Midwest Property Management
Midwest Property Management is a privately held Edmonton-based residential property manager operating 20+ apartment and townhome communities across Western Canada (Edmonton, Calgary, Yellowknife, Burnaby) for individual renters across family, professional, student, and senior segments under Second Street Fund.
- Company typePrivate
- Founded1954
- HeadquartersEdmonton, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Midwest Property Management does
Midwest Property Management is a privately held residential property management company headquartered in Edmonton, Alberta, and operating as the Canadian rental housing brand of Second Street Fund (formerly Maclab Enterprises). Founded in 1954, the company owns and manages a portfolio of more than 20 apartment and townhome communities across Western Canada, including Edmonton, Calgary, Yellowknife, and Burnaby. Its unit mix spans studios through 4-bedroom townhomes across both apartments and townhomes, serving renter segments across the life-stage spectrum — students, professionals, families, and seniors — with the heaviest geographic concentration in the Edmonton metro. The company has been deliberately reorganized under Second Street Fund as a cross-border, multi-generational real estate platform with stated presence in both Canada and the United States.
The company's core technology stack is built on third-party platforms rather than proprietary systems. Resident-facing services run through the Entrata Resident Portal (transitioned from the legacy LETUS system), which supports online rent payment via PAD, Interac Debit, and major credit cards, online work order submission, and account management. Property discovery and lead capture are handled through the company's rentmidwest.com website with filterable listings and per-property ProspectPortal application sites, supplemented by Facebook, Twitter, and Instagram organic social channels. The company maintains a careers page and emphasizes employee tenure — several staff members have 20 to 42 years of service — suggesting a stable, operationally focused organization rather than a technology-led one.
Midwest generates revenue primarily through recurring monthly rental income from long-term tenancy agreements, with pricing varying by unit type, size, and location across bands from under $1,500 to under $3,000 per month. Its go-to-market is direct-to-consumer: prospective tenants self-serve browse listings online, apply digitally, and convert through on-site leasing-agent tours. The company is a member of ARLA (Association of Rental Housing Providers), and revenue figures, ownership details, and capital structure are not publicly disclosed. No AI/ML capabilities, patents, or funding rounds are documented in the available data.
Midwest Property Management firmographics
Firmographics- Name
- Midwest Property Management
- Legal name
- Midwest Property Management
- Website
- https://rentmidwest.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Midwest Property Management is a privately held Edmonton-based residential property manager operating 20+ apartment and townhome communities across Western Canada (Edmonton, Calgary, Yellowknife, Burnaby) for individual renters across family, professional, student, and senior segments under Second Street Fund.
- Ownership category
- akta.pro rank
Midwest Property Management industry classification
Industry- Product category
- Residential Property Management
- NAICS
- Rental and Leasing Services (532)
- SIC
- Operators Of Apartment Buildings (6513)
- akta.pro primary industry
- Multifamily Apartment Property Management (BPAJAFAA)
Keywords
Where Midwest Property Management is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Midwest Property Management business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Residential Rental Income: Monthly rental payments from tenants occupying apartments and townhomes across Western Canada properties. Revenue is recurring, subscription-like income from long-term tenancy agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Variable pricing by unit type and location |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Midwest Property Management product offering
Product offeringCore offering
Midwest Property Management leases and manages its own residential rental portfolio across Western Canada, offering apartment units (studio to 3-bedroom, 435–1,271 sq ft) and townhome units (2–4 bedroom, 893–1,254 sq ft) in Edmonton, Calgary, and Yellowknife. The company handles leasing, rent collection via the Entrata Resident Portal, maintenance work orders, and on-site community operations for tenants across family, professional, student, and senior segments.
Product overview
Midwest Property Management is a residential property management company offering apartment and townhome rentals across Western Canada. The portfolio includes 19 distinct properties in Edmonton, Calgary, and Yellowknife. The core offering consists of apartment rentals (studio to 3-bedroom) and townhome rentals (2-4 bedroom), with the Entrata Resident Portal providing integrated digital services for online rent payments, work order submission, and account management. Individual properties are listed through ProspectPortal for rental applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Apartment Rentals Managed apartment rentals in Edmonton, Calgary, and Yellowknife ranging from studio suites to 3-bedroom units (approximately 435–1,271 sq ft), offered to individuals and households on monthly residential leases with online application, online rent payment, and digital maintenance work order submission.
- Townhome Rentals Managed townhome rentals in Edmonton featuring 2–4 bedroom units (approximately 893–1,254 sq ft), targeted at families and larger households seeking more space and privacy, leased on standard monthly residential terms with the same online application, rent payment, and maintenance systems used across the portfolio.
Quantifiable outcome
- Application processing within one business day
- +1 more outcomes
Companies that use Midwest Property Management
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Midwest Property Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Midwest Property Management partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- EntratacoreEntrata provides the Resident Portal platform for Midwest Property Management's online rent payment system and resident management. The company transitioned from LETUS to Entrata for secure online rent payments, maintenance requests, and account management across all communities.
- ARLA (Association of Rental Housing Providers)minorProud member of ARLA, a professional association for rental housing providers. Membership indicates adherence to industry standards and professional property management practices.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Midwest Property Management competitors and assessment
Company assessmentBroad incumbents
- Tricon Residential: Large North American single-family and multifamily rental housing operator with Canadian portfolio exposure. Comparable due to residential rental model and focus on professionally-managed rental communities.
- CAPREIT (Canadian Apartment Properties REIT): Canada's largest residential REIT with a national multifamily portfolio spanning all major provinces. Comparable business model (apartment rentals) and customer base, though broader geographic scale and substantially larger AUM make it an incumbent benchmark.
- Starlight Investments: Canadian real estate investment manager with a sizeable multifamily residential portfolio. Comparable business model in apartment rentals, though broader asset class exposure positions it as an incumbent.
Direct peers
- Minto Properties: Canadian residential property manager and developer with multifamily apartments and townhomes across Ontario and Western Canada. Comparable due to similar ownership/management model and focus on rental communities.
- Boardwalk REIT: One of Canada's largest residential landlords with a major concentration in Alberta (Edmonton and Calgary) and other Western Canadian markets. Directly comparable given overlapping geographic footprint and similar multifamily apartment rental offerings.
- Killam Apartment REIT: Canadian multifamily REIT operating apartments across Eastern and Western Canada including Alberta. Comparable as a direct competitor in apartment rentals serving similar demographic segments with recurring monthly rental income model.
- Morguard Residential: Manages and owns multifamily apartment properties across Canada, including Western Canadian markets. Comparable as a direct peer in residential property management and rental operations for similar customer segments.
- Mainstreet Equity Corp: Canadian apartment REIT focused on mid-tier, value-add multifamily properties across Western Canada including Edmonton and Calgary. Comparable due to similar geographic focus, value-oriented positioning, and apartment rental business model.
- Hazelview Properties: Toronto-based residential property owner and operator with a Canadian multifamily portfolio. Comparable business model focused on rental apartments and townhomes with similar resident-facing services.
- Northview Residential REIT: Canadian multifamily REIT (now part of BTB REIT) historically focused on Western Canadian apartment rentals including Alberta. Comparable as a regional multifamily rental operator before consolidation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Midwest Property Management social profiles
Digital presenceMidwest Property Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midwest Property Management leadership team
Management profileNumber of profiles
Profiles7 records
Midwest Property Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midwest Property Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midwest Property Management
What does Midwest Property Management do?
Midwest Property Management leases and manages its own residential rental portfolio across Western Canada, offering apartment units (studio to 3-bedroom, 435–1,271 sq ft) and townhome units (2–4 bedroom, 893–1,254 sq ft) in Edmonton, Calgary, and Yellowknife. The company handles leasing, rent collection via the Entrata Resident Portal, maintenance work orders, and on-site community operations for tenants across family, professional, student, and senior segments.
Is Midwest Property Management a public or private company?
Midwest Property Management is a private company. It is classified as corporate owned and is currently operating.
When was Midwest Property Management founded?
Midwest Property Management was founded in 1954. It employs 51 to 100 people.
Where is Midwest Property Management based?
Midwest Property Management is headquartered in Edmonton, Canada, in the North America region.
How does Midwest Property Management make money?
One revenue line is on record: residential Rental Income.
Who are Midwest Property Management's main competitors?
Broad incumbents on record are Tricon Residential, CAPREIT (Canadian Apartment Properties REIT) and Starlight Investments. Direct peers are Minto Properties, Boardwalk REIT, Killam Apartment REIT, Morguard Residential, Mainstreet Equity Corp, Hazelview Properties and Northview Residential REIT.
Does Midwest Property Management have an API?
No public API is recorded for Midwest Property Management.
What industry is Midwest Property Management in?
Midwest Property Management's product category is Residential Property Management. Its primary akta.pro industry code is BPAJAFAA, Multifamily Apartment Property Management. Its NAICS code is 532 and its SIC code is 6513.