What ELMA does

ELMA (Elma S.r.l.) is a Northern Italian materials handling and intralogistics company founded in 1989 and headquartered in Trezzano Rosa, in the Milan metropolitan area. The company sells, rents, and services forklifts, manual lifting equipment, aerial platforms, racking systems, industrial cleaning machines, and warehouse accessories. Since 2012, ELMA has operated as an authorized dealer for STILL, one of the most recognized forklift brands in the European market, giving it a defined regional presence across Milan, Bergamo, and Monza-Brianza.

The company's product and service portfolio spans the full equipment lifecycle. Core products include electric, diesel, and LPG forklifts from STILL, the ELMA iGo line of automated guided vehicles (AGV) and autonomous mobile robots (AMR) targeting Industry 5.0 intralogistics automation, manual lifters, aerial work platforms, custom racking systems (including Coverack modular self-supporting structures), industrial cleaning equipment, and warehouse accessories. Service lines include equipment sales, three tiers of rental (short-term, long-term, and full-service), technical assistance with 12-24 hour on-site intervention, a 10,000-reference spare parts inventory, battery maintenance, certified operator training compliant with Italian Legislative Decree 81/08, and 360-degree intralogistics consulting covering study, strategy, and continuous monitoring.

ELMA generates revenue through a mix of one-time equipment sales and recurring rental and service contracts. The full-service rental bundle, scheduled maintenance contracts, training, and consulting create a subscription-like revenue base that complements transactional forklift sales. The company operates from a 2,000 sqm owned facility that includes an equipped workshop, a bodywork department with professional paint booth for refurbishment, and a warehouse for new and used forklifts, supplemented by mobile service vehicles for on-site maintenance. With over 1,000 forklifts under management and no disclosed external investors or parent company, ELMA appears to be an independently held regional dealer expanding into higher-value automation and consulting segments.

Name

ELMA

Legal name

Elma S.r.l.

Website

https://elmacar.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

ELMA (Elma S.r.l.) is a Northern Italian materials handling and intralogistics company selling, renting, and servicing forklifts, AGVs, manual lifters, platforms, racking, and cleaning equipment for industrial and warehouse customers across the Milan, Bergamo, and Monza-Brianza regions.

Ownership category

akta.pro rank

Headquarters

HQ city

Trezzano Rosa

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: Sale of forklifts (electric, diesel, gas), manual lifting equipment, platforms, racking systems, cleaning machines, and warehouse accessories from brands including STILL.
2. Rental Services: Three types of rental: short-term rental for unexpected needs or work peaks, long-term rental without purchase commitment with tax advantages, and full-service rental including maintenance and spare parts.
3. Technical Assistance: Ordinary and scheduled maintenance services with intervention within 24 hours, spare parts supply (10,000 references), battery maintenance, and free loan equipment for production continuity.
4. Training: Training courses for forklift operators, overhead cranes, and platforms, with certification valid for Italian Legislative Decree 81/08 compliance.
5. Intralogistics Consulting: 360-degree intralogistics consulting covering initial study, strategy development, and continuous monitoring to optimize logistics operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

ELMA is an industrial equipment firm that sells, rents, and services forklifts (electric, diesel, gas), manual lifters, aerial work platforms, racking systems, and industrial cleaning machines. As an authorized STILL partner since 2012, the company also offers its own ELMA iGo automated guided vehicles (AGV), plus technical maintenance, certified operator training, and 360-degree intralogistics consulting for industrial and warehouse customers in Northern Italy.

Product overview

ELMA (Elma S.r.l.) is a material handling and intralogistics company based in Trezzano Rosa, Italy, founded in 1989. The company operates as a STILL partner since 2012 and offers a comprehensive portfolio of products and services. Core products include carrelli elevatori (forklift trucks) in electric, diesel, and LPG variants from STILL, ELMA iGo automated guided vehicles (AGV) for Industry 5.0 intralogistics, sollevatori manuali (manual lifters), piattaforme aeree (aerial work platforms), scaffalature (racking systems including Coverack modular structures), and macchine per pulizia industriale (industrial cleaning machines). Supporting products include attrezzature (forklift attachments) and accessori magazzino (warehouse accessories). Services encompass vendita (sales), noleggio (short/long-term and full-service rental), assistenza (technical maintenance with 24-hour response), formazione (safety training courses), and consulenza intralogistica (comprehensive intralogistics consulting). The company manages over 1,000 forklifts and operates from a 2,000 sqm facility with workshop, paint booth, and mobile service vans.

Differentiator

Problem solved

Functional benefit

Brands

• ELMA iGo: Automated forklift and intralogistics solutions with various expansion stages for automation of intralogistics processes.

Products and services

• Carrelli elevatori (Forklift trucks) Electric, diesel, and LPG forklifts from STILL including frontali elettrici (electric counterbalance), frontali diesel (diesel counterbalance), retrattili (reach trucks), stoccatori (stackers), commissionatori (order pickers), trattori e trasportatori (tuggers/transporters), transpallet elettrici (electric pallet trucks), and transpallet manuali (manual pallet trucks). Sold and rented to industrial and warehouse customers in Northern Italy.
• ELMA iGo (Automated guided vehicles / AGV) Automated guided vehicles and autonomous mobile robots for intralogistics automation. Features multiple expansion stages adaptable to customer needs with modular and standardized solutions, ROI optimization, flexible automation levels, and modern movement and personal protection technologies.
• Sollevatori manuali (Manual lifters) Manual lifting equipment for moving loads without electrical power or motors, designed for warehouses, workshops, and retail environments with features including robustness, ease of use, and integrated safety braking systems.
• Piattaforme aeree (Aerial work platforms) Aerial work platforms for safe elevated operations in construction and industrial sectors, featuring advanced technologies and rigorous safety controls for height operations and industrial maintenance.
• Scaffalature (Racking systems) Custom racking and shelving systems for warehouse optimization including pallet racking (drive-in, narrow aisle, wide aisle) and Coverack modular self-supporting structures with weather-resistant tarpaulin covers engineered to resist snow load, wind pressure, and seismic conditions.
• Macchine per pulizia industriale (Industrial cleaning machines) Industrial cleaning equipment including lavasciuga pavimenti (floor scrubbers), aspiratori industriali (industrial vacuums), spazzatrici (sweeping machines), and idropulitrici (pressure washers) for warehouse and industrial facility cleaning.
• Noleggio (Rental services) Rental services in three modalities: noleggio a breve termine (short-term rental for unforeseen needs and workload peaks), noleggio a lungo termine (long-term rental without purchase commitment, with tax advantages), and noleggio full-service (comprehensive package including vehicle access, maintenance, and spare parts).
• Assistenza tecnica (Technical assistance) Technical assistance including ordinary maintenance with intervention within 24 hours, scheduled maintenance contracts, spare parts warehouse with 10,000 references, battery maintenance service, free loaner equipment for production continuity, and technological updates.
• Formazione (Training) Safety training courses for forklift operators (12 hours), overhead cranes (10 hours), and aerial platforms (8 hours), compliant with the State-Regions agreement and Italian Legislative Decree 81/08 for operator certification.
• Consulenza intralogistica (Intralogistics consulting) Comprehensive 360-degree intralogistics consulting covering initial study, strategy development, and continuous monitoring to optimize warehouse operations and logistics processes, including Industry 5.0 automation advisory.
• Vendita (Sales of new and used equipment) Sales of new and used forklifts and related equipment through partnerships with primary manufacturers such as STILL, including financial solutions for purchase arranged via primary financial institutions.

Quantifiable outcome

• Over 1000 forklifts managed since 1989
• +3 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• STILLcoreChannel Partner/ Reseller/ Distributor · 1 January 2012ELMA has been a proud partner of STILL since 2012. STILL is described as the most well-known brand in the forklift market. ELMA offers the latest models of STILL forklifts including electric front forklifts, diesel forklifts, retractable forklifts, stackers, order pickers, tractors and transporters, electric pallet trucks, and manual pallet trucks.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• CARER: CARER is an Italian manufacturer of electric forklifts serving heavy-duty industrial applications; it is comparable to ELMA as a fellow Italy-based specialist in the electric forklift and material handling segment.

Emerging players

• Swisslog: Swisslog provides automated warehouse and AGV/AMR solutions across Europe and is a relevant competitor for the higher-end intralogistics consulting and automation contracts that ELMA pursues with ELMA iGo.
• Dematic: Dematic is a global intralogistics integrator specializing in automated storage, AGVs, and warehouse execution software — directly competing with ELMA's ELMA iGo automation business for intralogistics modernization deals in Italy.

Broad incumbents

• Crown Equipment: Crown is a global forklift and material handling equipment manufacturer with an established European dealer presence, offering comparable counterbalanced forklifts, warehouse trucks, and automation solutions.
• Jungheinrich: Jungheinrich is a major European intralogistics provider combining forklifts, racking, and automated systems with a direct sales/service network — comparable to ELMA in product scope and to STILL as a KION family competitor.
• Toyota Material Handling: Toyota Material Handling is one of the largest global forklift OEMs with a multi-country dealer footprint in Europe, competing for the same SME and industrial customers that ELMA targets in Northern Italy.
• STILL: STILL is the German OEM whose products form the backbone of ELMA's offering and with whom ELMA has partnered since 2012. It is comparable as the brand-equivalent incumbent in the European forklift and intralogistics market that ELMA represents locally.
• KION Group: KION Group is STILL's parent and one of Europe's largest industrial truck and supply-chain solutions providers, representing the broader corporate backdrop and competitive set ELMA operates within.

Others

• Linde Material Handling: Linde MH is a leading global forklift and intralogistics OEM with a broad European dealer network, directly comparable to the STILL/KION product portfolio that ELMA sells and services in Italy.
• Bolzoni Group: Bolzoni is an Italian manufacturer of forklift attachments and material handling accessories — adjacent to ELMA's accessories/attachments product line and part of the same Italian material handling ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELMA