Waukesha Walk-In Veterinary Clinic

What Waukesha Walk-In Veterinary Clinic does

Waukesha Walk-In Veterinary Clinic operates a single, AAHA-accredited small-animal practice out of Brookfield, Wisconsin, serving pet owners across Waukesha County and the western Milwaukee suburbs. The legal entity, Brookfield Veterinary Wellness and Urgent Care, LLC, operates under multiple DBAs (Waukesha Walk-In Veterinary Clinic, Brookfield Veterinary Wellness and Urgent Care, and Brookfield Veterinary Care) and remains privately held and family-owned. The clinic distinguishes itself from appointment-only competitors by structuring capacity around walk-in urgent care, allowing same-day intake for non-emergency cases that would otherwise be diverted to emergency specialty hospitals.

The service mix is unusually broad for a five-employee, single-location practice: general wellness and preventive care, urgent care, in-house diagnostics (X-ray, ultrasound, CT, MRI), soft tissue and orthopedic surgery, and regenerative medicine including stem cell therapy, platelet-rich plasma (PRP), and proactive cell banking. Revenue is generated fee-for-service at the point of care, with pet owners paying directly or via third-party pet insurance reimbursement; the clinic participates in the Mission Pet Health (formerly MVP) network for back-office, procurement, and operational support while retaining independent clinical operations. The five-veterinarian clinical roster is the central operating asset, enabling the practice to offer specialty-adjacent services that are uncommon at standalone general practices of this size.

Name

Waukesha Walk-In Veterinary Clinic

Legal name

Brookfield Veterinary Wellness and Urgent Care, LLC

Website

https://waukeshawalkinvet.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Waukesha Walk-In Veterinary Clinic is an AAHA-accredited, family-owned single-location small-animal practice in Brookfield, Wisconsin, offering walk-in urgent care, surgery, advanced imaging, and regenerative medicine to suburban pet owners in Waukesha County.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

akta.pro secondary industry

Urgent Care Veterinary Clinics (Non-ER) (HLAMAAAD)

Keywords

• Veterinary urgent care
• Pet wellness services
• Veterinary diagnostics
• Pet surgery services
• Regenerative veterinary medicine

Headquarters

HQ city

Brookfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Veterinary Services: Revenue generated from comprehensive veterinary services including wellness exams, urgent care, surgical procedures, diagnostics, dental care, and regenerative medicine treatments. Services are paid at time of service with various payment options including cash, credit cards, pet insurance, CareCredit, and ScratchPay financing.
2. Pet Pharmacy/Products: Online ordering of pet food and medications through the clinic's pharmacy platform (shop-rx)
3. Wellness Plans: Subscription-based wellness plans that provide savings on annual visits and complement pet insurance, allowing pet owners to budget for routine care throughout the year

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Waukesha Walk-In Veterinary Clinic provides comprehensive companion-animal veterinary care from a single AAHA-accredited clinic in Brookfield, Wisconsin. Core services include walk-in urgent care, preventive wellness exams and vaccinations, surgical procedures (soft tissue, orthopedic, dental), advanced diagnostic imaging (digital X-ray, ultrasound, CT, MRI), and regenerative medicine (stem cell therapy, PRP, proactive cell banking). The clinic also sells pet food and medications through an online pharmacy and offers wellness plans plus financing options (CareCredit, ScratchPay).

Product overview

Waukesha Walk-In Veterinary Clinic (operating as Brookfield Veterinary Wellness and Urgent Care) is a full-service veterinary clinic providing comprehensive pet healthcare through multiple service lines. The clinic offers a unified veterinary care platform combining urgent care, wellness and prevention, diagnostic testing, advanced care, and surgical services. Key specialized offerings include regenerative medicine services (Stem Cell Therapy, Platelet Rich Plasma, and Proactive Cell Banking) for orthopedic and mobility support. The clinic also provides patient management through its Pet Portal online service, enabling 24/7 access to medical records and appointment scheduling. Additional services include dental surgery, orthopedic surgery, radiology, senior pet care, dermatology, and parasite control.

Differentiator

Problem solved

Functional benefit

Products and services

• Urgent Care Same-day walk-in veterinary care for non-life-threatening urgent medical situations in dogs and cats, available without an appointment at the Brookfield clinic.
• Wellness & Prevention Routine preventive veterinary care for dogs and cats including wellness exams, vaccinations, parasite prevention, nutrition counseling, senior pet care, and dermatology services.
• Testing & Diagnostics Advanced veterinary diagnostic services including bloodwork, digital X-rays, ultrasound, CT scans, and MRI imaging for dogs and cats.
• Advanced Care Specialized medical services for pets including internal medicine, pain management, laser therapy, orthopedics, and health certificates for pet travel.
• Surgical Procedures Comprehensive veterinary surgical services for dogs and cats including soft tissue surgery, orthopedic surgery (CCL repair, TPLO), dental surgery, mass removals, spay/neuter, and monitored anesthesia.
• Regenerative Medicine (Stem Cell Therapy, PRP, Proactive Cell Banking) Advanced regenerative therapies for dogs using the pet's own cells, including Stem Cell Therapy (stromal vascular fraction from fat tissue), Platelet Rich Plasma (PRP), and Proactive Cell Banking for future regenerative use, applied to orthopedic, soft tissue, and mobility conditions.
• PetPage Pet Portal & Mobile App Digital patient portal (PetPage by AllyDVM) offering 24/7 online access to pet medical records, appointment scheduling, prescription refill requests, and medical reminders via web and mobile app for current clients.
• Online Pharmacy & Shop-Rx (Pet Food and Medications) Clinic-branded online pharmacy and retail storefront (Shop-Rx) allowing pet owners to order prescription medications and pet food through the clinic's website.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• PetIQ: PetIQ provides preventive veterinary care and pet wellness products through retail and clinic channels, including wellness centers inside PetSmart. Comparable on the wellness/pet pharmacy dimensions of the subject's business, though operating primarily through retail-adjacent clinics rather than full-service hospitals.

Broad incumbents

• Thrive Pet Healthcare: Thrive Pet Healthcare is a multi-site veterinary hospital operator offering general practice, urgent care, and specialty services across the US. Comparable as a corporate platform combining wellness and urgent care service lines that increasingly competes with independent clinics like the subject.
• BluePearl Pet Hospital: BluePearl is a national network of specialty and emergency veterinary hospitals, owned by Mars. Comparable to the subject's advanced/emergency service orientation (CT, MRI, surgery), but operates at specialty/ER scale rather than general practice.
• NVA (National Veterinary Associates): NVA is one of the largest community veterinary ownership platforms in the US, with hundreds of general practice and specialty hospitals. Comparable as a multi-site companion animal hospital operator and a potential acquirer for the subject clinic.
• Mission Pet Health: Mission Pet Health (formerly MVP) is a veterinarian-led corporate platform of community animal hospitals. It is directly comparable as a multi-clinic companion animal operator, and is referenced in the subject's management team history, indicating a prior affiliation.
• Banfield Pet Hospital: Banfield operates the largest network of veterinary clinics in the US, primarily co-located inside PetSmart stores, offering wellness plans and general practice services. Comparable as a high-volume companion animal GP with a strong wellness/subscription model, but at vastly greater scale.
• VCA Animal Hospitals: VCA is the largest corporate owner of animal hospitals in North America, operating over 1,000 general, specialty, and emergency veterinary hospitals. It is broadly comparable as a multi-location companion animal veterinary services provider, though far larger in scale and corporate rather than independent.

Regional players

• Wisconsin Veterinary Referral Center: WVRC is a specialty and emergency veterinary hospital group based in Wisconsin serving the same regional market as the subject. Comparable on advanced services (surgery, imaging, emergency) within the same geographic footprint, though positioned as specialty referral rather than general practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/waukesha-walk-in-veterinary-clinic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waukesha Walk-In Veterinary Clinic