What Live Work Learn Play does

Live Work Learn Play (LWLP) is an international real estate development and advisory firm founded in 2001 and headquartered in Montreal, Quebec, with a regional office in Toronto. The firm specializes in conceiving, planning, developing, and activating large-scale, mixed-use "complete communities" oriented around health, wellness, live-work-learn-play integration, and placemaking. Its service portfolio spans master planning, market studies, design and programming oversight, and its proprietary Targeted Leasing and Casting (TLC™) tenant-curation process, delivered to private developers, healthcare systems (e.g., Inova Health System), higher-education institutions (e.g., University of Connecticut, Florida State University), municipalities, and private landowners.

LWLP's revenue model is professional services-based, generating fees through consulting engagements, development management agreements, and project-based compensation on multi-year contracts. There is no packaged software product; differentiation is built on decades of practitioner expertise, embedded on-site staff deployments, and a curated methodology for attracting and onboarding best-in-class merchants and operators into mixed-use environments. Notable project outcomes include the attraction of 40+ food operators to the 130,000 sq. ft. CF Marché des Promenades food hall (part of a $178M redevelopment with Cadillac Fairview), co-development of the 130-acre, $1.6-2B Poplar Regional Health & Wellness Village in Collingwood, Ontario, and active master planning for 500-acre Point Endeavour and 400-acre Christie Beach communities with Parkbridge.

The go-to-market motion is direct enterprise sales via long-cycle, relationship-driven engagement with landowners, developers, institutions, and government, augmented by strategic alliances with complementary infrastructure partners (Creative Energy for district energy, Technogym for wellness equipment). LWLP is privately held and founder-controlled by CEO and Co-Managing Partner Max Reim, with no disclosed institutional investors, parent company, or acquisition history. The firm operates across Canada, the United States, and — via LWLP Italia and the 2021 Wellness Communities Italia joint venture with Alchemy Concepts — Italy.

Name

Live Work Learn Play

Legal name

Live Work Learn Play Inc.

Website

https://lwlp.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Live Work Learn Play is an international real estate development and advisory firm that conceives, plans, and activates large-scale, health-and-wellness-focused mixed-use communities. It serves private developers, healthcare systems, universities, municipalities, and landowners across North America and Italy.

Ownership category

akta.pro rank

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Development Advisory and Consulting: LWLP provides strategic advisory services throughout the lifecycle of large-scale mixed-use projects, from initial market studies and strategy development through to planning, design, programming, and implementation. Revenue is generated through consulting fees, development management fees, and project-based compensation structures.
2. Targeted Leasing Services: The company conducts proactive leasing activities on behalf of developers and property owners, identifying and placing tenants in commercial spaces. LWLP earns fees for tenant placement and ongoing leasing representation.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Live Work Learn Play (LWLP) is an international real estate development and advisory firm that conceives, plans, develops, and activates large-scale mixed-use projects and complete communities focused on health and wellness. The firm provides end-to-end advisory services from market studies and strategy through planning, design, programming, and implementation, and applies its proprietary Targeted Leasing and Casting (TLC™) methodology to curate commercial tenants and operators.

Product overview

Live Work Learn Play is an international real estate development and advisory firm that specializes in conceiving, planning, developing, and activating dynamic, large-scale mixed-use projects and places. The company offers real estate development services, master planning, and their proprietary Targeted Leasing and Casting (TLC™) process for attracting and curating commercial tenants. Their work spans wellness communities, healthcare facilities, resort destinations, and mixed-use developments across North America. The firm does not offer a packaged software product; instead, it provides consulting and development services tailored to specific community development projects.

Differentiator

Problem solved

Functional benefit

Brands

• TLC (Targeted Leasing and Casting): A proprietary leasing and tenant curation process developed by LWLP for identifying and attracting best-in-class businesses to mixed-use projects.

Products and services

• Real Estate Development Advisory

Quantifiable outcome

• 40+ unique merchants attracted to a single project (CF Marché des Promenades)
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• TechnogymcoreStrategic or Co-development Partner · 8 July 2024Technogym, a global leader in wellness and fitness with presence in over 120 countries, partnered with LWLP to develop and activate healthy communities across North America. The partnership integrates Technogym's fitness, health and wellness equipment and technology within LWLP's communities, enabling physical, mental, and social well-being throughout all stages of community development and operations.
• Creative EnergycoreStrategic or Co-development Partner · 5 March 2024Creative Energy and Live Work Learn Play formed a strategic partnership dedicated to transforming sustainable and wellness-oriented real estate projects across North America. Creative Energy provides low-to zero-carbon renewable energy through customized district energy systems, while LWLP contributes expertise in large-scale mixed-use community development. The partnership addresses environmental concerns, economic stability, health and well-being, and the importance of social connection through climate-resilient, self-sustainable infrastructure.
• Di Poce Management Limited (DPML)coreStrategic or Co-development PartnerDPML partnered with LWLP as co-developers of the Poplar Regional Health & Wellness Village in Collingwood, Ontario. DPML, the landowner, selected LWLP for their experience in conceiving and delivering integrated health and wellness communities worldwide.
• Cadillac FairviewcoreStrategic or Co-development PartnerLWLP collaborated with Cadillac Fairview for over a decade on the revitalization of CF Promenades St-Bruno, including the development of CF Marché des Promenades. LWLP contributed to every stage from market studies through planning, design, programming, and implementation, attracting over 40 food-related operators through their TLC™ process.
• ParkbridgemajorStrategic or Co-development PartnerLWLP partners with Parkbridge on large-scale Ontario developments including Christie Beach (400-acre waterfront community) and Point Endeavour (500-acre complete community), integrating Parkbridge's existing land lease communities with new mixed-use districts.
• Alchemy ConceptsmajorStrategic or Co-development PartnerLWLP Italia collaborated with Alchemy Concepts to co-found and invest in Wellness Communities Italia, an international initiative to create complete wellness communities and districts throughout Italy's 21 regions and 82 provinces.
• The Mosites CompanyminorStrategic or Co-development PartnerLWLP is working with The Mosites Company to transform Allegheny Shores, 60 acres of former industrial property along 1.5 miles of riverfront shoreline, into a regional destination.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• EDENS: U.S. retail-led mixed-use developer focused on curating community-rooted retail and placemaking. Directly comparable to LWLP in tenant curation and ground-floor activation methodology, with overlap on multi-decade, mixed-use district mandates.
• Avison Young: Canadian-headquartered global commercial real estate services and advisory firm. Comparable to LWLP in offering CRE advisory across mixed-use, placemaking, and development consulting mandates, with similar enterprise/government client base.
• Howard Hughes Holdings: Master-planned community developer and operator of large-scale mixed-use districts (e.g., The Woodlands, Downtown Columbia). Directly comparable to LWLP in conceiving, planning, and activating large mixed-use communities, though HH operates as owner-developer rather than pure advisor.
• Cresa: Commercial real estate advisory firm representing occupiers across office, mixed-use, and development projects. Comparable to LWLP in B2B real estate advisory services to enterprises and institutions, with similar project-based fee structures.
• Steiner + Associates: U.S. mixed-use and town center developer known for Easton Town Center and similar placemaking projects. Highly comparable to LWLP in curating tenant mixes and activating large mixed-use districts; operates more as developer than advisor.

Broad incumbents

• CBRE Group: World's largest commercial real estate services firm, offering development advisory, project management, and tenant advisory services. Overlaps with LWLP in advisory work for large mixed-use and institutional clients, though CBRE's portfolio is far broader.
• Colliers International: Global professional services and investment management company focused on real estate. Overlaps with LWLP in development advisory and tenant representation for mixed-use projects, especially across Canadian and U.S. markets.
• Cushman & Wakefield: Global real estate services firm providing advisory, project management, and leasing services. Comparable in serving enterprise and institutional clients on complex mixed-use mandates; broader and more diversified than LWLP.
• Brookfield Asset Management (Real Estate): Global real estate developer and investor operating mixed-use, retail, and master-planned assets. Comparable to LWLP in scope of mixed-use placemaking mandates but vastly larger and capital-backed rather than advisory-only.
• JLL (Jones Lang LaSalle): Global commercial real estate services and investment management firm with development advisory, master planning, and placemaking capabilities. Comparable in serving mixed-use mandates at scale, but operates across a much broader service portfolio than LWLP's specialty advisory focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lwlp
• LinkedInlinkedin.com/company/live-work-learn-play

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Work Learn Play