functional benefit

Brands

• Valhalla Boatworks: A subsidiary brand specializing in center console and outboard-powered boats, launched in 2019 as part of the Viking Marine Group.
• Princess Yachts America

Products and services

• Viking Convertible Series (C) Open bridge sportfishing yachts with hardtop, walk-around center console helm, and Palm Beach-style controls designed for serious tournament fishing; available in lengths from 50 to 90 feet.
• Viking Enclosed Bridge Series (EB) Luxury sportfishing yachts with fully enclosed upper helm station featuring climate control, comfortable seating, and entertainment amenities; available in 64 to 90-foot models. Viking pioneered this category in 1996.
• Viking Sky Bridge Series (SB) Ground-breaking models combining open-bridge visibility with enclosed-bridge comfort and protection; features fully equipped bridge with center or side helm console, comfortable seating, storage, and 360-degree views in 70, 74, 82, and 90-foot sizes.
• Viking Open Express Series (OE) Express yachts with command deck, one-piece wraparound windshield, and hardtop designed with in-house tooling and CNC milling; available in 50 and 54-foot models.
• Viking Sport Coupe Series (SC) Sleek sport yachts with deck enclosure, hardtop, wraparound windshield, optional solid aft bulkhead, command deck with forward helm station, and dining/lounge area; available in 50, 54, and 64-foot models.
• Viking Sport Tower Series (ST) Sport yachts equipped with Palm Beach Tower tuna tower for heightened fishability; shares features with Sport Coupe models including command deck and below-deck accommodations in 50, 54, and 64-foot sizes.
• Viking Billfish Series (BF) Day-fishing vessels designed for fishing while ensuring comfort and ideal for cruising and overnight stays; command deck doubles as outdoor salon with air conditioning and immediate cockpit access in 38, 46, and 50-foot models.
• Viking 90 Sportfishing Yacht Flagship 90-foot sportfishing yacht developed with a $20 million investment as a non-SCR alternative to the Viking 92; standard Caterpillar C32A diesels with optional twin 2635 MHP MTU 16V 2000 M96L engines, achieving 38+ knot top speed and nearly 600 nautical mile range.
• Viking 70 Convertible (Second Generation) Second-generation Viking 70 Convertible announced as a game-changing addition to Viking's lineup, built on the second-generation 74 and 82 convertible platform learnings; Hull No. 1 debuted at the Fort Lauderdale International Boat Show with the next four hulls in production.
• Viking 50 Billfish 50-foot Billfish day-fishing vessel that premiered at the 2025 Palm Beach International Boat Show, stepping into the spotlight as a new model in Viking's lineup.
• Valhalla Boatworks Center Consoles Subsidiary brand specializing in center-console and outboard-powered boats, debuted in 2019 with three new models; produced at the second Viking manufacturing facility and sold through the shared Viking dealer network.
• Princess Yachts America (English-built Princess yacht distribution) Sales and distribution of English-built Princess motor yachts in the American market; evolved from Viking Sport Cruisers as a Viking Marine Group entity.
• Viking Yacht Service Center Full-service, Viking-staffed and -trained service yards operating in Riviera Beach, Florida and New Gretna, New Jersey supporting Viking Yachts, Valhalla Boatworks, and Princess Yachts owners.

Quantifiable outcome

• 45+ knots top speed achieved by Viking 74 Gen II Convertible
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Atlantic Marine ElectronicscoreTechnology or IntegrationWholly-owned Viking subsidiary that builds and installs complete electronics, communications, and entertainment packages to deliver boats turnkey ready. Located in New Gretna, NJ.
• Palm Beach TowerscoreTechnology or IntegrationWholly-owned Viking subsidiary manufacturing custom Palm Beach Towers tuna towers and hardtops. Located in Riviera Beach, FL.
• Valhalla BoatworkscoreChannel Partner/ Reseller/ DistributorSubsidiary brand representing center console boats sold alongside Viking Yachts through shared dealer network. Valhalla Yacht Sales Showroom and Service Center in Riviera Beach, FL specializes in outboard boat sales and service.
• Valhalla Yacht SalescoreChannel Partner/ Reseller/ DistributorDealer organization representing both Viking Yachts and Valhalla Boatworks. Expanded into North Carolina with new location in Wrightsville Beach. Also operates Palm Beach showroom and service center.
• Princess Yachts AmericaminorChannel Partner/ Reseller/ DistributorViking Sport Cruisers evolved into Princess Yachts America, representing English-built Princess yachts in the American market.
• CumminscoreTechnology or IntegrationEngine supplier providing Cummins QSB6.7 diesels with 550 MHP for Viking 38 Billfish model.
• MAN EnginescoreTechnology or IntegrationPrimary engine supplier for Viking 54 and other models, providing MAN V12 1400CRM (1400 MHP) and V12 1550CRM (1550 MHP) engines.
• MTU (Rolls-Royce Power Systems)coreTechnology or IntegrationEngine supplier for larger Viking models including 82 and 90, providing MTU 16V 2000 M96L engines with up to 2635 MHP for flagship models.
• CaterpillarcoreTechnology or IntegrationEngine supplier providing Caterpillar C32A engines (1925 MHP) and C32B engines (2400+ MHP) for Viking 82 and 90 models.
• Delmarva Marine GroupcoreChannel Partner/ Reseller/ DistributorNew authorized dealer for Viking Yachts and Valhalla Boatworks serving Maryland and Virginia markets as of January 2026.

Scale indicators13 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Bertram Yachts: Bertram is a heritage American sportfishing yacht builder (35–61 ft) directly competing with Viking in the convertible and tower-equipped sportfish category for the same tournament and cruising UHNW buyer.
• Hatteras Yachts: Hatteras is a direct competitor in the American luxury sportfishing convertible and motor yacht segment, producing 45–100 ft convertible yachts for UHNW sportfishing customers with a similar product profile to Viking's 50–92 ft models.
• Princess Yachts: Princess builds luxury motor yachts 40–95 ft in the U.K. and is represented in the U.S. through Viking's own Princess Yachts America subsidiary, making it a direct peer in the luxury motor yacht segment with an explicit commercial relationship to Viking.
• Tiara Yachts: Tiara builds luxury sportfishing convertibles, express cruisers, and SUV-style yachts in the 39–60 ft range with comparable semi-custom manufacturing and a UHNW sportfishing customer overlap.
• Cabo Yachts: Cabo produces offshore sportfishing convertibles in the 31–52 ft range and historically competed head-to-head with Viking's Billfish and smaller convertible series for the tournament-angler buyer.
• Pursuit Boats: Pursuit produces offshore and center console sportfishing boats (28–43 ft), competing directly with Viking's Billfish series and Valhalla Boatworks center consoles.
• Riviera Australia: Riviera builds semi-custom luxury motor yachts and sportfish convertibles (39–78 ft) targeting the same global UHNW sportfishing demographic, making it one of Viking's closest international direct peers.

Emerging players

• Boston Whaler: Boston Whaler's center console and dual console boats overlap with Valhalla Boatworks' product line and target a broader (less exclusively UHNW) recreational fishing customer that Viking is pursuing through the Valhalla brand.

Broad incumbents

• Sunseeker: Sunseeker is a major U.K. luxury motor yacht builder (38–161 ft) competing with Viking for UHNW buyers in larger flybridge and sport yacht categories, with broad global reach.
• Azimut Yachts: Azimut is a leading global luxury motor yacht builder (42–120 ft) competing with Viking at the upper end of the UHNW segment; broader portfolio and global dealer footprint, but overlapping customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@VikingYachtCo
• Facebookfacebook.com/viking-yacht-company-132612443470291
• Instagraminstagram.com/vikingyachtcompany
• Xx.com/vikingyachts
• LinkedInlinkedin.com/company/viking-yacht-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viking Yacht Company