The Bierkeller

What The Bierkeller does

The Bierkeller is a UK-based, privately held operator of Bavarian-themed hospitality venues founded in 2017 and headquartered in Birmingham. The company runs five active physical locations — Birmingham, Liverpool, Nottingham, Grantham (operated under the Klubhaus sub-brand), and Saltaire (also Klubhaus) — following the 2024 closure of its long-standing Manchester venue. Each site typically combines multiple co-located concepts: the flagship Bierkeller beer hall (communal benches, stein service, Oompah-style entertainment), the Shooters Rack 'n' Roll sports and games bar (pool, darts, beer pong, shuffleboard, large-screen sports viewing), and the Lodge cocktail and bier bar, with the Biergarten outdoor space available at selected sites. The Klubhaus sub-brand in Grantham and Saltaire provides a lighter version of this format for smaller markets.

The company sells an experience-led mix of food and beverage (German and world beers including steins, towers, and boots; bratwursts, sourdough pizzas from supplier Doughboys, wings, and sharing platters), ticketed live entertainment (most notably The Bierkeller Live Saturday night show at £20 per person), private and corporate event hire with AV equipment, game packages (darts from £110, beer pong from £35), seasonal experiences (Oktoberfest, Christmas specials), and student/heroes discount programs. Its go-to-market is direct-to-consumer via venue walk-ins, the website booking system, phone, and email inquiries, supplemented by a TagVenue referral partnership for group bookings. Marketing relies on venue-specific social channels (Facebook, Instagram), website/SEO, email newsletter, and event-driven programming as acquisition hooks. There is no proprietary technology platform, app, or public API; operations rely on standard hospitality booking and payments tooling.

Revenue streams are diversified across food and beverage sales, ticketed events, private event bookings, game packages, and discount-program volume. The customer base is horizontal and consumer-led: stag and hen parties, group celebrations, sports fans, students/young adults, and corporate/private event bookers. The company is founder/privately owned with no disclosed institutional investors, funding rounds, or M&A activity in the source material.

Name

The Bierkeller

Legal name

The Bierkeller

Website

https://thebierkeller.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

The Bierkeller is a UK private operator of Bavarian-themed bar and party venues across five cities, combining beer halls, sports and games bars, and cocktail lounges. It serves group celebrations, stag and hen parties, sports fans, students, and corporate event bookers with food, drinks, and ticketed live entertainment.

Ownership category

akta.pro rank

Product category

Hospitality venues and entertainment bars

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFAEAG

Craft Beer Bars & Taprooms

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

SECONDARYTHAJAGAE

Beer, Brewery & Craft Beverage Tastings

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

SECONDARYCRANACAF

Taprooms & Brewpubs

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

Keywords

• Bavarian beer hall
• Hospitality venue chain
• Sports bar games
• Private party hire
• Live entertainment venue

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food & Beverage Sales: Primary revenue stream from selling German and world beers (steins, towers, buckets, boots), cocktails, wines, ciders, and Bavarian-inspired food including bratwursts, pizzas, wings, and sharing platters. Revenue is transaction-based at point of sale.
2. Event Tickets & Entertainment: Revenue from ticketed entertainment events including The Bierkeller Live (£20 per person includes reserved bench, entertainment, pretzel, shot, and stein), and special event packages.
3. Private Event Bookings: Revenue from booking private parties, corporate events, stag/hen parties, and group bookings. Includes bespoke party packages and venue hire for various group sizes.
4. Game Packages: Revenue from booking game experiences including darts (£110 package), pool, beer pong (£35 package), and shuffleboard. Packages include reserved lanes/tables and drinks.
5. Student & Discount Programs: Student-specific pricing including 50% off food and discounted drinks, driving volume from student demographics during key times.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Bierkeller operates a chain of Bavarian-themed bar, restaurant, and party venues across the UK, serving German and world beers, cocktails, and Bavarian-inspired food (bratwursts, pizzas, wings, sharing platters). Its venues combine three sub-concepts — the Bierkeller Bavarian beer hall, Shooters Rack 'n' Roll sports and games bar, and The Lodge cocktail bar — alongside live entertainment programming and bookable private party, corporate event, and bar-games packages.

Product overview

The Bierkeller is a multi-venue Bavarian-themed hospitality brand operating sports bars, party venues, and beer halls across the UK. The core offering consists of The Bierkeller Bierhall (the flagship Bavarian beer hall experience), Shooters Rack 'n' Roll (sports bar and games venue), The Lodge/Little Lodge (cocktail and bier bar), and The Biergarten (outdoor space). The Klubhaus brand extends the concept to additional locations. Key services include live sport screenings, bar games (pool, darts, beer pong, shuffleboard), The Bierkeller Live entertainment show, food and drink menus featuring German beer and bratwursts, party packages for birthdays/stag/hen dos, corporate events, and seasonal experiences for Oktoberfest and Christmas. The company operates venues in Birmingham, Liverpool, Nottingham, Grantham, and Saltaire, with Manchester location now closed.

Differentiator

Problem solved

Functional benefit

Brands

• Klubhaus: Lively sports bar and party venue concept operated in Grantham and Saltaire locations, featuring bar games, live sport viewing, and private event spaces.
• Shooters Rack 'n' Roll
• The Bierkeller Lodge / Little Lodge
• The Bierkeller Live
• The Biergarten

Products and services

• The Bierkeller Bavarian Bierhall Flagship Bavarian-themed beer hall offering long wooden bench seating, traditional German-inspired decor, stein service, and communal party atmosphere inspired by Munich beer halls. Open in Birmingham, Liverpool, and Nottingham.
• Shooters Rack 'n' Roll Sports Bar Sports and games bar featuring live sport screenings on multiple HD screens, pool tables, darts lanes, beer pong, and shuffleboard. Includes game-day packages and pitch-side viewing experiences.
• The Lodge / Little Lodge Cocktail Bar Relaxed cocktail and bier bar offering a laid-back atmosphere compared to the main Bierhall, featuring cocktails (some served in stein glasses), wine, and a chill vibe.
• The Biergarten Outdoor Space Outdoor beer garden space offering al fresco drinking and dining with city views, street-food vibes, and an open-air stein experience.
• Klubhaus by The Bierkeller Party venue brand for Grantham and Saltaire locations, offering sports bar facilities, party experiences, bar games, and event hosting with a similar Bavarian-inspired atmosphere.
• The Bierkeller Live Entertainment Show Saturday night live entertainment show featuring Bavarian-inspired Oompah games and songs, live Haus band performances of classic party hits, DJ afterparty, and bench-dancing. Tickets priced at £20 per person and include reserved bench, pretzel, Jager shot, and stein.
• Bierkeller Food & Drink Menu German and world beer selection including steins, bier buckets, bier towers, five-litre tabletop kegs, and two-pint boots. Food includes bratwursts, frankfurters, loaded waffle fries, crispy chicken wings, sourdough stone-baked pizzas from Doughboys, and sharing platters with vegetarian and vegan options.
• Party Packages Private party venue hire for birthdays, stag and hen dos, corporate events, and bespoke celebrations. Includes live entertainment options, bingo/quiz nights, and customisable food and drink packages.
• Corporate Events Service Business event hosting service including team-building activities, networking evenings, conferences, training days, work parties, and awards nights. Features AV equipment including 4K projectors, LED screens, and sound systems.
• Bar Games Packages Competitive bar gaming experiences including pool, darts, beer pong, and shuffleboard. Packages for groups with reserved tables, 3-litre beer towers, and prosecco; darts package £110 for up to 4 people for 2 hours, beer pong £35.
• Oktoberfest Packages Seasonal Bavarian celebration packages at £40 per person featuring authentic German street food, giant steins, live Haus band performances, and bench-dancing. Group bookings and private hire available.
• Christmas Party Packages Festive Christmas party experiences including Christmas shows, festive feasts, private parties, bar games, and live sport screenings. Features The Bierkeller Live Christmas Special shows in December.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DoughboysminorOthersDoughboys provides soft sourdough stone-baked pizzas served at The Bierkeller Manchester and likely other venues as part of their food offering. This is a food supply/vendor relationship rather than a formal partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Albert's Schloss: UK-based Bavarian-inspired beer hall and live entertainment venue chain (part of Mission Mars group). Most direct thematic competitor to The Bierkeller's Munich beer hall positioning, stein service, and live Oompah-style shows.
• Revolution Bars Group: UK multi-site cocktail and themed bar operator (Revolution, Revolución de Cuba, Peach, Playgirl, etc.). Comparable multi-venue UK bar chain targeting similar group celebration, sports, and nightlife occasions.
• Loungers plc: AIM-listed operator of Lounge and Cosy Club bar-restaurant venues across the UK. Comparable multi-site, predominantly-UK hospitality chain with similar group-occasion and neighbourhood positioning.
• The Alchemist: UK cocktail bar chain known for theatrical mixology, themed drinks, and experiential design. Comparable premium themed bar positioning and group/corporate event focus.
• All Bar One: UK-wide wine and cocktail bar chain operated by Mitchells & Butlers. Comparable multi-site UK bar operator with similar after-work drinks, group social, and casual dining mix.
• Walkabout (Intertain): UK sports bar and party venue chain with Australian theme, focusing on sports screenings and large group bookings. Directly comparable sports-viewing, group-celebration positioning to The Bierkeller.
• Be At One: UK premium cocktail bar chain with strong group-bookings and party/events model. Comparable late-night, group-occasion bar operator with centralised London HQ and multi-site UK estate.
• Drake & Morgan: UK premium bar and restaurant group (The Anthologist, Drake & Morgan, The Refinery). Comparable multi-site, design-led UK bar operator targeting after-work drinks, group events, and weekend parties.
• Sports Bar & Grill: UK multi-site sports bar operator with HD screens and American sports focus. Overlaps directly with The Bierkeller's Shooters sub-brand on sports viewing, group bookings, and bar games.

Regional players

• Bermondsey Beer Mile / Similar Craft Beer Bar Operators: Cluster of independent craft beer taprooms and bars across London. Comparable craft-beer-on-tap, tasting-room-style hospitality format, although concentrated in a different geography (London) than The Bierkeller's Midlands/North footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BierkellerBirmingham
• Instagraminstagram.com/birminghambierkeller
• Xx.com/nottsbierkeller

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bierkeller