What Les Rôtisseries Benny does

Les Rôtisseries Benny is a Quebec-based restaurant operator running two heritage rotisserie chicken brands — Benny and Au Coq — under a single unified entity called "Rôtisseries Benny & Au Coq." The company's first store opened in Joliette in 1960 under the Benny banner, with Au Coq debuting in Verdun in 1965; the two chains reunited under the Foodtastic Inc. umbrella to operate a combined footprint of 21 counter-service restaurants across the Montreal metropolitan area, South Shore, Quebec City, and Gatineau. Headcount is reported at 501–1,000 employees. Core operations revolve around rotisserie chicken slow-cooked for three hours and served with a proprietary "legendary sauce," extended across a menu that includes crispy tenders, wings, nuggets, ribs, poutines, sandwiches, burgers, wraps, salads, protein bowls, kids' meals, and desserts; select locations also offer drive-thru and one Laval location operates late-night take-out until approximately 3:45 a.m. The company is headquartered in Longueuil, Quebec.

The technology stack supporting operations consists of vendor integrations rather than proprietary platforms: UEAT for online ordering, GiveX for gift cards and stored value, Moneris for payment processing, Paytronix for the loyalty program, Libro for reservations, MailChimp for email marketing, Captain AI paired with Uber Direct for delivery dispatch, and Veloce for sales reporting. The business combines a directly operated corporate-store base with a formalized franchise program offering three tiered formats — Express (C$400K–C$450K total cost, C$15K entry fee), Traditional (C$650K–C$700K, C$25K fee), and Combo — generating revenue through restaurant food sales (transaction-based), one-time franchise fees, and ongoing royalties of 5% of gross sales plus 2% national and 3% local advertising contributions. The company is privately held under parent Foodtastic Inc. and has no disclosed funding history or revenue figures.

Distribution is primarily regional within Quebec, with dine-in, take-out, drive-thru, and a company-owned delivery fleet. Forward strategy includes opening two restaurants in Shanghai, China in Fall 2025 through a development partnership with NGU-Group — the brand's first international expansion — alongside continued suburban Quebec unit growth, the franchise rollout across Canada, and 2025 menu extensions into fried chicken and protein bowl formats. No public listing, institutional investment, or financial benchmarks are disclosed in available materials.

Name

Les Rôtisseries Benny

Legal name

Rôtisseries Benny & Au Coq

Website

https://rotisseriesbenny.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Les Rôtisseries Benny is a Quebec-based restaurant operator running 21 rotisserie chicken locations under the Benny and Au Coq brands across Montreal, South Shore, Quebec City, and Gatineau, serving individual consumers and families via dine-in, take-out, drive-thru, and proprietary delivery.

Ownership category

akta.pro rank

Product category

Quick-Service Rotisserie Chicken Restaurant

NAICS

Limited-Service Restaurants (722513)

akta.pro primary industry

Chicken & Wings QSR (THAFAAAC)

Keywords

• Rotisserie chicken
• Quick-service restaurant
• Franchise restaurant
• Family dining
• Chicken meals

Headquarters

HQ city

Longueuil

HQ country

Canada

HQ region

North America

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Food Sales: Direct sales of rotisserie chicken, prepared meals, and menu items to consumers at restaurant locations and through delivery orders
2. Franchise Fees: One-time franchise fees ranging from $15,000 to $35,000 depending on franchise type (Express, Traditional, Combo), plus ongoing royalties of 5% of gross sales
3. Franchise Royalties: Ongoing franchise royalties: 5% of gross sales plus 2% national advertising fund and 3% local advertising contributions

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Les Rôtisseries Benny operates a Quebec-based rotisserie chicken quick-service restaurant chain under two unified heritage brands—Benny and Au Coq—with 21 locations across Montreal, the South Shore, Quebec City, and Gatineau. The signature offering is chicken slow-roasted for 3 hours and served with a proprietary legendary sauce, accompanied by ribs, poutines, sandwiches, burgers, wraps, salads, kids' meals, appetizers, and desserts. The company also operates an online ordering platform, gift card program, loyalty rewards, an in-house delivery fleet, drive-thru at select locations, and a three-tier franchise program (Express, Traditional, Combo).

Product overview

Les Rôtisseries Benny is a Quebec-based restaurant chain operating rotisserie chicken establishments under two brands: Benny and Au Coq. The company offers a unified restaurant portfolio with 21+ locations across Montreal, South Shore, Quebec City, and Gatineau. Core offerings center on rotisserie chicken slow-cooked for 3 hours, complemented by crispy chicken tenders, chicken wings, nuggets, ribs, poutines, sandwiches, burgers, wraps, salads, bowls, and desserts. The company also provides digital services including online ordering (via GiveX and UEAT), gift cards, loyalty programs, and proprietary delivery with company-owned vehicles. Franchise opportunities are available with Express, Traditional, and Combo formats.

Differentiator

Problem solved

Functional benefit

Brands

• Benny: Rotisserie chicken brand operating primarily on the South Shore and surrounding areas of Montreal, featuring slow-roasted chicken cooked for 3 hours.
• Au Coq

Products and services

• Rotisserie Chicken

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature1 record

Partnerships

One partnership is on record.

• NGU-GroupflagshipStrategic or Co-development Partner · 1 May 2025NGU-Group signed a development partnership agreement with Foodtastic to expand Rotisseries Benny in Asia, with first openings planned in Shanghai, China for Fall 2025. This represents the brand's first international expansion outside North America. Two restaurant locations planned for initial launch in China.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Chick-fil-A: Chick-fil-A is the largest chicken QSR chain in the United States and a benchmark for chicken-focused QSR operations. While not in Canada, it represents the global standard for chicken QSR unit economics and customer loyalty.
• A&W Canada: A&W is one of Canada's largest QSR chains with broad menu across burgers, chicken, and breakfast. While not chicken-focused, it competes with Benny for the same Quebec and Canadian QSR occasions and traffic occasions.
• Popeyes Louisiana Kitchen: Popeyes is a global chicken QSR brand owned by Restaurant Brands International. It competes with Benny in the Quebec and Canadian chicken QSR category with a broader international footprint and bigger marketing budget.
• KFC (Yum! Brands): KFC is the global leader in chicken QSR and operates a large Canadian footprint. While fried rather than rotisserie, KFC competes with Benny for the same chicken-occasion customer across Quebec and Canada.

Others

• Thai Express: Thai Express is a sibling brand under Foodtastic Inc., the same parent company as Les Rôtisseries Benny. It provides a useful comparison for Foodtastic's franchise economics and multi-brand operating model in the Canadian QSR space.
• Boston Pizza: Boston Pizza is a major Canadian casual dining chain. While pizza-focused, it competes with Benny for family dining occasions and takeout/delivery share in many of the same Canadian markets.

Direct peers

• Swiss Chalet: Swiss Chalet is Canada's other leading rotisserie chicken chain, owned by Recipe Unlimited. It competes with Benny for the same value-oriented family chicken dinner occasion nationally and in Quebec.
• Mary Brown's Chicken: Mary Brown's is a Canadian-born chicken QSR chain specializing in fried chicken and tenders. It targets the same chicken-occasion customer as Benny with a comparable price-point value proposition.
• St-Hubert: St-Hubert is Quebec's most iconic rotisserie chicken restaurant chain, with a long-standing heritage and broad menu similar to Les Rôtisseries Benny. Both brands compete directly for the same family-meal, rotisserie-chicken occasion in the Quebec market.

Emerging players

• Nando's: Nando's is a peri-peri chicken global chain with growing Canadian presence. It targets a similar chicken-centric dining occasion as Benny with a more international flavor profile and growing urban footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rotisseriesbenny

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Rôtisseries Benny