Celtic World

What Celtic World does

Celtic World is a Dutch e-commerce retailer headquartered in Schoonoord, Netherlands, specializing in Celtic, Scottish, Irish, Breton, and Viking-themed merchandise. The catalog spans roughly 20 categories including kilts and Highland accessories, Celtic and Viking jewelry (silver, pewter, rhodium-plated), whisky accessories, traditional musical instruments (bagpipes, bodhráns, tin and low whistles), specialty foods and beverages (Irn Bru, haggis, shortbread), Celtic-themed clothing, home décor, pocket watches, drinking horns, strategy games (Hnefatafl), and children's toys. The business serves consumers interested in Celtic and Viking culture, including reenactors, collectors, and fans of Celtic music, addressing the limited availability of such niche merchandise in the Dutch and broader European market.

The underlying technology is a standard small-business e-commerce storefront (celticworld.nl) built on Jimdo CMS, with payment processing via Mollie (iDEAL, Bancontact) and PayPal, and Google reCAPTCHA used for form-level anti-bot protection. There is no proprietary software, no mobile app, and no disclosed AI/ML or data capabilities — the platform is functional rather than differentiated.

Celtic World operates three distribution channels: a full e-commerce webshop shipping to over 40 European countries, a mobile shop that travels to Celtic and medieval festivals across the Netherlands and Europe (with the next scheduled appearance at Midzomerfair Archeon on 4–5 July), and a Wednesday-only showroom plus appointment visits at the Schoonoord address. Pricing is unit-based (€3 to €85+ per item), with all-inclusive VAT pricing; domestic shipping is €8.75 (free above €150) and international shipping is €15.00 (free above €175). The business is independently operated and bootstrapped, with no external funding and a small staff (1–10 employees) run by two contact persons, Dennis and Femke. Founded in 2018, the company generates revenue solely through direct product sales.

Name

Celtic World

Legal name

Celtic World

Website

https://celticworld.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Celtic World is a bootstrapped Dutch e-commerce retailer in Schoonoord selling Celtic, Scottish, Irish, Breton, and Viking-themed merchandise — including kilts, jewelry, whisky accessories, instruments, and specialty food — via an online webshop shipping to 40+ European countries, a mobile event shop, and a Wednesday showroom.

Ownership category

akta.pro rank

Product category

Specialty Retail — Celtic and Viking Heritage Merchandise

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Historical & Military Collectibles Retail (CRALAGAM)

akta.pro secondary industry

Ethnic & International Online Food Marketplaces (AFAIAMAH)

Keywords

• Celtic-themed merchandise
• Scottish highland wear
• Viking accessories
• Celtic jewelry
• Kilt and sporran

Headquarters

HQ city

Assen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct e-commerce sales of Celtic, Scottish, Irish, and Viking-themed products through their online webshop. The company also operates a mobile shop at various events throughout the Netherlands and Europe.

Pricing tiers

Distribution channels3 records

Marketing channels3 records

Core offering

Celtic World is a Dutch specialty retailer that sells Celtic, Scottish, Irish, Breton, and Viking-themed merchandise through an online webshop at celticworld.nl, a physical showroom in Schoonoord, and a mobile shop that travels to cultural events across the Netherlands and Europe. The assortment spans kilts and Highland wear, jewelry, whisky accessories, musical instruments, traditional food and drink, clothing, home décor, and themed gifts targeted at enthusiasts of Celtic and Norse heritage.

Product overview

Celtic World is an e-commerce retail store specializing in Celtic, Scottish, Irish, Breton, and Viking themed products. The product portfolio is organized into a diverse mix of categories including traditional Scottish Highland wear (kilts, sporrans, accessories), Celtic and Viking jewelry (silver, pewter, rhodium-plated), whisky accessories, musical instruments (bagpipes, bodhráns, whistles), specialty foods and beverages, clothing, home décor, toys, games, and collectibles. The offering functions as a general merchandise e-commerce platform rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• The Celtic Shop: US-based online retailer specializing in Celtic, Scottish, and Irish gifts, jewelry, kilts, and home décor. Closely comparable product mix and customer profile to Celtic World, and a primary direct competitor for the international Celtic niche online.
• Celtic & Co: UK-based brand specializing in Celtic-inspired clothing, knitwear, and leather accessories. Comparable to Celtic World's Celtic clothing and accessory lines, though operating at a larger, more apparel-focused scale.
• ScotlandShop: Scottish online retailer offering kilts, Highland wear, gifts, jewelry, and food. Directly comparable to Celtic World in catalog breadth and target audience, and a strong European/UK peer in the same product categories.
• The Irish Store: US-based online retailer of Irish gifts, clothing, jewelry, and Celtic home goods. Directly comparable in product categories (jewelry, clothing, gifts, food) and in serving the Irish/Celtic enthusiast customer.
• The Scottish Shop: UK-based retailer of Scottish-themed gifts, clothing, food, and accessories. Comparable to Celtic World in serving the Scottish/Irish enthusiast segment with a similar mix of apparel, gifts, and specialty food items.
• House of Tartan: UK-based specialist in Scottish Highland wear, tartans, kilts, and Celtic gifts. Overlaps directly with Celtic World's kilt, sporran, and accessory categories and serves a similar enthusiast customer base in the UK/Europe.
• Wild Geese Gifts: Specialty retailer of Irish-themed gifts, clothing, and Celtic jewelry. Overlaps with Celtic World's Irish/Celtic jewelry, clothing, and gift assortment for an enthusiast audience.
• Aran Sweater Market: Irish heritage knitwear and Celtic gift retailer. Comparable to Celtic World in serving the Irish/Celtic enthusiast market with traditional clothing, accessories, and gift items.
• Hanna Hats: Scottish traditional hat maker stocked by Celtic World. Comparable as a specialized heritage accessories brand in the same Celtic/Scottish niche, with overlapping wholesale and direct-to-consumer models.

Emerging players

• The Celtic Gift Store: Smaller online Celtic-themed gift and jewelry retailer with overlapping product categories (jewelry, gifts, home décor). Comparable to Celtic World in niche focus but at a smaller, more concentrated scale, making it a relevant emerging peer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celtic World