Target Markets
Target Markets Program Administrators Association (TMPAA) is the sole U.S. trade association dedicated to program business in commercial insurance, serving Program Administrators, Program Carriers, and Service Providers through membership dues, annual Summits and Mid-Year Meetings, certification programs, and the Target Topics podcast. Headquartered in Wilmington, Delaware, and wholly owned by WR Berkley Corporation.
- Company typePrivate
- Founded2001
- HeadquartersWilmington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Target Markets does
Target Markets Program Administrators Association (TMPAA) is a Wilmington, Delaware-headquartered trade association founded in 2001 that operates as the only U.S. association dedicated exclusively to program business in commercial insurance, an industry structure in which specialist agencies (Program Administrators/MGAs) underwrite and administer niche-market books on behalf of carriers. TMPAA serves three membership classes — Program Administrators (requiring $1M+ GWP per program), Carriers (Board-approved), and Service Providers — each with differentiated annual dues, and it monetizes through membership subscriptions, an annual Sustaining Partner sponsorship program, event registration for the Annual Summit and Mid-Year Meeting, and educational products (Target University, the Certified Programs Leader designation, the Best Practice Designation, and the Best Practice Self-Audit Tool).
Its go-to-market is event-driven and community-led: the 26th Annual Summit is scheduled for October 2026 in Scottsdale, with the Mid-Year Meeting rotating through Dallas, drawing a combined ~3,500 attendees. Channels extend across a Spotify-distributed podcast (Target Topics), email newsletters, a LinkedIn group, and a WordPress-based association website with member login. TMPAA also operates TMPAA Charities Inc., a 501(c)(3) nonprofit affiliate focused on risk and insurance scholarships and military support.
Underlying technology is association-management oriented rather than a unified platform: a membership database, event registration system, digital content delivery for podcast and newsletters, and member-facing best-practice assessment tools. The organization is a wholly owned subsidiary of WR Berkley Corporation, led since 2024 by Executive Director Sarah Ayars with a 6-person professional staff including Senior Executive Ray Scotto, who served as Executive Director from 2002 to 2024. The Advisory Board comprises 15 members across Program Administrator, Carrier, and Service Provider constituencies.
Target Markets firmographics
Firmographics- Name
- Target Markets
- Legal name
- Target Markets Program Administrators Association
- Website
- https://targetmkts.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Target Markets Program Administrators Association (TMPAA) is the sole U.S. trade association dedicated to program business in commercial insurance, serving Program Administrators, Program Carriers, and Service Providers through membership dues, annual Summits and Mid-Year Meetings, certification programs, and the Target Topics podcast. Headquartered in Wilmington, Delaware, and wholly owned by WR Berkley Corporation.
- Ownership category
- akta.pro rank
Target Markets industry classification
Industry- Product category
- Insurance Trade Association Services
- NAICS
- Business Associations (813910), Professional Organizations (81392)
- SIC
- Services-Membership Organizations (8600), Services-Management Services (8741)
- akta.pro primary industry
- Third-Party Administrator (TPA) & Program Administrator Services (FSAJALAF)
Keywords
Where Target Markets is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Target Markets business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership Dues: Annual membership fees from three classes of members. Program Administrator membership at $1,000/year, Service Provider membership at $5,000/year renewal, and Carrier membership at $7,500/year renewal. New applicant fees are slightly higher for Program Administrators ($1,000) and Service Providers ($6,500).
- Sustaining Partner Sponsorships: Annual sponsorship package providing year-round visibility including website logo placement, guaranteed meeting space at events, complimentary registrations, newsletter inclusion, and program book advertising.
- Event Registration Fees: Registration fees for annual Summit and Mid-Year Meeting events, with proceeds partially supporting TMPAA Charities initiatives.
- Donations and Charitable Contributions: TMPAA Charities receives donations including golf outing proceeds, direct member donations during renewals and events, and corporate contributions to the Permanent Endowment Fund.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Program Administrator Membership for agencies controlling minimum $1 million GWP in program business with binding/underwriting authority |
| Subscription | Annual | Service Provider Membership for individuals or agencies with professional interest in program business objectives |
| Subscription | Annual | Carrier Membership for insurance carriers supporting Association objectives with designated program division |
| Subscription | Annual | Sustaining Partner Package including annual association membership, website visibility, private meeting space at events, complimentary registrations, newsletter branding, and program book advertising |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Target Markets product offering
Product offeringCore offering
Target Markets Program Administrators Association (TMPAA) is a U.S. nonprofit trade association that delivers membership-based services to the program business insurance sector. Its offerings include three classes of annual membership (Program Administrator, Carrier, Service Provider), two annual in-person conferences (Annual Summit and Mid-Year Meeting), the Target University curriculum with the Certified Programs Leader (CPL) designation, the Program Administrator Best Practice Designation and Self-Audit Tool, the Target Topics podcast, the Service Providers Directory, industry studies, the Women's Leadership Group, and the affiliated TMPAA Charities 501(c)(3).
Product overview
Target Markets Program Administrators Association (TMPAA) is a membership-based trade association serving the program business insurance sector. Rather than a unified software platform, it offers a portfolio of member services including two annual conferences (Summit and Mid-Year Meeting), the Target Topics podcast series, Target University educational programs with CPL certification, the Best Practice Designation and Self-Audit Tool, the Service Providers Directory, industry research studies, the Women's Leadership Group, and TMPAA Charities (a 501(c)(3) nonprofit). Membership tiers serve Program Administrators, Carriers, and Service Providers.
Differentiator
Problem solved
Functional benefit
Products and services
- Program Administrator Membership
- Carrier Membership
- Service Provider Membership
- TMPAA Annual Summit Premier annual national meeting bringing together program administrators, carriers, and service providers for networking, deal-making, and education, attracting nearly 2,000 attendees (e.g., 26th Annual Summit scheduled for October 19-21, 2026 in Scottsdale, AZ).
- TMPAA Mid-Year Meeting Mid-year industry gathering offering networking, program business deal-making, and specialized educational content (e.g., 2026 Mid-Year Meeting at Hilton Anatole, Dallas, drew more than 1,500 attendees).
- Target Topics Podcast Informational podcast series hosted by John Willemsen of Willemsen Advisors featuring industry leaders discussing emerging issues and multi-functional solutions for program business challenges; distributed on Spotify.
- Target University Educational platform offering courses for program administrators, including the 12-course curriculum required for the Certified Programs Leader (CPL) designation and additional industry experience requirements.
- Certified Programs Leader (CPL) Designation Professional designation recognizing program administrators who complete 12 required Target University courses and meet industry experience requirements (five years of insurance experience and two years in program leadership roles).
- Best Practice Self-Audit Tool Self-assessment resource for program administrators to evaluate business operations across management performance, human resources, technology, underwriting procedures, and underwriting results.
- Program Administrator Best Practice Designation Designation awarded to program administrators demonstrating excellence through rigorous third-party review of business operations.
- Service Providers Directory Directory connecting program administrators with service providers offering products and services for program business operations.
- Industry Studies Research publications including the annual State of Program Business Study, providing data and insights on the program administration sector.
- Women's Leadership Group Professional community focused on elevating women in program business through leadership development, collective insight, and professional community building.
- TMPAA Charities 501(c)(3) nonprofit affiliated with TMPAA that provides scholarships for risk and insurance students and supports active-duty military through the Packages from Home initiative.
- Sustaining Partner Sponsorship Package Annual sponsorship package providing year-round visibility including website logo placement, guaranteed meeting space at events, complimentary registrations, newsletter inclusion, and program book advertising.
- New Talent Opportunities Resources and programs supporting the development of new talent in the program business sector.
Quantifiable outcome
- TMPAA meetings now attract nearly 2,000 attendees, uniting program administrators, carriers, and service providers under one roof
- +2 more outcomes
Companies that use Target Markets
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Target Markets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Target Markets partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- AccelerantcoreSustaining Partner of TMPAA, providing visibility and engagement within the association and broader industry through annual sponsorship with website logo placement, meeting presence, and branding benefits.
- AF SpecialtycoreSustaining Partner with annual visibility and branding at TMPAA events and communications.
- AIGcoreSustaining Partner with comprehensive sponsorship benefits including website presence and event branding.
- AllianzcoreSustaining Partner providing year-round visibility and engagement at TMPAA events.
- AmwinscoreSustaining Partner with significant involvement in TMPAA events and programs.
- BMS RecoreSustaining Partner providing reinsurance expertise visibility and event sponsorship.
- Clear BluecoreSustaining Partner of TMPAA with annual sponsorship package.
- DyadcoreSustaining Partner providing visibility at TMPAA events.
- FortegracoreSustaining Partner with website presence and event branding.
- Great American Insurance GroupcoreSustaining Partner with long-standing involvement in TMPAA programs and events.
- Guy CarpentercoreSustaining Partner - global risk and reinsurance specialist with event presence.
- Lockton RecoreSustaining Partner providing reinsurance advisory visibility.
- MS TransversecoreSustaining Partner with event sponsorship and branding.
- Munich RecoreSustaining Partner - global reinsurance leader with significant TMPAA involvement.
- NARS (North American Risk Services)coreSustaining Partner providing claims management services visibility.
- Old RepubliccoreSustaining Partner with insurance carrier presence at events.
- QBEcoreSustaining Partner providing program carrier visibility.
- SedgwickcoreSustaining Partner with claims and productivity solutions visibility.
- United RiskcoreSustaining Partner providing program capacity visibility.
- Upstage AIcoreSustaining Partner providing AI technology expertise visibility at TMPAA events.
- Wilson ElsercoreSustaining Partner with legal services visibility.
- XceedancecoreSustaining Partner providing insurance technology services visibility.
- ZurichcoreSustaining Partner - major program carrier with significant event sponsorship.
- Packages from HomeminorCharitable partnership with TMPAA Charities to send care packages and show appreciation to U.S. active-duty service members.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Target Markets competitors and assessment
Company assessmentDirect peers
- Wholesale & Specialty Insurance Association (WSIA): WSIA is the U.S. trade association for wholesale insurance distributors and managing general agents — substantially overlapping the program administrator and program carrier universe that TMPAA serves. It runs the annual WSIA Marketplace and educational programs that compete for the same members and sponsors that TMPAA targets.
- Council of Insurance Agents & Brokers (CIAB): CIAB is the premier U.S. association for commercial insurance brokers and agents, with overlapping membership in carriers, brokers, and service providers. Its annual Insurance Leadership Forum and educational programs target a similar institutional buyer as TMPAA's Summit attendees.
- Independent Insurance Agents & Brokers of America (Big 'I'): The Big 'I' is the largest U.S. property-casualty insurance agent and broker association, with a national convention, certification programs (e.g., CIC, CRM), and carrier partnerships that parallel TMPAA's CPL designation, Best Practice Designation, and Sustaining Partner program.
- National Association of Professional Insurance Agents (PIA): PIA is a national trade association representing independent insurance agents, with carrier partnerships, an annual conference, and professional designation programs. It competes for member mindshare and agent/carrier engagement dollars in adjacent segments of the P&C distribution chain.
- National Association of Mutual Insurance Companies (NAMIC): NAMIC represents mutual insurance companies with carrier-side focus, hosting an annual convention and leadership events. While oriented to mutuals rather than MGAs, it competes with TMPAA for carrier executive attention, sponsorship dollars, and content partnerships in the specialty insurance space.
- Reinsurance Association of America (RAA): RAA is the U.S. trade association for reinsurers, with a strong educational and conference program and direct overlap with TMPAA's reinsurance-intermediary and program carrier members. It competes for reinsurer sponsor and member engagement at events like the RAA Rendez-Vous.
- American Association of Insurance Services (AAIS): AAIS is a national insurance advisory organization developing policy forms and rating standards for property-casualty carriers, including many program-administration-focused carriers. Its member carrier base partially overlaps with TMPAA's Carrier members and Sustaining Partners.
Emerging players
- Insurance Marketplace Standards Association (IMSA): IMSA promotes ethics and quality standards in the insurance marketplace and certifies retail and wholesale distribution organizations. It targets a similar integrity-and-best-practice positioning as TMPAA's Best Practice Designation and serves overlapping distribution intermediaries.
Others
- Carrier Management (ALM Media): Carrier Management is a media brand and conference organizer focused on insurance carrier executives, including program business leaders. It competes for thought-leadership and event sponsorship dollars from the same program carrier decision-makers that TMPAA cultivates.
- Insurance Journal / Wells Media Group: Insurance Journal is a leading insurance trade publisher covering the wholesale, specialty, and program business markets. It provides editorial content, directories, and industry events that overlap with TMPAA's informational, networking, and member-identification services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Target Markets social profiles
Digital presenceTarget Markets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Target Markets leadership team
Management profileNumber of profiles
Profiles6 records
Target Markets subsidiaries and ownership
Company hierarchySubsidiaries1 record
Target Markets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Target Markets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Target Markets
What does Target Markets do?
Target Markets Program Administrators Association (TMPAA) is a U.S. nonprofit trade association that delivers membership-based services to the program business insurance sector. Its offerings include three classes of annual membership (Program Administrator, Carrier, Service Provider), two annual in-person conferences (Annual Summit and Mid-Year Meeting), the Target University curriculum with the Certified Programs Leader (CPL) designation, the Program Administrator Best Practice Designation and Self-Audit Tool, the Target Topics podcast, the Service Providers Directory, industry studies, the Women's Leadership Group, and the affiliated TMPAA Charities 501(c)(3).
Is Target Markets a public or private company?
Target Markets is a private company. It is classified as corporate owned and is currently operating.
When was Target Markets founded?
Target Markets was founded in 2001. It employs 1 to 10 people.
Where is Target Markets based?
Target Markets is headquartered in Wilmington, United States, in the North America region.
How does Target Markets make money?
Four revenue lines are on record. Membership Dues are the primary driver. The others are sustaining Partner Sponsorships, event Registration Fees and donations and Charitable Contributions.
Who are Target Markets's main competitors?
Direct peers on record are Wholesale & Specialty Insurance Association (WSIA), Council of Insurance Agents & Brokers (CIAB), Independent Insurance Agents & Brokers of America (Big 'I'), National Association of Professional Insurance Agents (PIA), National Association of Mutual Insurance Companies (NAMIC), Reinsurance Association of America (RAA) and American Association of Insurance Services (AAIS). Insurance Marketplace Standards Association (IMSA) is listed as an emerging player. Others are Carrier Management (ALM Media) and Insurance Journal / Wells Media Group.
Does Target Markets have an API?
No public API is recorded for Target Markets.
What industry is Target Markets in?
Target Markets's product category is Insurance Trade Association Services. Its primary akta.pro industry code is FSAJALAF, Third-Party Administrator (TPA) & Program Administrator Services. Its NAICS code is 813910 and its SIC code is 8600.