Managed Service Providers Association of America

What Managed Service Providers Association of America does

The Managed Service Providers Association of America (MSPAA) is a nonprofit trade association headquartered in Boulder, Colorado, that operates a membership-based platform connecting U.S. Managed Service Providers (MSPs) with small and medium business (SMB) buyers seeking IT outsourcing partners. Founded in 2022 by David Jooste, the organization is structured as a 501(c)(6) association governed by member companies and industry volunteers rather than as a venture-backed or PE-owned entity. Its core product is the Preferred Member Database, a searchable online directory of state-verified MSPs deployed through mspaa.net, accompanied by an MSP Member Account portal that delivers CVE vulnerability tracking, cybersecurity advisories, ransomware alerts, SMB open-contract listings, and knowledge-base resources to member MSPs.

The organization runs a portfolio of adjacent products and programs including a Vendor Marketplace, MSP Deals, an SMB Buyer's Guide, an AI Deployment Guide, streaming webinars, and a co-branded media partnership with Colorado-based K4CO Radio. It also hosts or co-promotes industry events such as ChannelCon, MSP Summit Florida, XChange NEXGEN, Millionaire Mastermind, and MSSP Alert Live. MSPAA makes money primarily through annual MSP membership fees (recurring subscription) plus event sponsorship and advertising, while distributing the directory as a free self-serve SMB discovery tool. Customer segments are dual-sided: MSPs (the paying members) and SMB buyers (the directory users), with operations currently concentrated in the United States against a domestic market of approximately 58,113 MSPs and an estimated $329 billion managed services market by 2025.

Name

Managed Service Providers Association of America

Legal name

Managed Service Providers Association of America

Website

https://mspaa.net

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

MSPAA is a U.S. nonprofit trade association that operates a verified online directory, member portal, and event programming to connect Managed Service Providers with small and medium business buyers across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. MSP Membership Fees: The association generates revenue through membership fees charged to MSP companies seeking visibility, verification, and access to the MSPAA network, programs, and industry spotlights. Membership provides access to resources, industry events, and platform features for MSPs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

MSPAA operates as a membership-based trade association that connects Managed Service Providers (MSPs) with small and medium business (SMB) buyers through a verified online directory and community platform. Its core services include a Preferred Member Database of vetted MSPs, an MSP membership program with profile and resource access, industry conferences and events such as ChannelCon, MSP Summit Florida, XChange NEXGEN, and Millionaire Mastermind, a Vendor Marketplace that links MSPs with technology vendors, member-only deals, and educational resources such as the SMB Buyer's Guide and AI Deployment Guide.

Product overview

MSPAA is an association organization (not a unified software product) that operates a member services platform with multiple integrated components. The core offering includes a Preferred Member Database for MSP discovery, an MSP Member Account portal for member management and resource access, an Events & Shows platform for industry conferences, an MSP Deals marketplace, a Vendor Marketplace for partner connections, and an MSP Resources Hub providing cybersecurity threat intelligence. The organization also offers educational resources including an AI Deployment Guide and SMB Buyer's Guide, supported by a media partnership with K4CO Radio for community outreach.

Differentiator

Problem solved

Functional benefit

Products and services

• Preferred Member Database A searchable online directory of state-verified Managed Service Provider companies across the United States, allowing SMB buyers to find and compare MSPs by service type and location. Entry to the directory is gated by MSPAA's state-level eligibility verification.
• MSP Membership Program An annual membership subscription for Managed Service Providers that unlocks a verified directory profile, the MSP Member Account portal, member-exclusive events, MSP Deals, vendor connections, CVE vulnerability and cybersecurity advisory feeds, and ransomware alerting. MSPs must register and pass state-level eligibility verification before being listed.
• Industry Events & Conferences A portfolio of industry conferences and events organized or endorsed by MSPAA for the U.S. Managed Service Provider community, including Millionaire Mastermind, MSP Summit Florida, XChange NEXGEN, ChannelCon, and MSSP Alert Live, providing networking, education, and business development for MSPs, vendors, and SMB buyers.
• Vendor Marketplace A directory platform within MSPAA that connects Managed Service Provider members with technology vendors, service providers, and endorsed industry partners for sourcing and partnership purposes.
• MSP Deals Marketplace A member-exclusive marketplace section featuring special deals, discounts, and offers from vendors and partners available to verified MSPAA members.

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Far Out SolutionsminorGTM or Marketing Partner · 29 January 2026Strategic collaboration announced January 2026 where Far Out Solutions, an award-winning MSP headquartered in Winter Park, Florida (recognized on Channel Futures' MSP 501 and NextGen lists), will participate in MSPAA programs and industry spotlights to elevate MSP best practices, help organizations modernize securely, and expand visibility within the managed services community.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• HTG (HTG Peer Groups): Peer-group and community organization built specifically for MSP owners, with peer groups, summits, and a vendor network. Overlaps directly with MSPAA's community + events value proposition.
• MSPAlliance: International association and certification body for MSPs and cloud providers. Comparable as a verification- and standards-oriented association targeting the same MSP member base.
• Technology Marketing Toolkit (Robin Robins): Subscription community and content platform specifically built to help MSPs with marketing, sales, and growth. Highly comparable member-base, recurring-revenue model, and content-led GTM.
• ASCII Group: Long-standing membership organization serving MSPs with peer groups, vendor programs, and summits. Direct competitor to MSPAA for MSP mindshare, vendor sponsorship dollars, and SMB referrals.

Broad incumbents

• IT Nation (ConnectWise): Vendor-led community and event platform run by ConnectWise for MSPs. Comparable as an events/community hub serving the same MSP audience, but backed by a major PSA/RMM vendor.
• GTIA (formerly CompTIA): Large, established IT industry trade association with MSP-focused communities, certifications, and events (ChannelCon). Broad incumbent with significantly greater resources and brand reach than MSPAA.

Others

• Channel Futures (Informa Tech): Media and events brand covering the MSP/channel partner ecosystem. Overlaps on events and thought leadership but does not run a membership association in the same way MSPAA does.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC-ixG7xtTNvAeDsJ6ScJO9Q
• LinkedInlinkedin.com/company/mspaa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Managed Service Providers Association of America