PreBorn!
PreBorn! is an Indiana-based nonprofit Christian ministry operating a network of 600+ affiliated pregnancy resource clinics across the United States, providing free ultrasounds, counseling, and gospel-centered care to women facing unplanned pregnancies, funded through individual donations and planned giving.
- Company typePrivate
- Founded2007
- HeadquartersIndianapolis, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What PreBorn! does
PreBorn! (legally Mission: Pre-Born, Inc.) is an Indiana-based 501(c)(3) nonprofit Christian ministry that operates a network of 600+ affiliated pregnancy resource clinics across the United States. Founded in 2007 with programmatic impact tracked since May 2006, the organization provides free ultrasounds, compassionate counseling, gospel-centered care, parenting classes, and material assistance (diapers, formula, clothing) to women facing unplanned pregnancies. In 2023 alone, PreBorn! reported serving 72,012 abortion-minded women, saving 59,243 babies, placing 83 ultrasound machines at network clinics, and training 436 clinics and 2,268 individuals in evangelism methods, contributing to cumulative totals of 416,000+ babies saved and 106,000+ commitments to Christ.
The organization's core operating model is its network clinic program: PreBorn! places ultrasound machines (offered to donors at $15,000 per unit) with affiliated pregnancy resource centers, trains clinic staff in evangelism and patient engagement, and provides ongoing operational support. Additional service offerings include abortion pill reversal at select clinics, post-abortion counseling resources, options consultation, parenting classes, and material aid. Through a partnership with PassionLife, PreBorn! extends portable GE V-Scan ultrasound missions globally into countries including Colombia, Ecuador, Rwanda, Zimbabwe, Nigeria, Cameroon, Chad, Cuba, and Central African Republic. The organization is led by founder and President Dan Steiner (board member since May 2007) and Executive Vice President Roxy Lamorgese, with a board of five independent directors.
Revenue is generated entirely through charitable contributions. The primary recurring stream is the Heartbeat Heroes monthly giving program at $28 per donor per month, supplemented by tiered one-time online donations ($28, $140, $280, $500) processed through RaiseDonors. Additional revenue vehicles include planned/legacy giving (bequests, appreciated stock, charitable gift annuities, donor-advised funds, cryptocurrency), vehicle and boat donations sold at auction, and Combined Federal Campaign payroll deductions for federal employees. PreBorn! holds 501(c)(3) tax-exempt status (Tax ID 20-8755673), ECFA accreditation, Charity Navigator listing, Candid Platinum transparency, and Ministry Watch's Shining Light Award, with 51-100 employees supporting operations from Indianapolis, Indiana.
PreBorn! firmographics
Firmographics- Name
- PreBorn!
- Legal name
- Mission: Pre-Born, Inc.
- Website
- https://preborn.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PreBorn! is an Indiana-based nonprofit Christian ministry operating a network of 600+ affiliated pregnancy resource clinics across the United States, providing free ultrasounds, counseling, and gospel-centered care to women facing unplanned pregnancies, funded through individual donations and planned giving.
- Ownership category
- akta.pro rank
PreBorn! industry classification
Industry- Product category
- Crisis Pregnancy Support Services
- NAICS
- Family Planning Centers (621410), Other Individual and Family Services (624190)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)
- akta.pro secondary industries
- Prenatal & Maternal-Fetal Diagnostic Imaging Centers (HLAFAKAL), Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA)
Keywords
Where PreBorn! is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PreBorn! business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Individual Donations: One-time and recurring donations from individual supporters, including the Heartbeat Heroes monthly giving program where donors contribute $28/month to provide ultrasounds for mothers in crisis.
- Legacy/Planned Giving: Charitable giving tools including bequests via wills or trusts, gifts of appreciated stock, real estate donations, Donor Advised Funds, charitable gift annuities, and beneficiary designations on life insurance or retirement accounts.
- Vehicle and Boat Donations: Accepts donations of vehicles and boats which are sold at auction with proceeds supporting the ministry.
- Combined Federal Campaign: Federal employees can give through the CFC payroll deduction program, enabling government workers to support the organization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | One-time ultrasound donation - $28 provides one free ultrasound for a mother |
| Unit Pricing | One time/ perpetual license | Ultrasound machine donation - $15,000 provides a new machine to a clinic |
| Subscription | Monthly | Heartbeat Heroes monthly giving program - $28/month |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
PreBorn! product offering
Product offeringCore offering
PreBorn! operates a network of more than 600 affiliated pregnancy resource clinics across the United States that provide free ultrasounds, compassionate options counseling, gospel-centered spiritual care, parenting classes, and material assistance to women facing unplanned pregnancies. The organization also places ultrasound machines in clinics, runs portable ultrasound missions abroad through a partnership with PassionLife, and offers abortion pill reversal services at select network clinics. All client-facing services are provided at no cost, and the ministry is funded entirely through charitable donations.
Product overview
PreBorn! is a faith-based nonprofit organization operating as a network of over 600 pregnancy resource clinics across the United States. The core offering is the PreBorn! Network Clinics program, which provides free ultrasounds, compassionate counseling, gospel-centered care, and practical support to mothers facing unplanned pregnancies. The organization drives donations primarily through the Heartbeat Heroes monthly giving program ($28/month suggested) and one-time online donations via RaiseDonors. Additional giving vehicles include legacy/planned giving, appreciated stock donations, charitable gift annuities, vehicle donations, and community fundraising campaigns. PreBorn! also operates global portable ultrasound missions through its partnership with PassionLife, places ultrasound machines at clinics, and provides abortion pill reversal services and post-abortion resources at select network clinics.
Differentiator
Problem solved
Functional benefit
Products and services
- PreBorn! Network Clinics Network of more than 600 affiliated pregnancy resource clinics across the United States that provide free ultrasounds, compassionate options counseling, gospel-centered care, parenting classes, and material assistance to women facing unplanned pregnancies.
- Free Ultrasound Services Free ultrasound imaging provided at PreBorn! Network Clinics that allows mothers to see their preborn baby and hear the heartbeat; PreBorn! reports that over 80% of mothers who see the heartbeat choose life.
- Abortion Pill Reversal Services Medical service providing the Abortion Pill Reversal (APR) progesterone procedure for women who have taken the first abortion pill and wish to attempt reversal within 72 hours, offered at select network clinics.
- Options Consultation Services Counseling services that educate expectant parents on pregnancy options including parenting, adoption, and abortion, presented with compassion and without judgment.
- Gospel-Centered Counseling and Discipleship Spiritual counseling and discipleship services at network clinics that share the Christian gospel with expectant parents facing unplanned pregnancies, with ongoing support for up to two years.
- Parenting Classes and Material Assistance Ongoing parenting education classes and material assistance such as diapers, formula, clothing, and baby supplies provided at network clinics for mothers who choose life.
- Post-Abortion Resources Counseling and support resources for women who have had abortions, including the Surrendering the Secret program, post-abortion healing literature, and referrals to support services.
- Portable Ultrasound Missions Global outreach program using GE V-Scan handheld ultrasound units to save preborn babies worldwide, deployed in partnership with PassionLife in Colombia, Ecuador, Rwanda, Zimbabwe, Nigeria, Cameroon, Chad, Central African Republic, Cuba, and other countries.
- Ultrasound Machine Donation Program Program allowing donors to provide new ultrasound machines (about $15,000 each) to pregnancy resource clinics, enabling more mothers to see their babies and choose life; 600+ machines have been placed.
- Heartbeat Heroes Monthly Giving Program Monthly recurring donation program where donors commit to $28 per month to provide free ultrasounds, essential supplies, medical care, parenting classes, and gospel-centered counseling for mothers for up to two years; donors receive ultrasound pictures and stories of impact.
- Online Donation Platform Digital donation platform at give.preborn.com, powered by RaiseDonors, supporting one-time and recurring gifts, preset tiers ($28, $140, $280, $500, custom), and multiple payment methods for PreBorn! programs.
- Community Campaigns Crowdfunding and fundraising campaign platform allowing supporters to create campaigns through churches, schools, workplaces, or community groups to raise money for mothers and babies in their area.
- Legacy Giving Program Planned giving tools including bequests via wills or trusts, gifts of appreciated stock, real estate donations, Donor Advised Funds, charitable gift annuities, cryptocurrency donations, and beneficiary designations to support PreBorn!'s long-term mission.
- Appreciated Stock Donation Donation option allowing donors to give appreciated stock directly to avoid capital gains tax while receiving a charitable deduction for the full market value, maximizing donation impact.
- Charitable Gift Annuities Irrevocable gift arrangement where donors give cash or securities to PreBorn! in exchange for guaranteed fixed income payments for life while benefiting the charity's mission.
- Vehicle and Boat Donation Program Program allowing donors to contribute vehicles or boats; items are towed free, sold via auction, with proceeds supporting PreBorn!'s pro-life ministry.
- Combined Federal Campaign Giving Program Payroll deduction giving option enabling federal employees and retirees to support PreBorn! through the official Combined Federal Campaign workplace giving program.
- Donor Advised Fund Giving Giving option allowing donors to make an immediate charitable deduction through a Donor Advised Fund and distribute funds to PreBorn! over time, both during lifetime and after death.
- Tribute (Honor/Memory) Giving Tribute giving option allowing donors to make donations in honor or memory of loved ones, with personalized notifications sent to honorees or their families.
- Prayer Request Platform Online prayer wall where visitors can submit prayer requests, pray for others, and view how the community has prayed, fostering spiritual engagement with the ministry.
Quantifiable outcome
- 80%+ of mothers who see their baby's heartbeat choose life
- +3 more outcomes
Companies that use PreBorn!
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
PreBorn! technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
PreBorn! partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- PassionLifecorePreBorn! has partnered with PassionLife to save babies globally through the use of handheld ultrasound units. PassionLife teaches pro-life biblical ethics and crisis pregnancy intervention methods to pastors and leaders worldwide. They provide GE V-Scan portable ultrasound machines that pair with tablets for viewing, placing units in high-abortion areas or where abortion forces like USAID and the UN attempt to liberalize abortion restrictions. Units have been placed in Colombia, Ecuador, Rwanda, Zimbabwe, Nigeria, Cameroon, Chad, Central African Republic, and Cuba.
- Combined Federal Campaign (CFC)minorFederal employees can support PreBorn! through the Combined Federal Campaign, the workplace giving program for federal employees and retirees. Donations can be made via payroll deduction, credit/debit card, or check through the CFC portal at givecfc.org.
- Christian Estate Planning FirmminorPreBorn! has partnered with a Christian estate planning firm with decades of experience to offer biblically based legacy planning at no cost to ministry partners. The firm helps create or update wills and trusts that meet personal goals, save taxes, protect families, and support ministries.
Scale indicators9 records
Recent moves1 record
Expansion highlights6 records
PreBorn! competitors and assessment
Company assessmentDirect peers
- Heartbeat International: Heartbeat International is a global network of pregnancy help organizations, with thousands of affiliated life-affirming pregnancy resource centers worldwide. It directly parallels PreBorn!'s model of supporting independent affiliate clinics with training, resources, and ultrasound equipment.
- National Institute of Family and Life Advocates (NIFLA): NIFLA is a membership and training association for pro-life pregnancy resource centers, providing legal, medical, and operational resources. It functions as a peer network operator to PreBorn!'s own network and training support for affiliated clinics.
- Save the Storks: Save the Storks operates mobile medical units that bring free ultrasounds and pregnancy support directly to women in their communities. Its mobile-ultrasound approach and pro-life positioning make it a direct peer in the PRC category.
- CompassCare Pregnancy Services: CompassCare is an explicitly pro-life pregnancy resource center network offering free ultrasounds, options counseling, and Abortion Pill Reversal services. It competes for the same donor base and serves a similar client profile as PreBorn! affiliates.
- Birthright International: Birthright is a volunteer-based nonprofit providing free, non-judgmental support to women facing unplanned pregnancies, including pregnancy testing, referrals, and material assistance. Its service mix and grassroots volunteer model overlap substantially with PreBorn! network clinics.
- Care Net: Care Net operates one of the largest U.S. networks of pregnancy resource centers, providing ultrasound, counseling, and material support to women facing unplanned pregnancies. It is the most direct functional peer to PreBorn!'s network-clinic model.
Broad incumbents
- Bethany Christian Services: Bethany is a long-established Christian social services nonprofit offering pregnancy support, counseling, and adoption services. It overlaps with PreBorn!'s pregnancy-options and counseling service line while also serving a wider adoption and family-services mission.
- Focus on the Family: Focus on the Family is a large, established Christian ministry with a broader pro-family mandate that includes pregnancy resource support, Option Ultrasound placements, and donor mobilization. It competes for overlapping evangelical donor dollars and addresses overlapping themes around life and family.
- Catholic Charities USA (Pregnancy & Family Services): Catholic Charities operates a broad national network of pregnancy support, adoption, and family services programs through diocesan affiliates. It is a comparable pro-life pregnancy-support organization but anchored in a Catholic rather than evangelical constituency.
Emerging players
- PassionLife: PassionLife is PreBorn!'s strategic partner for international portable ultrasound missions, training pastors in pro-life ethics and deploying GE V-Scan units in high-abortion geographies. It functions as a peer through shared mission and direct operational partnership.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat4 records
Key risks3 records
Key highlights6 records
Customer concentration
PreBorn! social profiles
Digital presencePreBorn! compliance and trust
Trust signalCompliance5 records
PreBorn! financial estimates
Financial estimateRevenue estimate
Valuation estimate
PreBorn! leadership team
Management profileNumber of profiles
Profiles8 records
PreBorn! funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PreBorn! M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PreBorn!
What does PreBorn! do?
PreBorn! operates a network of more than 600 affiliated pregnancy resource clinics across the United States that provide free ultrasounds, compassionate options counseling, gospel-centered spiritual care, parenting classes, and material assistance to women facing unplanned pregnancies. The organization also places ultrasound machines in clinics, runs portable ultrasound missions abroad through a partnership with PassionLife, and offers abortion pill reversal services at select network clinics. All client-facing services are provided at no cost, and the ministry is funded entirely through charitable donations.
Is PreBorn! a public or private company?
PreBorn! is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was PreBorn! founded?
PreBorn! was founded in 2007. It employs 51 to 100 people.
Where is PreBorn! based?
PreBorn! is headquartered in Indianapolis, United States, in the North America region.
How does PreBorn! make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are legacy/Planned Giving, vehicle and Boat Donations and combined Federal Campaign.
Who are PreBorn!'s main competitors?
Direct peers on record are Heartbeat International, National Institute of Family and Life Advocates (NIFLA), Save the Storks, CompassCare Pregnancy Services, Birthright International and Care Net. Broad incumbents are Bethany Christian Services, Focus on the Family and Catholic Charities USA (Pregnancy & Family Services). PassionLife is listed as an emerging player.
Does PreBorn! have an API?
No public API is recorded for PreBorn!.
What industry is PreBorn! in?
PreBorn!'s product category is Crisis Pregnancy Support Services. Its primary akta.pro industry code is HLAFAJAN, Lactation, Postpartum & Perinatal Support Services, with a secondary code of HLAFAKAL, Prenatal & Maternal-Fetal Diagnostic Imaging Centers. Its NAICS code is 621410 and its SIC code is 8090.