NGU Group
NGU Group is a Guangzhou-headquartered, founder-led Chinese HR services enterprise founded in 2002, operating through 350+ branches across 400+ cities, serving 5,000+ enterprise clients with 400,000+ dispatched workers via labor dispatch, BPO, RPO, headhunting, and an innovative "AI robots + HR services" outsourcing model.
- Company typePrivate
- Founded2002
- HeadquartersGuangzhou, China
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What NGU Group does
NGU Group (锐博集团) is a Guangzhou-headquartered, privately held integrated human resources services enterprise founded in 2002 by Chairman Yao Yuan (姚远). The group operates through 350+ subsidiaries and branches across 20+ provinces in China plus a Hong Kong subsidiary, covering 400+ cities and serving 5,000+ enterprise clients with a deployed workforce of 400,000+ workers. Its service portfolio spans five core lines: labor dispatch, business process outsourcing (BPO) — including commercial process, manufacturing, position, and recruitment process outsourcing (RPO) — headhunting, personnel agency services (social insurance, housing fund, payroll, tax filing), and flexible staffing.
The group's technology stack combines a SaaS-based flexible employment platform (Xiaoshijian Cloud / 小时间云) with a banking-integrated instant-payroll system, an E-HR enterprise platform, and an Enterprise AI Agent platform covering recruitment, onboarding, and payroll scenarios. Through its Changlin Intelligence (长林智能) subsidiary, NGU has vertically extended into industrial robotics, developing core components (motors, reducers, controllers), a cloud-edge-end integrated robot system, and visual AI algorithms for millimeter-precision assembly and welding. The flagship commercial model — "AI Robots + HR Services" — provides robots free of charge to manufacturing clients, with revenue billed per workstation plus output (e.g., assemblies completed). Demonstrated outcomes include 25% capacity increases (Star Group pharmaceutical), 10-12 person/shift headcount reductions (Zunyi Dairy), and equipment availability above 97%.
Revenue is generated through multiple streams: recurring labor dispatch service fees, managed-service BPO contracts, professional-service RPO/headhunting fees, transaction fees on the Xiaoshijian platform, subscription-based personnel agency services, and usage-based robot outsourcing fees. Customer concentration is spread across manufacturing, logistics (SF Express), food delivery (Meituan), e-commerce (Poizon), EV manufacturing (Zero Run), and smart home/robotics (Dreame). The group is founder-controlled with no disclosed external institutional investors, and reports annual revenue in the vicinity of RMB 10 billion (~USD 1.4 billion). In 2026, the group formally pivoted its strategy toward "Pan-Human Resources" — an integrated positioning that fuses AI agents, human-machine collaboration, and intelligent equipment outsourcing around traditional HR services.
NGU Group firmographics
Firmographics- Name
- NGU Group
- Legal name
- 锐博天成集团股份有限公司
- Website
- https://nnngu.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- NGU Group is a Guangzhou-headquartered, founder-led Chinese HR services enterprise founded in 2002, operating through 350+ branches across 400+ cities, serving 5,000+ enterprise clients with 400,000+ dispatched workers via labor dispatch, BPO, RPO, headhunting, and an innovative "AI robots + HR services" outsourcing model.
- Ownership category
- akta.pro rank
NGU Group industry classification
Industry- Product category
- Human Resources Services
- NAICS
- Temporary Help Services (561320), Professional Employer Organizations (561330), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Employment Agencies (7361), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Cloud, DevOps & Infrastructure Staffing (BPACADAD)
- akta.pro secondary industries
- Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI), Compute Resource Management & Scheduling (Cluster/Workload Managers) (HDABADAK)
Keywords
Where NGU Group is headquartered
LocationHeadquarters
- HQ city
- Guangzhou
- HQ country
- China
- HQ region
- Asia
Offices14 records
Markets served
NGU Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- 劳务派遣服务费 (Labor Dispatch Service Fees): Fees charged to client enterprises for dispatching contracted workers. The dispatch company (锐博) signs labor contracts with workers and deploys them to client enterprises, collecting service fees.
- 业务流程外包 (Business Process Outsourcing - BPO): Comprehensive outsourcing of business processes including commercial process outsourcing, production manufacturing outsourcing, position outsourcing, and robot & intelligent equipment outsourcing with bundled equipment services.
- 灵活用工平台服务 (Flexible Employment Platform Services): SaaS-based platform providing task publishing, matching, verification, payment settlement, and tax declaration for enterprises and freelancers. Platform charges service fees per transaction.
- 招聘流程外包 (RPO) & 猎头服务: End-to-end recruitment process outsourcing and executive search services for enterprises.
- 人事代理服务 (Personnel Agency Services): HR management services including social insurance, housing fund, payroll, individual tax filing, and salary disbursement.
- 机器人设备代入式外包 (Robot Equipment Outsourcing): Free provision of robots and intelligent equipment with service outsourcing model. Revenue generated through workstation rental plus output-based billing, where clients pay only for actual output (e.g., number of assemblies completed).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Multi-year contract | 工作站租赁+按产能计费 (Workstation Rental + Output-based Billing) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
NGU Group product offering
Product offeringCore offering
NGU Group is a comprehensive HR services enterprise offering labor dispatch, business process outsourcing (commercial process, manufacturing, position, RPO, ITO), personnel agency services (social insurance, payroll, tax filing), headhunting, and flexible staffing solutions. Through its Changlin Intelligence subsidiary, it provides an innovative 'AI robots + human resources service' outsourcing model, delivering industrial robots and intelligent equipment with output-based billing. The Xiaoshijian Cloud platform powers gig-economy matching and real-time payroll for enterprises and freelancers.
Product overview
NGU Group (锐博集团) operates as a comprehensive integrated HR services enterprise founded in 2002, offering a portfolio of interconnected products and services. The core offerings include traditional labor dispatch services, comprehensive outsourcing services (BPO, manufacturing outsourcing, position outsourcing, RPO, ITO), and HR services (personnel agency, social insurance, examination affairs, archive management). The group also provides headhunting and flexible staffing solutions centered around its Xiaoshijian Cloud digital platforms. A distinctive differentiator is its Changlin Intelligence subsidiary, which delivers an innovative 'AI robots + human resources' service outsourcing model — combining intelligent equipment with human resources services. The group's Xiaoshijian AI platform powers enterprise-level AI Agent solutions. This multi-product architecture ranges from conventional HR services to technology-enabled intelligent manufacturing and AI-driven workforce solutions.
Differentiator
Problem solved
Functional benefit
Brands
- 小时间云: 灵活用工数字化平台，提供任务发包、接单、验收、薪酬结算与支付、纳税申报等SaaS服务
- 小时间招聘平台
- 长林智能
- 锐博猎头
Products and services
- Labor Dispatch Services (劳务派遣服务) Traditional labor dispatch service matching dispatched workers with client enterprises across manufacturing, logistics, e-commerce, pharmaceutical, healthcare, automotive, and other industries. NGU signs labor contracts with workers and deploys them to client enterprises, collecting service fees.
- Outsourcing Services (外包服务) Comprehensive business process outsourcing covering commercial process outsourcing, production manufacturing outsourcing, position outsourcing, recruitment process outsourcing (RPO), and information technology outsourcing (ITO) for enterprise clients.
- Human Resources Services (人力资源服务) Personnel agency services including personnel affairs management, social insurance and housing fund services, examination affairs, archive business, payroll processing, and salary disbursement for enterprise clients.
- Headhunting Services (猎头服务) Executive search and recruitment services for mid-to-senior level management and technical talent for enterprises.
- Xiaoshijian Cloud Flexible Staffing Platform (小时间云·灵活用工) SaaS-based full-process hourly worker digital platform connecting job seekers with enterprises, providing talent recruitment, onboarding management, intelligent attendance, real-time salary disbursement with bank integration, and tax declaration. Used by both enterprises and freelancers with 100,000+ registered freelancers.
- Robots & Intelligent Equipment Outsourcing (机器人&智能装备外包) Innovative 'AI robots + human resources service' outsourcing model providing free robots and intelligent equipment to enterprises with service-based billing via workstation rental plus output-based charges. Covers metal polishing, welding, smart logistics, home appliance assembly, and other manufacturing applications.
- Flexible Employment Solutions (灵活用工服务) Enterprise flexible workforce solutions including flexible staffing, gig worker management, real-time payroll, and tax compliance services for businesses across industries.
- International HR and Cross-Border Talent Consulting (出海咨询) International HR services and cross-border talent consulting services for enterprises expanding overseas, including Hong Kong SAR coverage via REALABOR subsidiary.
Quantifiable outcome
- 产能提升25% (25% capacity increase) — Star Group case
- +6 more outcomes
Companies that use NGU Group
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles1 record
NGU Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
NGU Group partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major, strategic and minor.
- 广州数据交易所 (Guangzhou Data Exchange)core广东锐博软件科技有限公司 and 小时间(广东)云信息科技有限公司 obtained membership to the Guangzhou Data Exchange, marking the group's deep layout and significant achievements in digitalization. Since 2015, 广东锐博软件科技 invested over 40 million yuan in R&D, established a strong technical team, and obtained multiple software copyrights and patents.
- 美团 (Meituan)majorAwarded 2025 strategic partnership award. Labor dispatch and outsourcing services provided to Meituan's delivery and operational workforce.
- 顺丰速运 (SF Express)major2025年度卓越合作伙伴 (Excellent Partner). Long-standing logistics labor dispatch cooperation with SF Express across multiple regions including Yunnan.
- 零跑汽车 (Zero Run Auto)major2025最佳新秀奖 (Best Rookie Award). EV manufacturing enterprise using NGU's labor dispatch and outsourcing services.
- 追觅科技 (Dreame Technology)major2025优秀合作伙伴 (Excellent Partner). Smart home/robotics company receiving HR outsourcing services.
- 得物 (Poizon)major2025完美履约奖 (Perfect Fulfillment Award). E-commerce platform partner.
- 宁波鄞州区 (Ningbo Yinzhou District Government)strategicStrategic cooperation signed between 锐博集团 and Ningbo Yinzhou District for AI robots + HR integration services to empower regional intelligent manufacturing upgrading.
- 恩平市 (Enping City Government)strategicEnping city leaders visited NGU Group to investigate AI robot + HR service model, exploring cooperation in intelligent manufacturing for key local industries.
- 长春理工大学中山研究院 (Changchun University of Science and Technology Zhongshan Research Institute)strategicCUST Zhongshan Research Institute visited NGU Group to explore deep integration of intelligent manufacturing and HR services. Discussed joint R&D, application innovation, and high-level talent cultivation.
- 广州市人力资源和社会保障局 (Guangzhou Human Resources and Social Security Bureau)strategicGuangzhou Human Resources Bureau led an investigation of NGU Group, recognizing its HR service contributions. Discussed industry development, flexible employment market standardization, and future policy support.
- 国家发展改革委国际合作中心 (NDRC International Cooperation Center)strategicNDRC International Cooperation Center deputy director led a research team to NGU Group, exploring innovative development paths for producer services and providing guidance for Guangzhou's service industry transformation.
- CamHR柬埔寨人力资源公司 (CamHR Cambodia)strategicStrategic cooperation signed with CamHR, Cambodia's largest HR company, for cross-border HR services and talent exchange.
- 广东省人力资源管理协会 (Guangdong HR Management Association)coreVice president unit of Guangdong Human Resources Management Association. Industry leadership position.
- 广东省劳动学会 (Guangdong Labor Society)coreVice president unit of Guangdong Labor Society. Industry leadership position.
- 武汉市人力资源和社会保障局 (Wuhan Human Resources and Social Security Bureau) - via 武汉市大学校友企业家联谊会minorNGU Group chairman Yao Yuan participates in Wuhan University alumni entrepreneur association covering 9+2 Pan-Pearl River Delta region. Connects with major enterprises including Taikang Life, Xiaomi, Lingyi Group.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
NGU Group competitors and assessment
Company assessmentDirect peers
- ADTalent (中智): State-affiliated comprehensive HR services provider offering payroll outsourcing, labor dispatch, and talent services to multinational corporations in China. Comparable scale and enterprise client focus to NGU.
- 科锐国际 (Career International): Beijing-headquartered comprehensive HR services firm offering RPO, headhunting, staffing, and outsourcing across China. Closest direct competitor in scale and service mix to NGU's core HR services business.
- 外服控股 (FESCO): One of China's oldest HR services firms headquartered in Beijing, specializing in foreign enterprise HR outsourcing, payroll, and benefits administration. Directly competes with NGU's personnel agency services.
- 万宝盛华 (Manpower China): China subsidiary of global staffing leader ManpowerGroup, offering permanent placement, temporary staffing, and RPO. Comparable to NGU in serving enterprise clients across multiple sectors.
- 北京人力 (Beijing Human Resources): State-backed large-scale HR services group serving Beijing-based enterprises with labor dispatch, BPO, and personnel agency services. Comparable in scale and government relationships to NGU.
Emerging players
- Boss直聘 (Kanzhun): Major Chinese direct-recruitment mobile platform with broad candidate reach. Competes with NGU's flexible staffing platform in entry-level and hourly worker placements for SMB and enterprise clients.
- 猎聘 (Liepin): Online mid-to-senior talent recruitment platform competing with NGU's headhunting subsidiary 锐博猎头. Digital-first model differs from NGU's relationship-driven approach but targets overlapping mid-market enterprise customers.
Broad incumbents
- 任仕达 (Randstad China): Global HR services leader's China operations offering staffing, talent solutions, and HR consulting. Competes with NGU across multiple service lines but is part of a much larger global portfolio.
- 软通动力 (iSoftStone): Large IT services and digital transformation firm with significant IT staffing and outsourcing capabilities. Overlaps with NGU's information technology outsourcing and digitalization offerings.
- 埃斯顿 (Estun Automation): China's leading industrial robotics manufacturer competing directly with NGU's Changlin Intelligence subsidiary in industrial robots, motion control, and intelligent manufacturing equipment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights6 records
Customer concentration
NGU Group social profiles
Digital presenceNGU Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
NGU Group leadership team
Management profileNumber of profiles
Profiles13 records
NGU Group subsidiaries and ownership
Company hierarchySubsidiaries10 records
NGU Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NGU Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NGU Group
What does NGU Group do?
NGU Group is a comprehensive HR services enterprise offering labor dispatch, business process outsourcing (commercial process, manufacturing, position, RPO, ITO), personnel agency services (social insurance, payroll, tax filing), headhunting, and flexible staffing solutions. Through its Changlin Intelligence subsidiary, it provides an innovative 'AI robots + human resources service' outsourcing model, delivering industrial robots and intelligent equipment with output-based billing. The Xiaoshijian Cloud platform powers gig-economy matching and real-time payroll for enterprises and freelancers.
Is NGU Group a public or private company?
NGU Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NGU Group founded?
NGU Group was founded in 2002. It employs 5,001 to 10,000 people.
Where is NGU Group based?
NGU Group is headquartered in Guangzhou, China, in the Asia region.
How does NGU Group make money?
Six revenue lines are on record. 劳务派遣服务费 (Labor Dispatch Service Fees) is the primary driver. The others are 业务流程外包 (Business Process Outsourcing - BPO), 灵活用工平台服务 (Flexible Employment Platform Services), 招聘流程外包 (RPO) & 猎头服务, 人事代理服务 (Personnel Agency Services) and 机器人设备代入式外包 (Robot Equipment Outsourcing).
Who are NGU Group's main competitors?
Direct peers on record are ADTalent (中智), 科锐国际 (Career International), 外服控股 (FESCO), 万宝盛华 (Manpower China) and 北京人力 (Beijing Human Resources). Emerging players are Boss直聘 (Kanzhun) and 猎聘 (Liepin). Broad incumbents are 任仕达 (Randstad China), 软通动力 (iSoftStone) and 埃斯顿 (Estun Automation).
Does NGU Group have an API?
No public API is recorded for NGU Group.
What industry is NGU Group in?
NGU Group's product category is Human Resources Services. Its primary akta.pro industry code is BPACADAD, Cloud, DevOps & Infrastructure Staffing, with a secondary code of BPAEAIAI, Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents). Its NAICS code is 561320 and its SIC code is 7361.