The Bierkeller
The Bierkeller is a UK private operator of Bavarian-themed bar and party venues across five cities, combining beer halls, sports and games bars, and cocktail lounges. It serves group celebrations, stag and hen parties, sports fans, students, and corporate event bookers with food, drinks, and ticketed live entertainment.
- Company typePrivate
- Founded2017
- HeadquartersBirmingham, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingServices
What The Bierkeller does
The Bierkeller is a UK-based, privately held operator of Bavarian-themed hospitality venues founded in 2017 and headquartered in Birmingham. The company runs five active physical locations — Birmingham, Liverpool, Nottingham, Grantham (operated under the Klubhaus sub-brand), and Saltaire (also Klubhaus) — following the 2024 closure of its long-standing Manchester venue. Each site typically combines multiple co-located concepts: the flagship Bierkeller beer hall (communal benches, stein service, Oompah-style entertainment), the Shooters Rack 'n' Roll sports and games bar (pool, darts, beer pong, shuffleboard, large-screen sports viewing), and the Lodge cocktail and bier bar, with the Biergarten outdoor space available at selected sites. The Klubhaus sub-brand in Grantham and Saltaire provides a lighter version of this format for smaller markets.
The company sells an experience-led mix of food and beverage (German and world beers including steins, towers, and boots; bratwursts, sourdough pizzas from supplier Doughboys, wings, and sharing platters), ticketed live entertainment (most notably The Bierkeller Live Saturday night show at £20 per person), private and corporate event hire with AV equipment, game packages (darts from £110, beer pong from £35), seasonal experiences (Oktoberfest, Christmas specials), and student/heroes discount programs. Its go-to-market is direct-to-consumer via venue walk-ins, the website booking system, phone, and email inquiries, supplemented by a TagVenue referral partnership for group bookings. Marketing relies on venue-specific social channels (Facebook, Instagram), website/SEO, email newsletter, and event-driven programming as acquisition hooks. There is no proprietary technology platform, app, or public API; operations rely on standard hospitality booking and payments tooling.
Revenue streams are diversified across food and beverage sales, ticketed events, private event bookings, game packages, and discount-program volume. The customer base is horizontal and consumer-led: stag and hen parties, group celebrations, sports fans, students/young adults, and corporate/private event bookers. The company is founder/privately owned with no disclosed institutional investors, funding rounds, or M&A activity in the source material.
The Bierkeller firmographics
Firmographics- Name
- The Bierkeller
- Legal name
- The Bierkeller
- Website
- https://thebierkeller.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The Bierkeller is a UK private operator of Bavarian-themed bar and party venues across five cities, combining beer halls, sports and games bars, and cocktail lounges. It serves group celebrations, stag and hen parties, sports fans, students, and corporate event bookers with food, drinks, and ticketed live entertainment.
- Ownership category
- akta.pro rank
The Bierkeller industry classification
Industry- Product category
- Hospitality venues and entertainment bars
- NAICS
- Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Craft Beer Bars & Taprooms (THAFAEAG)
- akta.pro secondary industries
- Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Taprooms & Brewpubs (CRANACAF)
Keywords
Where The Bierkeller is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
The Bierkeller business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Food & Beverage Sales: Primary revenue stream from selling German and world beers (steins, towers, buckets, boots), cocktails, wines, ciders, and Bavarian-inspired food including bratwursts, pizzas, wings, and sharing platters. Revenue is transaction-based at point of sale.
- Event Tickets & Entertainment: Revenue from ticketed entertainment events including The Bierkeller Live (£20 per person includes reserved bench, entertainment, pretzel, shot, and stein), and special event packages.
- Private Event Bookings: Revenue from booking private parties, corporate events, stag/hen parties, and group bookings. Includes bespoke party packages and venue hire for various group sizes.
- Game Packages: Revenue from booking game experiences including darts (£110 package), pool, beer pong (£35 package), and shuffleboard. Packages include reserved lanes/tables and drinks.
- Student & Discount Programs: Student-specific pricing including 50% off food and discounted drinks, driving volume from student demographics during key times.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | The Bierkeller Live Saturday Night Show |
| Unit Pricing | Pay-as-you-go | Pitchside Package - Sports Viewing |
| Unit Pricing | Pay-as-you-go | Executive Box - Premium Sports Experience |
| Unit Pricing | Pay-as-you-go | Darts Package |
| Unit Pricing | Pay-as-you-go | Beer Pong Package |
| Unit Pricing | Pay-as-you-go | Oktoberfest Package |
| Transaction based/ take rate | Pay-as-you-go | Student Discount Program |
| Transaction based/ take rate | Pay-as-you-go | Heroes Discount - Essential Workers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
The Bierkeller product offering
Product offeringCore offering
The Bierkeller operates a chain of Bavarian-themed bar, restaurant, and party venues across the UK, serving German and world beers, cocktails, and Bavarian-inspired food (bratwursts, pizzas, wings, sharing platters). Its venues combine three sub-concepts — the Bierkeller Bavarian beer hall, Shooters Rack 'n' Roll sports and games bar, and The Lodge cocktail bar — alongside live entertainment programming and bookable private party, corporate event, and bar-games packages.
Product overview
The Bierkeller is a multi-venue Bavarian-themed hospitality brand operating sports bars, party venues, and beer halls across the UK. The core offering consists of The Bierkeller Bierhall (the flagship Bavarian beer hall experience), Shooters Rack 'n' Roll (sports bar and games venue), The Lodge/Little Lodge (cocktail and bier bar), and The Biergarten (outdoor space). The Klubhaus brand extends the concept to additional locations. Key services include live sport screenings, bar games (pool, darts, beer pong, shuffleboard), The Bierkeller Live entertainment show, food and drink menus featuring German beer and bratwursts, party packages for birthdays/stag/hen dos, corporate events, and seasonal experiences for Oktoberfest and Christmas. The company operates venues in Birmingham, Liverpool, Nottingham, Grantham, and Saltaire, with Manchester location now closed.
Differentiator
Problem solved
Functional benefit
Brands
- Klubhaus: Lively sports bar and party venue concept operated in Grantham and Saltaire locations, featuring bar games, live sport viewing, and private event spaces.
- Shooters Rack 'n' Roll
- The Bierkeller Lodge / Little Lodge
- The Bierkeller Live
- The Biergarten
Products and services
- The Bierkeller Bavarian Bierhall Flagship Bavarian-themed beer hall offering long wooden bench seating, traditional German-inspired decor, stein service, and communal party atmosphere inspired by Munich beer halls. Open in Birmingham, Liverpool, and Nottingham.
- Shooters Rack 'n' Roll Sports Bar Sports and games bar featuring live sport screenings on multiple HD screens, pool tables, darts lanes, beer pong, and shuffleboard. Includes game-day packages and pitch-side viewing experiences.
- The Lodge / Little Lodge Cocktail Bar Relaxed cocktail and bier bar offering a laid-back atmosphere compared to the main Bierhall, featuring cocktails (some served in stein glasses), wine, and a chill vibe.
- The Biergarten Outdoor Space Outdoor beer garden space offering al fresco drinking and dining with city views, street-food vibes, and an open-air stein experience.
- Klubhaus by The Bierkeller Party venue brand for Grantham and Saltaire locations, offering sports bar facilities, party experiences, bar games, and event hosting with a similar Bavarian-inspired atmosphere.
- The Bierkeller Live Entertainment Show Saturday night live entertainment show featuring Bavarian-inspired Oompah games and songs, live Haus band performances of classic party hits, DJ afterparty, and bench-dancing. Tickets priced at £20 per person and include reserved bench, pretzel, Jager shot, and stein.
- Bierkeller Food & Drink Menu German and world beer selection including steins, bier buckets, bier towers, five-litre tabletop kegs, and two-pint boots. Food includes bratwursts, frankfurters, loaded waffle fries, crispy chicken wings, sourdough stone-baked pizzas from Doughboys, and sharing platters with vegetarian and vegan options.
- Party Packages Private party venue hire for birthdays, stag and hen dos, corporate events, and bespoke celebrations. Includes live entertainment options, bingo/quiz nights, and customisable food and drink packages.
- Corporate Events Service Business event hosting service including team-building activities, networking evenings, conferences, training days, work parties, and awards nights. Features AV equipment including 4K projectors, LED screens, and sound systems.
- Bar Games Packages Competitive bar gaming experiences including pool, darts, beer pong, and shuffleboard. Packages for groups with reserved tables, 3-litre beer towers, and prosecco; darts package £110 for up to 4 people for 2 hours, beer pong £35.
- Oktoberfest Packages Seasonal Bavarian celebration packages at £40 per person featuring authentic German street food, giant steins, live Haus band performances, and bench-dancing. Group bookings and private hire available.
- Christmas Party Packages Festive Christmas party experiences including Christmas shows, festive feasts, private parties, bar games, and live sport screenings. Features The Bierkeller Live Christmas Special shows in December.
Companies that use The Bierkeller
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
The Bierkeller technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Bierkeller partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DoughboysminorDoughboys provides soft sourdough stone-baked pizzas served at The Bierkeller Manchester and likely other venues as part of their food offering. This is a food supply/vendor relationship rather than a formal partnership.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Bierkeller competitors and assessment
Company assessmentDirect peers
- Albert's Schloss: UK-based Bavarian-inspired beer hall and live entertainment venue chain (part of Mission Mars group). Most direct thematic competitor to The Bierkeller's Munich beer hall positioning, stein service, and live Oompah-style shows.
- Revolution Bars Group: UK multi-site cocktail and themed bar operator (Revolution, Revolución de Cuba, Peach, Playgirl, etc.). Comparable multi-venue UK bar chain targeting similar group celebration, sports, and nightlife occasions.
- Loungers plc: AIM-listed operator of Lounge and Cosy Club bar-restaurant venues across the UK. Comparable multi-site, predominantly-UK hospitality chain with similar group-occasion and neighbourhood positioning.
- The Alchemist: UK cocktail bar chain known for theatrical mixology, themed drinks, and experiential design. Comparable premium themed bar positioning and group/corporate event focus.
- All Bar One: UK-wide wine and cocktail bar chain operated by Mitchells & Butlers. Comparable multi-site UK bar operator with similar after-work drinks, group social, and casual dining mix.
- Walkabout (Intertain): UK sports bar and party venue chain with Australian theme, focusing on sports screenings and large group bookings. Directly comparable sports-viewing, group-celebration positioning to The Bierkeller.
- Be At One: UK premium cocktail bar chain with strong group-bookings and party/events model. Comparable late-night, group-occasion bar operator with centralised London HQ and multi-site UK estate.
- Drake & Morgan: UK premium bar and restaurant group (The Anthologist, Drake & Morgan, The Refinery). Comparable multi-site, design-led UK bar operator targeting after-work drinks, group events, and weekend parties.
- Sports Bar & Grill: UK multi-site sports bar operator with HD screens and American sports focus. Overlaps directly with The Bierkeller's Shooters sub-brand on sports viewing, group bookings, and bar games.
Regional players
- Bermondsey Beer Mile / Similar Craft Beer Bar Operators: Cluster of independent craft beer taprooms and bars across London. Comparable craft-beer-on-tap, tasting-room-style hospitality format, although concentrated in a different geography (London) than The Bierkeller's Midlands/North footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Bierkeller social profiles
Digital presenceThe Bierkeller financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Bierkeller leadership team
Management profileNumber of profiles
The Bierkeller subsidiaries and ownership
Company hierarchySubsidiaries5 records
The Bierkeller funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Bierkeller M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Bierkeller
What does The Bierkeller do?
The Bierkeller operates a chain of Bavarian-themed bar, restaurant, and party venues across the UK, serving German and world beers, cocktails, and Bavarian-inspired food (bratwursts, pizzas, wings, sharing platters). Its venues combine three sub-concepts — the Bierkeller Bavarian beer hall, Shooters Rack 'n' Roll sports and games bar, and The Lodge cocktail bar — alongside live entertainment programming and bookable private party, corporate event, and bar-games packages.
Is The Bierkeller a public or private company?
The Bierkeller is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Bierkeller founded?
The Bierkeller was founded in 2017. It employs 251 to 500 people.
Where is The Bierkeller based?
The Bierkeller is headquartered in Birmingham, United Kingdom, in the Europe region.
How does The Bierkeller make money?
Five revenue lines are on record. Food & Beverage Sales are the primary driver. The others are event Tickets & Entertainment, private Event Bookings, game Packages and student & Discount Programs.
Who are The Bierkeller's main competitors?
Direct peers on record are Albert's Schloss, Revolution Bars Group, Loungers plc, The Alchemist, All Bar One, Walkabout (Intertain), Be At One, Drake & Morgan and Sports Bar & Grill. Bermondsey Beer Mile / Similar Craft Beer Bar Operators is listed as a regional player.
Does The Bierkeller have an API?
No public API is recorded for The Bierkeller.
What industry is The Bierkeller in?
The Bierkeller's product category is Hospitality venues and entertainment bars. Its primary akta.pro industry code is THAFAEAG, Craft Beer Bars & Taprooms, with a secondary code of THAJAGAE, Beer, Brewery & Craft Beverage Tastings. Its NAICS code is 7224 and its SIC code is 5810.