New York Loan Company

What New York Loan Company does

New York Loan Company is a privately-held, licensed collateral lender operating from a single flagship office at 110 West 40th Street in Midtown Manhattan's Bryant Park, serving high-net-worth and ultra-high-net-worth individuals in the New York tri-state region. The firm extends short-term, non-recourse loans — and, more recently, revolving lines of credit and inventory loans for luxury trade members — secured by luxury assets including fine watches (Rolex, Patek Philippe, Audemars Piguet), high-end jewelry, GIA-certified diamonds and colored gemstones, modern and contemporary fine art, designer handbags, gold and precious metals, classic and luxury cars, rare wines and spirits, numismatic coins, and one-of-a-kind memorabilia. Loans range from $2,500 to over $5,000,000 and are funded same-day or within 24 hours, with no credit checks, no income verification, and no reporting to credit bureaus.

The underlying technology and capability stack is dominated by specialist human expertise rather than software: the firm employs GIA graduate gemologists, an in-house art team with M.A.-level credentials, a trained numismatist, and staff with luxury brand-specific authentication training, supported by proprietary authentication tools for designer handbags and a vault-within-a-vault 24-hour surveillance storage facility. Pricing is regulated at 4% per month interest plus a 1% monthly insurance fee, with no storage fees and no hidden charges, and standard loan terms are four months and renewable. Revenue is generated almost entirely from interest and insurance fees on the active loan book, supplemented by occasional outright purchases of collateral assets that meet purchase criteria.

The business is operated under Luxury Asset Capital LLC, a Colorado-domiciled holding entity that also owns Beverly Loan Company (Beverly Hills), Palm Beach Loan Company, and Borro, and the firm claims the parent is the nation's largest privately-held provider of non-bank loans secured by luxury assets, with over $1 billion in cumulative loans facilitated and tens of thousands of clients served across the brand portfolio. The go-to-market motion is high-touch and relationship-driven: clients are sourced via Forbes, NYT, WSJ, Bloomberg and other earned media, a formal referral program for financial advisors, wealth managers, attorneys, accountants, family offices, and luxury asset specialists, plus a website-driven inquiry funnel that routes prospects to in-person appointments. The firm has been in continuous operation for over 75 years and reports no external institutional or venture financing.

Name

New York Loan Company

Legal name

Luxury Asset Capital LLC

Website

https://newyorkloan.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1–10 employees

Short description

New York Loan Company is a privately-held luxury asset collateral lender based in Midtown Manhattan, providing non-recourse short-term loans and revolving credit lines — from $2,500 to over $5 million — to ultra-high-net-worth individuals against watches, jewelry, art, diamonds, handbags, cars, and other high-value assets.

Ownership category

akta.pro rank

Product category

Luxury Asset Collateral Lending

NAICS

Credit Intermediation and Related Activities (522)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Precious Metals & Jewelry Collateral Loans (FSAKALAC)

akta.pro secondary industry

Luxury Pawn & Collateral Lending (Watches/Jewelry) (CRAKAKAG)

Keywords

• Collateral lending
• Luxury asset loans
• Pawnbroking services
• Secured short-term loans
• Jewelry watch lending

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Collateral Loan Interest and Fees: New York Loan Company generates revenue through interest charged on collateral loans at 4% per month (regulated by NYC Department of Consumer Affairs), plus a monthly insurance fee equivalent to 1% of the loan amount. Loans are non-recourse and short-term (four-month term, extendable). No storage fees are charged. Revenue is driven by the volume of loans written and the loan amounts extended against luxury collateral.
2. Diamond & Gemstone Inventory Sales: The company occasionally purchases collateral assets outright when they meet purchase criteria, with a Senior Director of Valuations and Inventory Sales role handling these transactions. This represents a secondary revenue stream alongside the core lending business.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

New York Loan Company is a luxury asset collateral lender providing short-term loans secured by high-value personal assets such as fine watches, jewelry, diamonds, fine art, designer handbags, classic cars, rare wines and spirits, and gold/precious metals. Loans range from $2,500 to $5,000,000+, are funded in as little as 24 hours, and require no credit checks or income verification. The company also offers a revolving luxury line of credit and inventory loans for luxury goods trade members, operating from its Bryant Park office in Manhattan under parent Luxury Asset Capital.

Product overview

New York Loan Company is a luxury asset collateral lender offering three core lending products: the Collateral Loan (short-term loan), Luxury Line of Credit (revolving credit facility), and Luxury Inventory Loan (for luxury goods traders and retailers). The company provides loans using luxury assets as collateral to clients in the New York and tri-state region from its Bryant Park office. It accepts a wide range of luxury collateral including fine watches (Rolex, Patek Philippe, Audemars Piguet), high-end jewelry (Cartier, Harry Winston, Tiffany & Co.), fine art (Modern and Contemporary), certified diamonds and gemstones, designer handbags (Hermes, Chanel, Louis Vuitton), gold and precious metals, luxury and classic cars, rare wines and spirits, gold and numismatic coins, one-of-a-kind memorabilia, and engagement and wedding rings. As part of Luxury Asset Capital, the nation's largest privately-held provider of non-bank loans secured by luxury assets, the company enables clients to unlock equity in high-value, low-liquidity luxury assets without requiring credit checks or income verification.

Differentiator

Problem solved

Functional benefit

Products and services

• Collateral Loan A short-term loan product that provides capital in exchange for luxury assets securely stored as collateral until the loan is repaid. Loans range from $2,500 to $5,000,000+, are funded in cash on the day the contract is signed, carry a 4% monthly interest rate plus 1% monthly insurance fee, have a four-month renewable term, and require no credit check or income verification. Designed for high-net-worth individuals needing fast, confidential liquidity against luxury assets.
• Luxury Line of Credit A revolving line of credit that provides ongoing access to capital using the value of luxury assets as collateral, similar to a home equity line of credit. Pricing structure consistent with the standard collateral loan terms (4% monthly interest plus 1% insurance fee), allowing clients to draw funds as needed with their luxury assets pledged. Designed for clients with ongoing capital needs rather than a single financial deadline.
• Luxury Inventory Loan Provides operating capital to luxury goods retailers, wholesalers, traders, and other industry trade members using current luxury inventory as loan collateral to cover operating expenses such as payroll, rent, and insurance. Lets trade members leverage inventory to meet operating costs without selling merchandise at a loss. Pricing consistent with standard collateral loan terms.

Quantifiable outcome

• Loans funded in as little as 24 hours without credit checks or income verification
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Beverly Loan Company (Sister Brand)coreChannel Partner/ Reseller/ DistributorBeverly Loan Company, a sister brand one block off Rodeo Drive in Beverly Hills, CA, has been providing confidential collateral loans since 1938. It serves as the West Coast counterpart to New York Loan Company, creating a national footprint for Luxury Asset Capital's brand portfolio for ultra-high-net-worth clients on both coasts.
• Luxury Asset Capital (Parent Company)coreStrategic or Co-development PartnerNew York Loan Company is part of Luxury Asset Capital, described as the nation's largest privately-held provider of non-bank loans that use borrowers' luxury assets as collateral. Luxury Asset Capital provides the parent brand platform, shared expertise, and operational infrastructure across its brand portfolio including Borro, Beverly Loan Company, New York Loan Company, and Palm Beach Loan Company.
• Palm Beach Loan Company (Sister Brand)minorChannel Partner/ Reseller/ DistributorPalm Beach Loan Company is another sister brand within the Luxury Asset Capital portfolio, serving the Florida market alongside New York Loan Company's New York operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/508373512509492
• LinkedInlinkedin.com/company/new-york-loan-company
• Instagraminstagram.com/newyorkloancompany
• Xx.com/newyorkloan

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York Loan Company