ÖÖD Mirror House

What ÖÖD Mirror House does

ÖÖD Mirror House is an Estonian-founded prefabricated architecture and nature-hospitality company, established in 2016 and headquartered in Tallinn, that designs, manufactures, and distributes mirror-glass modular structures — primarily houses, offices, and saunas — through factories in Estonia and Houston, Texas. The core product technology is a full steel-frame modular structure clad in mirror glass that reflects 97% of UV rays, supported by radiant floor heating for year-round climate performance; the product line spans eight house models (Glämping, Signature, Mobile, Extended, Big Monolith, Glääzy, Glääzy Extended, Möön), two office pods, three saunas, a "shells" tier for DIY finishing, and a limited-edition bespoke Golden House. Units are delivered turnkey and can be installed in a single day.

ÖÖD monetizes through three interlocking streams: (1) direct unit sales at price points from €15,900 (mini shell) to €174,700 (Glääzy Extended), with the limited Golden House at $250,000; (2) a Partnership Program under which ÖÖD supplies cabins to landowners and operators in exchange for a 30% revenue share on bookings, with 10-year contract terms; and (3) the proprietary Stay ÖÖD booking platform (stayood.com), synced with major OTAs, which aggregates and distributes partner inventory. Customer concentration is deliberately diffuse — target segments include landowners, estates, glamping operators, vineyards, distilleries, farms, golf courses, ski resorts, ranches, hotels, and US-based B2B modular customers (medical, retail, hospitality), with 800+ houses deployed globally and 100+ partnership houses across roughly 50 sites in 12 countries.

The company is in an active growth phase: in October 2025 it closed an equity investment exceeding €10 million from family-run growth investor Bayard Capital, with a stated plan to invest more than €50M over 2–3 years to scale to up to 1,000 cabins worldwide, alongside new product launches (ÖÖD Modular B2B, solar-glass mirror house prototype, Big Monolith 2BR), a new Italian sub-brand (ÖÖD Hötels), and the 2025 American Glamping Association Manufacturer of the Year award. CEO and Co-Founder Andreas Tiik leads the company, with Daniel Fanselow heading hotel development and a regional sales team spanning the US, Europe, France & Benelux, Germany & Austria, and Italy & the UK. Enterprise Estonia has provided multiple development grants (cumulatively over €1.2M) supporting brand, product, and ERP initiatives.

Name

ÖÖD Mirror House

Legal name

ÖÖD OÜ

Website

https://oodhouse.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

ÖÖD Mirror House designs, manufactures, and distributes prefabricated mirror-glass houses, offices, and saunas from factories in Estonia and Texas, selling directly and via a partnership-revenue-share model to landowners, hospitality operators, and B2B modular customers across more than 25 countries.

Ownership category

akta.pro rank

Product category

Prefabricated Modular Buildings

NAICS

Electric Lighting Equipment Manufacturing (33513), Residential Electric Lighting Fixture Manufacturing (335131), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)

SIC

Electric Lighting & Wiring Equipment (3640), Glass Products, Made Of Purchased Glass (3231), Flat Glass (3211)

akta.pro primary industry

Sunroom & Conservatory Additions (HSAPADAE)

akta.pro secondary industry

Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)

Keywords

• Prefabricated modular buildings
• Mirror glass architecture
• Glamping accommodation structures
• Modular sauna cabins
• Portable prefab offices

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Cabin/Structure Sales: Direct sales of prefabricated mirror houses, offices, saunas, shells, and bespoke designs. Products range from €15,900 shells to €174,700 custom houses. Golden House priced at $250,000. One-time purchase model with factory delivery included.
2. Partnership Revenue Share: 30% of rental revenue from partner-operated hospitality sites. ÖÖD provides cabins, brand, booking platform, and operational support. Partners retain 70% of revenue. Variable cost model reduces partner risk compared to traditional financing.
3. Stay ÖÖD Booking Platform: Distribution network synced with major OTAs. Centralized marketing and brand strength drives bookings across partner sites.
4. Equity Investment/Funderbeam: ÖÖD Holding OÜ offering shares through Funderbeam platform for reinvestment opportunities. Investment from Bayard Capital exceeding €10 million for growth acceleration.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

ÖÖD Mirror House designs, manufactures, and sells prefabricated modular mirror-glass structures—including houses, offices, and saunas—built with full steel frames that reflect 97% of UV rays and blend into natural landscapes. The company distributes through direct sales, a Partnership Program for landowners (30% revenue share), and the Stay ÖÖD booking platform synced with major OTAs, with manufacturing operations in Estonia and the USA.

Product overview

ÖÖD Mirror House is a nature hospitality brand offering prefab mirror houses, offices, and saunas with a modular product portfolio. The core offering consists of 8 house models (Glämping House, Signature House, Mobile House, Extended House, The Big Monolith, Glääzy House, Glääzy Extended, and Möön House), 2 office/studio models (Medium and Large Office), and 3 sauna models (Mini, Medium, and Large Sauna). All products share a common Nordic design language with full steel frames, mirror-glass facades reflecting 97% UV rays, and floor heating. A shell option is available for all models for DIY interior finishing. The premium Golden House represents a limited-edition bespoke line at $250,000. The business operates through a Partnership Program where ÖÖD supplies cabins and takes revenue share, and uses the Stay ÖÖD booking platform for distribution synchronized with major OTAs.

Differentiator

Problem solved

Functional benefit

Brands

• Stay ÖÖD: Exclusive booking platform for ÖÖD stays worldwide, synchronized with major OTAs.

Products and services

• Glämping House

Quantifiable outcome

• Average nightly rate of €315
• +8 more outcomes

Named customers13 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Landowners & Hospitality Operators (Partnership Program)coreStrategic or Co-development PartnerPartnership with landowners of distinctive properties to create nature hospitality. ÖÖD provides cabins, co-invests through 30% revenue share, offers booking platform and marketing support. Partners include estates, farms, vineyards, distilleries, hotels, glamping sites, golf courses, ski resorts, harbors, ranches.
• Major OTAscoreChannel Partner/ Reseller/ DistributorStay ÖÖD booking platform synchronized with major Online Travel Agencies for distribution of partner sites globally.
• Paolo Scoglio / the ne[s]t architect studiominorStrategic or Co-development PartnerArchitect who reimagined ÖÖD houses as elevated 'tree houses' for Spino Fiorito Italy location, lifting structures above ground for enhanced landscape dialogue.

Scale indicators23 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• AutoCamp: US-based luxury outdoor hospitality brand offering premium Airstream and cabin accommodations with a direct booking platform. Comparable to ÖÖD in premium nightly rates, design-driven positioning, and integration of booking platform with physical accommodation.
• Getaway: US operator of tiny cabin rentals in nature settings with a direct booking platform and standardized cabin design. Closely comparable to ÖÖD in prefab cabin form factor, nature hospitality use case, and direct-to-consumer booking model.
• Collective Retreats: Luxury outdoor hospitality brand operating premium tented and cabin accommodations in distinctive nature settings. Comparable to ÖÖD in premium nature-hospitality positioning, multi-property portfolio, and curated site selection.
• Huttopia: European operator of glamping and nature-based cabin villages with a centralized booking platform and standardized accommodation units. Highly comparable to ÖÖD in combining a partnership/landowner model, nature hospitality positioning, and multi-country presence.
• Under Canvas: Luxury glamping operator with safari-inspired tent accommodations at premium nightly rates near US national parks. Comparable to ÖÖD in nature-hospitality positioning, premium pricing, and partnership-like site selection on distinctive properties.

Emerging players

• Boxabl: Prefab housing manufacturer focused on factory-built foldable homes with rapid deployment capabilities. Comparable to ÖÖD in factory-built prefab positioning, plug-and-play delivery value proposition, and emphasis on construction efficiency.
• Bivvi: Prefab cabin manufacturer targeting the glamping and outdoor hospitality market with modular, transportable structures. Closely comparable to ÖÖD in product form factor, target customer (glamping operators and landowners), and modular prefab construction approach.
• Plant Prefab: US-based sustainable prefab home manufacturer offering factory-built modular residential buildings with a focus on design and environmental performance. Comparable to ÖÖD in prefab factory model, design-forward positioning, and US-based operations.
• Covering: Modern prefab home manufacturer offering customizable, factory-built residential structures with a focus on design quality and sustainability. Comparable to ÖÖD in factory-built prefab positioning, design differentiation, and direct-to-customer sales model.

Regional players

• Therme Group: Operator of large-scale nature-inclusive wellness and hospitality destinations combining modular architecture with destination hospitality. Comparable to ÖÖD in nature-integrated design philosophy and premium hospitality positioning, though at larger destination scale and primarily European.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oodhouses

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ÖÖD Mirror House