Crawford

What Crawford does

Crawford Media Group is a privately held Christian radio broadcasting company headquartered in Blue Bell, Pennsylvania, operating a network of 15+ AM/FM radio stations across seven U.S. states — New York (Buffalo), Alabama (Birmingham), Michigan (Detroit), Colorado (Denver), California (Los Angeles, San Francisco), and Illinois (Chicago). Founded in 1958 as Crawford Broadcasting Company and rebranded in 2019 to reflect its expanded digital media footprint, the company is owned and led by President Don Crawford Sr. Programming centers on biblically-based Christian teaching and conservative commentary on faith, politics, and current events, targeting Christian and conservative American audiences underserved by mainstream media.

The company produces multi-format content including the flagship AM/FM radio broadcasts, The Stand Podcast and National Crawford Roundtable podcast (distributed via Apple Podcasts and Stitcher), and The Stand Blog. Its in-house Crawford Engineering division operates advanced broadcast infrastructure featuring Audio Over Internet Protocol (AOIP) digital studios, broadband microwave data links connecting remote transmitter sites to studios, and Modulation Dependent Carrier Level (MDCL) technology that reduces AM transmitter power consumption by 30% or more. Content is sourced through partnerships with 18+ named ministry programs including Truth for Life, Turning Point with David Jeremiah, In Touch Ministries, Focus on the Family, Grace to You (John MacArthur), and Thru the Bible.

Crawford's revenue model is primarily advertising- and sponsorship-based. Programming is provided free to listeners over the air and via podcast platforms, with commercial revenue generated through program sponsorships (such as PreBorn and SunPower LED for the National Crawford Roundtable) and local/regional advertising across its station network. The company operates as a sales-led, traditional broadcast model with no publicly disclosed pricing, no external funding rounds, and no M&A activity recorded in the source data. Family ownership and 65 consecutive years of operation position Crawford as a long-tenured niche broadcaster with stable but not rapidly expanding commercial scale.

Name

Crawford

Legal name

Crawford Media Group

Website

https://crawfordmediagroup.net

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

101–250 employees

Short description

Crawford Media Group is a privately held Christian radio broadcaster operating 15+ AM/FM stations across seven U.S. states, producing conservative Christian commentary podcasts, blog content, and broadcast engineering services with revenue from advertising and ministry sponsorships.

Ownership category

akta.pro rank

Product category

Christian Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Religious Radio Broadcasting (MPAIAEAF)

akta.pro secondary industries

Broadcast Transmission & Operations Services (Transmitters, Towers, Playout, Engineering) (MPAIAEAJ), Podcast Hosting Platforms (RSS, Analytics, Distribution) (MPACADAA), Christian Broadcasting (TV & Radio) (MPABALAA)

Keywords

• Christian radio broadcasting
• Radio network
• Religious media
• Christian programming
• Podcast production

Headquarters

HQ city

Blue Bell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising and Sponsorship: Revenue generated through advertising and sponsorship, including relationships with ministry programs such as PreBorn (sponsor of National Crawford Roundtable) and SunPower LED.
2. Broadcasting Services: Crawford provides radio broadcasting services and programming distribution across its network of AM/FM stations, with programming available via podcast platforms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Crawford is a privately held Christian radio broadcasting company that operates 15+ radio stations across 7 U.S. states and produces Christian-focused podcasts and programming distributed free to listeners, with revenue generated primarily through advertising and sponsorships.

Product overview

Crawford Media Group is a Christian broadcasting company operating a network of radio stations across multiple U.S. states, producing podcasts (The Stand Podcast, National Crawford Roundtable), maintaining a blog (The Stand Blog), and providing broadcast engineering services through its Crawford Engineering division. The company distributes programming through broadcast partners and operates stations in New York, Alabama, Michigan, Colorado, California, and Illinois.

Differentiator

Problem solved

Functional benefit

Brands

• National Crawford Roundtable (NCR): A radio program sponsored by PreBorn and SunPower LED, featuring Christian commentary and discussion.
• The Stand Podcast
• Crawford Engineering

Products and services

• Crawford Radio Network Network of 15+ Christian radio stations broadcasting across 7 U.S. states (including NY, AL, MI, CO, CA, IL), offering free Christian programming to individual listeners.
• The Stand Podcast A Christian-focused podcast produced by Crawford, delivering faith-based commentary and programming to listeners.
• National Crawford Roundtable A nationally focused podcast produced by Crawford featuring roundtable discussions on Christian topics and current events.
• Crawford Engineering Engineering division of Crawford providing broadcast engineering services supporting the company's radio station operations.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Truth for LifecoreChannel Partner/ Reseller/ DistributorMinistry program partner providing Bible-teaching content distributed through Crawford's broadcast network.
• The Urban Alternative (Tony Evans)coreChannel Partner/ Reseller/ DistributorMinistry program partner providing Bible-teaching content distributed through Crawford's broadcast network.
• Turning Point (David Jeremiah)coreChannel Partner/ Reseller/ DistributorMinistry program partner providing Bible-teaching content distributed through Crawford's broadcast network.
• In Touch MinistriescoreChannel Partner/ Reseller/ DistributorMinistry program partner providing Bible-teaching content distributed through Crawford's broadcast network.
• Focus on the FamilycoreChannel Partner/ Reseller/ DistributorMinistry program partner providing family and Christian content distributed through Crawford's broadcast network.
• Grace to You (John MacArthur)coreChannel Partner/ Reseller/ DistributorMinistry program partner providing Bible-teaching content distributed through Crawford's broadcast network.
• Insight for Living (Chuck Swindoll)coreChannel Partner/ Reseller/ DistributorMinistry program partner providing Bible-teaching content distributed through Crawford's broadcast network.
• Key LifecoreChannel Partner/ Reseller/ DistributorMinistry program partner providing Bible-teaching content distributed through Crawford's broadcast network.
• Discover the WordcoreChannel Partner/ Reseller/ DistributorMinistry program partner providing Bible-teaching content distributed through Crawford's broadcast network.
• Haven TodaycoreChannel Partner/ Reseller/ DistributorMinistry program partner providing Bible-teaching content distributed through Crawford's broadcast network.
• Thru the BiblecoreChannel Partner/ Reseller/ DistributorMinistry program partner providing Bible-teaching content distributed through Crawford's broadcast network.
• Family Talk (James Dobson)coreChannel Partner/ Reseller/ DistributorMinistry program partner providing family and Christian content distributed through Crawford's broadcast network.
• Enjoying Everyday Life (Joyce Meyer)coreChannel Partner/ Reseller/ DistributorMinistry program partner providing Bible-teaching content distributed through Crawford's broadcast network.
• Pathway to Victory (Robert Morris)coreChannel Partner/ Reseller/ DistributorMinistry program partner providing Bible-teaching content distributed through Crawford's broadcast network.
• Love Worth Finding (Scofield)coreChannel Partner/ Reseller/ DistributorMinistry program partner providing Bible-teaching content distributed through Crawford's broadcast network.
• Leading the Way (Youssef)coreChannel Partner/ Reseller/ DistributorMinistry program partner providing Bible-teaching content distributed through Crawford's broadcast network.
• Daily Hope (Rick Warren)coreChannel Partner/ Reseller/ DistributorMinistry program partner providing Bible-teaching content distributed through Crawford's broadcast network.
• ACLJcoreChannel Partner/ Reseller/ DistributorLegal advocacy organization providing Christian rights content distributed through Crawford's broadcast network.
• PreBorncoreGTM or Marketing PartnerSponsor of the National Crawford Roundtable (NCR) podcast, providing pro-life Christian programming.
• SunPower LEDminorGTM or Marketing PartnerSponsor of Crawford Media Group programming.

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Salem Media Group: Salem is the largest U.S. operator of Christian and conservative-talk radio stations, plus conservative talk and news digital platforms. Crawford is structurally a smaller, privately-held version of Salem, with overlapping audience, ad model, and conservative-Christian content orientation.
• Bott Radio Network: Bott operates a national network of Christian teaching and talk radio stations across multiple U.S. states, very similar in programming mix (Bible teaching + conservative commentary) and in reliance on ministry partners for syndicated content.
• Moody Radio: Moody Radio is the broadcast arm of Moody Bible Institute, operating a network of Christian teaching stations across the U.S. It shares the same ministry-distribution model and conservative Christian audience Crawford targets.
• Educational Media Foundation (K-LOVE & Air1): EMF operates the largest U.S. Christian music radio networks (K-LOVE, Air1). While EMF skews to contemporary Christian music and Crawford skews to Christian talk/teaching, both are noncommercial-leaning Christian broadcasters with multi-state station networks serving the same Christian audience.
• WAY-FM Media Group: WAY-FM operates a network of contemporary Christian music and teaching radio stations across the U.S. It overlaps with Crawford as a multi-market Christian broadcaster deriving revenue from listener and ministry support.
• Relevant Radio: Relevant Radio operates the largest Catholic-radio network in the U.S. Although denominationally distinct, it is structurally the same model — a network of religious talk/teaching stations with ministry-distributed content and listener-supported funding.

Emerging players

• Focus on the Family: Focus on the Family is both a Crawford broadcast partner and an independent producer of family/Christian content with its own radio programs. As a content supplier to networks like Crawford, it is a peer in the religious-radio content-distribution value chain.

Broad incumbents

• EWTN Global Catholic Network: EWTN is a much larger faith-based broadcaster that spans radio, TV, and digital. It overlaps with Crawford on Catholic/Christian radio programming and demonstrates what a scaled, multi-platform faith broadcaster can look like at greater scale.
• CBN (Christian Broadcasting Network): CBN is an established faith broadcaster with radio, TV, and digital properties. It overlaps with Crawford in serving evangelically minded audiences and competing for ministry sponsorships and listener attention.

Others

• Newsmax: Newsmax is a conservative media outlet (TV, digital, radio) targeting the same conservative-Christian listener/viewer that Crawford serves on radio. It is an adjacent, thematically-compared peer in the conservative-Christian media ecosystem rather than a direct radio competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WDCXRadio
• Instagraminstagram.com/wdcxradio
• Xx.com/crawfordbroadco
• LinkedInlinkedin.com/company/crawford-broadcasting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crawford