Just Property

What Just Property does

Just Property (legally The Just Property Group Holding (Pty) Ltd) is a privately held South African real estate agency founded in 2000 that operates a traditional brokerage model across a network of over 100 offices in Southern Africa, with international offices in Namibia and Zimbabwe. The company serves individual buyers, sellers, landlords, and tenants primarily in the residential segment, with additional commercial, industrial, retail, agricultural, student accommodation, and holiday letting offerings, and claims the position of #1 rental agency in South Africa. Its core activities are property sales commissions (transaction-fee revenue) and property letting and management (recurring management-fee revenue), supported by a sales-and-marketing motion combining a public-facing portal with a network of local agents.

The business is built on a distributed, agent-driven go-to-market motion: customers interact with localized offices and individual agents, while the website (powered by third-party Prop Data infrastructure rather than proprietary technology) functions as a top-of-funnel property search and listing portal alongside email alerts, area profiles, calculators, and a content/news channel. There are no disclosed proprietary software products, no API or SDK offerings, no AI/ML capabilities, and no mobile apps; the technology layer is essentially a standard property listing and CRM stack. Marketing relies on integrated content, email newsletters, property alerts, and the agent network for referrals.

Monetization comes from commissions on property sales (transaction-fee model) and recurring management fees from rental and property management services (subscription-like model). Customer segments span residential property buyers/sellers/renters, commercial property clients, landlords and property investors, and student accommodation seekers, with the residential segment primary. Pricing is not publicly disclosed and is negotiated agent-by-agent. The company has been self-sustaining for 25 years without disclosed external funding, and its ownership structure is a South African private limited company with no parent or VC/PE investor identified.

Name

Just Property

Legal name

The Just Property Group Holding (Pty) Ltd

Website

https://just.property

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Just Property is a privately held South African real estate agency operating over 100 offices across Southern Africa, Namibia, and Zimbabwe, facilitating residential and commercial property sales, rentals, and management for individual buyers, sellers, landlords, and tenants.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Residential Real Estate Asset Management (BPAJAMAA)

Keywords

• Real estate brokerage
• Property management
• Residential rentals
• Commercial property sales
• Property listings

Headquarters

HQ city

Port Elizabeth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales: The company earns commissions from helping clients buy and sell residential and commercial properties across Southern Africa. With offices across the region, their agents facilitate property transactions for a fee.
2. Property Lettings and Management: As the #1 rental agency in South Africa, Just Property manages properties for landlords, providing tenant services, rent collection, and maintenance coordination for a management fee or commission.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Just Property is a real estate agency that facilitates the buying, selling, renting, and letting of residential and commercial properties across Southern Africa through a network of over 100 offices. The company provides end-to-end property services including sales brokerage, rental lettings, full property management for landlords, holiday letting, student accommodation, and marketing of new residential developments.

Product overview

Just Property operates as a comprehensive real estate agency platform offering residential and commercial property sales and rentals across Southern Africa through a network of over 100 offices. The core platform provides property listing search functionality across multiple categories including residential, commercial, industrial, retail, mixed-use, and agricultural properties. Additional services include property email alerts, area profiles, financial calculators, holiday letting, student accommodation, and new property developments.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Brokerage service for buying and selling residential properties including houses, apartments, estates, sectional title units, gated villages, and golf course estates across Southern Africa. Serves individual homebuyers and sellers through the agent network.
• Residential Property Rentals Residential rental listing and tenant placement service for houses and apartments to let across Southern Africa. Targets individual tenants seeking rental accommodation and connects them with landlords.
• Commercial Property Sales Brokerage service for buying and selling commercial properties including office space, retail outlets, industrial properties, mixed-use buildings, and agricultural properties. Serves businesses and commercial property investors.
• Commercial Property Rentals Leasing and listing service for commercial, retail, industrial, and mixed-use properties to let. Targets businesses seeking operational premises across Southern Africa.
• Property Management Services Full-service property management for landlords including tenant sourcing, rent collection, maintenance coordination, and 24/7 tenant support. Positions itself as the #1 rental agency in South Africa with seamless coordination with third parties. Serves landlords and property investors with rental portfolios.
• Holiday Letting Short-term rental service for holiday properties across Southern Africa. Targets tourists and holidaymakers seeking temporary accommodation.
• Student Accommodation Specialized rental service for student housing located near universities and colleges. Targets students seeking affordable and convenient accommodation close to educational institutions.
• Residential New Developments Listing and marketing service for new residential developments including sectional title units, secure gated villages, vacant land options, and exclusive golf course estates. Targets developers seeking marketing channels and buyers seeking new-build properties.

Quantifiable outcome

• 25+ years of experience in property sales and rentals
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BetterHomestrategicStrategic or Co-development Partner · 1 November 2024Just Property announced a strategic partnership with BetterHome to expand its service offerings to South Africans. This partnership enables Just Property to provide additional services to its customers through BetterHome's platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pam Golding Properties: One of South Africa's largest and most established real estate groups, offering residential and commercial sales, rentals, and property management across Southern Africa. Directly comparable in service mix, geography, and target segments to Just Property.
• Seeff Property Group: Major South African real estate agency with a large branch network offering residential sales, rentals, and property management. Competes head-to-head with Just Property for the same buyer/seller and landlord customers across Southern Africa.
• Chas Everitt International Property Group: Long-established South African real estate franchise offering residential and commercial sales, rentals, and auctions nationwide. Closely comparable to Just Property on full-service brokerage and branch-led model.
• RE/MAX of Southern Africa: Master franchise for the RE/MAX brand in Southern Africa, operating a large multi-office network for residential and commercial sales and rentals. Directly comparable franchise-driven agency model with similar geographic footprint.
• Lew Geffen Sotheby's International Realty: South African affiliate of Sotheby's International Realty, focused on premium and luxury residential sales as well as rentals. Comparable in that it competes in the same metropolitan markets for sellers and landlords, though skewed upmarket.
• Engel & Völkers Southern Africa: Global real estate franchise operating in South Africa with shops in major metros offering residential and commercial brokerage. Competes for the same Southern African buyer/seller pool with a similar agent-driven model.
• Tyson Properties: Established South African real estate agency with multiple branches offering sales, rentals, and property management services. Direct comparable in scale, service offering, and geographic focus.
• Century 21 South Africa: Master franchise of the Century 21 brand in South Africa, providing residential and commercial brokerage and rentals. Directly comparable franchise model targeting the same buyer/seller and landlord segments.

Broad incumbents

• Property24: South Africa's largest property listing portal, offering search and advertising for residential and commercial sales and rentals. Not a direct brokerage peer, but a key competitive channel and indirect competitor reshaping how buyers/sellers reach agents.
• Private Property: Long-standing South African property portal aggregating listings from agencies including Just Property. Adjacent competitor shaping listing discovery and lead generation for traditional agencies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Just_Property
• Facebookfacebook.com/JustPropertySA

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Property