Van Wijk Verf

What Van Wijk Verf does

Van Wijk Verf B.V. is a Dutch family-owned paint wholesale distributor founded in 1961 and headquartered in Tiel, Netherlands. The company operates eight physical branches across the Gelderland region (Tiel, Arnhem, Ede, Lichtenvoorde, Nijmegen, Doetinchem, Zutphen, and Wijchen — the newest, opened April 2, 2024), distributing more than 100 third-party brands comprising approximately 15,000 products plus its own Vewelux house brand, including the Vewelux Highflex FR epoxy repair product and the Aqualijn water-based line. The company divides operations between Van Wijk Verf Professional (serving professional painters, real estate companies, and monumental/heritage buildings) and Van Wijk Verf Retail (serving independent paint retailers, DIY stores, and paint-wallpaper specialty stores).

The business model is wholesale distribution with embedded value-added services. Van Wijk Verf earns revenue primarily through B2B product resale at account-based quote pricing, supplemented by free technical advice (paint, color, spray, floor consulting), free Franco delivery on all orders including single items via its own delivery fleet, and business partnership services for retailers including shelf planning (Consumer Decision Tree methodology via Elma partnership), marketing support, and profit optimization consulting. GTM combines enterprise field sales (dedicated representatives such as Barend, Tjaka, Cor de Bie, Mark Beck), inside sales via phone and WhatsApp, and an e-commerce ordering platform with proprietary order app. Average employee tenure is 25 years, supporting the relationship-driven, advice-heavy service model that anchors customer loyalty (e.g., 40-year relationship with Schildersbedrijf Derksen).

The company maintains no public funding, no patents, no certifications, no AI capabilities, and no disclosed revenue. Strategic activity in the 2022-2025 window has been organic and incremental: branch openings, house-brand product launches (Vewelux Highflex FR, November 2023), supplier partnerships (Jotun, Wagner, Elma, De Kleuver), and recurring customer events (Relatiedagen). The Wijchen branch opening is the most recent material expansion. Van Wijk Verf B.V. is privately held with no parent company, no PE/VC ownership, and no M&A activity disclosed.

Name

Van Wijk Verf

Legal name

Van Wijk Verf B.V.

Website

https://vanwijkverf.nl

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Van Wijk Verf is a Dutch family-owned paint wholesale distributor (founded 1961) operating 8 branches across Gelderland, distributing 100+ brands and 15,000 products plus its own Vewelux house brand to professional painters, real estate firms, heritage buildings, and independent paint retailers.

Ownership category

akta.pro rank

Headquarters

HQ city

Tiel

HQ country

Netherlands

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Paint and Coatings Sales: Primary revenue stream through wholesale distribution of paint, coatings, and related products. Sells 100+ brands comprising 15,000 products plus own house brand to professional painters, real estate companies, and retailers. Orders are delivered franco (free delivery) by own drivers.
2. Knowledge and Advisory Services: Provides technical advice, color consulting, spray application consulting, and floor consulting as added-value services included with product sales to attract and retain customers.
3. Business Partnership Services: Marketing services and profit optimization consulting provided to retail partners, including shelf planning and marketing support.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Van Wijk Verf is a Dutch paint wholesale distributor selling more than 100 brands comprising 15,000 paint and non-paint products plus its own Vewelux house brand to professional painters, real estate companies, monumental/heritage building restorers, and independent paint retailers. The company operates 8 branches across the Gelderland region with its own delivery fleet providing Franco (free) delivery on all orders, including single items, supported by a proprietary online ordering platform and mobile app. Beyond wholesale, it provides free technical, color, spray, and floor advisory (knowledge partner) and marketing and profit optimization services (business partner) to retailer customers.

Product overview

Van Wijk Verf is a Dutch paint wholesale business operating since 1961, offering more than 100 brands comprising 15,000 products plus an own house brand (Vewelux). The company serves professional painters, real estate, monumental buildings, and retailers through 8 branches across the Netherlands. Their core product portfolio includes wall paints and lacquers, non-paint products, tools, wall and floor finishing, repair materials, work clothing, climbing equipment, spray equipment, and industrial coatings. The company positions itself as a knowledge partner and business partner, offering services beyond wholesale including color advice, paint advice, floor advice, marketing support, shelf planning, and profit optimization. They operate both a professional division (Van Wijk Verf Professional) and a retail division (Van Wijk Verf Retail), each with tailored services and product offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Vewelux: The company's private-label house brand for paints and repair products, including Vewelux Highflex FR (a 2-component epoxy repair product) and the Aqualijn product line.

Products and services

• Muurverf en lakken (Wall paints and lacquers) Interior and exterior wall paints and lacquers distributed wholesale to professional painters and paint retailers from 100+ partner brands plus the Vewelux house brand.
• Non-paint products Non-paint painting accessories and supplies (such as those sourced from Elma) required alongside paint for painting projects.
• Gereedschap (Tools) Painting tools and equipment for professional application, supplied wholesale to painters and retailers.
• Wand- en vloerafwerking (Wall and floor finishing) Wall and floor finishing products for professional paint and coatings applications.
• Reparatie- en vulmiddelen (Repair and filling materials) Repair and filling materials for surface preparation before painting, including the Vewelux Highflex FR epoxy repair product.
• Werkkleding (Work clothing) Work clothing and safety apparel for painters, supplied wholesale to professional painters and retailers.
• Klimmateriaal (Climbing equipment) Climbing and access equipment for professional painters working at height.
• Spuitapparatuur (Spray equipment) Spray equipment for paint application including Wagner spray products, distributed wholesale to painters and supported by spray advice services.
• Industriecoatings (Industrial coatings) Industrial coatings for specialized professional applications such as real estate and monumental building projects.
• Vewelux house brand

Quantifiable outcome

• 40-year ongoing customer relationship with Schildersbedrijf Derksen demonstrating long-term loyalty and trust
• +1 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Norway Coatings - JotuncoreGTM or Marketing Partner · 13 May 2025Joint marketing partnership for Jotun & Wagner On Tour workshops. Van Wijk Verf hosts free training sessions at multiple branches teaching painting techniques using Jotun products and Wagner spray equipment.
• WSB WagnercoreGTM or Marketing Partner · 13 May 2025Joint marketing partnership for Jotun & Wagner On Tour workshops. Wagner provides spray equipment demonstrations as part of the training sessions at Van Wijk Verf branches.
• 40+ Brand Partners (Elma, Wijzonol, Vewelux, Koopmans, Lacq, etc.)coreStrategic or Co-development Partner · 5 October 2023Annual Relatiedagen event showcases 40+ brand partners sharing knowledge about new products and market developments. Partners include major brands like Elma (non-paint), Wijzonol, Vewelux (house brand), Koopmans, Lacq.
• Stichting GoodwillminorOthers · 10 September 2023Charitable partnership supporting dementia care centers and medical children's day care centers. Van Wijk Verf Retail provides ongoing financial and moral support to the foundation.
• ElmacoreChannel Partner/ Reseller/ Distributor · 25 October 2022Elma provides non-paint paint supplies and accessories for Van Wijk Verf's retail partners. Van Wijk Verf distributes Elma products and uses their shelf planning system for retailer optimization. Elma won 'Groene Vakwinkel' (Green Trade Professional) recognition.
• De Kleuver BedrijfscommunicatieminorStrategic or Co-development Partner · 12 April 2022Marketing communication agency partnership for website optimization and continuous improvement of Van Wijk Verf's digital presence.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Vanwijkverf
• LinkedInlinkedin.com/company/18324020
• Instagraminstagram.com/vanwijkverf
• Xx.com/vanwijkverf

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Wijk Verf